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Краткият разказ – полета на реализация чрез сборника „Най-страшното“ и рубриката „Къси разкази“ по Нова телевизия

Author(s): Irina Todorova / Language(s): Bulgarian Publication Year: 0

The article examines the issue of the short story; ways of dissemination. It is topical and significant with a view to the present day; the introduction of short forms of communication; reading and writing. An attempt has been made to draw a parallel between the realization of the short story genre in literature and an element of television shows in TV journalism. Certain conventionality is assumed due to the specificity and the forms of expression in the two spheres – literature and television. The common features between the realization of the media; television and literature content in digital form are: conciseness of speech; striving and rapidity to acquire information; as well as clarity in terms of what is said. This is achieved through the imposition of modern ways of communication and social media; time and space compression; wide distribution of information technologies; the internet and new means of communication.

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Информационните графики като актуален инструмент на връзките с обществеността

Author(s): Liliana Zagorcheva / Language(s): Bulgarian Publication Year: 0

Today’s communication environment imposes challenges to all participants in the communication process – media; company target audiences and communicators. The information overload has become a normal state of mind and the public relations messages (both internal and external for the organizations) have to be more creative in the ways they engage their audiences. Contemporary people are getting increasingly visual in their cognitive behavior and pay more attention to visual stimuli than plain text. The media responded to these needs a decade ago by adopting a more visual approach to data; processes and complex processes. Thus; infographics and animated infographics (motion graphics) have become an effective way to communicate visual messages; processes; points of view; legislation changes and many other different topics. How these tendencies require new techniques to be used by the public relations specialists and how infographics are adding efficiency to the traditional communicator’s set of instruments is the subject of this work. It specifies the particular benefits of visual materials used in each of the specific public relations tools.

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Иновации в дигиталния маркетинг - ползи и предизвикателства

Author(s): Mary Ahegoukian,Mariana Kirilova / Language(s): Bulgarian Publication Year: 0

Technologies evolve rapidly and continuously and affect every aspect of our lives. The marketing concept is also affected by this development; new marketing channels and tools are constantly emerging. What are the innovative digital instruments of 2019 used to design marketing strategies that enhance the brand-consumer relationship? How important is each of them for the business's success? Taking into account the diversity of the digital platforms which includes online; mobile and marketing in social media; word; banner and video ads; etc.; this article focuses on the innovative tools of content marketing; supported by virtual and augmented reality; automation of marketing; AI and machine learning; and Big Data as the right choice for future success of the businesses in the highly competitive digital era when technologies merge in the professional and private life of people. Side effects of the modern marketing practices based on digital technologies and raising concerns about fair competition; cybersecurity; privacy and data protection aspects are also highlighted in the course of the research.

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Публично-частните партньорства при изграждането на спортна инфраструктура в контекста на КСО

Author(s): Plamen Bobokov / Language(s): Bulgarian Publication Year: 0

The construction and maintenance of big sports facilities are activities; characterized by significant public financing withdrawal and unwillingness of the state and municipal governments to manage such projects in the last two decades. Facing these key challenges; the framework of public-private partnership (PPP) provides very good opportunities for the inclusion of business organizations and Maecenas as stakeholders in the processes of planning; construction; and management of sports infrastructure. Furthermore; the strategic semantic context of corporate social responsibility (CSR) guarantees the mutual benefits of business; on one hand; and the public; on the other. The article reviews the case of the multifunctional sports hall “Arena Monbat” in Ruse as good practice.

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Modele de competenţe ale personalului din instituţiile infodocumentare

Author(s): Lilia Povestca / Language(s): Romanian Publication Year: 0

Depending on the success of humanity, in the use of the technologies of theinformation and communication era, the roles of the infodocumentary specialist areessentially changing and the spectrum of mandatory skills is expanding. These representthe knowledge of information sources, the provision of quality services, the knowledge ofinformation and communication technologies, the multi-aspect study of the user. Basedon the proposed methodology, the author identifies a set of professional skills, necessary forspecialized library staff, to successfully provide library products and services. Emphasis isplaced on continuing education opportunities in skill development. It highlights the momentof obtaining new skills to face challenges and create a positive image in society

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INTERCULTURAL COMMUNICATION AS A POSSIBILITY TO REFLECT ON THE TERRITORY

Author(s): Santiago Torres Sánchez / Language(s): English Publication Year: 0

Intercultural communication is a field that allows us to reflect on how we perceive ourselves as communities, what elements can strengthen individual and collective identities and also what characteristics can differentiate our territory from others. It is not only about analyzing human relationships (between peers) but also how they modify the territory as well as showing ourselves as particular territories.

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KNOWLEDGE TRIANGLE IN HIGHER EDUCATION: A COMMITMENT TO PROCESS LEADERSHIP, CURRICULAR ARTICULATION AND INTERDISCIPLINARITY

Author(s): Cilia Yael Galvez Sapuy,Andrea Pabón,Tatiana Peñuela / Language(s): English Publication Year: 0

This document presents an analysis done at the Minuto de Dios University Corporation-UNIMINUTO Rectoría Regional Orinoquía, regarding Knowledge triangle in the programs of the Communication Sciences Unit of the Rectoría Regional Orinoquía and the strengthening of the mentioned at curricular level, allowed by the leadership of processes, the curricular articulation and interdisciplinarity. It discusses the way in which the teaching staff uses academic training to generate dialogical scenarios between various disciplines to favor the articulation of knowledge, as well as flexibility; considering these characteristic elements in the academic quality sought by the university's curricular structure and that allow us to focus on social entrepreneurship, research and innovation policies. To achieve this, a documentary review was initiated to delimit the conceptual approach of the reflection and, at the same time, serve as the basis for the construction of the data collection tool; then, a survey was applied to the teachers of the program, the results were systematized and the respective conclusions were generated. Among these, it stands out that, definitely, communication programs require versatile teachers with leadership capacity who develop focused research processes, rather than didactics in the creation of content -journalistic, audiovisual or strategic plans-, to the generation of methodologies that allow future communicators to create projects oriented to social transformation, according to the interaction dynamics of the different communities, starting from interpretative exercises of local, regional, national and international realities. It is about conceiving how the communicator is formed integrally through the execution of a curriculum directed by the investigative practice.

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AN ALGORITHM FOR ANALYSING MESSAGES IN THE CONTEXT OF ONE-WAY PERSUASIVE COMMUNICATION

Author(s): Mihail Prodanov / Language(s): English Publication Year: 0

The report presents an algorithm by which everybody (not only researchers, scientists or experts) could analyse any messages in the context of different types of one-way persuasive communication. Basic concepts such as “one- way communication”, “informational disorder”, “fact-checking process”, “critical thinking”, “constructivist decoding”, are defined. The main theoretical base for the elaboration of the proposed algorithm are ideas and principals that are developed in the scope of the theories of persuasion.

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ANALYSIS AND ESTABLISHMENT OF THE ROOT CAUSES OF INCIDENTS WHEN WORKING WITH CRITICAL INFRASTRUCTURE

Author(s): Radostin Dolchinkov,Radoslav Simionov / Language(s): English Publication Year: 0

This paper investigates the analysis and determination of the root causes of incidents occurring when dealing with critical infrastructure. Through detailed examination of cause-and-effect factors, including human errors and organizational issues, the paper emphasizes the importance of fully understanding and addressing these causes. Utilizing tools such as the Root Cause Tree®, the paper demonstrates how these incidents can be analyzed down to their most basic causes. For instance, the analysis identified four root causes for a high temperature problem in one incident: the need for improvements in vigilance monitoring, shift planning, choice of a tired worker, and implementation of a "no-sleeping at workplace" policy. The results from this analysis underline the significance of human factors management, specifically in terms of training, procedures, and engineering solutions when dealing with critical infrastructure.

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TUDÓS TÁRSASÁGOK SZEREPE A 18. SZÁZAD VÉGI, 19. SZÁZAD ELEJI KULTURÁLIS TRANSZFERBEN (AVAGY ÁRKÁDIA-KÖRÖK, SZABADKŐMŰVESEK ÉS NÉPMESÉK DISZKRÉT ÖSSZJÁTÉKA)

Author(s): Judit Kusper / Language(s): Hungarian Publication Year: 0

At the end of the 18th century, the gates of Europe opened up and offered new ways and opportunities to those who wanted to get to know the culture: significant pilgrimage routes led both north-west and south, thanks to which dozens of students got to know new cultural and philosophical phenomena, such as Freemasonry, Arcadian-circles, the development of indigenous literature, or the collection of folk tales, the promotion of folk culture into discourse. In my presentation, I will present a micro-example, through the scientific and cultural transfers of the city of Eger, how the currents of ideas coming from outside influenced the life of a patron, Károly Eszterházy, the structure and the curriculum of a university, the cultural life of the city, and based on these, what traces can be observed in the literary life that is currently being redefined, in our linguistic and literary conceptual system (mainly thanks to Sámuel Pápay’s literary work), or in the creation of new mythologies – closely related to folk tales.

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FORDÍTHATÓ-E EGY NEMZETI TRAUMA? A MŰFORDÍTÓ DILEMMÁI A SPANYOL „EMLÉKEZET SZÍNHÁZA” KAPCSÁN

Author(s): Eszter Katona / Language(s): Hungarian Publication Year: 0

In recent years, I have translated eight Spanish contemporary dramas to Hungarian, all of them belonging to the theatre of memory movement (teatro de la memoria). During the translation process, I was confronted with the question of how a national trauma can be translated, transmitted, and “sold” in another language. The plays were a resounding success in their home country for all Spanish people are familiar with the two great national traumas of the 20th century: the Civil War and the Franco dictatorship. Spanish audiences have a visceral understanding of these texts: many have relatives who were murdered, buried in mass graves, imprisoned, or exiled. The interpretation of these plays by Spanish people is therefore supported and influenced not only by the historical and cultural knowledge they have learned in school but also by the emotional factors related to the past that they have personally experienced or inherited from their parents or grandparents. However, audiences of other nationalities who are situated outside the context that inspires the plays belonging to the theatre of memory do not have the same references and the same historical, social, and cultural knowledge as Spanish people. In this presentation, through the examples of eight plays translated to Hungarian, I would like to illustrate some of the dilemmas I have encountered in my translation work.

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MODERN METHODS OF DESIGNING AND BUILDING CRITICAL INFRASTRUCTURE

Author(s): Radoslav Simionov / Language(s): English Publication Year: 0

The current global landscape has accentuated the need for a shift in the design and construction of critical infrastructure. Changes in the environment, advancements in technology, and evolving societal needs demand a novel approach. This paper explores modern methods of designing and building critical infrastructure, from innovative design philosophies to cutting-edge construction technologies.

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SAFETY IN HIGH-VOLTAGE MARINE SYSTEMS: CHALLENGES, SOLUTIONS AND MODERNISATION

Author(s): Radostin Dolchinkov,Kamen Seymenliyski,Kolyo Oreshkov / Language(s): English Publication Year: 0

The report examines the safety of high-voltage ship systems, focusing on the associated challenges, possible solutions, and modernization. High-voltage systems on ships are crucial for their operation but also pose potential hazards to the crew and equipment. The report analyzes key safety challenges such as high voltage, shocks and electrical hazards, fires, and other emergency situations. It also discusses existing safety standards and recommendations, as well as modernization measures that can be implemented to enhance the safety of high-voltage ship systems. The report is useful for engineers, designers, and maintainers of ship systems who aim to improve the safety of their installations.

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DIAGNOSTIC VERSION OF STUDYING THE EMOTIONAL HEALTH OF PRE-SCHOOL CHILDREN AFTER THE PARENTS'

Author(s): Ina Dimitrova / Language(s): English Publication Year: 0

The publication is focused on researching the emotional health of children whose families have a broken structure (parental separation). The questions around which the research is organized are related to the search for answers: to what extent is the emotional health of children in a family with a broken structure preserved, what is the degree of development of the emotional intelligence of the parents. The tests that are included are: "My Family" test; Palette of Feelings test; parent survey; survey with the children. Ten families who are separated or in the process of divorce have been diagnosed. Testing with parents aims to assess their emotional intelligence and the degree of interest in mental state and emotional health for future professional realization, not only affecting their education, but communication with others and self-image as a full-fledged person. The questions concern: their attitude towards marriage; family values, as key in raising and educating the child; sources of information in case of need or responsibility, as a parent. The results obtained are good and encouraging. When reporting the results, the children were divided by gender: 51% of girls have preserved emotionality, 40% of boys have preserved emotionality, 2% of girls have severe emotional impairments, 7% of boys have severe impairments. The conclusions of the conducted research are that the parents of the 21st century are informed and know in depth the mental and emotional needs of children and show responsibility and concern. Also, emotional intelligence is fully formed and they seek daily information about their own development as parents. They accept teachers as people with ideas and a "key" to the correct and healthy development of their child in all aspects.

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COMPLEX PHYSICAL AND REHABILITATION ACTIVITY PROGRAMS

Author(s): Radoslav Mirinchev / Language(s): English Publication Year: 0

Physiotherapy involves specific interventions aimed at individuals and populations where movement and function are or may be threatened by disease, old age, injury, pain, disability, illness and disruption by environmental factors.

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La sociologie rurale française : de la spécialisation à une « sociologie transversale »

Author(s): Josette Debroux / Language(s): French Publication Year: 0

After the Second World War, in the context of expansion of social sciences and along with a construction of a ‘social demand’, French rural sociology emerged as a specialization based on an opposition between the urban and the rural, and a presupposition that the latter is highly specific and distinct. The theory of peasant societies has accompanied a transformation of the peasantry and a redefinition of its place in the French society. This theory does not make it possible to understand the changes that have taken place since the year 1975, in particular an increased mobility between urban and rural areas, a decline of the farming population which has evidently become a minority in most rural areas, and transformations in agriculture. Disappearance of rural sociology at the institutional level, which took place at the end of the 1970s, did not mean the end of research on the rural world. While some projects followed in the wake of rural sociology of the 1960s and 1970s, others were conducted by a new generation of sociologists who had not been trained in 'rural sociology', with its presuppositions and specific concepts. Their approach to rural areas fit in the fields of sociology in which they work (political sociology, economic sociology, sociology of gender, sociology of socialization...), although this does not rule out the view that 'rural areas', despite their diversity, maintain certain specific features.

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Le village et la culture folklorique en Pologne centrale (étude empirique)

Author(s): Anna Matuchniak-Mystkowska / Language(s): French Publication Year: 0

The text is dedicated to folk culture in the regions of Sieradz and Piotrków Trybunalski, located in central Poland. It presents an empirical research study on lifestyles, customs, art and their intergenerational transmission in multigenerational families through the cultural system I – the familial one and II – local institutions (ethnographic museums, schools).

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La participation citoyenne dans les zones rurales de Pologne et de France

Author(s): Paweł Starosta / Language(s): French Publication Year: 0

Civic participation, otherwise called civic engagement (Pattie et al., 2003), is a subcategory of a broader concept of social participation (Misztal, 1977) and constitutes one of fundamental notions used in social sciences with regard to civil society. The objective of this article is to attempt to answer three main questions: 1. What was the general level of civic participation of the population living in rural areas in Poland and France at the end of the second decade of the 21st century and what was the extent of variations in participation between these two countries in that period? 2. What models of civic participation dominate among populations of rural areas in Poland and France? 3. Which of the following models: the socio-economic status model, the social capital model, or the attachment model is best suited to explaining variations in civic participation of Polish and French rural population? The empirical basis for answering those research questions is the database of the ninth edition of the European Social Survey conducted in 29 European countries in 2018, with 49, 519 participants. Our analysis was restricted to data with reference the population of rural areas in Poland (N = 664) and France (N = 688), with the total being 1352 respondents.

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THE RELATIONSHIP BETWEEN ROMANIAN SMEs AND BANKING UNITS DURING THE COVID-19 PANDEMIC

Author(s): Răzvan-Ionuţ Drugă / Language(s): English Publication Year: 0

The COVID-19 pandemic is one of the most difficult periods faced by many Small and Medium-sized Enterprises (SMEs) in Romania, but also around the world. Some of them were no longer able to carry out their activity, due to the restrictions imposed. This was supported either by the specifics of the sector of activity or by the financial problems faced by the organizations. In response to the challenges, the authorities carried out social responsibility actions to reduce the negative impact of the pandemic. Certain measures concerned the relationship that SMEs have with banking units. Thus, the paper aims to analyze, through a survey, how the relationship between SMEs in Romania and the banking units with which they collaborate was affected, because of the COVID-19 pandemic. Also, the behavioural intentions of the representatives of SMEs regarding the previously mentioned collaboration were analyzed. The conclusions of the paper highlight that the relationships between most SMEs, included in this study, and the banking units with which they collaborate were not affected.

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NATIONAL STRATEGY FOR THE RESEARCH, DEVELOPMENT AND INNOVATION OF ROMANIAN HIGHER EDUCATION IN A EUROPEAN CONTEXT

Author(s): Diana Vicol / Language(s): English Publication Year: 0

Higher education plays a key role in achieving the objectives of the European Strategy 2014 - 2020, as it is presented at the level of strategic directions and indicators. The principles considered with regards to the development strategy of higher education have, as a main idea, the increase of long-term economic competitiveness. This is possible through the gradual transition to a knowledge-based economy and a growing demand for highly skilled jobs. In order to accomplish the central objective, there must be a highly qualified workforce of tertiary education graduates who can guarantee in all areas an increase in efficiency processes as well as quality of the resulting products. So as to achieve the focal purpose, the Europe 2020 strategy proposes to improve three support requirements: the funding model, governance and public accountability and the institutionalization of the evidence-based policy-making process.Based on the recommendations, the National Research, Development and Innovation Strategy 2014- 2020 for Romania, as an integral part of the Europe 2020 strategy, sets its general objectives helped by the experience of the previous strategic cycle which showed that the program results depend on building and maintaining a wide partnership for innovation. With innovation as its central theme, a pillar of the RDI Strategy 2014 - 2020, we want the analysis proposed in this document, even if not exhaustive, to capture various relevant aspects regarding the stimulation of research/ innovation in Romania and boost the visibility of our country in a European context. A study on the evolution of the number of PhD students and researchers in the last 10 years, as well as the level of funding, can provide useful information on the phenomenon studied. This type of analysis can help the organization and exploration of higher education decision-makers in choosing the best research development strategy at European level.

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