Around the Bloc: Anti-Uber Protest in Budapest
Hundreds of taxi drivers disrupted traffic in the Hungarian capital.
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Hundreds of taxi drivers disrupted traffic in the Hungarian capital.
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Worried about influence of Russia and other states on the local media scene, the Czech government has announced plans to set up a special team to pay closer attention.
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The Gloss is partly a critical analysis of the decision of the Supreme Court of December 11, 2013 (IV CSK 191/13), in which the Court decided that using a trademark in the Internet domain by the third person is an act of infringement of this trademark protection right if it causes the risk of misleading concerning the origin of the goods (services) or it leads to an infringement of the advertising function of the trademark (Article 296.1.2 of the Industrial Property Law Act of 30 June 2003). The author indicates that acknowledgement of infringement of the protection right depends on identifying commercially exploited web pages by the Internet domain where the trademark was used. Moreover, the author shows that the assessment of the similarity of combination marks being the prerequisite for the acknowledgement of the infringement, due to the character of using the mark in the Internet domain, must disregard graphic components of combination marks.
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The image of each country in the global world takes on a new meaning in the context of regional brands. The purpose of this report is to show the importance of the regional brands, that contribute to making a purchase decision faster, and the consumers themselves are more confident in their choice because they are familiar with the brands. Therefore, the brand is considered to be one of the most important assets of any company as it is the basis for a competitive advantage and for future revenues.
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The future of tourism is impossible without open communication, the main elements of which in the new digital world should be: blog, video, social networking; Email Marketing. Modern tourists want their money to get the most - quality services and the best service. Implementation in the marketing process of a quality system for integrated communication channels and management of customer relationships will increase the chances of Bulgarian tourist product in the international market.
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The study discusses the implementation of relationship marketing in the retail chains in Bulgaria. At the beginning of the study the transition from transactional marketing to relationship marketing is represented as well as the indicators for analysis of the retailers’ marketing activities on the Bulgarian market: use of customer retention strategies and which types of strategies are implemented, use of CRM system and customer database, participation in partners network and establishment of long term relationships with suppliers. The main part of the study contains a comparative description between the relationship marketing practices of two chains: Piccadilly and Kaufland and conclusions about the strong and weak sides of their marketing practices.
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In order to accomplish the mission of a public radio it is necessary to manage the broadcasting time adequately, taking into account the mission-related objectives, such as production of programs focusing on matters important for local communities. Public radio should be perceived by the audience as a reliable and trustworthy source of information. At the same time it should compete for young listeners and improve attractiveness of the program without excessive commercialization. Therefore, being a public station, Radio Rzeszów SA broadcasts a wide variety of programs focusing on information, opinions, culture, entertainment, education and sport, in compliance with its mission. Moreover, the schedule of programs is designed taking into account the criteria for the preferred programs, as defined by the National Broadcasting Council. The numerous mission-related tasks of a public broadcasting entity include programs for national and ethnic minorities. Polskie Radio Rzeszów produces and broadcasts the most refined genres of radio journalism, such as reportage and radio drama. In Rzeszów Radio these are programs for Ukrainian and Łemko minorities. The related achievements are presented in the article, which also discusses the findings of Radio Rzeszów monitoring conducted by the National Broadcasting Council as well as a survey commissioned by us.
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In all conditions of intense competition, a major question that the organization should solve is how to retain its current customers and win new ones. The relevance of the report is determined by the "Dear Customer of the 21st Century", who is well-informed and increasingly finicky about quality, service and prices and is perceived as the most valuable asset, and the relationship with him is of paramount importance. Under these conditions, more and more organizations realize the need to constantly monitor the relationships with the customers you are, getting to know the factors that condition them and could contribute to their successful development over time. The main task of this process is to achieve active communication with the client and react to changes in his needs, desires and attitudes. This requires managers to build an appropriate strategy for their business, which is based on the latest information and communication technologies and gives a comprehensive view of all processes that take place not only in the company, but also outside it. An example of such a business strategy is Customer Relationship Management (CRM), the core of which is a customer-oriented approach. The success of modern business is based on many factors. Customer satisfaction is one of them. On average, between 10% and 30% of each business's customers reorient their preferences and look for better options in their consumer habits. These changes generate losses for the business. In order to establish the reasons for this phenomenon, it is necessary to analyze customer satisfaction. In the marketing literature, customer satisfaction is perceived as a complex category. It is made up of four interrelated and interdependent elements: response, focus, time, dynamics. This report attempts to examine these key categories, both theoretically and practically, viewed through the lens of the long-standing experience of Dream Point Holiday Homes. The essence, principles and methodology of the concept of customer relationship management are presented and its advantages in practical application in real business conditions are revealed.
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Today, the traditional marketing approach has been replaced by the digital marketing approach. One of the most prominent elements in digital marketing is the marketing activities of impressive employees, also known as influencer marketing. In the influencer marketing method, influencers serve to convey brands’ messages to their followers. Within the scope of the study, Instagram posts of Dilan Polat, Özden Özdoğan and Ece Ronay; The frameworks of maternal and child health, eating with the mother in childhood, and the mother’s personal health and beauty categories are included in detail. The research was carried out with the categorical analysis method, which is a type of content analysis within the scope of qualitative research methods. The result is that the marketing messages of the influencer mothers whose research products were examined are presented in many places and have been reached. It is noted that there are similar events in field records, and the similarity between this study and the reports in the literature is noted. After this study is carried out through mother influencers, it can be carried out through father influencers.
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Social media was originally intended for people to share their moments and memories and to connect with people that they know. Over time though, social media has transformed into a powerful marketing tool that forever changed the way products and services are advertised. Nowadays, companies willing to market their products and services don’t do it through TV ads, newspaper ads, or radio. Instead, they market on social media platforms. This has become the norm for all modern companies, regardless of their size. The question is if all businesses benefit from the evolution of Social Media Marketing, or some of them decided to stick with the conservative marketing approaches as they find them more convenient considering the product or service they’re promoting. Maybe business owners are afraid to adopt the new ways of marketing, and they decide to play safe and practice what they already know. In today's digital age, social media platforms have revolutionized the landscape of marketing, offering businesses unprecedented opportunities to engage with global audiences. This study explores the profound influence of social media marketing on business growth. Through a comprehensive review of existing literature and analysis of case studies, this research examines how strategic utilization of social media channels enhances brand visibility, customer engagement, and ultimately, organizational profitability. The main objective is to find out if social media marketing is highly profitable for businesses in Macedonia and, consequently, if it directly influences business growth. This study investigates the impact of social media marketing on the growth of small and medium-sized enterprises (SMEs) in Macedonia. As digital platforms continue to redefine contemporary business landscapes, SMEs face both opportunities and challenges in leveraging social media for marketing purposes. This research adopts a qualitative approach, employing interviews and case studies with SME owners and marketing professionals. The findings underscore that social media marketing enhances brand visibility, customer engagement, and market reach for SMEs in Macedonia. However, challenges such as resource constraints, skills gaps, and algorithmic changes persistently affect marketing effectiveness. The study contributes insights into strategic social media practices tailored to local SME contexts, emphasizing the need for adaptive strategies to maximize growth opportunities. Future research directions include longitudinal studies to track evolving social media trends and their sustained impact on SME growth in Macedonian markets.
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The purpose of this research is to determine whether perceived quality plays a mediating role in the effect of electronic word-of-mouth on purchase intention in the smartphone industry. The sample of the research consists of 407 individuals who were accepted to participate in the research between 14 January 2022 and 28 February 2023. The data of the research were collected by questionnaire technique. In the analysis of the data, the bootstrap technique was used with SPSS 22.0, SPSS PROCESS macro-model 4 and correlation analysis was carried out. As a result of the research, a positive and moderate relationship was found between the sub-dimensions of electronic word-of-mouth communication which are "obtaining information about purchasing" (r=0.478), "community membership and economic incentive" (r=0.427), "product related information obtained" (r=0.457) to "purchase intention" (p<0.01). A positive, strong relationship was found between the sub-dimension of electronic word-of-mouth consisting of "obtaining information about purchasing" (r=0.583), "community membership and economic incentive" (r=0.502), "product related information obtained" (r=0.547) and "perceived quality" (p<0.01). A positive, very strong relationship was found between 'perceived quality' and 'purchase intention' (r=0.769) (p<0.01). In addition, the sub-dimensions of electronic word-of-mouth communication 'obtaining information about purchasing' (β=0.5969), 'community membership and economic incentive' (β=0.4976) and 'obtaining information about the product' (β=0.5455) all have a positive effect on 'perceived quality'. The two sub-dimensions of electronic word-of-mouth communication, including 'obtaining information about the purchase' (β=0.5280), 'community membership and economic incentive' (β=0.4575) and 'obtaining information about the product' (β=0.4918) positively affect 'purchase intention'. It was then found that perceived quality has a mediating role (β=0.4785, β=0.3979, β=0.4358) in the effect of the electronic word-of-mouth sub-dimensions on purchase intention.
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This article seeks to illustrate the importance of price psychology and its application, taking into account that price is one of the determining variables when the buyer decides to make the purchase of a good or service effective. The analysis of the article is based on the study of price as a determining factor for companies and their permanence in the market, all this is done through a bibliographic review of articles, magazines, books, etc. Most buyers judge prices comparatively, that is, the reference price conditions their judgment, generating concepts of acceptance or rejection when purchasing the product, this process is influenced by the competition and the methods used to establish prices in each industrial sector, but in the end the most important and influential factor when defining the parameters and bases for establishing prices are consumers.
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The growth of local cosmetics in Indonesia has increased rapidly due to the increasing public interest in local cosmetic products that provide products according to the skin colour of Indonesians. Local cosmetic companies must compete with fellow local brands and brands from other countries to do marketing effectively. One is using Instagram social media to collaborate with Instafamous or create Instagram content. This study aims to determine the influence of Instafamous and Content Marketing on Interest in buying local cosmetic products mediated by General Attitude Toward Local Brands (GATLB). This type of quantitative research uses non-probability sampling methods and purposive sampling techniques on 100 respondents. Data was collected with online surveys and analyzed with SEM PLS through the SmartPLS 3.9.9 application. The results of this study show that Instafamous and Content Marketing hurt buying interest. While GATLB as a mediating variable plays a full role or complete mediation, Instafamous variables and Content marketing do not directly influence buying stake but have an indirect influence through GATLB as a mediation variable.
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The study was conducted to determine the extent to which radio political campaign messages influence voters' behaviour during elections. The study also examined the influence of other political campaign techniques used by political parties to influence voters' decisions in their favour. The study determined whether frequent exposure to both pro and against candidates' radio political campaign messages influenced voters' decisions on election day and also investigated the extent of the influence of opinion leaders among voters during elections. The study examined the descriptive survey; the sample population was 400 respondents who were residents in a random sampling technique in Lagos. The instrument used for the data analysis was frequency count and simple percentage. Findings from the study show that radio in Nigeria helps in political participation by motivating citizens to vote and be present for manifesto reading, unbiased in their choice of candidates, etc. It encourages people to attend rallies and be informed about the decisionmaking process, which is very important in the electoral process. In summary, this study sheds light on the impact of radio political campaign messages and other campaign techniques on voters' behaviour during elections. It underscores the importance of radio in promoting political participation, unbiased decision-making, and informed choices among voters. However, caution should be exercised to avoid negative influences such as sentimentalism, ethnic bias, and religious bigotry, which can undermine the integrity of the electoral process and harm society.
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The development of sharia pawnshops from year to year has become a benchmark for the success of the sharia economy in Indonesia. This research examines the influence of product knowledge and word of mouth on non-Muslim customers' purchasing decisions, with trust as a mediating variable. The method used in this research is quantitative with a causal approach. The data tested in this research came from responses to the questionnaire distributed, namely 101 respondents. The results show that product knowledge and word of mouth positively and significantly affect trust and purchasing decisions. It was also found that trust had a positive and significant effect on purchasing decisions and that trust had a positive and significant impact on mediating the relationship between product knowledge and word of mouth on buying decisions of non-Muslim customers.
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Just as in the field of architecture every detail is important, from the foundation to the roof every element must be carefully planned and executed, it is the same with digital marketing - every detail, from the creation of the website, its promotion, social networks to advertising, must be carefully planned and performed. Modern companies in the world of race are looking for a way to stand out and attract new customers, which is also true for companies in the construction industry. Today, if you want to expand your business regardless of the size of the company, it cannot be achieved without digital marketing and an adequate marketing strategy. In the world of architecture and construction, every project begins with a detailed plan. Without a plan, regardless of the quality of the materials or the expertise of the workers, a construction project will not be successful. It's the same with digital marketing – without a strategically designed marketing campaign and effective lease of media space, the online presence will not be able to compete with the competition. Creating quality content, publishing it and monitoring it is an indispensable part of a digital marketing strategy. In the construction industry, it has become very important to use content marketing as a way of informing and educating, gaining trust and attracting the target audience. Because today's customers expect and look for quality content and information on the Internet. In this paper, we aim to present the importance of digital marketing, then the organization of marketing campaigns and the rental of advertising space in digital media in the field of architecture and the construction industry. Digital marketing in construction offers an incredible opportunity - direct connection with target clients or customers. With the right strategy, using various digital channels, one can reach potential clients who are really interested in the services. In Serbia, there are tens of thousands of companies operating in the field of architecture and construction industry, including: consulting companies, design firms, contractors, suppliers of materials and equipment, sellers of tools and machines and related activities. However, it is certain that less than 50% of these companies do not have their own website. Even those companies that have their own website, or a large number of existing websites, are not optimized. At the very beginning, this leads us to the conclusion that digital marketing in construction is an underdeveloped area.
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This paper explores the integration of Generative Artificial Intelligence (AI) in conversational marketing, transitioning from traditional marketing to interactive, customer-centric strategies. It examines the shift from oneway communication to dynamic, AI-driven interactions that personalize customer experiences. Central to this study is how Generative AI facilitates real-time, tailored dialogues between brands and customers, enhancing customer engagement and satisfaction. The paper also addresses the challenges and ethical considerations of using anthropomorphic AI in marketing, balancing human-like AI traits with user expectations. Additionally, it presents a novel framework that conceptualizes the combination of Generative AI and anthropomorphism in conversational marketing into four distinct quadrants, providing a comprehensive analysis of their potential interplay. Conclusively, it offers strategic insights for leveraging AI in marketing while adhering to ethical practices, highlighting the potential of Generative AI to transform customer engagement in the digital age. This research has two important consequences. Practically, it offers valuable insights and strategic recommendations for businesses aiming to integrate Generative AI into their conversational marketing practices effectively. Theoretically, it contributes to the academic discourse by highlighting the transformative role of Generative AI in marketing, suggesting avenues for future research in this rapidly evolving field. This study provides a brief overview of the evolving role of AI in modern marketing strategies, emphasizing the future potential and implications of AI-driven conversational marketing.
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This study was conducted in the context of the rapid growth of e-commerce, especially following the Covid-19 pandemic, when online shopping became a popular trend among young people. As students increasingly become a potential customer group, businesses need to understand the factors influencing their purchasing behaviour to develop effective marketing strategies. The purpose of this study is to explore the impact of promotional programs and other factors on the purchasing behaviour of students on e-commerce platforms in key areas of Southern Vietnam, helping businesses gain a better understanding of the psychology and shopping habits of this demographic. To carry out the research, the research team conducted a survey and analysis based on 495 carefully selected, most relevant questionnaires. The study utilised both quantitative and qualitative methods. The impact of promotional programs and other factors on students' online purchasing behaviour was then assessed using SmartPLS 4 software. The results show that promotional programs (Buy 1 Get 1 Free, Free Samples, Discount Vouchers), along with factors such as Price, Emotional Value, Usefulness, Risk, and Ease of Use, significantly affect students' purchasing behaviour. This research provides an overview of students' online shopping behaviour in key areas of Southern Vietnam, offering managerial implications to improve marketing strategies for online businesses in Vietnam.
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The article attempts to analyze changes in regulations governing lawyer advertising, with a particular focus on the amendments introduced in § 23 of the Code of Ethics for Lawyers (CEA) and the impact of 1) Directive 2006/123/EC of the European Parliament and of the Council of 12 December 2006 on services in the internal market (OJEU L 376, 36); 2) Directive 2000/31/EC of the European Parliament and of the Council of 8 June 2000 on certain legal aspects of information society services, in particular electronic commerce in the internal market (e-commerce directive) (OJEU L 178, 1), along with Resolution No. 93/2023 of the NRA, on the promotional practices of lawyers. The aim of the paper is to identify changes in the provision of legal services in the context of the implementation of the directive and to examine the benefits and challenges they bring to legal practice in the Republic of Poland. The article posits that the new regulations allow lawyers to use marketing tools while upholding professional ethics, increasing the availability of information on services provided while maintaining ethical standards. The research problem focuses on the balance between service promotion and professional ethics, examining how these changes will impact competition among lawyers. The article analyzes the ethical, legal, and practical aspects of the new advertising regulations, emphasizing their impact on society, clients, and the legal profession itself.
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The name of this phenomenon, which sees users as products and turns their spending time on social networks or websites without doing anything into financial income, is: Surveillance capitalism. Every step users take, everything they do to spend time, whether necessary or unnecessary, turns into data, and this data is monetised by selling it to companies or advertisers. The best performers of the function of monetising user data are global companies such as Meta, Microsoft and Google, whose applications, websites and social networking sites are used by many people in their daily lives. Every step users take, everything they do to spend time, whether necessary or unnecessary, turns into data, and this data is monetised by selling it to companies or advertisers. Global companies such as Meta, Microsoft and Google, whose applications, websites and social networking sites are used by many people in their daily lives, are the best at monetising user data. These companies, which are at the forefront of surveillance capitalism, sell the data they obtain from users to all companies that want to sell something on the internet. Surveillance capitalism deploys many technologies, but it cannot be equated with any technology. Its activities may involve platforms, but these activities are not the same as platforms. It engages machine intelligence, but cannot be reduced to machines. It produces and relies on algorithms, but it is not the same as algorithms. In the context of these definitions, the study aims to reveal the effort to understand the laws of surveillance capitalism, which affects the lives of individuals in many ways, through the experiences of individuals. The findings indicate that surveillance capitalism influences user experiences through social media platforms such as Instagram as a post-panoptic tool, and also reveals more effective advertising strategies by monitoring and analysing consumer behaviour.
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