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EUROPEAN MARKETING LEGISLATION ON AGRO-FOOD PRODUCTS

Author(s): Mircea Bota / Language(s): English Issue: 16/2010

The EU marketing food products has a special meaning, the rules of the Community agro-food market is a priority for the European Commission aimed at aspects like increasing the quality of agricultural product and ensure their competitiveness in the domestic and foreign market, protecting consumer interests, sustainable agricultural development, protecting the environment. In this article we make an overview of the main European regulations on agricultural and food marketing

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STUDY ON MARKETING CONTRIBUTION TO EU INTEGRATION OF AGRO-FOOD ROMANIAN BUSINESSES

Author(s): Mircea Bota / Language(s): English Issue: 16/2010

In the European market, competition has an advantageous role for traders, consumers, and society in general. However, there were few who claimed that hardness developed within the European competition is so strong that it determines you to use a whole arsenal of tactics aimed at achieving competitive advantage, marketing having an important role. In this article we intend to present the contribution of Romanian food companies marketing in the process of European integration

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APPROACHES OF PLUSVALUE GENERATED BY INTERNAL AUDIT INTO THE PUBLIC SECTOR ENTITIES FROM ROMANIA

Author(s): Mihai Păunică,Aurelia Ştefanescu,Eugeniu Ţurlea / Language(s): English Issue: 16/2010

The process of collecting the public resources is a major concern both for the public sector entities and their addressees. In this respect, this research has as objective to explain and quantify the concept of plus value generated by internal audit into the public sector entities. By fundamental research method we explain the concept of plus value and assess the plus value generated by internal audit in terms of public resources collecting.

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NEW ENTERPRISE CONCEPTS. EMPLOYING THE SEMANTIC WEB

Author(s): Dragoş Marian Mangiuc / Language(s): English Issue: 16/2010

The present paper is a component of an exploratory research project focused on discovering new ways to build, organize and consolidate organizational memory for an economic entity by means of the new “Semantic Web” technologies and also encloses some of the results of a previous doctoral research in the field of information technology assistance for the financial audit. The paper is an attempt to synthesize the ways organizational memory and organizational knowledge management may be optimized by means of the new “Semantic Web” philosophy. This paper offers a picture of where the typical organization is, and where it needs to be, in order to become a knowledge-aware organization and leverage the technologies of the “Semantic Web”. As a consequence, a knowledge-centric process was defined, along with a “how-to” roadmap for crafting a company’s way to the Semantic Web

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PREMISES INVOLVING ACCOUNTING IN ENVIRONMENTAL PROTECTION ACTIVITIES

Author(s): Nicolae Todea,Ionela Cornelia Stanciu,Ana-Maria Joldoş (Udrea) / Language(s): English Issue: 16/2010

This article discusses issues related to the concepts of environment, sustainable development, accounting vision on environmental issues. Just as an entity takes into account the technological or social aspects, which may have a significant impact on the financial statements, it should take into consideration environmental aspects, to control the impact of its activities, services and products on the environment. This growing concern on pollution prevention and control appeared as a consequence of a tightened up legislation, but also because of the increasingly frequent use of the concept of sustainable development (sustainable). Accounting starts becoming more involved in the environmental issues, entities must submit information on policies, environmental programs implemented, expenditures they make to avoid as much as possible environmental destruction. Implementation of environmental accounting is necessary, because today the information system of the entities only partially considers environmental information

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CHALLENGES AND OPTIONS FOR EUROPE WITHIN THE FRAMEWORK OF EUROPE 2020 – THE NEW LISBON STRATEGY

Author(s): Liana Son,Graţiela Georgiana Carica / Language(s): English Issue: 16/2010

This paper aims to outline the key elements of the new Lisbon Strategy and the main priorities of the European Union in times of economic crisis, pointing out the opportunity of using the economic downturn to increase Europe’s global competitiveness by having a shift in emphasis from mainly improving the employment participation to also improving labour productivity per hour worked, prioritizing skills and human capital development and investing in innovative solutions that allow transition to a knowledge-based society and long-term development

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THE IMPORTANCE OF CROSS-CULTURAL BUSINESS TRAINING

Author(s): Manuela Florentina Stăicut,Ozana Alexandra STRĂUŢ / Language(s): English Issue: 16/2010

In today’s multicultural global business community, cultural differences can often interfere with the successful completion of the various international business projects. In order to avoid cultural misunderstandings that may lead to failure in business, the need for cultural awareness and sensitivity has become increasingly important. This paper aims at emphasizing the importance of cross-cultural training by analyzing some of the major contributions to the field, while providing a few examples of cross-cultural blunders that have led to some comical or even catastrophic outcomes in international business

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THE SCIENTIFIC RESEARCH MANAGEMENT WITHIN A HIGHER EDUCATION INSTITUTION

Author(s): Adrian Cojocariu,Cristina Ofelia Stanciu / Language(s): English Issue: 16/2010

The higher education system and the scientific research must assure a solid education and lead to the development of fine intellectuals, and the globalization process. Scientific research management within higher education institutions is a challenge that would be optimally solved by using modern solutions offered by the information technologies. A software platform that is based upon a performant database system offers the possibilities to keep a clear evidence of all information related to the individual research activities, and also related to the research projects that the university is involved in.

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INTERNATIONAL FINANCIAL CRISIS AND POLICY RESPONSES TO THIS NEW CHALLENGE IN THE EMERGING COUNTRIES

Author(s): Magdalena Radulescu / Language(s): English Issue: 16/2010

The rapid spread of the financial crisis from a small number of developed countries to the global economy provides tangible evidence that the international trade and financial system needs to be profoundly reformed. While it is important to introduce structural changes to adapt the international system, this cannot be achieved without significant immediate measures to promote recovery from the current crisis: protectionist trade policies must be unwound, better coordination of additional fiscal stimulus, restoration of credit flows to productive sectors, regulatory reforms, international financial support. This paper presents the causes of the present crisis, measures needed for the recovery of the emerging markets and the support of the international financial institutions, especially IMF, for the developing countries

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THE IMPORTANCE OF SME’S IN THE CONTEXT OF INTERNALIZATION

Author(s): Alin Emanuel Artene,Irina Costescu / Language(s): English Issue: 16/2010

SMEs have become increasingly important in our society as providers of employment opportunities and key players for the well-being of local and regional communities. During the last decades, the global business scene and the European one in particular have enhanced international competition affecting both enterprises with an export profile and enterprises focusing on the domestic market. Some of the main drivers for the increasing internationalization of SMEs are rooted in political, technological and economic changes

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INTEGRATED MARKETING COMMUNICATION AND ITS ROLE IN INCREASING THE EFFICIENCY OF THE APPROACHES IN COMMUNICATION

Author(s): Olimpia Oancea,Amalia Pandelică / Language(s): English Issue: 16/2010

For the organization at the beginning of the millennium, communication is an essential part of business marketing. In a relatively short - just a few decades - the specific marketing communication has seen a dramatic evolution. Against the backdrop of social and economic changes in circumstances that were significant changes in the way of thinking, feeling and acting of individuals, organizations intensify their efforts in marketing communication plan, also contributed with other specialists, to improve methods and specific techniques. The purpose of this paper is to highlight the role of integrated marketing communication in terms of communication efficiency approaches taken by the company

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AN ANALYSIS OF THE GENERAL ECONOMIC STATE OF TECHNICAL-MATERIAL RESOURCES IN AGRICULTURE IN THE CONTEXT OF SUSTAINABLE DEVELOPMENT

Author(s): Simona Cristina Costea / Language(s): English Issue: 16/2010

The development and modernization of agricultural exploitations is closely related to the expansion, improvement and rational use of the technical-material resources operating within the complex process of obtaining and supplying agricultural products. Within the competitive market economy, achieving high productivity per hectare and per animal, increasing labor productivity and profitability largely depends on the size, structure, quality and efficient management of the technical-material basis. Agricultural practice in our country and other countries has shown the close connection between technical equipment and labor productivity in agriculture

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WHERE DECISION SUPPORT SYSTEMS AND MACHINE LEARNING TECHNOLOGIES MEET

Author(s): Adrian Cojocariu,Cristina Ofelia Stanciu / Language(s): English Issue: 16/2010

The use of computers in any domain is a widely recognized fact and it has been impossible not to ask whether the computers’ capacity to learn wouldn’t increase their utility. The answer would be that as the learning capacity increases, the impact it determines is spectacular. The aim of the intelligent technologies approach in developing decision support systems has been the use of human reasoning to find solutions for complex decision problems, but also to gain extra knowledge within the organization, in order to increase the quality of the management process. The idea that intelligent systems could solve tasks that were until recently considered to be exclusively human has drawn the researchers attention, and the number of applications in the artificial intelligence field has increased and being materialized in new technologies. One of these technologies, determined by the interest in systems that are capable to learn similarly to the human beings is the Machine Learning technology. Machine Learning technologies based systems do not eliminate human intuition, but a collaborative approach between the human being and the machine is preferred, and this would be an important reason to use these technologies for the development of modern decision support systems

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GLOBAL POVERTY AND THE CHALLENGES OF SUSTAINABLE DEVELOPMENT

Author(s): Maria Mirabela Florea Ianc,Florea Ianc Zaharică / Language(s): English Issue: 16/2010

Sustainable development has the fundamental strategic objective of establishing various and free practices and tools in order to have access to education and knowledge, to the cultural treasure of one’s nation and of humanity as a whole, to all the resources that could develop creativity and innovating spirit. This means giving all individuals the opportunity to become culture producers, therefore exceeding the status of mere amusement consumers

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SUBSTANCE AND FORM IN ROMANIAN ACCOUNTING REGULATION

Author(s): Viorel Avram,Daniela Artemisa Calu,Raluca Gina Guşe,Lavinia Olimid / Language(s): English Issue: 16/2010

Switching from an accounting system based on compliance and enforcement of strict rules, to a system where the professional judgement plays a key role in the accounting recognition of assets and their disclosure can be a difficult exercise. Throughout history, Romania has moved through a winding path, from the standpoint of accounting judgement. Although there have been attempts of early normalization at the beginning of the twentieth century, that led to the literature addressing some aspects of assets recognition and classification, both form a legal and economic perspective, they have never been implemented (Calu, 2005). By the middle of the twentieth century, the accounting system was a Soviet-inspired one, where practitioners were required to apply “recipes” for asset recognition and disclosure, enforced on a national scale, thus rendering the professional judgement useless. Beginning with 1989, most accounting treatments were still predefined, but certain transactions and events required professional judgement. The regulators have expanded the field of professional judgement through the Romanian Accounting Development Programme, by adopting an economic view for assets recognition and disclosure. The objective of this paper is to show that conceptual contradictions or alternative classification criteria, can preclude the exercise of professional judgement regarding the recognition and disclosure of assets

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THE DEVELOPMENT OF HUMAN RESOURCES IN THE EUROPEAN AUTOMOTIVE INDUSTRY

Author(s): Nicoleta Isac / Language(s): English Issue: 16/2010

The concern of this study is to present an overview of the European automotive industry and the changes which have occurred over recent years and to consider the potential developments over the next few years and their implications for jobs and skills. The combined effects of global supply and demand, the continual introduction of new technologies, government regulation, and an ageing workforce will influence business practices and skill demand in the automotive retail, service and repair sector for at least the next decade. The world’s vehicle population is forecast to double in the next 15 years to 1.2 billion vehicles with the Asia Pacific Region leading the way with a projected incremental volume growth of 46 percent

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RELEVANT FACTS ON 2007-2013 EUROPEAN UNION’S BUDGET ACCORDING TO EUROPEAN POLICIES FOR THE IMPLEMENTATION OF GENERAL ECONOMIC INTEGRATION

Author(s): Viorina Maria Judeu / Language(s): English Issue: 16/2010

Regional policy in the U.E. has a critical role and the performance targets set at national level: employment opportunities for those who want to work, achieving a satisfactory pace of economic growth, income distribution and welfare in an equitable manner the whole economy. Financial perspectives for 2007-2013 have been reduced from eight to five chapters. This makes the system more rigid and allows more efficient use of available resources. The Expert Group recommended a radical restructuring of the EU budget order to cover the development agenda in accordance with the Lisbon objectives.

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UNIVERSITY QUALITY MANAGEMENT FRAMEWORK

Author(s): Camelia Lungu / Language(s): English Issue: 16/2010

The purpose of the study was to present a view of problems of quality management in university education and to indicate the validity of applied methods verified and used in the productive industry and services. Emphasize the essence of the conducted activities in limits of legal supervision influencing quality of education. However, in context of individual approach to the essence of discussed in the article problems it seems to be correct to benefit from rich experience of the science about management (including quality) and implementing in the universities certificated quality management systems as a tool of maintenance and improvement of conducted didactic and research activities..Quality of education is becoming one of the elements of formation of strategy of education in the university and other educational institutions

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INFORMATION TECHNOLOGY IMPACT ON DECISION PROCESS

Author(s): Lucian Luca / Language(s): English Issue: 16/2010

Underlying trends in the information-management firms are several assumptions, mainly technical and economic, which facilitates understanding highlighting multiple mutations occurring in contemporary firms. This paper pursues an interdisciplinary approach, focusing on the impact of information technology on decision-making

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FINANCIAL REGULATION AFTER THE CRISIS

Author(s): Maria Vasilescu / Language(s): English Issue: 16/2010

The current crisis has revealed the consensual perception of banking risks, contagion and their implications for financial regulation. Mispriced risks, amplified by the instability and fragility of financial institutions determined a downturn of the financial system lacking strong, well-defined supervision rules and procedures. In the future regulation has to change, but it is not clear if it will change in the right direction, given the important influence the public opinion and political groups can have on regulatory authorities

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