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4.50 €

Медийна концентрация – форми, проявления, последици

Author(s): Yordan Yochev / Language(s): Bulgarian Publication Year: 0

The concentration of media property in a small group of individuals and the creation of an uncompetitive environment have a negative effect on the impartiality and independence of media subjects. Market monopolization bears the risk of creation of journalists, who are dependent on political and business groups, and leads to speculation in the coverage of the current topics. Such an environment violates the main principles of democracy as well as media pluralism, which leads to infringement of constitutional laws and freedoms of citizens and poses a threat to their informed participation in the civil society.

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4.50 €

Рекламният език като творчески елемент на маркетинговата комуникация. Езикови методи за убеждение на публиката чрез маркетинг

Author(s): Nevena Lyubenova / Language(s): Bulgarian Publication Year: 0

The 60’s in the 20th century in USA made is as a practice for the advertising agencies to use the language and incorporate it in a suitable visual material like pictures to send to the public commercial messages, implement ideas for self-esteem and values in modern societies. In the advertising agencies – the business that produces advertisements, copyrighters are the professionals that use the language and write the words of the campaigns. Today copywriters work everywhere around the globe, including Bulgaria. Thanks to them and the art directors, advertisements are produced as a creative product and even called „modern type art”. Advertising is a marketing product that communicates messages through written language (lexis) and with figurativeness (nonverbal communication). It is also perceived from the public by the hearing – heard from the radio or TV stations. In Bulgaria the internet advertising, the outdoor advertising, the radio and television advertising and print advertising during the forth week of March 2015 has some leading characteristics. In Bulgarian websites „live” mostly web banners with illustrations and very little advertising text, up to one sentence. The content of the banners is consistent with the type of sites in which banners are used. For example, in the website Blitz.bg, that is most of all supporting sensational type of writing in tabloid-like news style, there is in the period of observation in the forth week of March 2015 a banner that advertises a product for detoxication with the words „if you’ve eaten and drunk too mach” alcohol. The message is in accordance with the news style. Bulgarian internet space publishes also articles with stories, marked as „paid material” or never marked as such, but spread as usual and no manipulative news stories, along with the other regular news of the day in the newsfeed of the websites. Such a story for example is a material in Vesti.bg explaining how a young woman got rid of her huge extra weight. In Bulgaria there is no advertising standards authority that regulates the content and practices of the advertising like in the UK, for example. Advertising might be offensive or untrue. In the outdoor urban space during the forth week of March 2015 there is advertising developed according to the formula „picture + name of the brand” and no more than one sentence or lack of other words except the name of the brand. In printed media there is very little advertising, most of all medicines, technological products or household electronic devices. It is direct marketing. TV and radio advertisements are characterized by colloquial language – something fully explainable according to Valentina Bondjolova – a scientific observer of the Bulgarian language in advertising from the University of Veliko Tarnovo „St. St. Kiril and Methodius”. Ms. Bonjolova comments that in advertising as a way of marketing in Bulgaria there is a colloquialisation – existence of colloquial language in the advertising texts, like voices heard in the street, aiming at tighter connection with the target audience as part of the marketing strategy and provoking the attention of this public consisting of possible consumers. In TV and radio advertising we may hear colloquial language or invented words composed of Bulgarian and foreign language („кренвиршен”, „шункен”, „фантатсишен”). Or there are words directly put from the English language in Bulgarian sentences („Аз съм happy”). The names of the companies in advertising are preferably written in English. In the future, the colloquial language and jargon most probably will continue to live in Bulgarian advertising along with English words. Advertising texts published in websites might become shorter because of the penetration of mobile devices. More and more people get information from mobile devices – smarthphones and tablets. The mobile screens are smaller. International observers point out that people read texts in them scrolling down with the thumb only up to three times. Shorter formats of the texts with one picture or online video are thought to be the methods for effective advertising of the future.

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7.00 €

Dyskurs o bezpieczeństwie z perspektywy lingwosecuritologii

Author(s): Jadwiga Stawnicka / Language(s): Polish

In the following book, an attempt has been made to indicate practical application of linguistic knowledge in actions undertaken by law enforcement and aimed at public security and public order. The book puts forward a proposition to create a sub-field of linguistics under the term „linguisecuritology” – theory and practice of the langugae of security. A semantic field of linguisecuritology encompasses all terms related to vital characteristics of a crisis situation conceptualized by its every participant. It has been indicated how to conduct talks with the perpetrator of a crisis situation with use of the theory of speech acts, and how to optimalize the flow of information between all the public service forces involved in a threat situation. // The book consists of an introduction, three chapters and a conclusion. The introduction specifies the purpose of the book and the contents of the chapters. A conceptual framework of the term „linguisecuritology” has been proposed. In chapter one „W kręgu dyskursu kryzysowego. Konceptualizacja pojęć” (Within crisis discourse. Conceptualization of notions), the notions of discourse and crisis discourse have been discussed from the perspective of pragmatic linguistics, and the possiblilities of use of the psycholinguistic knowledge in crisis situations have been indicated. The subject of chapter two is the specificity of the crisis discourse with the perpetrator considering the theory of speech acts. Strategies of communicating with the perpetrator have been discussed, including issues of promising, witholding information and lying during negotiations. // This chapter also contains general remarks on the subject of the flow of information in crisis situations. Next, the flow of information during regional multi-level simulations in crisis management „Lotnisko 2011”(„Airport 2011”) has been characterized. In chapter three „Perspektywy badawcze lingwosecuritologii. Opis projektów badawczych” (Research perspectives of linguisecuritology. Description of research projects), a few linguisecuritological projects by the author have been discussed in the context of perspectives for development of this sub-field. The book is addressed for a broad circle of recipients including law enforcement, academic and research environment, students and lecturers involved in the fields of security, crisis situations, psychology and notably linguistics. The book is a continuation of my research and an attempt at applying linguistic knowledge for the optimalization of the flow of information in crisis situations.

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4.50 €

RETORIKA SI SFIDË E KOMUNIKIMIT EFEKTIV

Author(s): Albina Pajo,Ediola Nase / Language(s): Albanian Publication Year: 0

Rhetoric is the primary field of knowledge which has, on the one side, continually set forward the question of the language being a means of communication and has proposed systematic techniques, with the view of improving it. Likewise, rhetoric is a perfect reinforcing element of the argumentative skills, an inner force, and as such, nowadays it it widely used in the field of "Linguistic elements' of an effective communication. Today's study of the linguistic strategies, moves on the direct level of traditional rhetoric, which appreciates the "the-well known language", which, according to them, is supposed to be adopted to the social background, for a total accomplishement of its primary function, which as a matter of facts, it communication, itself.

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0.00 €

Книги на въображението

Author(s): Milena Tsvetkova / Language(s): Bulgarian

This is an educational publication, intended to cover the university demands in the fields of academic disciplines, such as book studies and reading, of book-knowledge and book-publishing industry, which are taught courses at the Faculty of Journalism and Mass Communication, Sofia University, Bulgaria. It is a collection of creative concepts and designs produced by the students, studying Book publishing and Creative Communication, MA Program, FJMC, Sofia University. The concise review represents 6 stages of project activities occurred in a 6-year time period (2007-2013); it consists of totally 77 educational projects of 76 university students; one of them participated with 2 original projects consequently in two Post-Gutenberg Book Annual Student Competitions. Methodology and findings of the project lab-experiment concerning both concepts - My Book-Dream and Alternative Book Bodies, have been bases on the notion that in the field of book studies, similar to each other scholarly field, a futuristic creative thinking should be developed. Methodology, due to the educational tasks’ creative nature, is recommending design activities to be organized around the imagination techniques. The usage of this approach requires an interactive relationship between the book knowledge and visual anthropology, visual sociology and architecture anthropology and emphasizes on the very strong influence of artificial lifestyle environment (e.g. hybrid products such as book-alley, book-sleeping room, book-building, book-furniture, etc.) on human psyche and behaviour. Students interpret their projects in the frame of the norms and from the standing point of the standards they learned about during the taught course named The Book as a Media; it occurs a kind of visualization of the cohesion between the reader and the book (an intimate act of reading) or a subjective image of the ideal reading (the environment and the channel needed for the text perception). Creative interpretation of the book as an object stimulates the process of producing its objective associations and metaphors as book-aphorisms. The contribution of this publication refers to the application of specific methods for visual and spatial thinking while developing futuristic creative art abilities and skills in the respective field. Each separate project may become a reason numerous discussions to be held out, for ex. debate concerning such questions as what would be the image of the future book and how will it function tomorrow?; what would be the new opportunities to carry on, pass on, interpret and create information?; what would be the new content management forms?; what is the chance for the visual book based on the universal international language – the visual one, to survive, having in mind the background of the many voices and many languages of the multiple cultures (in synchrony with the popular cases concerning book-polylingua and wordless or ‘mute’ books)?; what is the chance of the space-figurative book as a counterpoint of the present flat two-dimensional carrier – the print sheet of paper or the display (as a reflection of the spherical book or book-globe, the dream of the renown film experimentator Sergey Eisenstein), etc. Each producer and publisher would be able to use this publication in order to develop creative projects and innovative ideas of his/her own. The publication may provoke initiation of new research directions and new ways to rethink this key technology of knowledge verbalization and memorization – the phenomenon called THE BOOK.

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Użyteczność informacji finansowych sprawozdań finansowych

Author(s): Joanna Błażyńska / Language(s): Polish

Przedmiotem badań autorki monografii nie było sprawozdanie finansowe jako takie, ale informacje finansowe w nim zawarte. Według Założeń koncepcyjnych sprawozdawczości finansowej, które określają zasady sporządzania sprawozdań finansowych, wartość poznawcza informacji finansowej wyznaczana jest przez jej użyteczność, która została jednoznacznie zdefiniowana przez wskazanie cech fundamentalnych oraz wzbogacających. Problem badawczy sformułowano zatem następująco: skoro sprawozdania finansowe są zbiorem informacji finansowych, to jakie, jak przetworzone i prezentowane informacje zostaną przez adresatów tych informacji uznane za użyteczne? Można wskazać następujące elementy oryginalności monografii: – wykazanie wielowariantowości i odmienności pojęć „użyteczność” i „jakość” w nauce; – przeprowadzenie analizy relacji między pojęciami dane – informacja – komunikat – wiedza oraz dokonanie przeglądu tych pojęć na gruncie teorii systemów, cybernetyki, teorii informacji, ekonomiki informacji, infologii i podejścia praktycznego; – zaproponowanie autorskiej definicji pojęć „użyteczna informacja” oraz „informacja finansowa”; – zaprezentowanie różnicy między standardami bazującymi na zasadach i regułach; – określenie zakresu pojęciowego sprawozdawczości finansowej, sprawozdań finansowych i raportów finansowych; – wskazanie ewolucyjnych zmian w sprawozdawczości finansowej z uwzględnieniem procesów gospodarczych, kulturalnych i politycznych; – przeprowadzenie rozbioru logicznego cech jakościowych użyteczności informacji; – zidentyfikowanie istotnych obszarów w normatywnym i pozytywnym procesie podejmowania decyzji przez użytkowników informacji finansowych; – określenie kierunków zmian w zakresie użyteczności informacji finansowych; – zidentyfikowanie czynników wpływających na użyteczność informacji finansowych dla odbiorcy informacji; – wskazanie kierunków zmian współczesnej sprawozdawczości finansowej i raportowania informacji o sytuacji jednostek gospodarczych; – wykorzystanie podejścia infologicznego do badań nad użytecznością informacji finansowych.

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Картографиране на дигиталното медийно съдържание. Практики за създаване на нов медиен наратив

Author(s): Stella Konstantinova Angova,Svetla Tsankova,Martin Ossikovski,Mariya Nikolova,Ivan Valchanov,Maya Kolarova,Ivan Ruslanov,Georgi Minev,Antoniya Dimitrova / Language(s): Bulgarian

Technological innovations have deeply changed the way media industry works. Cultural software’ has become increasingly popular and the number of information and knowledge-sharing tools and services has been constantly growing. Current studies see the resulting changes within the media ecosystem in this regard along various lines, e.g.: the influence of new technologies on society from a philosophical point of view; on the media sector and the ‘new newsroom’ in particular; the essential features of new media; the new types of journalism; the convergent culture; media and journalism education. The current study suggests that the introduction of cultural software in the field of media industry catalyses the creation and development of new forms of journalistic content. While leaving conventional media genre classifications aside, the authors consider these ‘new forms’ as distinct and specific textual, audio, pictorial, and/or video techniques for presenting journalistic production. Essentially, the study considers the use of such new forms to be a matter of technological innovations, media creativity, and innovative business models. By examining digital content across both desktop and mobile-based platforms of media organisations, the authors identify and analyse a variety of ‘hybrid’ and ‘genuine’ new content forms, thereby outlining the grounds of a prospective comprehensive new media content classification map.

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Communication Management: Theory and Practice in the 21st Century

Author(s): / Language(s): English

The current volume “Communication Management: Theory and Practice in the 21st Century” consists of the articles presented at the international scientific conference of the same name, which was held in Sofia in June 2019. The event was organized by the Faculty of Journalism and Mass Communication at the Sofia University “St. Kliment Ohridski”, in cooperation with the ECREA Central and East European Network and the CEECOM Consortium.Both the scientific forum and the current volume are dedicated to an important anniversary for the Bulgarian scientific and academic community – 45 years of the founding of the Faculty of Journalism and Mass Communication (FJMC) at the Sofia University as an independent academic unit with the aim to educate students in the fields of social communication, journalism and media.

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Extremist Communication Capabilities in North Africa and the Sahel

Author(s): Andreea Stoian Karadeli / Language(s): English

The complex nature of the threat of terrorism caused by groups active in North Africa and the Sahel requires effective information to prevent, detect, and eventually investigate all criminal activities related to their areas of interest. In the Maghreb-Sahel region, more than in any other place, the boundary between the two main Salafi-jihadi groups – al-Qaeda and ISIS – is porous at best and non-existent at worst. While borders between these Salafist religious spheres can be hard to define, they are tangled with contextual and interest-based factors, thereby transforming the regional jihadi ecosystem into a challenging mosaic. The main aim of this research is to map the communication capabilities of terrorist groups in North Africa and the Sahel, taking into consideration the local context as well as to identify and categorise the specific means used to disseminate propaganda in each country / region by contextualising the material produced in / for / about African Jihadism by both al-Qaeda and ISIS groups. Bearing in mind that terrorism functions as a communicative act, the groups’ multilevel communication capabilities are a core element of the jihadi phenomenon in North Africa and the Sahel.

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Communication and Digital Change − Challenges, Contemporary Dimensions and New Media Culture

Author(s): Vesselina Valkanova / Language(s): English Publication Year: 0

This volume “Media and Communication: Transformations and Development in the Digital Age” collects the reports of the 4th International Scientific Conference on Media and Mass Communication held on October 26 and 27, 2023 in Sofia under the same title and organized by the Faculty of Journalism and mass communication at Sofia University “St. Kliment Ohridski”. It was a great pleasure for us, the hosts, to welcome many participants to this forum, emphasizing the challenges and perspectives in front of communication, media, and journalism in a digital environment.

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Media Studies and Transformations in the Media Environment in Bulgaria

Author(s): Vesselina Valkanova,Nikolai Mihailov / Language(s): English Publication Year: 0

Digitization and technological progress in the last few years have transformed the way we communicate and receive information, and this affects our understanding of the world in a social and cultural aspect. With the dominance of digital and often private media, diverse conceptualizations, typologies, and problematizations of the media environment and media systems, the global picture of the media world becomes problematic. The Bulgarian media environment has been going through dynamic and complex transformation processes in the last two decades, related both to digitalization and the change in the business models of the media, as well as to the different social, cultural, and professional contexts of communications on a global scale. Undoubtedly, the situation of the media, production, and consumption of media content in Bulgaria needs comprehensive, sustained, and focused research. The creation of a Center for Media Studies, which is the goal of the project, will significantly contribute to both researchers and media professionals in Bulgaria and abroad to have a clear picture and a good orientation, which is a condition for a well-functioning media environment in our country. The task that such a project should solve is to create a complete organization for media research in a market environment, its regular conduct, analysis, and meta-analysis of the results, as well as reaching conclusions and generalizations, which are distinguished by a clear conceptual framework, lead to accumulation of new knowledge and are useful for all who are professionally engaged in public communication – journalists, media researchers, teachers, communication specialists.

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The Hard Way To Tell The Story: Literacy Challenges for Media and News Narratives

Author(s): Fernanda Bonacho / Language(s): English Publication Year: 0

For a long time already, we have been searching for the best ways to promote critical thought, bearing in mind, for example, the phenomenon of disinformation. Additionally, scholars and journalists have also long hoped that media education could positively tackle this challenge and enhance social goals such as political and civic engagement, particularly among youngsters. There is a consensus in the literature that the purpose of education, and specifically media literacy education, is to provide people with the habits of inquiry and skills of expression they need to be critical thinkers,e昀昀ective communicators, and active citizens in the world. The goal of this paper is to introduce the way the “Academy for Reading the World: Journalism, Communication and I” promotes critical thinking, self-regulation, and communication as key competencies to develop information narratives, whilst selecting an interdisciplinary approach to media literacy in an immersive experience for young participants (14y-21y). We propose to show that knowledge, skills, attitudes, and values can be mobilized together with an are昀氀exive approach to the learning process, to be able to deal with contemporary media-challenging contexts that insist on hindering reality readings.

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Влияние на теорията „използване – удовлетворение“ върху активната аудитория

Author(s): Maria Popova / Language(s): Bulgarian Publication Year: 0

The “uses and grati昀椀cation” theory presents the choice of media audience to use this media content that mostly satis昀椀es its informational and communicational needs. The models for the media content creation, its speci昀椀cs, and realization are a response to the audience's needs. The online space puts the active audience behavior in a privileged position, as far as it determines not only the circulation of the content but also its production. The audience creates, distributes, and consumes content itself. The understandings, emotions, and behaviors of online users are relevant to the extent of their engagement with the media messages. The traditional media concepts that audience motivations for grati昀椀cation are derived from the availability or not of the various media channels have been changed. The online audience chooses what, when, and how to be informed.

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Комуникационната сила на церемониала: Как Европа посрещна президента Зеленски през юли 2023 г

Author(s): Irina Garkova / Language(s): Bulgarian Publication Year: 0

The article explores the communicative role of state ceremonial during high-level visits. It compares the execution of protocol elements from the official program of Ukrainian President Volodymyr Zelensky’s series of consecutive visits to four European countries from 6th to 8th July 2023. The research interest lies solely in protocol decisions as gestures and messages in the realm of nonverbal communication. The comparison across countries aims to objectively discern the communicative signals emitted by the execution or non-execution of established protocol rules and ceremonial practices. A direct conclusion related to the produced communication effect of the conveyed protocol messages during the four visits is the significant disparities between one of the host countries and the other three. In a broader sense, it can be noted that the visual “language” of the ceremony has become an increasingly significant factor in the contemporary communication environment. On the one hand, it sends unequivocal messages, and on the other hand, it aligns with the most current media and audience demands – for a quick, attractive, easy, and simultaneously reliable interpretation of events and processes.

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Situating Visual Journalism in the Age of Digitalization

Author(s): Yotka Pancheva / Language(s): English Publication Year: 0

The report defines the situation of journalism (visual journalism in particular)in the digital world. Through the method of dispositive analysis, it explores the structural changes of the profession in its transition from the analog to the digital era. The transformations concerning visual journalism in the media industry, the process of news production, the adaptation to digitalization, mobile communication, and social media promotion, the decline of readers, convergence, participatory culture, tabloidization, fake news, etc. are explored. Also visual journalism’s relation in the context of the fear of the “crisis(es) of journalism” is likely to have an extremely negative impact on democracy. In this respect, the study falls within the discursive scope of several other studies and contributes to a robust argument about why journalism is important and why we should study it.

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Комуникационни аспекти на „уязвимостта“ сред младите хора, напускащи алтернативна грижа

Author(s): Teodora Koleva / Language(s): Bulgarian Publication Year: 0

The community of young people who have grown up in alternative care is present in the social processes of our country and is an integral part of our society. Due to the socio-psychological characteristics that the representatives of this group are often carriers of, in the research and normative literature, they are included in vulnerable groups and communities. The communicative aspects of the presentation of the media image of the group under study reflect themes of their socially and economically unprivileged position. On the one hand, the root causes of vulnerability among the study community are less frequently addressed in the media, but on the other hand, some key aspects of the concept are represented. Following European and international directives for solidarity and social inclusion of sub-groups of our society implies larger communication strategies to raise awareness reducing social disparities.

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Кризисна комуникация в дигиталната епоха – ролята на изкуствения интелект

Author(s): Mila Serafimova / Language(s): Bulgarian Publication Year: 0

The article is dedicated to the role of artificial intelligence in crisis communication, following the debates in the scientific and professional PR community, as well as the regulation at the level of professional organizations such as PRSA and the Artificial Intelligence Act adopted by the European Parliament in 2024. The advantages and disadvantages of the application of artificial intelligence in communication during crises as an element of crisis management are examined through the prism of technology, and the risks and opportunities for its improvement are analyzed. The use of technological solutions based on artificial intelligence in crisis PR is emerging as an area of many new options, but also threats to effective and ethical communication.

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Интеграция на изкуствения интелект в графичната комуникация и дизайн

Author(s): Maya Stoyanova / Language(s): Bulgarian Publication Year: 0

The integration of artificial intelligence into graphic design and visual communication in general raises many questions, some of them technical, others social-economic, and others ethical. When considering the integration of artificial intelligence, we are currently limited to the narrow field of artificial intelligence in visual communication, in its role as a tool. Against the backdrop of new AI applications emerging daily to generate visual content, our role, while key, is changing. From visual content authors, we are becoming visual content editors. This of course has its advantages. All the iterative tasks in a design process are assigned to narrow AI and the designer has much more time for the creative tasks. The application of generative tools with artificial intelligence leads to some serious problems related to the issue of creativity and copyright. Other issues that have yet to find their solution are the storage and protection of personal data, the lack of transparency, and user control over it. Equally important is the problem of the manipulation of visual content to the level of Deep Fake, where it becomes virtually impossible for us to distinguish the truth from the content generated.

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Communication Styles and Qualities of High and Low Performing Transformational Leaders – Subordinates’ Perspective

Author(s): Isaac Wanasika,Minna Logemann,Tiina Brandt / Language(s): English Publication Year: 0

This study explored 98 Finnish leaders’ strengths and weaknesses as described by their followers. The leaders were appraised by their transformational leadership and communication styles by their followers. The results were divided into two groups: leaders who obtained good evaluations of their leadership style and those with lower results. The subordinates’ verbal comments were grouped based on themes about the strengths and weaknesses of both groups, revealing interesting differences between the two groups. Those leaders with high leadership ratings are especially good in Enabling behavior and Emphatic communication style. According to verbal comments of the subordinates, the strengths of high leadership ratings are more strongly emphasized in higher-level leadership traits such as courage, interpersonal skills, a positive attitude, and motivation. On the other hand, the strengths of low leadership ratings focus more on fundamental leadership skills like organization, planning, fairness, and stress management.

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Пъблик рилейшънс и рисковете на „пълната прозрачност

Author(s): Maxim Behar / Language(s): Bulgarian Publication Year: 0

For the PR industry, the number one consequence is that PR experts need to be trained much better to be well prepared for any eventuality. Creativity, honesty, and accuracy remain just as essential as before, but brilliant preparation for crises that may strike at any time is of the utmost importance for the PR expert in the age of the social media revolution.

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