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Teaching intercultural communication has become an important issue of modern curriculum that comes to help university students to develop not only their communicative skills but also to break all the stereotypes and to overcome misunderstanding while dealing with foreigners. This work explores the skills, the techniques and the exercises that can be applied while teaching English in order to provide students with valuable information regarding some country’s culture. A study of different cultures and civilization will lead to a successful intercultural communication devoid of embarrassing situations.
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Since January 2018, the government of Romania is headed by a woman, Vasilica Viorica Dăncilă, the first female prime minister in the history of the country. Beyond other controversial issues relating to the political situation in Romania, especially those in connectionwith the frequent changes of prime ministers in recent years, media covered the appointment ofMrs. Dăncilă as prime minister with special scrutiny, paying attention to details that were notregarded as such in the case of the prior appointed male prime ministers. Thus, discussions could be encountered in the press, on themes mostly or only related to women, such as: how does this person look, how she dresses, how is her hairdo, what “female tricks” she uses, through what specific female strategies did she manage to have this rising political career or what man she owes her success.
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During the last two years Macedonia experienced days of major historical and political changes. After the decennial dispute with Republic Greece over the use of the constitutional name of the state, and after the Greek veto for NATO and EU integration processes of Macedonia, the both sides signed Prespa Agreement. Regarding this agreement Macedonia was obligated to change the constitutional name. After the referendum, the crucial vote in the MacedonianParliament on the constitutional changes followed. The research objective is recognition of Macedonian opinion leader’s communication strategies in online media during the period after the referendum and before crucial voting in the Macedonian Parliament: from 30 September to 11th of January.
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Far from the classical notions of political propaganda, once understood merely as top-down persuasion to influence mass opinion, and much closer to the Jacques Ellul’s thesis that modern propaganda is an orchestrated phenomenon, integrally drawing from existing social and cultural well-established trends, in order to effectively shape attitudes and behavior “frommere resentment to rebellion”, this text offers an insight into the phenomenon of modern political propaganda in CEE countries. The case under scrutiny is Poland of post-2010. It rests on the idea of polyphonic orchestration of national communication, what has been feasible within the premises of post-2010 crisis of democratization and Europeanization, and in the context of the rebirth of authoritarian and populist tendencies in Central Europe.
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The article examines two daily newspapers with different ownership and diverse characteristics. The aim of the research is to see if the media context influences media messages and in what directions. As communication theorists point out, certain information may have a different meaning for the audience depending on the context in which it is located. This problem is getting more and more relevant in recent years because the audience is more and more inclined to analyze the context in which media messages are served, who is the source of the information/commentary, and his/her position in the social and political life of the country.To what extent media ownership influences the content and in what direction the agenda is set.How the presence of “transition experts” has a bearing on the imposition of ideas and if there is observed some transitions in journalism functions depending on placing media content in certain context.
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The European Parliamentary elections in 2019 have a significance that it hasnever had before. The European Parliament as the only directly elected EU institution is at thecenter of the current debate on the future of Europe. It is supposed that the results of the 2019elections will contribute to shaping this future. The media as a political mediator have an importantrole in informing citizens and reflecting public opinion. The main purpose of the proposedpaper is to answer the following research question: to what extent media messages during thepre-election campaign in Bulgaria of a non-party national daily “Trud” (Labour) are focused onunderstanding the changes to be made to the EP in 2019 instead of tackling of interior politicalissues?
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Media politicization has become a growing problem in recent years. The politicalinterests of media institutions translate into content that more and more distorts the truth,especially with regard to the political sphere. Romania is not an exception to this situation, astelevision seems to be a propaganda tool in this respect.This paper analyzed one of the five news televisions in the country, RomâniaTV, knownas the supporter of the ruling Social Democrat Party. The paper focuses on how the manipulativespeech is built, and to what extent does it happen. The analysis was conducted during the lastweek of campaign for the European Parliament elections, and the days after it, in order to gainan accurate perspective on the television`s editorial policy.
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The political events of recent years have been reflected, to some extent, bygrassroots political memes, a trend popular especially on social media. Even more so, in the caseof Romania, memes have been seen to permeate their native platforms and seep into the newscycle, as variety pieces.The aim of this research is to identify and question the relationship between politicalmeme nexuses and mainstream media, in the context of political criticism and entertainmentvalue. Identifying the memes and correlating them with political episodes and actors lies at thecenter of this research.
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New media have shaped and changed the dynamics and places of debate. Onlinemedia and social networking sites have combined a multitude of functions, contents andformats in an interactive environment, providing access to large audiences with the possibilityto bypass traditional media and communication channels. For political actors, this creates a possibleenvironment for diverse agendas, frames and biases. With recent elections, held all overEurope, this work examines the way social media are used by right-wing populist actors fromAustria, France, Germany, Hungary, Italy, the Netherlands, Poland, Romania, Switzerland andthe UK. Within a data set of 56.929 posts created by API interrogation, right-wing narrative isanalysed, by using semi-automated quantitative analysis, analysing semantic and co-occurrencenetworks to identify discursive patterns in conjunction with qualitative discourse analysis ofmessages that generated the highest engagement rates.
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In August 2018, the Romanian food safety authority (NSVFSA) confirmed anoutbreak of deadly African swine fever at the largest breeding farm in Romania and all pigs wereculled. The following months hundreds of outbreaks of the disease among pigs kept in backyardsand smallholdings were reported in Romanian villages. Within this context of ambiguityand uncertainity, local authorities were accused of not having taken proper actions to preventthis outbreak since there had been warnings about the spread of the virus in various Romanianregions for over a year.This study seeks to apply a message-centered approach (Sellnow et al., 2009) to the onlinecontent generated by the Romanian Sanitary Veterinary and Food Safety Authority. Usingthe IDEA model and the PARC principles, we will provide an insight into the distribution ofthe messages on traditional and social media, into the clustering of the elements of the IDEAmodel and into the polyphony of voices on social media throughout the swine fever outbreak inRomania.
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The impact of communication in social media and the persuasion techniques among different stakeholder groups in online environment has become decisive component of the contemporary political and business processes. On the one hand, social media offer excellent technological and semantic opportunities for any organization in its stakeholder efforts in different scope – from universal, mass-intended messages to segmented influence upon particular groups. On the other hand, the communication environment of social media ‘equals’ the organization with stakeholder groups, which can influence negatively the organizational reputation and misuse the ‘online democracy’, applying manipulated or even overtly false information and suggestions.
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The aim of the article is to study the strategies for successful online advertising.It focuses mainly on CTR (click through rate) and conversion rate and analyzes various winning approaches. The study of CTR and conversion rate as a KPI (key performance indicator) offers new and interesting ways to interpret our marketing efforts, thus attracting new audiences while retaining the old. The structure and tasks of the article are predetermined by its aim: definition and classification of several key performance indicators; characteristics of the most used ones;analyzing various communicative aspects; opportunities how they offer companies to optimize their online marketing communications, especially advertising.The article gives examples how companies upgrade their strategies to better communicate with their audience through measuring the performance of a campaign through KPIs by fine tuning the advertisement itself. The content of the advertisements is studied in regard to the types of evidence used. Several cases are analyzed reveling fluctuations in click-through rate and conversion rate. This way companies are able to see the potential for improvement and success in their forthcoming campaigns. Recognizing the importance of KPIs enables companies to define and set achievable online goals.
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