We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.

Download

Public relations versus marketing - casus zarządzania relacjami z klientami

Author(s): Bartosz Deszczyński / Language(s): Polish Publication Year: 0

Rozdział zawiera porównanie marketingu klasycznego, public relations oraz marketingu relacji pod względem realizowanych celów i stosowanych narzędzi. Wskazuje na synergiczne powiązania marketingu relacji oraz public relations w szczególności z zakresie budowania emocjonalnego zaangażowania klientów z wykorzystaniem mediów społecznościowych. Zależności te zilustrowano szeregiem przykładów działań marketingowych mających na celu zarówno budowanie rozgłosu, jak i nawiązywanie dialogu z odbiorcami. Zdefiniowano korzyści płynące z zastosowania narzędzi komunikacji poprzez media społecznościowe w kontekście zarządzania relacjami z klientami (CRM) w postaci: możliwości prowadzenia dialogu z szerokimi grupami klientów, wzbogacania każdej relacji 1:1, możliwości prowadzenia indywidualnych relacji z klientami trudno „namierzalnymi”, a także integracji z procesem handlowym.

More...

Download

ROLUL ASERTIVITĂȚII ÎN PROFESIA DIDACTICĂ

Author(s): Ionica-Ona Anghel,Oana Jitaru / Language(s): Romanian Publication Year: 0

The present paper presents the results of a qualitative scientific research based on the focus-group method. The concept of assertive communication are delimited from the perspective of the latest theories and arguments are made regarding the need for the integrated development of communication skills, self-affirmation and self-management in future student teachers. The research focuses on several essential dimensions of assertive communication, namely, initiating communication, self-esteem, defending one's rights, expressing positive and negative emotions. Its results provide us with clarifications regarding students' personal perspectives on building the teacher-student relationship, on the models provided and the skills acquired, on the concrete strategies of self-affirmation that they consciously use, on the approach to conflicts and situations. injustice, as well as on the techniques used in managing emotions in the context of teaching relationships. Starting from the types of assertive behaviors manifested by students in communication, a structure of their training and personal development needs is elaborated, as well as a series of educational strategies that can meet the expectations of future teachers

More...

Download

ВЛИЯНИЕ ПАНДЕМИИ НА ПСИХОЭМОЦИОНАЛЬНОЕ СОСТОЯНИЕ ПЕДАГОГОВ

Author(s): Elena Andreeva / Language(s): Russian Publication Year: 0

This article deals with the questions of emotional burnout of teachers generated by the global pandemia. In this work is pointed out that the pedagogical activity nowadays acutely is susceptible caused by the syndrome of emotional burnout and the reason is that on teachers are imposed a huge amount of information, assignments, responsibilities and mental strain. According to the research of this article were drawn the conclusions and were given the recommendations and the preventive care of the emotional burnout of teachers.

More...

Download

MĂSURI DE CONSOLIDARE A SUPORTULUI PSIHOLOGIC STUDENȚILOR MEDICINIȘTI ÎN PERIOADA CRIZEI PANDEMICE COVID-19

Author(s): Iuliana Fornea / Language(s): Romanian Publication Year: 0

The possibilities of psychological and psychotherapeutic intervention for medical students during the COVID-19 pandemic were limited and achieved through the methods of distance learning and counseling. The academical success and students psycho-emotional state depend largely on students' self-organization, their psychological adaptation to the changed conditions, and the psychological support provided by psychologists from the educational field.The psychologists come up with a series of practical recommendations, which can protect the mental and psychosomatic health of the beneficiaries.

More...

Download

Зелено управление на човешките ресурси и мотивация – иновации, традиции и добри практики

Author(s): Nonna Metodieva Ilieva,Valentin Vasilev / Language(s): English,Bulgarian Publication Year: 0

For the first time in its history, contemporary society is facing challenges so diverse in nature – from the protracted pandemic of the Covid-19, to the crisis of hostilities in Ukraine; serious challenges based on the energy crisis, and complex economic relations. In this context, the complicated political situation throughout the world seems to be the scene of the search for new solutions in all spheres of socio-political life. In these turbulent times, there is still talk of 'sustainability' – of solutions, policies, strategies. Employers and employees face joint challenges to reconcile sustainability and profitability. This paper aims to present key ideas related to the concept of Green HRM and to highlight some key features in making sense of the applicability of this concept in the practice of modern organisations. It focuses on the current state of Green HRM practices in Germany and Bulgaria, where HRM has been a leading theme in recent years and where good practices and ideas can be drawn out.

More...

Download

Neurobiologia relacji w świecie nadmiaru informacji

Author(s): Marek Kaczmarzyk / Language(s): Polish Publication Year: 0

The human species exist only for three hundred thousand years. We can attribute our success to our uniquely effective brains, which basic characteristic was the propensity to cooperate and share information. Relationships are at the base of our adaptation strategy, and their neurobiological basis, in the form of the community brain, have to be operational for everyone of us. However, in today’s world, full of information, interpersonal contact and emotional overload, these mechanisms become a trap. Our natural sensitivity, developed to live in small groups of hunters and harvesters, becomes the source of a dangerous overload. The change in scale of our communities made our strongest assets into our most serious challenge for the future. Understanding these facts gives us the tools to interpret community phenomena, which, from other points ofview, can be seen as the effects of reluctance, bad faith or even of intrinsic evil. Working with this knowledge gives us a chance to understand that humans, naturally cooperative, can build a world based on trust and collaboration, even if it has to be built on a much bigger, and unnatural for us, scale.

More...