Author(s): Kiril Dimitrov,Kaloyan Dimitrov,Petya Slavova / Language(s): Bulgarian
The challenges, confronting companies that operate in Bulgaria in the second and third decades of the twenty-first century require their managers to constantly make efforts to attract, retain, engage and energize the people contributing to the successful long-lasting existence of the respective businesses in their role as the only source of sustainable competitive advantage, not subject to timely copying by competitors, even under the conditions of disruptive innovations. That is why managers often have to go outside their comfort zone by experimenting in specific organizational contexts, deliberately pursuing enrichment in the systematization of implemented human resource management methods. For this reason, the special position of organizational leadership, the creation of a specific corporate (firm, company) culture and the nature of realizing effective interaction between them as a driver for the successful development of companies in the modern dynamic business environment is substantiated in this collective monograph. Based on an in-depth and critical literature analysis, the contributions of selected postmodern theories and management approaches, as well as targeted new characteristics of business organizations to achieving organizational leadership, are grounded. This allows the formulation of a useful and modern definition of the concept of "organizational leadership". From this starting point, the role of corporate culture for the creation, maintenance and development of organizational leadership is started to be substantiated through the mandatory clarification of the important for scientific research and management practice relationships such as "innovation – culture", "organizational leadership – corporate culture" and "organizational leadership – formal corporate culture", the study of which would assist managers in dealing with the problems that confront the business, due to undertaking social innovation, unlearning old practices, adopting and embedding in consciousness new ways of thinking and acting, especially through appropriate formulation and public disclosure to stakeholders of their strategic business intentions. In connection with the latter, on the basis of the results of the theoretical and empirical research, the essential characteristics of the elements of the proclaimed organizational culture, comprising its structure, are derived and an updated definition of the concept of "proclaimed firm culture" is proposed. Specific recommendations are provided to senior managers to gain leadership positions through their companies in terms of uncovering the proclaimed organizational culture with a view to achieving sustainable competitive advantage. This monograph represents a significant step in the development of management theory related to organizational leadership and its cultural dimensions
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