Znaczenie portali zakupowych typu Groupon w procesie decyzyjnym turysty a inne technologie informacyjno-komunikacyjne
Importance of group buying websites like Groupon among other information and communication technology (ICT) in the making-decision process of a tourist

Summary/Abstract: The aim of the research analysis is to show the importance of the group buying websites (e.g. Groupon) among other information and communication technology (ICT) used by the consumers choosing certain tourist destinations. Over a few years, the group buying websites has been arousing controversy among the scientific community and the small scope of research indicates downplaying their significance. Therefore, in the theoretical part, the Polish and English literature research was conducted devoted to a group buying websites and modern ICT in consumer’s decision-making process. The empirical part contains the presentation of the representative research results conducted by the Department of Tourism at the University of Economics in Cracow. The research results prove the important role of group buying websites among other technologies and it allows to determine a profile of a consumer using this kind of ICT.

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