ЭФФЕКТ «СОБЫТИЙНЫХ ШОКОВ» КАК ИНСТРУМЕНТ РЕГИОНАЛЬНОГО БРЕНДИНГА (НА ПРИМЕРЕ КЕЙСА РЕСПУБЛИКИ ТАТАРСТАН)
The article focuses on the role and the importance of branding in enhancing the competitiveness and development of the region. The authors systematize certain scientific interpretations of this category. The paper studies the analysis of the impact of a mega-event on the city image.
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