CEEOL - Search Result

THE CHAOTIC GROWTH MODEL OF THE TOTAL CONSUMPTION VISITOR EXPENDITURE: EURO AREA

Author(s): Vesna Jablanović / Language(s): English / Publication Year: 0

Keywords: Expenditure; Tourism; Growth; Stability; Chaos.

This paper examines the total consumption expenditure made by a visitor or on behalf of a visitor for and during his/her trip and stay at destination in the euro area. The basic aims of this paper are: firstly, to create a relatively simple chaotic growth model of the total consumption visitor expenditure that is capable of generating stable equilibria, cycles, or chaos, and secondly, to analyze the total consumption visitor expenditure growth stability in the period 2012-2018 in the euro area. This paper confirms the existence of the different growth path of the total consumption visitor expenditure in the euro area in the observed period.

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SETTLEMENT COMPETITIVENESS IN THE BALATON REGION – THE POPULATION’S PERCEPTIONS

Author(s): Hajnalka Fekete Berzsenyi / Language(s): English / Publication Year: 0

Keywords: Settlement factors; Ranking by Importance; Ranking by Satisfaction;

The subjects of this research are the residents of the Balaton Region, those who have a secondary home, a holiday home and those who work / study there. The aim of the research is to find out which local competitiveness factors are important to the examined population and to what extent they are satisfied with their quality. A questionnaire survey was used to answer these questions. In the course of the research, 27 variables were examined, whose groups of variables are: municipal services, economic factors, leisure and tourism factors, demographic factors, settlement characteristics. During the evaluation of results, the importance and satisfaction scores and their differences for each settlement factor were examined. From the results, we expect the differences in importance-satisfaction scores to be greatest in the municipal services variable group. Knowing the differences between importance and satisfaction can help practical decision-makers to direct regional and local development resources towards the well-being and quality of life of the population in the Balaton Region.

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PROFITABILITY DETERMINANTS OF HOTEL INDUSTRY IN AP VOJVODINA

Author(s): Branimir Kalaš,Vera Mirović,Nataša Pavlović / Language(s): English / Publication Year: 0

Keywords: profitability; internal factors; hotels; AP Vojvodina.

The tourism sector in Vojvodina includes 220 hotels registered in AP Vojvodina in 45 municipalities and their performances have a significant role for development of tourism in this Province. The most hotels are concentrated in Novi Sad and Subotica, where hotels in these cities consist 40% of total hotels in AP Vojvodina. The aim of this chapter is to analyze the profitability of hotels in AP Vojvodina in terms of modelling impact of internal factors. The chapter includes multivariate analysis of variance, as well as regression models which enable identifying profitability level of hotels and how liquidity, debt, financial stability, size and sale growth affect the profitability.

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GAMBLING REVENUES AND TAXES IN THE FINANCIAL STATEMENTS OF EUROPEAN COMPANIES

Author(s): Éva Karai,Maria Lakatos,Judit Nagy,Janos Erdei / Language(s): English / Publication Year: 0

Keywords: Gambling Revenue; Gambling Tax; Comparability of Financial Statements.

Not only the operating system but the accounting method is strongly regulated in gambling companies. The accounting and tax regulations that differ by countries influence the accounting practices and so the financial statements of the companies. Revenues are one of the main indicators of the financial performance of an entity. We studied the presentation form and content of European gambling revenues using the presented financial statements of gambling companies between 2004 and 2013. We examined whether the divergent recognition and measurement methods led to a material impact on the comparability of the financial statements. Our results show that the potentially high gambling tax rate and its different accounting practice can hamper the decision making of users of these financial statements and the reliability of revenue-based indicators both on company and industry level. If specific interpretation or guidance for the gambling sector existed, financial statements provided enhanced information.

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THE IMPORTANCE OF ECOTOURISM FOR THE DEVELOPMENT OF TOURISM DESTINATION – A CASE STUDY OF THE SPECIAL NATURE RESERVE “MEADOWS OF GREAT BUSTARD“, VOJVODINA

Author(s): Snežana Štetić,Igor Tršić / Language(s): English / Publication Year: 0

Keywords: Ecotourism; Sustainable tourism; Special Nature Reserve “Meadows of Great Bustard”; Nature-based tourism.

Tourism in protected natural areas (PNAs) has an important and very positive role in the tourism development of many countries. Whether the area of the Special Nature Reserve “Meadows of Great Bustard” (SNR) represents a significant potential for the development of tourism will be concluded in this paper by using two scientific methods. The obtained results from a conducted written questionnaire, as the first method, will be examined by a comparative analysis with related or the same results from the world practice research – the second method. This is the main task in this research. The obtained results can examine the main hypothesis that the SNR is a significant tourism potential for ecotourism both at the level of the Republic of Serbia and at the level of the countries in the region, such as Hungary, Romania, Bulgaria, Croatia, Bosnia and Herzegovina, as well as other European countries. The main objective of this paper is to test the main hypothesis and to obtain certain results if this protected area may have an impact on the development of sustainable tourism. By enhancing sustainable tourism and protecting the space of this reserve, by implementing the national tourism offer, higher socio-cultural, economic and ecological benefits can be achieved. The results of this research indicate that forms of tourism such as: ecotourism, science tourism, trips, bird and animal watching, can be a basic form of tourist visits. The most significant potential of the SNR is the highly endangered species of the Great Bustard (Otis tarda), which is the symbol of this protected area.

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ANALYSIS OF MARKETING EFFECTS OF IMPLEMENTING ON-LINE AIRBNB PLATFORM IN REAL ESTATE MARKET AT BALKANS AS A TOURISM REGION

Author(s): Danilo Grbović,Branislav Radnović,Željana Grbović,Diona Đurđević / Language(s): English / Publication Year: 0

Keywords: Airbnb Platform; Marketing Effects; Real Estate Market; Tourism; the Balkans.

The base hypothesis is that implementation of the Airbnb on-line platform at the Balkans’ real estate market, contributes to Balkans tourism region, with various positive marketing effects. The conducted research has covered the analysis of renting property for the purpose of tourism in the Balkans in some of the major cities and most attractive tourist destinations - Ljubljana, Bled, Zagreb, Dubrovnik, Belgrade, Novi Sad, Sarajevo, Budva, Podgorica, Skopje and Ohrid. By analysing results of the research the base hypothesis is confirmed, with bringing to light following marketing effects: increase in the number of accommodation units registered on-line, extended number of accommodation facilities, growth in number of stays per night, lengthened time spam of a stay, expanded occupancy of accommodation facilities, growth of entrepreneurship of local population, tourism revenue growth. The conclusion is that implementation of such on-line platforms as the Airbnb is of extreme importance for the Balkans tourism region.

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ADVANTAGES, CHALLENGES AND WEAKNESSES OF SPA TOURISM IN SERBIA

Author(s): Goran Dašić,Ana Anufrijev,Dragan Milačić / Language(s): English / Publication Year: 0

Keywords: health tourism; spa tourism; spa destination; challenges.

Spa tourism services have recently reached a synergy of parameters that are bounded by commercial, traditional and therapeutic practices. Spa therapies have been present since ancient times through various forms, depending on the cultural, social and political environment they have existed in. The trend of connecting medicine and spa tourism is generally known and accepted, and as such it multiplies with the following contents: architecture, sustainable development, massage, spa and wellness, traditional and modern medicine. Serbia is rich in spas and, in recent times, has been working on revitalising spa tourism and improving its content. This chapter gives a structured overview of the current situation and shows the possible ways of further development with its advantages and difficulties, for later deeper analyses.

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ADVANTAGES OF SUSTAINABLE TOURISM IN THE FUNCTION OF DEVELOPMENT OF RURAL AREAS OF REPUBLIC SERBIA – EXAMPLE OF WINERIES

Author(s): Tatjana Jovanović,Olga Gavrić / Language(s): English / Publication Year: 0

Keywords: Sustainable Development; Multifunctional Agriculture; Wine Tourism; Rural Development.

Sustainable development is becoming a key factor in explaining the increasing socio-economic changes in our country and in the world. A common feature of sustainable and rural development is the insistence on the diversity of rural areas, which emphasizes their self-sustainability with adequate strategies and innovative solutions. The aim of the paper is to examine the potential of wine tourism in the context of adopting the principles and standards of sustainability in Serbia. In this connection, the subject of this paper is to point out the importance of the connection between sustainable and rural development, multifunctionality of agriculture and wine tourism in rural areas of the Republic of Serbia.

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APPROACHES OF EUROPEAN UNION COUNTRIES TO WASTE MANAGEMENT

Author(s): Milena Botlíková,Josef Botlík / Language(s): English / Publication Year: 0

Keywords: Sustainability; Waste; EMAS.

The contemporary world is experiencing dynamic development of tourism, which is inseparably connected with positive impacts, such as employment growth, increase of business activities etc. On the other side we are actively discussing context of tourism and global issues in recent years. With the development of tourism occurs to overload of tourist destinations, causes increasing greenhouse gas emissions, and waste production. This is considered as one of the most serious global issues, right after the lack of water. One option of the effective dealing of corporate waste is the implementation of a waste management strategy in corporate governance. The aim was to compare development of waste production and recycling in the EU regions with emphasis on Czech Republic and compare the approach of Czech companies in tourism on waste management. Based on analysis can be stated that number of wastes gradually decreases, the share of waste recycling on a European scale is increasing. According to research is obvious that companies in tourism have certain reserves in waste management.

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EMPIRICAL ANALYSIS OF SLOVENIAN HOTEL INDUSTRY PERFORMANCE WITH THE RELATIVE RESIDUAL INCOME APPROACH

Author(s): Igor Stubelj,Mateja Jerman / Language(s): English / Publication Year: 0

Keywords: relative residual income; hotel industry; tourism; required return on equity capital; performance measure.

This paper’s focus is on the relative residual income approach as a firm’s performance measure. The aim is to analyse the financial performance of the Slovenian hotel industry for a period from the year 2009 to 2018, with a relative residual income measure that takes into account the required return on equity capital. Taking into account the required return on equity is essential in firm’s performance valuation as is the opportunity cost for investors. To add value, a firm’s return on equity must exceed the required return on equity. Our results show that relative residual income of Slovenian hotel industry is negative for the entire analysed period. The same resulted for groups of large, medium-sized, and small firms. The situation is improving but is still not at the desired level that is adding value of equity capital for owners. Our further analysis shows that the Slovenian hotel industry is riskier than all Slovenian firms (i.e. average risky firm) in the observed period. However, the return on equity is much lower than of all Slovenian firms in the observed period. This gives additional support to our findings.

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HUMAN RESOURCES DEPARTMENT ROLE IN EMPLOYEES TRAINING AND EDUCATION IN SERVICE SECTOR

Author(s): Vilmoš Tot,Tijana Savić Tot,Sreto Aleksić / Language(s): English / Publication Year: 0

Keywords: human resources development; employees training and education; human resources department.

Modern organizations are aware that their development to the greatest extent depends on the employees’ education and they put all of their efforts in employing appropriate individuals as well as in providing the prerequisites to the employees for constant advancement of knowledge in order to have the organization’s development as the consequence. Responsibility for the development of human resources is a priority for the entire organization from strategic to operational level. The task of the strategic level of management in organizations is to create a commitment to continuous improvement of employees’ knowledge and skills and creation of basic preconditions for their development. The operational level implies the existence of a human resources department which, by constant monitoring of the work process, has a role to continuously develop and adapt human resources systems in accordance with the needs of the organization. Within this paper the results of the research will be presented on conditions the organizations in service sector on the territory of Novi Sad municipality provide during training and education of the employees as well as of peculiarities of the activities in relation to the bearers of responsibility for human resources in the organization.

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TOURISM, AGRICULTURE AND VILLAGE DEVELOPMENT – STRATEGIC OBJECTIVES OF ECONOMIC DEVELOPMENT OF KRUSEVAC

Author(s): Violeta Babić,Valentina Simić / Language(s): English / Publication Year: 0

Keywords: agriculture; village; tourism; City of Krusevac.

Social, economic and infrastructural development as well as environmental development are the priorities of the Sustainable Development Strategy of the City of Krusevac for the period 2010-2020. Economic development has four strategic goals - supporting local economy and entrepreneurship, attracting investment, developing agriculture and villages - rural development and tourism development. Rural development, which implies the development of agriculture and rural areas, is one of the goals which realization will contribute to the faster economic development of the city. The City Administration, line ministries, local partners and farmers themselves contribute to the development of agriculture and rural areas by implementing activities related to increasing the productivity and competitiveness of agriculture and the processing sector along with applying new knowledge, improving land and land structure and diversifying rural activities. The integration of agriculture and tourism can significantly contribute to the economic development of the City of Krusevac and the entire Rasina District, too. The City of Krusevac has recognized advanced agricultural and tourism potentials that can be utilized for faster economic development; therefore, activities to develop and connect them are undertaken by the city.

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PRIORITIZATION OF STRATEGIES FOR BREZOVICA SKI RESORT DEVELOPMENT USING SWOT-AHP METHODOLOGY

Author(s): Bojan Stojčetović,Sanja Marković,Živče Šarkočević / Language(s): English / Publication Year: 0

Keywords: SWOT; AHP; Brezovica.

Purpose of this chapter is to define relevant strategies for the development of ski resort Brezovica. To this end, the hybrid SWOT-AHP methodology was applied to get insight at the current state. The SWOT analysis included a total of 24 factors. Based on the current situation, appropriate development strategies have been defined. A total of 6 strategies have been defined. However, conventional SWOT analysis does not allow the evaluation and ranking of these strategies. That is why the AHP methodology is introduced. According to the results, the WT1 strategy (development all-year-round tourist offer availability) is top ranked. Also, sensitivity analysis of SWOT groups and factors of highest importance (S1, W2, O1, T4, and T6) was performed. According to the results of the sensitivity analysis, all changes in the rank of the strategies are the result of changes of more than 10% relative to the initial values of SWOT groups and factors, so it can be concluded that the proposed model is stable and the results obtained are relevant.

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THE ROLE AND CHARACTERISTICS OF RURAL TOURISM IN SERBIA: CASE STUDY OF VOJVODINA REGION

Author(s): Branislav Vlahović,Dubravka Užar / Language(s): English / Publication Year: 0

Keywords: Rural Tourism; Agrotourism; Tourists; AP Vojvodina.

Serbia is a land of rural character and is one of the most agrarian countries in Europe. The rich natural, cultural and historical diversity of the Republic of Serbia creates exceptional conditions for the development of rural tourism, as well as the placement of the wide offer for different segments of demand in the tourist market. Understanding consumer behaviour in rural tourism is a necessary condition for the successful diversification of any rural socio-economic system. The aim of the research is to examine the attitudes and preferences of potential users of rural tourism services in the Republic of Serbia. It is important to identify tourist needs in order to create the best supply of rural tourism. Rural tourism provides a new and different experience that cannot be achieved at traditional mass tourism destinations. These results could provide useful insight for decision makers, in particular as regards local planning strategies.

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ANALYSIS OF QUANTITATIVE INDICATORS OF MODERN TOURISM DEVELOPMENT IN THE REPUBLIC OF SERBIA

Author(s): Milan Počuča,Jelena Matijašević Obradović / Language(s): English / Publication Year: 0

Keywords: Tourism; Tourist Arrivals; Overnight Stays; Statistical Office of the Republic of Serbia.

The paper presents an analysis of quantitative indicators of modern tourism development in the Republic of Serbia. The subject of analysis is the ratio of the number of tourist arrivals and overnight stays in general, and the number of tourist arrivals and overnight stays by type of tourist sites for the period 2017-2018. The methods applied are the methods of theoretical content analysis, concretization, specialization and the normative method, then statistical, analytical-deductive methods and the method of quantitative data analysis. The research is based on statistical data of Statistical Office of the Republic of Serbia. Cumulative data of the arrivals and overnight stays indicate a progressive tendency in tourism development in Serbia. The number of arrivals and overnight stays in Serbia is related mostly to the main administrative centres. By comparing the data for both years, it is noticeable that the number of arrivals, as well as overnight stays in Serbia, was in 2018 higher than the number of arrivals and overnight stays in 2017, both in the total amount and in the individual monthly data.

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USE OF CONTROLLING IN TOURISM SPHERE AS A MODERN EFFICIENT MANAGEMENT TOOL

Author(s): Róbert Štefko,Peter Gallo,Daniela Matusikova,Tomaš Molčak / Language(s): English / Publication Year: 0

Keywords: Controlling; Management; Tourism; Management Tools; Hotel Controlling.

Controlling has been an effective tool for business progress in recent years. Even in tourism sphere there is a need to monitor and evaluate the activities of the subordinates in the companies. The paper deals with the use and application of controlling in tourism facilities. On the theoretical-methodological basis, it clarifies the philosophy of controlling, its goals and tasks. It describes controlling tools and possibilities of their effective use in conditions of tourism. Based on the research conducted in selected tourism companies summarizes the knowledge gained by research and points out the possibilities of applying controlling in the practice of companies operating in the field of tourism. The results of the research are recommendations to companies operating in tourism for the implementation of controlling tools into the company activities and their effective use. The research has confirmed that controlling is an essential tool for effective business management and must be implemented in larger hotel facilities than the department itself, or to be as independent position of the controller. For smaller facilities in this sector, the use of consulting firms in the area of controlling seems to be an effective solution.

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THE IMPORTANCE OF THE EUROPEAN HEALTH TOURISM FOR THE DEVELOPMENT OF ECONOMY OF WELLBEING

Author(s): Todorka Kostadinova,Siyka Katsarova / Language(s): English / Publication Year: 0

Keywords: health tourism; wellness; spa; destination management; algorithm; innovative solutions; economy of wellbeing.

This chapter builds on knowledge about modern management tools and economy of tourism sector with focus on the health tourism and the importance of health tourism destinations for the customers, for the European tourism business and for the economy of wellbeing. The main goals of the authors are to present on the first place the important role of the Health tourism for Europe with two of its components: spa tourism (travel to spas combining medical and health components) and wellness tourism (aiming to enhance ‘health’), as it has grown exponentially in the recent years and become increasingly relevant in many destinations. On the second place - to propose an algorithm for an integrated model of health tourism destination management by using modern management and marketing tools, including innovative internet platforms. On the third place - to mark the important steps to those European destinations with natural resources, historical traditions, educational potential and modern infrastructure (with focus on Bulgaria) for being recognized and positioned as a competitive European destination for health and spa tourism. The authors’ suggestions will allow upgrading and elevating the existing understanding for the benefits for the European citizens and for the European tourist destinations (incl. Bulgaria), as well as to an advanced understanding of the tourism mix and the role of the positive impact of health tourism in the tourism business in Europe generally, as well as for improving the health and economy of wellbeing.

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PERFORMANCE OF CASINO FIRMS: EMPIRICAL ANALYSIS OF SELECTED EU COUNTRIES

Author(s): Igor Stubelj,Luka Jeraša,Mateja Jerman / Language(s): English / Publication Year: 0

Keywords: gaming industry; casino firms; performance; performance analysis.

The purpose of the paper is to analyse whether Slovene casino firms are successful in their business and whether their performance differs from their competitors. To this end, the authors performed an empirical analysis of Slovene, Croatian and Italian casino firms for the period 2013-2016. The results show that there is a significant difference in ROE ratio between Slovenia and Croatia. Croatian firms outperformed Slovenian casino firms. On the other hand, a significant difference in terms of ROE was not confirmed by the comparative analysis of Slovenian and Italian firms. A further in-depth analysis, which is grounded on DuPont scheme of financial ratios, shows additional significant differences between countries considered in the analysis. The results of the study indicate possibilities for future improvements of casinos’ performance.

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ANALYSIS BASED ON THE INDUSTRY OF THE HOTEL SECTOR IN MEXICO: POSADAS CASE

Author(s): Jose G. Vargas-Hernandez,Lic. Kurt Tonatiuh Winkler Benitez / Language(s): English / Publication Year: 0

Keywords: Tourism; hospitality; industry.

The objective of this brief general market analysis is to determine with the VRIO framework how the Posadas group has managed to maintain itself in the Mexican lodging market. The aim is to understand how in the current panorama of tourism are the main challenges of the Posadas group. The main question that generated this analysis was: Is Grupo Posadas the current leader in the hospitality sector in Mexico? The hypothesis is that the strategies implemented by Grupo Posadas have allowed it to remain in the lodging sector; however, the current elements are not strong enough to be the market leader. So, combining the analysis elements of the market and the VRIO, results were obtained that pointed to Posadas shares, the leadership with IHG Hotels which begins to generate a more marked oligopolistic competition in the field of tourism.

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MARKETING INFLUENCE OF TOURISTIC AIRBNB APPLICATION ON VACATION RENTAL MARKET IN LONDON, PARIS, BERLIN, ROME AND AMSTERDAM

Author(s): Branislav Radnović,Danilo Grbović,Diona Đurđević,Željana Grbović / Language(s): English / Publication Year: 0

Keywords: Airbnb Application; Marketing Influence; Real Estate Market; Property Rentals; European Cities.

The research aimed to inspect the hypotheses that there is an influence of the Airbnb application on the vacation rental property market and covered the analysing of the hypotheses that there is a significant impact of the Airbnb application on the market of real estate rentals covering the analysis of renting properties in some of the most attractive touristic destinations in Europe- London, Paris, Berlin, Rome and Amsterdam. Conducted research led to a conclusion that the Airbnb application contributed to tourism growth in a bit remote and neglected parts of reviewed cities, enhanced entrepreneurial spirit of the locals together with their migration from urban centres towards further, more serene city dwellings. The base hypothesis that the Airbnb application has a significant effect on the real estate market shift affecting price formation of short-term rentals whether private or hotel accommodation, along with longer term tenancy is conclusive.

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