Ocena efektywności więzi przedsiębiorstwa z odbiorcami – wyniki badań empirycznych
Assessment of effectiveness of business relationships with customers. Results of empirical research

Summary/Abstract: The aim of the paper is to demonstrate the differential effect of synergy as a criterion for assessing the effectiveness of business relationships with customers. For this aim, the author developed a tool to measure the differential effect of inter-organizational synergy, treated here as a test (measure) of effectiveness of business relationships with a specific customer. Thus, it became possible to identify the effectiveness of relations of small and medium enterprises with their key customers. The increase of efficiency revealed the dependence of the efficiency of small and medium enterprises on external partners. The results of empirical research allowed the author to identify one of the motives for cooperation with customers, namely, the increase of efficiency of exchange.

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