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ADDRESS TERMS – CONTEXTUALIZATION AND FUNCTIONALITY IN PRIMARY SCHOOL

Author(s): Angelica Hobjilă / Language(s): English Publication Year: 0

Communication involves, in the school universe, multiple variables at subjective, relational, hierarchical, contextual level. Among the various components of the communicative act, the address terms reflect, in addition to the relationship between the speaker and the interlocutor, a certain communicative intention, a certain way of influencing the interlocutor, of regulating the relationship, etc. These elements (embodied in name, surname, caress / diminutive forms, “name” given to groups of students, interjections, positive / negative “labels”, etc.) are analysed in this paper, in the context of face-to-face communication and online communication (teacher - student / students, student - student), by reporting to sequences of activities / activities carried out in primary school, in Romania (activities available online, on YouTube or attended online, in a pandemic context). The aim is, on the one hand, to inventory the address terms used in communication situations that can be found in primary school and, on the other hand, to identify the functions that these terms fulfill depending on the context.

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Samoocena przygotowania studentów V i VI roku studiów medycznych do przekazywania informacji o niekorzystnej diagnozie

Author(s): Julia Przeniosło,Agata Kotłowska,Marcin Trzciński,Oliwia Lenkiewicz,Julia Lenkiewicz,Krzysztof Sobczak / Language(s): Polish Publication Year: 0

The aim of this research was to analyze the preparation of 5th and 6th-year students to deliver bad news (DBN) to future patients. We conducted a cross-sectional qualitative study using the CAWI technique. We analyzed 321 questionnaires filled by 321 students from 14 Polish medical universities. The majority of the researched sample (69.2%) chose the partnership model as a preferred mode of communication between the patient and the doctor. 63.6 percent of students witnessed a DBN situation during their clinical training. Students with the experience of DBN assess their DBN skills as unsatisfactory. Clinical education of medical students should create opportunities for students to experience DBN situations firsthand, as part of learning.

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İletişim Araştırmalarının Sosyolojik Kökenleri

Author(s): Çilem Tuğba Koç / Language(s): Turkish Publication Year: 0

Contrary to popular belief, the development of social theory is not a series of hollow-plate hypotheses that have nothing to do with reality. Social theories, on the other hand, are a collection of perspectives that, from the very beginning, address the social reality that has been experienced, provide for the purpose of understanding and explaining social phenomena, and occasionally support one another. Social phenomena such urbanization, mass society, consumerism, alienation, and discrimination are concepts that clarify the social reality in which we live rather than hollow abstractions. As a consequence, contrary common belief, social theories that attempt to make sense of social reality through these concepts are not just hollow ideas. After the Industrial Revolution, sociology developed as a component of modernization, even being referred to as the "science of modernity (new)," and addressed the society in which the masses/crowd existed. Individuals/crowds relocated to cities as a result of industrialization are considered to form a mass in an isolated manner, similar to how atom components create mass. Developments in communication tools have turned the head of the modern man unprecedentedly, the assumption that these technologies are efficient in influencing the masses prepared the birth of Mass Communication Research as a distinct discipline. Instead of presenting a narrative of fragmented Communication Theories to models by decomposing from Sociology, this article aims to reestablish the association among Communication Research and Sociology. The study, encompassed the Chicago School's approaches to the notion of communication and communication tools, which permitted the establishment of Sociology as a discipline, and it also included the Chicago School's Communication research. In addition, the article featured the Communication Research of the Chicago School Sociologists, who were mentioned in the mass media research with this period, as the period under study was also called the period of strong effects in the history of Communication Studies.

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Bolt’s paradigm of strategic communications

Author(s): Neville Bolt / Language(s): English Publication Year: 0

Strategic communicators inhabit a world of tensions. These act as forces which not only push and pull against each other; they define themselves against one other. Hence they are symbiotic: the one cannot exist without the other.

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Visual Communication Online – Design Trends and Perspectives of Media in a Digital Environment

Author(s): Vesselina Valkanova / Language(s): English Publication Year: 0

The nature of visual communication and how the media addresses their audiences is changed from the functioning of the media in a digital environment. In the new user situation, the design is called to serve the reader’s control, independence, and freedom of use, therefore it is necessary to offer the contents in the most flexible form possible. It is pointed out in the article that communication design is a strategy forgiving certain forms of representation to all the functional changes that traditional journalism has undergone in recent years. In the end, it is concluded that designers because of and with technology will gain new, powerful, and expressive ways to build, share, and influence visions.

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National Media Systems and Communication Strategies in the 21st c. The Case of South East Asia in the Context of Geocommunication

Author(s): Ivelyna Vatova / Language(s): English Publication Year: 0

The geocommunication model is an innovative theoretical model in social science and relies on the perception and internalization of images in the flexible relationship between the World outside us and the World inside us in active persuasive communication in a dynamic, rapidly changing communication context. In this sense, geocommunication is a constant socialization-emancipating globally transformative process. The national media systems of the JIA countries are positioned in a wider and more complex systemic context as a structural element of the relevant communication strategy for the participation of the state as a subject of international communication and, therefore, an integral part of the national doctrine of development in the cosmopolitan world of the 21st century. The proposed text is part of a complex multifaceted study of the media images of countries from East, South, and Southeast Asia, unique to Bulgarian media studies, according to their national communication strategies, and was developed through an integral multidisciplinary methodology.

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Алтернативните медии в интернет – формиране на нова професионална перспектива

Author(s): Maria Popova / Language(s): Bulgarian Publication Year: 0

The changes that are taking place in the essence of journalism as a social and professional activity are caused by the mixing of the practice of professional and citizen journalists, the ability of media products to be distributed through a variety of media and digital channels, by the audience’s commitment not only to consume them through the multiple technological devices but also personally to participate in their creation. The traditional norms of what journalism is and what its functions, meaning, and influence are the subject of continuous metamorphosis. The new types of journalism increase in the social, professional, and empirical fields of media production. The journalism theory is enriched, and the analysis of specific models and professional standards is stimulated. The familiar notion of journalism as centralized around news production is expanded and it allows the description of new practices, which have been assessed as peripheral, hybrid, and alternative. The journalism research evaluates new media practices produced by alternative media or those in the field of specialist journalism. The journalists in such start-up media have a sense of the mission of their activity, of being at the forefront of technological, social, and cultural transformations in society, of forming a community culture of exchange between them as content creators and their audience as consumers, but also as participants in the content creation, verification, and distribution. Such media can be evaluated as the “agents of media innovation” in relation not only to the professional and social standards in journalism but also to the influence that technology and social environment have on the contemporary virtual man.

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За докторантската поредица „Медии и комуникации“

Author(s): Vesselina Valkanova / Language(s): Bulgarian Publication Year: 0

This selection of articles and studies by colleagues from the Ph.D. students of the Media and Communication program in the professional field of Public Communication and Information Sciences present the achievements of the young scholars from the Faculty of Journalism and Mass Communication of Sofia University "St. Kliment Ohridski. Publication in scientific journals, yearbooks, and collections, along with regular participation in seminars for doctoral students, in international and national scientific conferences, provide an opportunity for the immediate appearance of full-time and part-time doctoral students and for the assessment of the quality of their work given their training and preparation.

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AN ALGORITHM FOR ANALYSING MESSAGES IN THE CONTEXT OF ONE-WAY PERSUASIVE COMMUNICATION

Author(s): Mihail Prodanov / Language(s): English Publication Year: 0

The report presents an algorithm by which everybody (not only researchers, scientists or experts) could analyse any messages in the context of different types of one-way persuasive communication. Basic concepts such as “one- way communication”, “informational disorder”, “fact-checking process”, “critical thinking”, “constructivist decoding”, are defined. The main theoretical base for the elaboration of the proposed algorithm are ideas and principals that are developed in the scope of the theories of persuasion.

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Społeczeństwo spektaklu i ulotna moderna (poetyka recenzji)

Author(s): Michael Fleischer / Language(s): Polish Publication Year: 0

In 1967, a book by Guy Debord called "La Société du spectacle" came out in France, which after almost a year became the manifesto and bible of Generation 68, the 1968 student revolt, whose diagnosis of the then version of capitalism the youth considered the negative basis of the revolt. More than 50 years later, another book on the same subject appeared, growing out of an analysis of the current state ofcapitalism and its social systems, providing a diagnosis of this state. This book, a transcript of a dialogue between Zygmunt Bauman and David Lyon under the title "Liquid Surveillance," starts from the concept of the surveillance we are subjected to by large capital and market organizations of the GAFAM type.

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Дигиталните медии и динамиката на съвременната публична сфера: опит за теоретична рамка

Author(s): Nikolai Mihailov,Vesselina Valkanova / Language(s): Bulgarian Publication Year: 0

The article examines the dynamics and change of the contemporary public sphere caused by the emergence of digital media and their transformative impact on social life and communicative professions. For this purpose; the stages in Jürgen Habermas’s theory of the public sphere are traced; and; the main concepts in his two main works; dedicated to the classical public sphere (1962) and the one formed under the influence of digital media (2022), are analyzed. The authors examine the importance of this transformation on the democratic process; the platformization of the media and its influence in modern society, as well as the problems of technology in social networks. The article attempts to build a theoretical framework for explaining the development of the contemporary public sphere in accelerated change in communication technologies.

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Медийната динамика на комуникационния процес

Author(s): Simeon Vasilev / Language(s): Bulgarian Publication Year: 0

This article examines the media dynamics of the communication process. Its purpose is to describe the development and impact of all factors on the structures of the media ecosystem and their influence on other societal systems. Media transformation presents a significant challenge for researchers seeking an evidence-based scientific 21explanation for the impact of communication speed, digitalization, and changing political processes on media dynamics. The media ecosystem is impacted by globalization and digitalization, which are reinforced by the dynamics of the network society. Further scholarly attention to media transformation is necessary. It necessitates entirely new models of thinking and research, as well as comprehensive, collaborative, and comparative efforts across multiple disciplines.

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Делиберативната комуникация в българската медийна среда

Author(s): Lilia Raycheva / Language(s): Bulgarian Publication Year: 0

Using the methodology applied by the 14 participating countries in this international project, the risks and opportunities for deliberative communication that arose in the process of media transformation during the period 2000–2020 are assessed. A holistic approach to diagnosing the dynamics of the processes would help the more active participation of the population in the communication process and in social cohesion. In the present study, the implications of the changes in political, economic, and technological terms are indicated. Based on the results of the work of the Bulgarian team from the St. Kliment Ohridski Sofia University in four areas: legal and regulatory framework; journalism; media consumption and media competencies, the risks and opportunities for the development of the Bulgarian media environment are outlined. The findings are important for politicians, institutions, regulators, teachers, experts, and journalists, but above all for citizens – users and creators of media content.

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Промененото потребление и промени в маркетинговите комуникации

Author(s): Alexander Hristov / Language(s): Bulgarian Publication Year: 0

The publication will review the main changes and developments in consumption, mainly of fast-moving consumer goods, that have occurred in recent years and were intensified by the crises. This review and analysis will serve as a basis on which outlines of the developments of marketing communications will be presented (some of them as a response and others as stand-alone trends) – that will provide opportunities more effectively to reach consumers.

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Седемте смъртни гряха на бранда в комуникационния мениджмънт

Author(s): Stefan Serezliev / Language(s): Bulgarian Publication Year: 0

In recent years, modern and successful communications management has been about building successful brands – organizational, sporting, national, urban, political, cultural, educational, and personal. In academic theory and good professional communication practice, the complex solution of branding problems naturally leads to real opportunities for maximizing communication management at different levels: tactical, strategic, creative, etc. On the other hand, in the absence of comprehensive brand building in its key areas and stages, various problems are observed. These problems create numerous obstacles to communications management and generate irreparable structural distortions in the brand-building process, leading to crises in relations with different audiences and stakeholders. The author aims to analyze the issues at an inter- and multidisciplinary level and to discover and propose relevant and applicable solutions that optimize communication management in its theoretical and practical dimensions.

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Управление на медийните организации – трудният баланс на бизнес и журналистика

Author(s): Aneta Milkova / Language(s): Bulgarian Publication Year: 0

The topic of media organizations/enterprise management is directly related to media and journalism in so far as the media create content/products that they market to audiences and advertisers’ market. The successful positioning of the media market depends on the quality of the offered media product and the degree of satisfaction with the needs of individual audiences. These heterogeneous activities in the process of creating, distributing, advertising, and selling media content are within the competence of the management of the media organization. In the article, I will look at the peculiarities of the management of media organizations and will seek an answer to the question of whether the principles of management apply to them, as well as in which scientific field we can position media management – in the scientific field of economics, law, information science or journalism.

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Медийно зелено съдържание за устойчиво развитие

Author(s): Manuela Manliherova / Language(s): Bulgarian Publication Year: 0

The media sector is evolving rapidly, as are the social and environmental challenges we face. Green media content, in all its forms, touches the daily lives of almost every human being on our planet. Its footprint may be modest, but its „brain“footprint is huge. We see a unique contribution of the media sector in shaping the public debate, changing the behavior of many people, and promoting sustainable life habits. Concern for consumer behavior unites media and production companies. Initiatives such as Plan Albert and Ecoprod in France aim to understand the impact of carbon emissions. Albert is a partnership between 25 leading media companies to identify and take action on the social and environmental challenges facing the sector. Media has the opportunity to tell exciting new stories that reach audiences in a meaningful way and create content that exposes issues and inspires audiences. One of the main goals of the media companies united by the idea of the Albert Plan is to put the planet on the agenda of the newsrooms of media organizations. Media companies have to decide whether they are simply a reflection of current norms or movers of change.

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Ефективни техники при медийно отразяване на политически и социални събития

Author(s): Milko Petrov / Language(s): Bulgarian Publication Year: 0

The paper deals with genealogy, phenomenology, and forms of fear and media-produced anxiety and panic and with the most typical techniques of their building, provoking, and using during the coverage of political and social events in the world and Bulgarian media practice.

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Комуникиране на научни публикации: Нови отговорности пред абстракта

Author(s): Milena Tsvetkova,Denka Dancheva / Language(s): Bulgarian Publication Year: 0

The abstract is one of the oldest forms of informing in publishing, the functions of early disclosure and promotion of new publications which are becoming increasingly important in a digital context. The object of this research is the communication role of the scientific abstract, and the subject of direct research interest is the impact of digitization, multimedia, open access, and neural networks on the abstract as a communication of a scientific text. The purpose of the research is to prove an increase in responsibility for the scientific abstract as a multi-format tool for global online communication of scientific publications. There are two tasks: to verify the current standard of abstracting at the international level to ensure higher quality guarantees and wider accessibility of scientific news, and to outline the latest problems of the creation and functioning of scientific abstracts. The main research methods are comparative analysis of normative documents and desktop studies. The first hypothesis of the research is that the virtual publishing environment needs to unify the standards of abstracting. The second hypothesis is the need for authors, editorial teams, and communication managers in the field of scientific publishing to acquire more competencies in redesigning and creating scientific content and metadata in a form appropriate to the virtual environment. As a result of the research, the need for a training course on the communication role of abstracts called “Abstracts for Global Dispersion and Influence” is justified. The findings can be useful for scientific and business communicators and communication managers.

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Обучението по комуникационен дизайн – новите предизвикателства

Author(s): Maya Stoyanova / Language(s): Bulgarian Publication Year: 0

The text examines and presents new approaches and models for the effective integration of design principles in communication design education in the field of public communications. Emphasis is placed on various aspects of training in the discipline of higher education, taking into account the inevitable and imperative modern transformations based on the rapid evolution of new technologies for information visualization.

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