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IMPLEMENTATION OF ELECTRONIC RECORDS OF SALES IN THE CZECH REPUBLIC AND IT’S ECONOMIC BENEFITS

Author(s): Marta Martinová,Martina Hedvičáková,Libuše Svobodová / Language(s): English Publication Year: 0

This article aims to evaluate the main benefits and effects of the Electronic records of sales (hereinafter referred to as EET). EET obligation was compulsory established for all legal entities doing business in the country. EET system is starting in several stages. The first stage covered the restaurants and hotels. The second stage covered approximately 250 thousand of traders. Final third and fourth stage will cover the rest of legal entities in the Czech Republic. The objective of implementing the EET system is straightening business environment for all legal entities in the Czech Republic, because part of the economic activity takes place in the so-called shadow zone that is not under the control of financial administration of the state. State administration expects the increase of tax collection. In the article there will be examined recent experience with tax collection and the impact of implementing EET on the state budget. There will also be evaluated the benefits to businesses and government entities. Based on the review of existing models of Electronic records of sales there will be compared amount of collect taxes and economic situation with other countries that have implemented EET with an emphasis on the Republic of Croatia.

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TECHNOLOGY TRANSFER INDUSTRY UNIVERSITY COOPERATION - EVIDENCE IN PRACTICE

Author(s): Pavla Odehnalová / Language(s): English Publication Year: 0

Successful technology transfer requires very good cooperation between firm practice and researchers. Presented paper is dedicated to the transfer of technology and interdisciplinarycooperation between industry and university. Mentioned example of small firm that have successfully been financed from the SME Instrument Horizon 2020 displays the main opportunities which can interdisciplinary cooperation offer to the involved parties. These are the using of electronic information resources and databases that leads to increasing quality of delivered handouts. The main problem of the technology transfer such as high price of processed plans and low quality of information generated by the private companies are mentioned.

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GENDER AND PERSONALITY TRAITS' (BFI-10) EFFECT ON TRUST

Author(s): Cecília Olexová,František Sudzina / Language(s): English Publication Year: 0

The concept of trust found its way from sociological and psychological research to business and economic research. Societal trust was measured using a dichotomous question. Later research used the two statements as separate items because answers to them are not truly opposite. The aim of this paper is to investigate if gender and personality traits influence rating of these two statements. Big Five Inventory-10 is used to measure personality traits. The research was conducted in Slovakia using a paper-based questionnaire. This paper is a replication of two previous studies conducted in Denmark. The research aims to contribute to the replication efforts initiated because of the co-called replication crisis. With regards to the results, agreeableness significantly and positively influenced the first measure of trust; extraversion and openness to experience significantly and negatively influenced the second measure of trust - mistrust. The latter differs from previous findings, so conducting of the replication was justified.

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IMPORTANCE OF INCORPORATING PROFESSIONAL EDUCATION INTO ORGANISATIONS’ LONG-TERM STRATEGIES

Author(s): Pavel Pudil,Lenka Komárková,Irena Mikova / Language(s): English Publication Year: 0

The paper concerns the investigation how important is for organisations to have further professional education incorporated into the organisation’s long-time strategy plan. A questionnaire containing questions related to the subject of research was distributed to a number of organizations. The analysed sample consisted of 115 organizations, both profit and non-profit ones. Statistical methods for categorical data, particularly Pearson’s chisquaredtest of independence and two-sample proportion test, were used to fulfil the objective of research. The results of this paper show that incorporating education into the long-term strategy is clearly connected with a higher rate of measuring and evaluating impacts of education. As shown in our previous research, this leads to using more effective methods of further education and thus to more effective use of financial means that organisations devote to education and training of their employees. The recommendation following from the results is that organisations should incorporate further education into their long-term strategies and HRM plans as this is clearly connected with higher investments of organisations into further education, thus also with the increased organisations’ performance.

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EMPLOYEES’ COMPETENCIES DEVELOPMENT DEPENDING ON THE IMPLEMENTATION OF NEW FORMS OF MARKETING COMMUNICATION

Author(s): Lukáš Smerek / Language(s): English Publication Year: 0

Marketing, just like other enterprise processes, evolve over time. We have witnessed the establishment of new marketing tools and approaches in all aspects of the marketing mix in recent years, including marketing communication. The article examines the need for the employees’ competencies development in case the enterprise decides to implement new forms of marketing communication. The employees’ competencies development is the subject of research, while selected Slovak enterprises are the object of research. The research is based on a questionnaire survey divided into two sections. The first one identifies enterprises that use some of the new forms of marketing communication. Only those enterprises then answer the questions about the needs for employees’ competencies development. The main contribution of this paper is to highlight the need for human resources development in the implementation of new marketing approaches and identification of specific areas where human resources need to keep up with modern trends.

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IT CHALLENGES OF HUMAN RESOURCE MANAGEMENT FOR GENERATION Y

Author(s): Jana Školudová / Language(s): English Publication Year: 0

In today's business world, the biggest trend in HR is the digitization work. This has a positive impact on efficiency and economic results of the company, as well as the entire HR and employee satisfaction. This trend is also related to use of internal social networks. IT solution enables connectivity and replacing time-consuming manual or administrative tasks efficient, automated processes, allowing workers to focus on key areas such as strategy, new ideas, and mutual cooperation. The aim of this paper is to determine whether Enterprise Social Network positively affects Human Resource Management for generation Y. The primary research was focused on finding the requirements of Generation Y on the workplace. Secondary research was focused on the influence of Enterprise Social Network for HRM in the company, predominantly in the area of cooperation between employees and employee satisfaction. The methodology of this paper is based on a comparative qualitative research, based on the questionnaire survey. The results of the research point to the trend of using modern information technologies in HRM.

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HODNOTENIE EFEKTÍVNOSTI INVESTÍCIÍ V CESTOVNOM RUCHU V PODMIENKACH NEISTOTY A RIZIKA

Author(s): Monika Hotáková / Language(s): Slovak Publication Year: 0

The article is dealing with the design of optimal method for the analysis of the investment project of tourism firm and with the calculation of efficiency plans by substitution under conditions of uncertainty and risk. It recommends a method of investment income and expenses determination and on their basis anticipated profit or loss of investment. For the calculation of cash flow it recommends indirect method and suggests which of the selected indicators of dynamic methods should be used to evaluate the effectiveness of the investment project. It appoints possible factors of uncertainty and risk, and then suggests a procedure for analysis of the impact of individual factors on profit or loss and selected indicators of effectiveness.

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VÝZKUMNÉ AKTIVITY STUDENTŮ OBORU CESTOVNÍ RUCH VYSOKÉ ŠKOLY POLYTECHNICKÉ JIHLAVA

Author(s): Eva Janoušková / Language(s): Czech Publication Year: 0

The concept of bachelor's degree education in the field of Tourism on College of polytechnics Jihlava is focused on intensive interconnection with professional practice. Department of tourism pays attention to students' engagement in research activities, which yield useful results for practical application. This contribution brings information on research activities of students especially in the frame of bachelor works and projects, which are currently realized by the Department of tourism.

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HODNOCENÍ EKONOMICKÉHO VLIVU TURISMU JAKO VÝCHODISKO PRO FINANCOVÁNÍ ROZVOJE TURISMU V DESTINACI

Author(s): Monika Palatková / Language(s): Czech Publication Year: 0

The financing of incoming and domestic tourism is considered to be one of the principal issues of the tourism development in the Czech Republic, not just because of setting up the financing system, but particularly regarding the effectiveness monitoring. There are doubts up to now, how many esp. public funding flow into the tourism as the costs for its tourism development, what is the result, and if it is possible to speak about an effectiveness. The economical impact of tourism, esp. incoming and domestic tourism, is interpreted as a profit for the tourist destination. The assessment of the economical impact of the tourism as well as the assessment of the costs for tourism development should be crucial. The cost benefit analysis can be the proper tool for matching both sides with respect to positive as well as negative impact of tourism including appointment of beneficiaries. The cost benefit analysis has also to include impacts, which are not included in the tourism satellite account. The cost benefit analysis is considered to be an important indicator of effectiveness of tourism financing in a destination, esp. in relation to public funding.

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HODNOCENÍ PODNIKATELSKÉHO KLIMATU V CESTOVNÍM RUCHU V JIHOMORAVSKÉM KRAJI

Author(s): Jaroslav Podal / Language(s): Czech Publication Year: 0

The article is focused on entrepreneurial climate in chosen sector of tourism in South Moravia, namely the accomodation. On the grounds of the surveys from years 2002, 2003, 2005 and 2010, it tries to find out evolutionary trends of entrepreneurial climate in sector of accomodation and evaluate its actual situation. Surveys mentioned above predominantly focus on evaluating turnover and profit of entrepreneurs, positive and negative influences on their business, utilization of room capacity in accomodation facilities, average lenght of stay or visitors structure.

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PRODUKT CESTOVNÍHO RUCHU A JEHO REALIZACE NA TRHU

Author(s): Martin Šauer / Language(s): Czech Publication Year: 0

The contribution deals with the development of the tourism product and its marketing. The basic theoretical background of destination marketing is outlined in the first part of the paper. It highlights its key components – creation of product mix, market segmentation, targeting, positioning and marketing communication. The second part of the text is devoted to application of theoretical knowledge in practice. The main issues of destination marketing in the Czech Republic are identified, especially in the context of promoting marketing-oriented projects undertaken by the Regional Operational Programmes.

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JIHOČESKÉ TRASY PRŮMYSLOVÝM DĚDICTVÍM

Author(s): Dagmar Škodová Parmová / Language(s): Czech Publication Year: 0

This paper deals with the industrial heritage and its usage in the frame of tourism service supply. There were three so called Anchor Points selected based on the ERIH methodology in the southern Bohemia. And there were also other regional and important places and points named for the future tourist route. The Southern Bohemian Route of Industrial Heritage was invented around the Anchor Point of Schwarzenberg Channel because of its importance in European heritage and its location next to the boarders to Germany and Austria, from where many tourists and visitors come to see this region. The Route was called Water / Wood / Glass from Český Krumlov in the Bohemian Mountains. The second route is located in the surroundings of Hluboká nad Vltavou and it shows the technical and industrial sights in the city of České Budějovice and goes to the north. The third Anchor Point creates the Třeboň pond system, in which neighborhood are many interesting industrial attractivities of south Bohemia.

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KLÍČOVÁ ROLE VZDĚLÁVÁNÍ V TURISMU PRO ZAJIŠTĚNÍ PROSPERITY REGIONŮ

Author(s): Šárka Tittelbachová / Language(s): Czech Publication Year: 0

Regional competitiveness in the tourism sector is depend on the cooperation of stakeholders to increase the quantity and quality of products and services. The general problem is the lack of qualified tourism workers. Interdependence and cooperation of stakeholders will should lead to a process in which they would be sharing of experience and knowledge with the current emphasis on the need to create new job opportunities. The article deals with a brief analysis of the new European Union approaches, which direct to improve the performance of the tourism industry by promoting the development of a modern, knowledge-based regional economy. The aim is to analyze and evaluate possible tools for learning and training to support the development of tourism. The essay should demonstrate the possibility of applying the model Tourism Learning Areas in practice selected regions of the country to ensure its sustainable development.

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Recruitment through the use of corporate websites and social media – a case study: Association of Public Transport Companies in the Czech Republic

Author(s): Lucie Boublíková,Ludvik Eger / Language(s): English Publication Year: 0

In recent years, the use of corporate websites and social media to recruit potential job applicants have been playing an important role in HR practises. It is also evident that corporate websites and social media sites are considered as one of the key tools for attracting and selecting job seekers. The study is focused on online recruitment of the companies which are members of Czech Association of Public Transport Companies. Hiring employees at the beginning of 2018 was not easy in the Czech Republic because there was very low unemployment. The driver was among the first position in-demand. The research aim was to determine how the selected companies use the internet for recruitment activities. The paper reports the findings from the survey focused on evaluation of 19 corporate websites and social media sites in 2018. It was also used the Spearman correlation coefficient to determine whether there was a correlation between the level of e-rucruitment and the level of company size and between the level of e-rucruitment and the level of company profit. Findings of the study are useful for an improvement of company’s communication and their recruitment process on the Internet and for an increase of the attractiveness of companies for people who are looking for their future employer.

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Digital exclusion as a barrier to online shopping by older people in Poland

Author(s): Agnieszka Anna Huterska,Justyna Łapińska,Robert Huterski,Grażyna Voss / Language(s): English Publication Year: 0

Technological development, including the popularization of the Internet, has resulted in the transfer of many activities to the digital space. Currently, access to the Internet is not only a facilitation, but also a necessary condition for full participation in social, cultural and professional life. Older people, i.e., those after the age of 65, use new technologies to a lesser extent than young people do. Digital exclusion of older people in the face of an increasing number of seniors in the population may in the future be a serious social problem, and, in addition, a loss of a large market for suppliers of goods and services. The purpose of the article is to indicate the reasons for both the lack of interest and the lack of use of an online sales channel by people over 65 years of age. Focus studies showed the growing role of soft factors in the e-purchase exclusion of older people. At present, in Poland, lack of access to a computer or the Internet is not a basic barrier to making purchases over the Internet by seniors. The most frequently indicated reasons for not choosing to make purchases through this sales channel were the lack of the ability to make a transaction, being used to the traditional form of shopping, security concerns, and distrust shown to sellers.

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The Socially Responsible Behaviour of Family Firms: A Scoping Review

Author(s): Klára Kašparová / Language(s): English Publication Year: 0

Corporate social responsibility has been receiving ever-greater attention since the start of the millennium, but there has been far less, albeit increasing attention focusing on research into family firms. However, it would appear that little is known about the connections between these two areas. Therefore, the objective of this article is to determine the state of research into the socially responsible behaviour of family firms, and on the basis of this, identify possible areas for future research. In order to achieve this objective we chose a scoping review using Arksey and O'Malley's framework. The results of the scoping review show that more research should be focused on this area. Suitable areas for further research include the socially responsible behaviour of large family firms or specific types of family firms, the socially responsible behaviour of family firms in Central and Eastern Europe and the influence of culture on their socially responsible behaviour. A qualitative approach was judged to be the most suitable.

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Attracting Millennials with Social Media and Recruitment Websites

Author(s): Michal Mičík / Language(s): English Publication Year: 0

In recent years, there is increasing evidence that employers need to place greater emphasis on communication with talented young people. Jobseekers usually have only basic information and vague knowledge and experience about a job and organizational characteristics in the early stage of the recruitment process. Nowadays, prospective applicants search for information about future employers by using their recruitment websites and social media. The study identifies whether Czech university business students use social media and recruitment websites to choose their potential employers. The study also investigates whether using social media and recruitment websites for employer research is gender dependent. The paper concludes with theoretical and practical implications, followed by directions for future research and its limitations.

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Automotive Industry and its Future in Employment

Author(s): Hana Scholleová / Language(s): English Publication Year: 0

The article analyzes the state and possible developments in the field of employment in the automotive industry in selected EU countries where the automotive industry has a traditionally important role (Czech Republic, Germany, Slovakia, France, Italy, Spain, Romania, Sweden) in companies by size (small, medium-sized). Based on the expected changes in the trends of the future development in the automotive industry and on the necessary changes in terms of cooperation, there will be a problem of the difference in the position of workers in small and medium-sized firms. A major employer in all countries is a large company, but with both maintaining the current state of production and the expected changes in the industry, large companies will need high quality suppliers. The article highlights the potential problems that may arise due to a lack of qualified workforce that affects small and medium-sized businesses.

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Critical evaluation of selected bankruptcy models when applied to Czech logistics

Author(s): Martin Štěrba / Language(s): English Publication Year: 0

The subject of this article is the critical evaluation and comparison of bankruptcy models used by businesses and other entities in the Czech Republic. The aim of this article is to compare the prediction of selected bankruptcy models. As the following models were selected for comparison: the Altman model Z-score adapted to Czech conditions, Index IN05 created from the Czech financial statements, the Taffler model created in Great Britain and the Kralickuv quick test, which is used by the German banking sector. The individual models were evaluated on a sample of 350 enterprises operating in the logistics and transport sector 2014-2015. The values for individual bankruptcy models have been calculated and then with using mathematical and statistical methods compared the individual models. On the basis of the identified differences, specific enterprises were selected, when the in-depth financial analysis revealed the main differences between bankruptcy models. The structure of the models and their advantages and disadvantages were examined.

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Řešení vyzvedávání objednávek ve skladě pomocí metody obchodního cestujícího

Author(s): Petr Matějka,Jan Válek / Language(s): Czech Publication Year: 0

In this article we deal with the issue of finding optimal transport routes in warehouses. If the collection of goods from different positions in the warehouse is not controlled in any way, it is a random process that leads to waste. Optimizing this process saves time for warehouse workers and the carts used for these moves. Finding the optimal route can be seen as a Euclidean problem of a business traveler with points in two places in the warehouse.

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