Immaterial resources as a source of competitive advantage of an enterprise

Zasoby niematerialne jako źródło przewagi konkurencyjnej przedsiębiorstwa

Author(s): Bartłomiej Pierański / Language(s): Polish / Issue: 359/2014

Keywords: competitive advantage; business excellence; RBV

Company’s ability to create and sustain competitive advantage is strongly related to business excellence. In this article the sources of competitive advantage are investigated. It is highlighted that immaterial resources play a fundamental role in determining success of a firm operating within a highly competitive environment. Several subsets of immaterial resources are analyzed considering their usefulness in a process of obtaining a leading market position. The author emphasizes the importance of distinctive capabilities as well as core competences in building competitive advantage.

Improving marketing function through the implementation of relationship marketing principles

Doskonalenie funkcji marketingowej poprzez implementację zasad marketingu relacji

Author(s): Michał Flieger / Language(s): Polish / Issue: 359/2014

Keywords: marketing; relationship marketing; consumer’s loyalty; public relations

The paper deals with the issues concerning the marketing function management in a company. This aspect of management has been put into scrutiny from the point of view of the ideas and principles of the relationship marketing concept. Thus, firstly the author explains the main reasons for noticing the importance of building firm, individual bonds with a client. Then the assumptions and elements of relationship marketing are analyzed showing their similarity to to the idea of public relations and value in the improvement of enterprises’ competitiveness.

Shaping the excellence in relations with cooperators under uncertainty

Kształtowanie doskonałości w relacjach z kooperantami w warunkach niepewności

Author(s): Michał Chomicki / Language(s): Polish / Issue: 359/2014

Keywords: relations; cooperators; uncertainty; trust; sanctions

The goal of this paper is to characterize the relations between cooperators, identify the factors of the uncertainty influencing the relations and indicate the factors that minimize the uncertainty (allow to achieve excellence in relations with cooperators). The basic premise of this paper is to acknowledge the importance of these relations. In this paper they are defined as all transactions, flows of resources and other similar connections between a given organization and other entities from its business environment. As a result of the research various forms of sanctions and trust were recognized as the factors that minimize the uncertainty. Review of literature and scientific journals was applied as the basic research method.

A 50+ employee as a key factor in the business improvement process

Pracownik 50+ jako kluczowy czynnik w procesie doskonalenia przedsiębiorstw

Author(s): Agnieszka Żarczyńska-Dobiesz / Language(s): Polish / Issue: 359/2014

Keywords: 50 + generation; improvement; human resources

The existing demographic and economic trends (such as the aging of population and the decreasing number of young people entering the labor market) indicate that the labor market will lack qualified staff. Extending the working life of 50+ employees is one of the ways to respond to these trends, yet it may be a key factor in the process of improving the organization. The main objective of this paper is to draw attention to the 50+ employees, appreciate their experience and knowledge and build their commitment through the use of appropriate incentives.

Canon in "mid-literary communities" and intercultural history of literature (in thesis)

Kanon u “međuknjiževnim zajednicama” i interkulturna povijest književnosti (u tezama)

Author(s): Zvonko Kovač / Language(s): Bosnian / Issue: 08-09/2005

The theme of this issue of Sarajevo Notebook is The National Literary Canon. Within the framework of this thematic block, literary theorists and critics from the former Yugoslavia try to analyse the concept of national literary canon and its implications in the post-Yugoslav reality of the Balkans. In doing so they focus their attention on the basic theoretical principles for determining the proper criteria for the identification of canonical writers and on the impact of dominant ideologies and political power centres on the formation of national canons in literature. Zvonko Kovač, theorist from Croatia, underscores the meaning and necessity of intercultural history of literature in inter-literary communities, which should contribute to understanding, democratisation and further canon building in South Slavic literatures.

Fragments about canon: poetics of plagiary

Fragmenti o kanonu: poetika plejgijata

Author(s): Vladislava Gordić Petković / Language(s): Bosnian / Issue: 08-09/2005

The theme of this issue of Sarajevo Notebook is The National Literary Canon. Within the framework of this thematic block, literary theorists and critics from the former Yugoslavia try to analyse the concept of national literary canon and its implications in the post-Yugoslav reality of the Balkans. In doing so they focus their attention on the basic theoretical principles for determining the proper criteria for the identification of canonical writers and on the impact of dominant ideologies and political power centres on the formation of national canons in literature. Vladislava Gordić-Petković speaks of the problems of the Serb literary canon, pointing to the necessity to find a middle road among three centrifugal forces which pull it apart: glorification, negation and mercantilism.

National literary canon - place of power

Nacionalni književni kanon - mjesto moći

Author(s): Enver Kazaz / Language(s): Bosnian / Issue: 08-09/2005

The theme of this issue of Sarajevo Notebook is The National Literary Canon. Within the framework of this thematic block, literary theorists and critics from the former Yugoslavia try to analyse the concept of national literary canon and its implications in the post-Yugoslav reality of the Balkans. In doing so they focus their attention on the basic theoretical principles for determining the proper criteria for the identification of canonical writers and on the impact of dominant ideologies and political power centres on the formation of national canons in literature. Analysing the complex case of Bosnia and Herzegovina, Enver Kazaz writes of the canon as a place of political power, but also a weapon in the hands of national ideologies, which, taking maximal advantage of their manipulative potentials, see national canons as vital tools of further segregation in post-war Bosnian society.

The era of smily tigers - excerpt from the novel

Doba nasmiješenih tigrova - odlomak iz romana

Author(s): Dževad Karahasan / Language(s): Bosnian / Issue: 08-09/2005

Tomaž Šalamun and his "tribe"

Tomaž Šalamun i njegovo “pleme”

Author(s): Aleš Debeljak / Language(s): Bosnian / Issue: 08-09/2005

Above proofs (or about the certain photos) - essay

Iznad dokaza (ili o izvesnim fotografijama) - esej

Author(s): Jovica Aćin / Language(s): Bosnian / Issue: 08-09/2005

Ali Podrimja - a poet with big stilistic deviations

Ali Podrimja - pjesnik velikih stilskih otklona

Author(s): Basri Çapriqi / Language(s): Bosnian / Issue: 08-09/2005

Once there was one country... - essay

Bila jednom jedna zemlja… - esej

Author(s): Pavel Gheo Radu / Language(s): Bosnian / Issue: 08-09/2005

Are plants something else...

Jesu li biljke nešto drugo...

Author(s): Enver Kazaz,Hanifa Kapidžić-Osmanagić / Language(s): Bosnian / Issue: 08-09/2005

Keywords: Dialogue

The section Dialogue presents a conversation between the Bosnian-Herzegovinian literary critic Enver Kazaz and Hanifa Kapidžić-Osmanagić, university professor and one of the most important figures in the intellectual scene of Bosnia and Herzegovina. Her distinctive views of the world and literature make this an exceptionally interesting dialogue. The conclusion that her entire work is based upon the interaction of cultures remains confirmed in her thought on the necessity of a cosmopolitan approach, expressed in the idea that: …In Bosnia, the positions of leading experts on literature should not be granted to people whose primary orientation is national, who are inclined to nationalism. Such a situation betrays Bosnia and its national complexity. By their knowledge and by their determination, these people should have Bosnian-Herzegovinian, South Slavic, European, international affiliations.

Multiple faces of canon: kaнoн or kanoni (a multitude of questions with answers)

Mnogostruka lica kanona: kaнoн ili kanoni (mnoštvo pitanja sa odgovorima)

Author(s): Miško Šuvaković / Language(s): Bosnian / Issue: 08-09/2005

The theme of this issue of Sarajevo Notebook is The National Literary Canon. Within the framework of this thematic block, literary theorists and critics from the former Yugoslavia try to analyse the concept of national literary canon and its implications in the post-Yugoslav reality of the Balkans. In doing so they focus their attention on the basic theoretical principles for determining the proper criteria for the identification of canonical writers and on the impact of dominant ideologies and political power centres on the formation of national canons in literature. Miško Šuvaković, a theorist from Serbia and Montenegro, speaks about the division into “small” and “big” literatures, and the multiple mechanisms of canon formation, pointing to the main characteristics, as well as the strengths and weaknesses of the Serb literary canon.

Poems

Drvo života - poezija

Author(s): Asmir Kujović / Language(s): Bosnian / Issue: 08-09/2005

It seems, like -it's not- essay

Izgleda, dakle - nije - esej

Author(s): Jasmina Ahmetagić / Language(s): Bosnian / Issue: 08-09/2005

Poems

pjesme

Author(s): Tomaž Šalamun / Language(s): Slovenian / Issue: 08-09/2005

Pictures from the circus - memoars

Slike iz cirkusa - memoarski zapisi

Author(s): Mirjana Stefanović / Language(s): Bosnian / Issue: 08-09/2005

The will of singins and the will of language - essay

Volja pevanja i volja jezika - esej

Author(s): Milica Nikolić / Language(s): Bosnian / Issue: 08-09/2005

Poems

poezija

Author(s): Irena Vrkljan / Language(s): Bosnian / Issue: 08-09/2005