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Perception of Tourist Destination Product: Key Indicators of Destination Competitiveness

Author(s): Danijel Pavlović,Goran Avlijaš,Nenad Stanić / Language(s): English Issue: 2/2016

The integrated tourist destination product creates the tourist experience, and its improvement contributes to the development and competitiveness of the destination. Therefore, the tourist experience can be considered as fundamental for the success of the tourist destination. The aim of this paper is to examine the relationship between integrated destination product and tourist destination competitiveness. The proposed approach is tested on the example of two destinations with different tourism performance in the tourism region of Western Serbia. In order to measure the visitors’ perceptions related to the tourist experience, survey method and t-test statistic were used. Obtained results confirmed significant difference in the assessment of integrated product of two destinations, which confirmed the starting hypothesis that perception of integrated destination product can be used as indicator of tourist destination competitiveness.

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NOVEL TRENDS OF USING ICTS IN THE MODERN TOURISM INDUSTRY

Author(s): Josef Abrhám,Jing Wang / Language(s): English Issue: 1/2017

Our paper focuses on the analysis of the modern information and communication technologies (ICTs) employed by the modern tourism industry. We demonstrate how the needs and the scope of the tourism industry have changed over the past few decades and how important the new digital technologies have become.We discuss the phenomenon of e-tourism and discuss the importance of the new technological trends that are used both by the providers of the tourism services and the tourists and visitors. We argue that in order to keep with with the time, tourist authorities and companies should further invest into advances information technologies and broaden the scope and the offer of new digital tourism services. Several new trends like virtual reality (VR) or augmented reality (AR) might become a crucial turning point in the further development on the tourism industry.

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Analysis of the Tourists’ Flows to Bulgaria from the Neighboring Emitting Markets

Author(s): Kristina Gartsiyanova / Language(s): English Issue: 2/2017

The tourism industry is an important economic sector in the world economy. This is one of the fastest-growing industries in Bulgaria and the biggest contribution brings the inbound tourism from the neighboring countries. The main goal of the paper is to define the importance of the tourist flows from Romania, Turkey, Greece, Republic of Macedonia and Serbia to Bulgaria, analyzing the fluctuations in the period 2010 – 2016. Some recommendations for development of the tourism in the country and new tourism products are highlighted as a result of the analysis. They could attract tourists from the neighboring countries for short or long stays. For this purpose, the paper discusses the basic indicators of the travel industry as international arrivals of foreign visitors, nights spent by foreigners in accommodation establishments, etc.

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THE IMPACTS OF THE SANTIAGO PILGRIMAGE WAY ON RURAL SPAIN. THE CASE OF THE FRENCH WAY (NORTHERN SPAIN)

Author(s): András Bence SZERB,Márta Bakucz,F.J. MARTÍNEZ-CORTIJO / Language(s): English Issue: 1/2016

The purpose of this study is to examine the impacts on the rural development of historic, thematic routes. Our paper concentrates on the pilgrimage to Santiago de Compostela. Specifically, we look at the most important of the routes - known as “The French Way” - which traverses Northern Spain. We focus the research on how the pilgrimage fits into rural life in 21st century Spain, on the particular features of the journey and on how travelers, service providers and the clergy relate to the Way. Our research is based on in-depth interviews with seven people during the 31 days of the pilgrimage in the summer of 2014. These interviews were conducted with two quite different groups of people - with a variety of religious parties and with owners of restaurants, bars, shops and accommodation as service providers. The results of both our primary and secondary research led us to conclude that this specific thematic route includes features that contribute positively to the rural areas and encourage the rural population to maintain and preserve their values.

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Szent László király útja

Author(s): Magor Kádár / Language(s): Hungarian Issue: 11/2017

The study presents the background research and evaluation methods used for data gathering in the process of creating the Szent László cultural heritage route. In order to identify and describe the cultural branding elements – locations, built heritage sites, legend-connected sites, natural values –, both primary and secondary researches were performed, such as monographic/data collection and analysis, online media analysis for the regions and settlements, online visual representation analysis, structured and in-depth interviews and visual documentation of heritage elements.

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Значај различитих фактора атрактивности у летњим туристичким дестинацијама за туристе

Author(s): Aleksandar Đorđević,Bojan Zečević,Igor Kovačević / Language(s): Serbian Issue: 3/2017

Summer tourist destinations attract touristS for various attractions and developed product content. This paper focuses on how various attraction factors are important for tourists. The most used model for analysis of the attraction factors is the Ritchie Crouch model, that defines several attractions categories. The paper stars with a modified Ritchie Crouch model with basic attraction factors in the focus within summer destinations. These factors have been taken into consideration having in mind the specifics of summer destinations and their products. The research methodology is based on the AHP model Analytic Hierarchy Process)). In this model, each interviewee compares different alternatives, and in this case assesses the value of individual attraction factors for the decision making process about a summer destination. On the basis of the results, three segments have been identified, followed by testing the significance of the differences between attraction factors among the defined segments. After this, a hypothesis has been tested that there is a bigger difference among the segments defined according to attraction factors preferences than among the traditionally defined segments.

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Место војних одмаралишта у туристичкој понуди Србије

Author(s): Mihajlo Ranisavljević / Language(s): Serbian Issue: 165/2018

On the basis of the conducted analyses, impressions and marks given by the visitors, tourist trade, geographical-traffic position and other competitive advantages, it can be concluded that the Military Tourist Institutions along with their locations have their own place in the tourist offers of Serbia. However, it can also be concluded that it is necessary to implement the study research for the purposes of any further development. It has been affirmed: that the MTI guests are mostly satisfied by their services and the relation between the price and the quality; that there have been some defaults in the area of advertisement and the presentation of the MTI services to any potential guests by the means of media and tourist agencies; that the total score of the marks regarding the additional services is very low; that there has been a decrease regarding the number of guests in the relevant period, along with low accommodation occupancy rate, as well as, progressive decrease of duration of staying by all categories of hotel guests. All of this leads to a conclusion that there are new tendencies of guests and there is a need to implement new services in the tourist offer. The basic products of the Military Tourist Institutions have not been determined and have not been based on all available products in the areas of their location. Every MTI is individually presented and within its rage of capacity it can improve its available capacities and provide new tourist products, while all these Military Tourist Institutions together could be a new tourist cluster in Serbia. With the reconstruction of the existing capacities and conceptualization of any new services, under condition of applying optimal strategy on all locations, along with the application of the conducted research results and considering all the phases of target marketing (market segmentation, selection of target market, product positioning), the Military Tourist Institutions, as a recognizable brand, have a great chance regarding the development of all tourist products of Serbia. By taking into consideration the size of the problem and by determination of new tourist products and the target segment, the MTI would get a starting point and ideas that would help them get out of the long period of decadence. That would give them an opportunity to develop all the mentioned tourist products and, in that way, they would not have to worry about their future.

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Programming of animation of visitors during their tourist stay in the basin of Black river in the Republic of Macedonia

Author(s): Cane Koteski,Zlatko Jakovlev,Nikola V. Dimitrov / Language(s): English Issue: 1-2/2018

This research has scientific and practical purpose.The scientific objective refers to certain theoretical knowledge of animation visitors during the tourist stay in the basin of Black River in the Republic of Macedonia, a practical goal is related toparticular implementation of theoretical knowledge in practice.The subject of this research is:„The animation of visitors during the tourist stay in the basin of Black River in the Republic of Macedonia“. In the subject of this research analyzed the terms to be operational: animation in tourism, animation programming in the basin of Black River in the Republic of MacedoniaIn this research on the defined research subject we used the following methodological techniques: a survey, the scaling method and statistical method.

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Rural tourism development of South-east region of the Republic of Macedonia and its financial support

Author(s): Marija Magdinceva Sopova,Neda Petroska-Angelovska,Marija Takovska / Language(s): English Issue: 1-2/2018

Tourism is an area that fosters economic development with a major impact on the process of establishing specialized companies in the field of rural tourism. Studies show that the demands of modern tourists are aimed at bringing them closer to nature, natural beauties and tradition. The development of rural tourism is associated with the presents of small and medium-sized enterprises and creation of specialized financial programs designed for these enterprises.For that purpose, theoretical and empirical questions will be treated in this paper. Within the framework of theoretical approach, an overview of specific characteristics of this type of tourism, as an alternative form of tourism development as well as supply and demand in this area, will be presented. For the empirical research, for gathering data, structured questionnaire has been used. It shows the situation of SMEs in the field of rural tourism in South –East region from the possibilities for financing point of view (realization and success), as well as the confirmation of the basic hypothesis that the enterprises and entrepreneurs are not sufficiently informed about the possibilities for financing the "rural business "generally from banking sources, state resources and European funds.

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Military Tourist Institutions Within the Tourist Offers of Serbia

Author(s): Mihajlo Ranisavljević,Branko Tešanović,Srđan Nikezić / Language(s): English Issue: 20/2017

Above certain comparative and competitive advantages and resources of extremely good quality, the Military Tourist Institutions in the Republic of Serbia have not been completely incorporated in the tourist offers of Serbia. The Military Tourist Institutions have a significant capacity regarding both room and board services and non-accommodation services at their disposal what makes an important factor relevant to any adequate positioning in both domestic and foreign tourist market. This study presents the current stage as well as the capacity of these military institutions and it is made with the purpose to influence their development and the development of their current locations which could hopefully result in their better positioning on both Serbian and world tourist stage.

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Using DEA method for determining tourism efficiency of Serbia and the surrounding countries

Author(s): Ivana Ilić,Ivana Petrevska / Language(s): English Issue: 1/2018

Data Envelopment Analysis (DEA method) was used for determining tourism efficiency of Serbia and the surrounding countries. Analysis is done on the basis of input and output parameters which provide objective analysis and identify the best practice. Tourism expenses and thenumber of bedsare used as inputs, while the number of arrivals, the number of nights spent and tourism revenue in 2016 are used as output parameters.The applied analysis has shown that in the aspect of tourism 6 countries are relatively efficient, while other 9 are relatively inefficient. The efficient countries are: Montenegro, Bosnia and Herzegovina, Croatia, Greece, Austria and Albania, while Serbia, FYR Macedonia, Slovenia, Romania, Bulgaria, Italy, Hungary, Slovakia and the Czech Republic have efficiency value of:64.49%, 54.57%, 97.82%, 86.96%, 86.38%, 83.78%, 86.38%, 69.54%, and 73.27%, respectively. In order to improve their efficiency,the inefficient countries should reduce tourism costs and the number of beds and increase some of the output parameters.This paper should give the instructions to inefficient countries how to improve their efficiency.

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Characteristics of wellness tourism users in “Merkur” Specialised Hospital

Author(s): Marijana Đurađević / Language(s): English Issue: 1/2017

Wellness tourism is one of the selective forms of tourism with good prospects of development in our country, especially due to its wealth in spas and thermal mineral springs. Vrnjaĉka Banja certainly is one of the spas that boasts the potential for the wellness tourism development. The synonym for Vrnjaĉka Banja is the "Merkur" Specialised Hospital within which the first wellness center in Serbia opened. The aim of the paper is to look into the characteristics of tourists‟ demands in wellness tourism, primarily through the theoretical analysis of these characteristics as well as the characteristics of the users of the contemporary and wellness services offered by the "Merkur" Specialised Hospital. The detailed account of their characteristics will be provided through the analysis of the guest questionnaires on the services used at the wellness center in a certain period, as well as through the interviews with the users of the "Merkur" wellness center in a single day.

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Tourist friendly tourism information system

Author(s): Milan Ambrož,Domen Ambrož / Language(s): English Issue: 1/2014

The globalisation of world economy accelerated the processes of regional cooperation in the field of tourism. Slovenia is a small tourist destination with many not yet exploited tourism potentials. For many years there has been extensive cooperation with neighbouring countries and regions in the field of tourism. Because of many differences between regional players in the field of tourism, not substantial progress has been made. Recent initiatives from the tourist players from the Danube region countries promise new developments. Summits and meetings among regional players show that there are creative but scattered initiatives to build an effective and integral tourist information system. In this paper we propose a prototype of a holistic tourist information system that bridges regional differences and establishes a solid base for the tourist information sharing, for the exchange of tourists and for the building of the comprehensive tourism value constellation on the national and regional level.

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Wpływ zakresu usług dodatkowych; świadczonych przez hotele butikowe; na ich ocenę przez gości

Author(s): Monika Świątkowska,Ewa Świstak,Dagmara Stangierska,Małgorzata Kotermańska / Language(s): Polish Issue: 535/2018

Celem badania była analiza wpływu usług dodatkowych, świadczonych przez hotele butikowe, na ich ocenę przez gości. Zakres pracy stanowi charakterystyka hoteli butikowych, przybliżenie usług oferowanych przez te hotele, a także charakterystyka czynników decydujących o ocenie hotelu. W części badawczej przeprowadzona została analiza usług świadczonych przez wybrane hotele butikowe w miastach, poza miastami i w miejscowościach o charakterze wypoczynkowym. Analizie poddano zakres usług dodatkowych: uzupełniających, fakultatywnych i towarzyszących. Stwierdzono, że zakres usług dodatkowych nie wpływa znacząco na ocenę hotelu; jest ona związana w znacznie większym stopniu z rdzeniem usługi. Szerszy zakres usług dodatkowych jest świadczony przez hotele poza miastami, co wynika z ich charakteru. Szerokość oferty hotelu ma przede wszystkim wymiar marketingowy i pomaga uzyskać przewagę konkurencyjną.

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İnsan Kaynakları Yönetimi İşlevi Olarak İş Değerleme – Ücret Yönetimi Süreci ve Karşılaşılan Sorunlar: Turizm İşletmeleri Üzerine Kavramsal Bir Değerlendirme

Author(s): Elbeyi Pelit,Faruk Gökçe / Language(s): Turkish Issue: 3/2019

Job evaluation and wage management; It is a process that covers the activities related to the design, implementation and maintenance of the wage management system. Job evaluation and wage management, which is a function of human resources management, is an issue that businesses should give importance to in the way of success. Tourism enterprises are the enterprises where human resources management becomes more important because of its laborintensive feature. Therefore, the success of tourism enterprises depends on a successful wage management process as well as having an effective human resource. The aim of this study is to provide an overview of the problems experienced in tourism enterprises within the scope of business valuation and wage management, which is an important human resources management function. In this context, in the related literature, the previous studies on the subject were examined and the scope of the job evaluation and wage management, wage systems and the problems in job evaluation and wage management in tourism enterprises were explained in detail. Also, in the process of solving the problems experienced; The role and importance of human resources management unit is emphasized. As a result, in the study, the problems experienced in the process of job evaluation and wage management were put forward and suggestions were given to business managers and researchers about the problems.

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Şehir Turizminde Faaliyet Gösteren Otellere Yönelik E-Yorumların İncelenmesi: Eskişehir İli Örneği

Author(s): Seda ÇOBAN,Eda ÇOBAN,Duygu YETGİN / Language(s): Turkish Issue: 3/2019

Today, the tourists are more insightful and inquisitive, and they now chose to be more cautious on their preferences and they actively use social media. Online customer comments are one of the most important sources of information that have strong impact on tourists’ accommodation preferences. Not only the individual tourists use these online customer comments, but the travel agencies that prepare package tour programs also benefit from these sources of information when selecting hotels. In this study, we aimed to reveal the expectations of tourists involved in urban tourism activities regarding city hotels. For this purpose, 940 positive and negative TripAdvisor comments made between January-February 2019 for 10 city hotels in Eskişehir in various languages were reviewed, and the most common categories of these comments were determined. The data obtained were processed through content analysis and were then evaluated through seven main themes. At the end of this analysis, it was found that the comments mainly focused on personnel’s attitude in “human resources” theme, tastiness and quality of breakfast/food in “food & beverage” theme, and cleanliness of rooms in “housekeeping” theme, respectively.

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TRIATHLON AS A FORM OF SPORTS CONSUMPTION: MOTIVES FOR PARTICIPATION

Author(s): Ewa Malchrowicz-Mośko,Maciej Młodzik,Adrianna Banio,Adam Omorczyk / Language(s): English Issue: 2 ENG/2018

This article presents triathlon as a modern form of sports consumption. The theoretical part underlines the importance of triathlon events for the development of tourism and the promotion of health and physical activity, whereas the empirical part presents the results of research carried out at the Środa Wielkopolska Triathlon 2018 event. The socio-demographic profile of the participants of the event (N=109) and their motives for participation were determined. The information contained may be of value for those involved in the development of sport and tourism in smaller towns in Poland.

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Twórcza rekreacja a twórcze podejście do organizacji rekreacji – studium przypadku Zakładów Przemysłów Twórczych Wi-Ma w Łodzi

Author(s): Aleksandra Mroczek-Żulicka / Language(s): Polish Issue: 1/2018

Artistic recreation has been described in the literature for many years as one of its types. However, research into its meaning, or even motivation, is rarely undertaken. The author attempts to confront existing definitions of artistic recreation with changing trends in spending free time and types of recreational activity. She emphasizes the role of a creative approach to the organization of recreation as an opportunity for the better utilization of its potential to affect the development of the individual personality. To illustrate the values of artistic recreation and a creative approach to its organization, the author analyzes the case study of WI-MA Creative Industries Establishments.

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SOME ASPECTS OF SUSTAINABLE DEVELOPMENT OF TOURISM

Author(s): Vukašin Šušić,Dejan Ž. Đorđević / Language(s): English Issue: 3/2019

This paper analyzes the basis of the concept of sustainable development and refers to the optimal level of space use for tourist purposes. In doing so, a special attention is mostly paid to negative impacts of tourism on space, i.e. the necessity of spatial limitation of tourism development in order to preserve and protect natural and created resources. An intensive and uncontrolled development of tourism in the second half of the 20th and the beginning of the 21st century caused the degradation of the environment, the destruction of ecosystems and other social and cultural conflicts in the tourist area. For these reasons, it is necessary to align the planning of the future development of tourism with the principles of sustainable development by using different indicators. The main goal of this paper is to analyze various indicators of sustainable development that determine the possibility of using space in tourism, as well as sustainable tourism development. When selecting the indicators of future development, certain criteria must be taken into consideration, such as the criterion of relevance, feasibility (availability), credibility, and so on. The essence of use of the indicators is to determine the optimal number of potential visitors and facilities in the tourist area, without significantly affecting the environment, reducing the quality of tourist experience (sensation) or jeopardizing the sense of identity, lifestyle and activities of the domicile population.

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THE POSSIBILITY OF THE DEVELOPMENT OF BIRD WATCHING AS A SPECIFIC FORM OF TOURISM IN THE DELIBLATO SANDS - CASE STUDY

Author(s): Živana Krejić,Snežana Milićević,Katarina Plećić,Dragana Babić / Language(s): Serbian Issue: 2/2019

During 2017, the Society for bird protection in Serbia has organized free trips for domestic tourists in the protected nature reserves in northern Serbia. Their main task was to educate tourists about rare bird species in Serbia and explore the possibility for the development of bird watching, as a specific form of tourism. Since these forms of tourism are not sufficiently developed on Serbian travel market, the main aim of this paper is to examine the motives of tourists who are taking trips. Results of the research should determine the manner in which domestic tourists, in economically underdeveloped countries like Serbia, are related to natural values and whether it is possible that specific forms of tourism become point of interest for domestic tourists and part of the tour operators offer.The aim of the paper is to present the opinions of a group of 54 tourists who visited The Special Nature Reserve Deliblato sands in June 2017 for the education and observation of rare species of birds. Research has shown that the dominant motives of tourists were related to their need for physical activity, recreation and leisure, rather than observing and photographing rare birds. The results of the survey of the descriptive statistics show that the majority of the respondents believe that the observation of birds and sustainable tourism in the Nature Reserve of the Deliblato sands will only experience its development. Research results can be useful to business entities in tourism with the aim of forming a tourist offer for domestic and foreign tourists as well as individuals, with the aim of developing awareness of the importance and importance of protected nature reserves and their preservation in the future. This is the not first study, but one of the pioneer research to examine the motives of traveling by domestic tourists in terms of specific forms of tourism development in Serbia.

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