ZAANGAŻOWANIE KONSUMENTÓW W ROZWÓJ MAREK POPRZEZ DZIAŁANIA CROWDSOURCINGOWE NA RYNKU ŻYWNOŚCI
Crowdsourcing is a new business model which relies on the involvement of consumers in creation and development of brands. It is mainly a effect of online co-creation what can be a source of innovative ideas. Crowdsourcing allows firms to use the input of multiple sources to develop solutions for strategic issues or to find better ways to complete tasks. The purpose of this articles is to show a few examples of crowdsourcing in the food market and to present the benefits and limitations of such co-creation.
More...