Flirting with the Israeli prime minister, humorously

Author(s): Galia Hirsch,Pnina Shukrun-Nagar / Language(s): English Issue: 2/2023

This article examines a specific type of supportive, make-believe, playful humour called here flirting humour, which serves to create a positioning of symmetry and intimacy, while posing a mitigated threat to the face of the addresser and addressee. We focus on two sub-categories of this humour prevalent in online readers’ comments to Facebook posts published by the Israeli prime minister Benjamin Netanyahu during the March 2020 electoral campaign: (1) humorous confessions of lust and love by women, even marriage proposals; (2) humorous gestures of camaraderie, mostly by men, including informal social invitations and friendly requests for favours – all directed to Netanyahu. We suggest that this humour reflects characteristics identified with the Israeli Sabra individuals (e.g., directness, openness, easy-goingness, mischievousness) and the Israeli society (camaraderie, informality). Furthermore, we argue that flirting humour, which is particularly dominant among Netanyahu’s supporters, is associated with his dual self-positioning: while the symmetrical and intimate scenarios his supporters humorously create reflect Netanyahu’s positioning as “one of the guys”, the humorous framing reflects awareness of his hierarchical superiority, and acceptance of his self- positioning as a great leader. Thus, flirting humour contributes both to the solidification of Netanyahu’s supporters, and the reinforcing of his position among them.

Book review

Author(s): Jessica Milner Davis / Language(s): English Issue: 2/2023

Book review

Author(s): Bartholomew Chizoba Akpah / Language(s): English Issue: 2/2023

Book review

Author(s): Theodora Saltidou / Language(s): English Issue: 2/2023

THE THEORY OF TONOMYMIC FIELDS. THE CASE OF JIJIA UPPER VALLEY

Author(s): Bogdan Constantin Archip / Language(s): Romanian Issue: 27/2021

Our research will reveal a series of particularities, specific for the theory of tonomymic fields and the correlation between the awareness of speakers’ affiliation to a certain geographical region and their methods to translate this affiliation into toponymic terminology.

TOPONYMS WITH A GEOMORPHOLOGIC DESIGNATION. JIJIA UPPER VALLEY

Author(s): Bogdan Constantin Archip / Language(s): Romanian Issue: 27/2021

Our approach aims the classification of toponyms based on their designation degree within the geomorphology specific for Jijia Upper Valley, Botoșani county.

Политики на превода

Author(s): Jana Damianova / Language(s): Bulgarian Issue: 1/2002

Опитомяването на Дерида: превод, пренос, препис на автора

Author(s): Dimitar Kambourov / Language(s): Bulgarian Issue: 1/2002

LATIN APHORISMS AND PHRASES: VALUES AND PRINCIPLES

Author(s): Eugenia Mincu,Dorina Macovei,Natalia Rotari,Cristina Negru / Language(s): Romanian Issue: 28/2022

Some researchers name Latin a "dead language" which saves the living. However, we consider the phrase a dead language to be untrue, because the perpetuation of the Latin language is demonstrated and ensured, first of all, by Latin aphorisms and phrases, which reflect human existential values and assume the role of Genus Universalis. This article proposes the analysis of Latin aphorisms and phrases from the three-dimensionality perspective: ontology, gnoseology and deontology. At the same time, criteria for classifying Latin aphorisms and phrases are proposed.

ARGUMENTATION BASED ON SEMANTIC FIGURES IN THE TELEVISION INTERVIEW

Author(s): Loredana-Aurelia Alexandrescu,Maria Alexandrescu / Language(s): Romanian Issue: 28/2022

Our study focuses on argumentative techniques based on semantic rhetorical figures (metaphor, comparison, metonymy, oxymoron), in the current interview type Romanian television discourse. The analysis is performed on four television shows: Professionals, broadcasted on TVR1, moderated by Eugenia Vodă (interviews with Monica Macovei, Andrei Pleşu, Dem Rădulescu, Father Ilarion and Father Bartolomeu Anania); Breakfast with a champion, broadcasted on TVR 2 and TVR2 HD, hosted by Daniela Zeca-Buzura(interview with Corina Chiriac and Andrei Pleşu); Nocturnes, on TVR1, TVR HD and TVR +, moderated by Marina Constantinescu (interview with LiviuCiulei); Let's cultivate gratitude, on Trinitas TV, made by Eveline Păuna (interview with Daniela Zeca-Buzura); we mention the fact that in the analyzed interviews all the typological discursive formscan be found, from the legal discourse (Monica Macovei), with descriptive and narrative structures, to the religious discourse (Fr. Ilarion from the Monastery “The Cross”, Father Bartholomew Anania) or philosophical (Andrei Pleșu).

„Червените Eви“. Съветската eманципация нa страниците на полската междувоенна преса (Встъпително проучване)

Author(s): Anna Sobieska / Language(s): Bulgarian Issue: 30/2023

The paper focuses on observation of the Polish interwarpress (Catholicnationalist, left-wing, feminist journals) in terms of itsinterest in the topic of female emancipation through workin Soviet Russia. The analysis of the images of Soviet women appearing in these journals, the way of seeing an devaluating the transformations in the Soviet Union after 1917 show the patriarchy and Catholic traditionalism of Polish culture.

MIXED COUPLES, BILINGUAL CHILDREN – BILINGUALISM IN THE FAMILY, IDENTITY AND CULTURAL ISSUES

Author(s): Simona GRIGORAȘ / Language(s): French Issue: 32/2023

Bilingualism is still at the heart of the debates; we define several types (early, simultaneous, consecutive, late, compound, additive, neutral, subtractive) and we begin to agree that a perfect mastery of both languages is not possible. The bilingual child or adult benefits from these advantages, but he must also overcome the disadvantages of his status. The family has an important role in the transmission of a language; it is necessary the will of the parents, especially the mothers, and rules inside the house for the use of the codes are needed. The parents use real language strategies. Bilingualism has consequences on the identity and cultural level, because words are linked to our intimate existence and our personal history. At the social level, the principle “one language, one people” has not always imposed itself; today there are still differences between the different linguistic communities that coexist, because language is not only a tool of communication, but also a vision of the world, an image of oneself, an object to be defended. Despite the language policies of the European Commission, national education systems are less prepared for linguistic diversity. In a still standardizing society, bicultural identity seems to have become a reality that should be accepted as enriching, without attaching negative representations to it.

THE PRINCIPLE OF LINGUISTIC POLITENESS IN THE TELEVISED POLITICAL DISCOURSE DURING THE PANDEMIC

Author(s): Robert Claudiu Bălăiasa / Language(s): Romanian Issue: 32/2023

This paper refers to the classification of the types of politeness in one of the most watched categories of speeches, the political one. The reference area of this type of speech focuses on the televised political one, of the president of Romania, Klaus Iohannis, during the coronavirus pandemic. The speech analysis, of the first man in the Romanian political society, is seen from the perspective of the system developed by P. Brown and C. Levinson, the emphasis being on the difference between the concepts of positive politeness and negative politeness. The main topics of politeness analysis dividing in the Persuasive Force of the Imperative, Thanking Presentation, Avoiding disagreement, Using the optative-conditional mode or Indirect speech act formulation.

FROM HUMOR TO SUBTLETY: USING IDIOMS IN THE PRESS TO CAPTIVATE READERS

Author(s): Mădălina TOADER / Language(s): French Issue: 33/2023

This scientific article examines the use of idiomatic expressions in the press as a means to captivate readers. Idiomatic expressions are phrases or linguistic constructions specific to a given language, whose meaning cannot be understood literally. They add a humorous, subtle, and lively dimension to press articles, thereby attracting and retaining readers' attention. In this article, we explore how journalists use these expressions to create catchy headlines and impactful formulations, and we analyze the different nuances of humor and subtlety they convey. We also study the impact of these idiomatic expressions on how readers perceive and interpret the information presented in the articles. By using concrete examples from the press, we highlight the importance of appropriately using idiomatic expressions to arouse readers' interest and engagement.

FIGURES OF SPEECH IN CURRENT PRESS LANGUAGE

Author(s): Emilia-Mihaela Costescu (Crînguș) / Language(s): Romanian Issue: 33/2023

The journalistic language has caught the attention of many researchers in the linguistics field, being the subject of many specialized studies, scientific papers and analysis that follow the evolution of the media act. Figures of speech are very important in journalistic language. A figure of speech is a creative use of language to generate an effect and is considered the living substance of the artistic language. The language used in the written press has the ability to invent or promote cult expressions or memorable expressions, which belong to some personalities from the past or some well-known contemporary people. In this article we define the figures of speech and we will present examples from the current press, in the period 2018-2023.

PERSONAL DEICTICS IN CURRENT ROMANIAN ADVERTISING DISCOURSE

Author(s): Mădălina Chirilă / Language(s): Romanian Issue: 33/2023

Personal deictics are primarily used in current Romanian advertising discourse to refer to the receiver of the advertising message, with the aim of creating a stronger and more personal connection with the target audience, making them feel directly involved in the advertising message. The direct and individual address induces a sense of closeness and personal engagement by establishing a more intimate and authentic relationship between the brand and the consumer. This can positively influence the audience's perception of the promoted product or service and encourage a favorable response. It's important to note that the use of personal deictics may vary depending on the brand's communication strategy and target audience. Some advertising campaigns may deliberately employ personal deictics to directly and individually address consumers, while others may adopt a more general and impersonal style.

TYPES OF PRAGMATIC MARKERS IN WHICH PRONOUNS FUNCTION IN CURRENT ROMANIAN ADVERTISING DISCOURSE

Author(s): Mădălina Chirilă / Language(s): French Issue: 33/2023

This article examines the types of pragmatic markers in which pronouns function in current Romanian advertising discourse. After clarifying the theoretical concepts, the author analyzes the function of the pronoun in the pragmatic markers of the turn to speak, where it is a component part of a certain number of verbal and non-verbal signals for assuming or transfer of the role of speaker.

NJË VËSHTRIM KRAHASUES MBI TIPOLOGJINË GJUHËSORE TË DOKUMENTIT ZYRTAR NË SHQIPËRI NË DY PERIUDHA HISTORIKE (1945-1990 vs 1990 dhe në vazhdim)

Author(s): Anyla Saraçi,Fjoralba Vukatana / Language(s): Albanian Issue: 1-2/2022

Archives is the main place where the written historic sources are stored. The Archives in Albania dates back for 70 years. After the World War Second the need for setting up and the function of the state structures brought the need for collecting and storing the documents of different periods of time, but at the same time preparing new documents just like political, juridical and economic ones. Writing official documents following a certain structure it is not only about the form but for different periods of time those reflect specific contents, which are materialized through a certain form. The archive service has a certain way of dealing with documents and a professional behavior towards the documents, not depending who created these documents, the influence had the politics into them, its connection the politic has on them and suffer the consequence on them. Knowing the way these documents have been through since its creation and the consolidation in different periods of history, has been an obligation that made all the institutes who had funds of documents to become unified. The kinds of documents we are dealing with include 2 different historic periods characterized by different social-economic and political systems. As result, the typology of the documents is different, their structure is represented some differences but above all differs the content. The material included is diversified, because it answers various themes of the past time of the information stored in the Archives of Albania. From a comparing point of view of linguistic and structural form of these official documents of these periods, we can understand how a certain state organism operate, how it is communicated through different state institutions and what is the value of each official document testimony of different historical periods.

The function of scare quotes in hard news: metadiscoursal and generic perspectives

Author(s): Zuzana Nádraská / Language(s): English Issue: 2/2022

This paper is concerned with the issue of scare quoting in British hard news reports. It examines two types of scare quotes distinguished by voice origin – scare quotes originating with the internal voice and scare quotes attributed to an external voice (Dillon 1988, Schneider 2002, Predelli 2003, Bednarek 2006, Meibauer 2015, Nacey 2012). Scare quotes originating with the internal voice are comparable to code glosses (Hyland 2005, 2007) and they reflect the writer’s assumptions about the reader’s expectations regarding various aspects of the enclosed words, including meaning, register and style. Such scare quotes tend to co-occur with explicit verbal metadiscourse, partial quotes and contextualising authorial discourse with which they create functionally homogenous sections. Scare quotes attributed to an external voice overlap with partial direct quotes but the former are overlayed with an authorial attitude towards the enclosed words or the reported speaker; attitude is induced by the interaction between scare quotes and context, especially generic/discourse patterns such as contrast and repetition. The authorial comment signalled by code glossing and attitudinal quotation marks is implicit and thus in line with hard news generic conventions. The functions of scare quotes bear relevance to the novelty and negativity of reported events and are also reflected in the distribution across the generic structure (Urbanová 2013).

Review

Author(s): Helena Worthington / Language(s): English Issue: 1/2023

Review of: Locher, M. A. and Jucker, A. H. (2021) The Pragmatics of Fiction: Literature, Stage and Screen Discourse. Edinburgh: Edinburgh University Press. 275 pp.