ВПЛИВ ГЛОБАЛІЗАЦІЇ НА ТЕНДЕНЦІЇ РОЗВИТКУ МІЖКУЛЬТУРНОЇ ВЗАЄМОДІЇ
The article deals with the particularities of intercultural cooperation under the conditions of global society broadening and it’s influence on social and cultural relationships transformation. It also investigates the entity of cultural globalization as a nationalities convergence process and forming of new cultural phenomena.Modern processes of globalization promoting progressive civilized development and step-by-step include all the spheres of human activities into the world relationship system. Present day technical progress and global political, economic and cultural changes have prompted our planet, which is penetrated with a thick network of communications, to solve global survival problems, while countries and nations, regardless of existing contradictions and distinctions between them, are searching for methods and means of mutual understanding. Globalization reveals itself by involving many different factors and giving a rise to global transformation which affects all the human fields of life activities – economy, politics and culture.Cultural globalization – is a process in which all the countries and nations are taking part. Some of anthropologists believe in possibility to talk about the shaping of new global culture, or even global consciousness, which testifies the transition to wider cultural areas.Globalization allows nations to communicate more with and learn more about each other, determine differences and reveal similarities which promotes their closing and confirmation in general civilized scope of a single global culture.In today’s world the priority is given to the market model of globalization. This means that realization of global processes is considered in a tight correlation of cultural and pecuniary well-being, which incorporates by widening of economical bindings, technical and technological processes and formation of global informative space.This generates the desire of some countries for cultural self-affirmation and an aspire to save their own cultural achievements and values.Integration processes open boundaries, extend culture development prospects, accumulate the most valuable acquirements, up-date and create new channels of communicative cooperation.The content character of intercultural cooperation is determined by the subject of their communication, accordingly the ways of cooperation depend on the goals of communication, peculiarities of its organization, level of preparation, emotional state of mind and possibilities for perception. That is why the process of intercultural cooperation should be implemented through the dialogue. In such a dialogue none of the cultures are able to put in a claim on the right of exceptional voice or to manipulate others thoughts. The relationships have to be built on the ground of mutual understanding, acceptance and pluralism.The development of intercultural communication, its content and results depend on the values which dominate in a culture, standards of behavior and sets. Exactly globalization is able to increase the matter of ethnic culture selfhood, strength the desire to show cultural individuality.Intercultural communicative processes allow to comprehend culture of other nations, understand the mentality of those people who cross freely the boundaries of different countries.The intercultural cooperation, which is becoming an inalienable attribute of human activity, and a process of searching for understanding and concord in modern world may lead the process of cultural globalization to the high-quality level. The diversity of the world is being realized and thus it becomes extremely important to be able to identify the cultural peculiarities of global culture constituent elements to understand each other and obtain mutual recognition.So, the communication which is an inalienable attribute of any human activity and a prolonged process of searching for understanding and concord may lead the process of communication and exchange of cultural achievements to the high-quality level.The way globalization manifestes itself is that in our time different local communities are becoming increasingly interdependant. To an increasing degree it is becoming realized the need for ensuring of a stable development for the total mankind as a single fully-variable unit. In such a whole any of local socio-cultural creation is reproduced directly in the context of global processes and structures. This is precisely why the dialogue of cultures is an important feature of modern societies, a necessary social mechanism of their existence in general, the way to provide with an equal right for knowledge and culture which will favour cultural growth and development of each person and countries in the whole.Ukraine is on the primary stage of formation of favorable conditions for intercultural dialogue: our country has a significant amount of legislative acts, which should have provided its success, but their content not always fulfill modern standards. The prospects of further investigations lay in the area of studying general European strategy of intercultural cooperation, which is an extremely important component of foreign and internal policy of countries so long as it defines general goals, directions and priorities of activity in this sphere for regional and national cooperation.
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