УСТОЙЧИВО РАЗВИТИЕ НА ТУРИЗМА В ЮГОЗАПАДЕН РАЙОН ЗА ПЛАНИРАНЕ

Author(s): Sevdzhan Sabrieva / Language(s): Bulgarian Publication Year: 0

Tourism in the last decade has been characterized by almost continuous growth. However, in Bulgaria it has a number of problems to solve. One of them is the disparities in the territorial development of tourism in the country, not least the irrational use of tourism resources and tourist infrastructure. The southwestern planning region is among the leading regions in the country in terms of tourism, but here as in other regions there are still a number of problems to be solved. The purpose of this report is to study the situation and identify the prospects for sustainable tourism development in the Southwestern Planning Region.

ТУРИСТИЧЕСКАТА КОНКУРЕНТОСПОСОБНОСТ НА БЪЛГАРИЯ И ОТРАЖЕНИЕТО Ѝ НА MICE ТУРИЗМА В СЕВЕРОИЗТОЧНИЯ РЕГИОН1

Author(s): Stefka Hristova,Milena Stoyanova / Language(s): Bulgarian Publication Year: 0

Competitiveness of countries is a phenomenon that depends on multiple factors, which play a basic role at economy markets and depends on the market segments that cater it and the developing industrial man. The European model for examining competitiveness accentuates on the link between the process of creating riches and the life standard and prosperity of a certain nation. At the beginning of the 21st century the concept of competitiveness means it being viewed as a way of improvement which doesn‘t lead to winners and losers, as a model of two sides that compete and the idea of the prosperity of both means both of them becoming stronger. Preparing yearly global reports about the competitiveness of countries is starting to play a bigger role as it presents their economical state and their positioning on the world markets. As a branch of economy, tourism is one of the means for improving competitiveness. The goal of this report is to analyze the conditions for the development of the offered MICE.

FOOD AND NON FOOD AUTOCHTHONOUS PRODUCTS

Author(s): Marija Vezilic,Marija Dragicevic Curkovic / Language(s): English Publication Year: 0

The diversification of the tourism product and exploitation of resources in a way that is not harmful for the local community and which enables the acquisition of new knowledge about local products and culture is particularly important for sustainable development of Croatia. The aim of the paper is to analyse importance and the elements of food autochthonous products placement, as much as to explore the attitudes of local stakeholders towards the possibilities of developing new products forms based on the traditional crafts, what is aslo important for sustainable development and could bring long-term benefits to the tourist destinations. For the purpose of this paper the secondary and primary data have been used. In order to explore the tourists' attitudes towards food autochthonous products empirical research has been carried out in 2017. including the sample of 250 domestic tourists. The other empirical research has been conducted in 2018., also using the method of structured interview and including the sample of 48 respondents, who have been employed in the stakeholders companies. Based on the results of the researches, it is evident that the autochthonous products have significant role from the tourists' point of view. There are few traditional crafts which have been recognized as significant part of cultural heritage and there is an interest in "reviving" them and valorizing for tourism purposes.

Състояние и развитие на предприемачеството в хотелиерството в община Приморско

Author(s): Mariyana Bozhinova / Language(s): Bulgarian Publication Year: 0

Стимулиране на туристическите пътувания чрез художествената литература като комуникационен канал

Author(s): Svetla Rakadzhiyska / Language(s): Bulgarian Publication Year: 0

This research paper is dedicated to the literary fiction as a BTL advertising media. Some examples are cited and some conclusions are set. The need of good micromarketing is mentioned.

Сезонността като фактор за устойчиво развитие на туристическите дестинации

Author(s): Maria Vodenska,Alexander Boyadjiev / Language(s): Bulgarian Publication Year: 0

The present research aims at the investigation of seasonality as a factor for tourism sustainability in the national resorts of Bulgaria. The reason for choosing them is that they represent separate destinations for which statistical and other data is readily accessible. Methods used are based mostly on secondary information – data from Bulgarian Statistical Institute is analysed and conclusions are drawn. Various seasonality and irregularity coefficients are used. For greater precision graphic methods are also widely used in the analytical process. The lack of primary data is the major research limitation.

Оценка на потенциала на културното наследство по пътя на коприната в България

Author(s): Stoyan Marinov,Krasimira Yancheva,Todor Dyankov / Language(s): English Publication Year: 0

Тhe report is dedicated to the project Silk Road Local Culture – SILC – under the Joint Operational Programme Black Sea Basin 2014-2020. The programme is co-financed by the European Union through the European Neighbourhood Instrument and by the participating countries: Armenia, Bulgaria, Georgia, Greece, Romania. The purpose of the report is to present an evaluation of the potential for economic and tourism growth of the local cultural heritage along the Silk Road 90 on the territory of the Northeastern Region (BG 33) and the Southeastern Region (BG 34) in Bulgaria.

Система за мониторинг и оценка на устойчивото развитие на туризма в курортите с национално значение в България – основни принципи и подходи

Author(s): Nikolina Popova / Language(s): Bulgarian Publication Year: 0

The paper presented takes into consideration some major theoretical and methodical issues related to the development of a system for monitoring and assessment of sustainable tourism development in national resort in Bulgaria. It focuses on some key issues: tourism regionalization as a basis for monitoring sustainable tourism development at local level; theoretical concepts, major principles, and approaches towards the identification/ selection, and structuring of indicators for monitoring and assessment of tourism development at local destination level. The author substantiates the necessity to regulate legally the implementation of a system for monitoring and assessment of sustainable tourism development as a key management instrument.

Геймификация в туризма – възможности и ограничения

Author(s): Sonia Mileva / Language(s): Bulgarian Publication Year: 0

The paper is considers gamification as marketing tool influencing the consumer behavior in the field of Tourism. Outlined are the major opportunities and benefits of gamification in Tourism, responsible for added value to the consumer. In parallel, critical analysis of the main limitations and risks of gamifications are presented. In conclusion is defined the major framework for effective application of gamification with possibilities to increase the benefits for Tourism.

Перспективи пред варненското ресторантьорство

Author(s): Tanya Dabeva,Georgina Lukanova,Hristina Plamenova Filipova / Language(s): Bulgarian Publication Year: 0

The main purpose of the following paper is to present some perspectives for the development of the restaurant industry in the city of Varna. In this regard an analysis of the types and categories of dining establishments in the area was made. An in-depth interview with four restaurant managers was also conducted. The answers are used for the basis of a content analysis. Based on the results of the two research methods, conclusions and recommendations are made.

Икономически анализ на разходите – предпоставка за ефективно управление (на примера на Еница – 99 ООД)

Author(s): Galina Rashkova / Language(s): Bulgarian Publication Year: 0

The correct assessment and efficient management of costs of a tourism enterprise is essential for its economic sustainability and solvency under the conditions of a market environment, which is characterized by instability, intense competition and the challenges of implementing new sources of growth – innovation of tourism operations. The report addresses some of these issues. Basic scientific cost analysis methods were examined. A practical study of real operating enterprise performing hotel and restaurant activities was performed. On this basis, certain comments were revealed and relevant conclusions were drawn.

Клъстери на туристическо търсене на атракции, основани на културното наследство

Author(s): Vasil Marinov,Mariana Assenova,Radenka Mitova / Language(s): Bulgarian Publication Year: 0

Secondary data on tourist demand for cultural heritage attractions do not reveal the true picture of visitors’ behavior when staying in areas with a concentration of attractions. The purpose of the study is to fill in the gap of primary information and to reveal the territorial concentration of tourist demand for cultural heritage sites long a selected route in 4 areas of the country, by identifying the immediate catchment area of attractions and the interconnection of cultural heritage tourist attractions. The research was conducted in the form of a questionnaire survey with visitors at selected cultural and historical attractions. The results demonstrate the formation of clusters of tourist demand, with clearly outlined hubs and their periphery.

Туристическите райони в България: състояние и проблеми

Author(s): Ivan Markov,Tanya Yoncheva / Language(s): Bulgarian Publication Year: 0

In 2015 a Concept of tourism regionalization was approved in Bulgaria. Trough this concept, 9 tourism regions are outlined in the country. Each of them is managed by a single destination management organization (DMO). For the first time in the development of tourism in the country regional structures for management are legally defined. The object of this article is to clarify certain issues in relation to legal status of DMO as a specific type of legal person. The study examines the conditions for establishment, the membership, the governing bodies and activities of the analyzed organization. The advantages of introducing tourism regions and organizations of their management are discussed. Meanwhile, some gaps and imperfections of the legal framework are mentioned and the possible options for their removal are suggested.

Трансформационни процеси и влияния в туризма

Author(s): Mariya Stankova / Language(s): Bulgarian Publication Year: 0

Under the influence of information technologies, the life space is changing, dynamics is accelerating, the social and individual existence are being transformed, new channels of influence are being formed, both on nowledge and on daily life. Taking into account the direction of transformation, tourism as economic activity is increasingly aware of the importance of establishing approaches to optimize management activities, which goes beyond conventional perceptions. Thus, studying the topic, the conclusion is that the transformation in the conditions of a technological society and everyday life dependent on information technologies is inevitable. It also covers the industry of tourism, which, however, with its inherent trends, goals, expectations and influences, is not only a creator and consumer in the digital environment, but also a pre-eminent factor.

Новите изживявания в туризма

Author(s): Irena Kirilova Emilova / Language(s): Bulgarian Publication Year: 0

Consumer requirements already have completely different parameters, which in order to be satisfied in the consumption of the tourist product must meet the condition to create authentic and unique experiences. In this case, an innovative and creative approach is used in the production of tourist products in destinations that correspond to modern consumer expectations.

Корпоративен растеж и обща факторна производителност в туризма

Author(s): Snezhinka Konstantinova,Asen Konarev / Language(s): Bulgarian Publication Year: 0

A survey of corporate growth in tourism was sampled from 13 public tourism companies, for period 2007-2018. The indicators are selected and models of the different types of growth are drawn up. On this basis, the level and growth rates are determined, showing that corporate growth and investment dynamics are low and returns are sharply declining. The analysis of the type of growth indicates that extensive growth prevails. To investigate the impact of total factor productivity on growth, two models were compiled. On their basis proves that total factor productivity has had a strong negative impact on corporate growth.

Приложение на концепцията „управление на приходите“ в хотелиерството

Author(s): Ivanka Nikolova / Language(s): Bulgarian Publication Year: 0

This publication aims to systematize the economic assumptions, tools, and techniques of the concept of revenue management for fixed and limited-capacity businesses in the specialized literature. The main stages of the evenue management process are outlined and the most commonly used indicators for measuring the results of revenue management in the hospitality industry are discussed. Possible strategies and tactics for implementing the revenue management concept are illustrated, with an example from the hotel industry. The importance and necessity of applying the concept of revenue management in current conditions is confirmed.

Възприятия на клиентите за дизайна на лайфстайл хотелите

Author(s): Maya Ivanova,Polina Basova / Language(s): English Publication Year: 0

Hotel design is one of the few tangible elements, that clients could see and assess before making an (online) purchase, therefore it is important to study its impact on the target clients. The current study aims to explore how customers perceive the design of lifestyle hotels, whether it creates additional value for the customer and which of its elements are most noticed and appreciated. The findings showed customers tend to appreciate most the comfort and the room interior design, with greater dominance of younger and female respondents to reflect that trend. Although not classified as a prime factor, hotel exterior and interior appearance proved its importance for the target clients of the lifestyle hotel segment.

Възможности за преодоляване на сезонността в туризма

Author(s): Elenita Velikova,Stela Dimitrova / Language(s): Bulgarian Publication Year: 0

Seasonality is a universal factor in tourism and is often seen as a problem, especially in economic terms. This article sets out its features and offers different ways to deal with it, aiming at giving a clear idea of the possibilities of attracting customers and increasing the attractiveness of the tourist product. All this determines the topicality and significance of the studied issues, which give rise to the need to seek adequate solutions to the problem of tourism seasonality as well as the resulting challenges facing the tourism industry.

Изследване потенциала за развитие на българския туризъм

Author(s): Lyubka Ilieva / Language(s): Bulgarian Publication Year: 0

The main economic objective for Bulgaria is to develop those sectors, that have high added value. According to NSI data, for 2018 the Trade, Transport, Hotel and Restaurant Sector reported the highest gross value added – BGN 22 billion 014 million, which shows that the tourism industry is a major generator for the development of the national economy. The main objective of this study is to present the potential for the development of Bulgarian tourism. In order to achieve this goal, the flows forming the tourist demand are examined, the key markets are outlined and the financial flows from the expenditures for tourist services are analysed. On the basis of the performed analysis, guidelines for increasing the revenue for the tourism business are drawn.