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Дигитален маркетинг: опит за систематизиране на понятията

Author(s): Milanka Slavova / Language(s): Bulgarian Publication Year: 0

The purpose of the paper is to explore and structure the major concepts used today to describe the key digital marketing decisions. Part of them describes the growing importance of new technologies (mobile marketing). Other terms refer to the changing role of the customers in the interaction with the companies (inbound marketing). Different terms appear and define the need to create content that attracts the customers to companies’ products and services in various communication channels. The author supports the idea that the digital marketing is an integral part of the overall marketing strategy of the organization. Its major purpose is to contribute to the long lasting relationships with the customers in the modern connected world.

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Финансови инструменти – механизъм за финансиране на бизнеса: практика и научени уроци

Author(s): Svetlana Aleksandrova-Zlatanska / Language(s): Bulgarian Publication Year: 0

The Cohesion policy of the European Union is aimed at mitigating economic and social disparities among the member states through support of the economic growth, competitiveness, innovations, sustainable development and living standard. The cohesion is carried out through the following structural funds – European Regional Development Fund (ERDF), European Social Fund (ESF), Cohesion Fund (CF). The total amount of the EU budget for the period of 2014-2020 is EUR1 082 billion out of which EUR351,8 billion are allocated for cohesion. The grants given to the beneficiaries of the operating programs are completed by resources through especially developed financial mechanism. The financial mechanism for project financing consists of financial products and schemes which provide additional financing to the beneficiaries during project execution. The utilization of financial instruments is not a novelty – their utilization is dating back in 1994 but during the 2007-2013 period their usage became more common. The applied financial instruments are part of the European Investment Fund (EIF) and the European Commission joint initiative – JEREMIE, JESSICA, JASMINE (for micro and small enterprises). The accumulated financial resource for the past period reaches 5% of the entire budget under the ERDF. The financial instruments are a manner in which the EU mobilizes private investment capacity for the execution of capital-intense projects in fields such as business, regional development and energy efficiency.

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Влияние на финансовата криза върху банките в Еврозоната през периода 2007 – 2015 г.

Author(s): Aglika Kaneva / Language(s): Bulgarian Publication Year: 0

This publication is dedicated to the banking sector development in the EU for the period 2007-2014. Main banking sector indicators have been analysed in the EU for the period of January 2007 till June 2014. A comparative analysis on the dynamics of the financial parameters of the EU and Euro area banks has been conducted concerting the period of 2008-2014. Main trends on the banking sector development in the Euro area and the EU are being outlined.

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Капитал и ликвидност на банките в ЕС – една година след въвеждане на новата регулаторна рамка

Author(s): Maria Chankova / Language(s): Bulgarian Publication Year: 0

On January 1, 2014 the new regulatory requirements for banks’ capital and liquidity entered into force as laid down in the legislative package of Directive 2013/36 /EU and Regulation (EU) 575/2013 of 26 June 2013. At the end of the first year of their introduction, capital positions and overall liquidity of credit institutions in the EU are subject of strict monitoring by the national and supranational supervisory authorities, in searching for the answer whether the uniform rules fit the European banks and whether they contribute to achieving the common goal – strengthened and stable EU banking system.

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Oценка на риска от разпространение на финансовата криза в Гърция върху страните от Югоизточна Европа

Author(s): Stefan Petrov / Language(s): Bulgarian Publication Year: 0

The author analyses the risk probability which Greek financial crisis poses to the neighboring countries from the Southeastern Europe. The research highlights the inter-dependence between the countries in the region and their vulnerability to the processes in Greece which is an important trade partner. The author presents data on the debt-to-GDP ratio for Greece and the share of the export to Greece for select countries from Southeastern Europe. The relation between the financial crisis in Greece and its possible contagion that could spread on to the neighboring markets is examined through individual country risk assessment based on select economic indicators, Markov chain methodology used to determine the export between any pair of the countries reviewed as well as the country-specific contagion risk index for a time period. Author concludes that trade restrictions between the countries are directly related to the level of contagion risk. Even in cases where no financial crisis is observed, the negative impact of a hypothetical internal market depression could impact other partner countries in analogical to the financial contagion manner.

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Разпространение и заразяване с финансови кризи

Author(s): Stefan Petrov / Language(s): Bulgarian Publication Year: 0

This paper reviews the definitions, the nature and the implications of the financial crises, systematically describes main theoretical concepts regarding the financial contagion: concepts based on fundamental economic relations; concepts based on financial inter-relations; concepts regarding the behavioural investments and those pertaining to the liquidity. Author provides grouping of the different empirical test models on the financial contagion. The research concludes that the theoretical and empirical models for financial contagion do change as the time passes and this could be explained with the vision to reach quantifiable and measurable values of the observed relations and channels of financial contagion as well as the value of the financial contagion risk measurement.

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Ценова динамика на банковите потребителски кредити в България

Author(s): Valya Vasileva / Language(s): Bulgarian Publication Year: 0

The main purpose of this paper is to analyze the price dynamics of consumer loans granted by commercial banks in Bulgaria. The analysis covers the period from the beginning of our country’s membership in the European Union in 2007 until mid-2015. The main factors that determine the trends in the movement of the interest rates and the annual percentage rate of charge on consumer loans are outlined. In this context, attention is given to the latest amendments to the law, related to interest rate formation, fees and commissions, as well as the effects of these amendments.

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Фактори за избор на стратегия на неорганичен растеж на фирмата: международните стратегически съюзи и партньорства като алтернатива на сделките по сливания и придобивания

Author(s): Svetoslav Mladenov / Language(s): Bulgarian Publication Year: 0

This paper studies the factors that the corporate management should take into consideration when choosing one of the two strategies of inorganic growth – strategic alliances or mergers and acquisitions (M&A). The aim of the paper is to demonstrate that this decision should be made after a thorough analysis of the costs and the potential rewards of each of the two strategies from the perspective of a set of internal and external factors (related to the environment, the industry, the nature of the transaction and the internal resources of the company). To achieve this goal a comparative analysis is made of three complementary methodological frameworks that can be applied to reduce the risks from the implementation of external growth strategies in the current scenario of internationalisation and globalisation of business activities.

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Къси вериги за доставка на храни: европейски и български практики

Author(s): Dobroslav Emilov Mollov / Language(s): Bulgarian Publication Year: 0

In recent times there is a rising interest in short food supply chains. This is due to the fact that these they are a convenient tool for the realization of the production of small producers and processors and a way to connect directly with consumers. Consumers themselves receive an opportunity to gain access to highquality, traditional and fresh food. Short food supply chains are a factor for the development of the local economy and promote the implementation and following the principles of sustainability. The report aims to clarify the essence, the main features and benefits of short food supply chains. It provides examples of European and Bulgarian practice and comments the challenges facing our country to take advantage of the mechanism of these supply chains.

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Стратегии на МСП от сектор машиностроене в България по пътя към европейския и световен пазар – възможности и перспективи

Author(s): Daniela Mihneva / Language(s): Bulgarian Publication Year: 0

The purpose of the present paper/report is to present the successful Bulgarian small and medium-sized enterprises in the course of international expansion, while it analyses their experience in executing the various international marketing and management strategies; to outline their opportunities for development, their innovational and business activity in the dynamic and turbulent conditions – the new reality of the world economy. An example for international operations of a Bulgarian company, which manufactures a world class competitive product, is presented.

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Съвременни аспекти на управлението на таланта в бизнес организациите

Author(s): Kiril Dimitrov / Language(s): Bulgarian Publication Year: 0

This report reveals important aspects of "talent management" that matter in the contemporary business world by means of doing a concise etymological study as well as presenting and analyzing a concrete model in this sphere, applied by a leading consultancy.

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Индекс на риска на енергийна сигурност на България

Author(s): Svetla Boneva / Language(s): Bulgarian Publication Year: 0

The paper outlines the risk index of Bulgarian energy security in a comparative context with the risk index of the OECD countries for the period 1980 – 2012, as well as the factors, determining risk reduction policies in the field of country energy security risks. The reasons hindering the rise of energy prices, the guaranteed return on investment in the energy sector and the measures for future energy risks reduction have been pointed out. Special attention has been paid on the indicators (index components) determining the risk index of a country energy security according to which Bulgaria show lower results compared to the OECD countries and on the other hand the indicators according to which Bulgaria shows better results compared to the same group of countries. An analysis has been presented on the reasons for these results. Finally, the importance of the energy security risk index for analyzing the position of the energy sector in Bulgaria has been presented.

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Приложение на концепцията за „кръгова икономика“ при икономиката на отпадъците

Author(s): Mariya Petkova-Kozovska / Language(s): Bulgarian Publication Year: 0

The current report aims to provide insight into the nature and main characteristics of the so-called ‘circular economy’ – an industrial system that is restorative or regenerative by intention and design, specifying its application in the economy of waste, too. First, the paper discusses the limits of the ‘linear’ economic model based on a ‘take-make-consume and dispose’ pattern, which nowadays proves unsustainable. The concept of the circular economy is described, as well as its origin and basic principles, which are a key to a more efficient use of resources and waste reduction. Next, the general direction and concrete steps that must be undertaken are outlined in order to be achieved an important progress towards the circular economy and to be met the current and future challenges of global pressure on resources and rising insecurity of supply. At the end of the report, the potential benefits of the circular economy are highlighted and barriers and challenges that it faces are examined.

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Особености на глобалния пазар на екологични стоки и услуги

Author(s): Mariya Petkova-Kozovska / Language(s): Bulgarian Publication Year: 0

The current report aims to provide insight into the nature and main characteristics of the global environmental goods and services market by studying its dynamic development and structural particularities. First, the paper discusses the difficulties encountered in the process of classifying certain goods and services as environmental and the lack of classification criteria. The intensive development of the environmental market and the factors that influence its dynamics are examined, including the implementation of the sustainable development strategy, consumer preferences for environmental goods, and national and international legislation in that sphere. Next, the author looks at the division of environmental technologies into end-of-pipe and integrated technologies depending on which stage of the production process they are used in. The report analyses the concentration of environmental market activities in different regions and touches on the relationship between degree of development of "green" industries and level of overall economic development and per capita income. The structure of international trade is outlined and the different segments of the environmental goods and services market are described and its significance for the global economy is highlighted.

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Очертаният път за излизане от спасителна програма в еврозоната – характеристики и уроци на примера на Ирландия

Author(s): Iordanka Stateva / Language(s): Bulgarian Publication Year: 0

The presented material analyses the characteristics of economic processes in Ireland that led to the involvement of the country in the debt spiral in the eurozone and later on getting out of a bailout program without a precautionary credit line. Ireland worked out its way out of the debt crisis through increase of competitiveness and economic growth. How Ireland was involved in the debt crisis in the European monetary union is a very cautionary example. The lessons concern mainly the connection between bank crisis and sovereign debt crisis and more specifically the effects of transfer of private bank losses to the state finances. The bank crisis in Ireland, the realization of the unlimited state guarantee for the bank debts, became a centre of serious economic analyses. The result was that mechanisms for cutting the link between bank losses and state finances in the whole monetary union, had to be found. One of the important characteristics of the marked-out route to getting out of a bailout program is the internal devaluation, but also the social price of Ireland’s success as a result of this measure.

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Разпределение на правомощията в Единния надзорен механизъм

Author(s): Kaloyan Simeonov / Language(s): Bulgarian Publication Year: 0

The creation of the Single Supervisory Mechanism is one of the most important elements for the establishment of the Banking Union for the Member States of the Euro area and for the other future participant Member States under the form of close cooperation. An essential issue in the analyses of the most significant characteristics of the Single Supervisory Mechanism is the distribution of powers between the European Central Bank and the national supervisory authorities of the participating Member States. The European Central Bank becomes the responsible supervisory institution for the supervision over the more significant credit institutions as well as for the Single Supervisory Mechanism as a whole. The national supervisory authorities from the participating Member States also keep some powers in relation to the supervision of the credit institutions. Bulgaria also may begin its participation within the Single Supervisory Mechanism before its Euro area entry. This may take the form of close cooperation with the ECB. It is very difficult to assess whether the powers between the ECB and the national supervisory authorities are distributed in a balanced way. The issue with the Bulgarian participation in the Banking Union is also not an easy one. It shall be highlighted that the participation in that union before the adoption of the euro has its positive and negative consequences.

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Тенденции във фирменото кредитиране в България

Author(s): Nadejda Dimitrova Nikolova / Language(s): Bulgarian Publication Year: 0

The current report is focusing on the analysis of the dynamics of loans disbursed to non-financial corporations by commercial banks in Bulgaria. The period covered by the study is 2007 – mid-2014. The key factors forming the trends in bank lending to the business are reviewed. On this basis the main problems and prospects for growth of corporate loans are concluded.

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Управление на финансовия риск на транснационалната корпорация

Author(s): Nikolay Mazadzhiev / Language(s): Bulgarian Publication Year: 0

The report for the conference focuses on the theoretical foundation for the financial and specifically the currency risk management of the multinational company, different types of currency risk and the approaches for its management and control (taken as an example the international company Actavis). Special attention is drawn to the contemporary policies of risk management of the financial risk. The qualitative and quantitative methods for management and control of the financial risk have been reviewed in the report and their link to the profitability of the company. As a conclusion in the report have been summarized the four main policies in the management of the financial risk of the company – risk transfer, risk acceptance, reduction of risk and risk avoidance.

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Икономични вериги за доставка: принципи и управленски практики

Author(s): Dobroslav Emilov Mollov / Language(s): Bulgarian Publication Year: 0

Modern companies, challenged by globalization, accelerated dynamics and stronger competition in global markets, are facing the need to explore new models for their global supply chain management initiatives. Today’s customers have many competing offers to choose from; they want to receive their order as soon as possible; they have high expectations in terms of quality, service and value they receive and are willing to pay; they often change their wishes. The principles of lean thinking teach companies how to perform only those activities that add value to the customer and increase returns. Lean principles, applied to global supply chain management, enable companies to focus on their customers’ needs, achieving high level of competitiveness and long-term profit by producing high-quality and valuable products and delivering them to the customers in a fast and flexible way. This report presents the concept of lean supply chains and discusses the specific aspects of their management. Summarized are the main ideas of lean thinking and the guiding principles of lean supply chains. The implementation of these principles in various aspects of modern global supply chain management practices is commented, and the benefits and risks in building lean supply chains are discussed.

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Решението за начина на навлизане на чуждите пазари – ключов елемент за успеха на задграничната стратегия на фирмата

Author(s): Oleg Lozanov / Language(s): Bulgarian Publication Year: 0

The issues related to the forms of entry to foreign markets are becoming especially relevant today. Under the influence of increasing competitive factors, modern companies are constantly looking for ways to conquer new market territories. Thus, they are constantly expanding and diversifying the range of opportunities successful penetration and establishing permanent presence on foreign markets. This ongoing and accelerating process of internationalization is quite dependent on the utilized foreign market entry strategies.

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