Ekonomia na Uniwersytecie Warszawskiem w XIX w. i w Drugie Rzeczypospolitej

Author(s): Cecylia Leszczyńska / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

Ekonomia doby socjalizmu. Wydział Ekonomii w latach 1945-1981

Author(s): Piotr Koryś / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

Nauki ekonomiczne po okresie przełomu lat 80. i 90. XX w.

Author(s): Jerzy Wilkin / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

Genealogia nauk politycznych na Uniwersytecie Warszawskim

Author(s): Grażyna Ulicka / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

Początki instytucjonalizacji nauk politycznych na Uniwersytecie Warszawskim po II wojnie światowej

Author(s): Grażyna Ulicka / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

O dorobku nauk o polityce

Author(s): Grażyna Ulicka / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

O dorobku nauki o polityce społecznej

Author(s): Grażyna Firlit-Fesnak / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

O dorobku europeistyki

Author(s): Konstanty Adam Wojtaszczyk / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

Dziennikarstwo na Uniwersytecie Warszawskim

Author(s): Andrzej Kozieł / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

Historia Wydziału Psychologicznego Uniwersytetu Warszawskiego

Author(s): Maria Lewicka / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

Po przełomie 1989 r.: konsolidacja demokracji jako wielki temat uniwersyteckiej socjologii warszawskiej

Author(s): Jacek Raciborski / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

Socjologia na Uniwersytecie Warszawskim: w sieciach społecznych

Author(s): Marta Bucholc / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

Prawo

Author(s): Marek Wąsowicz / Language(s): Polish Publication Year: 0

History of the social sciences at the University of Warsaw presented in the volume includes five main fields: economics, political sciences, psychology, sociology and law. The authors of the texts - specializing in the history of their disciplines - write about the process of their development on the academic level and about the changes they have been subjected within the University. The most important research currents, as well as the most distinguished representatives of the disciplines and their achievements are also reported.

Reprezentarea socială a persoanei cu dizabilităţi în mediul studenţesc

Author(s): Daniela Cazacu,Alexandra Hriţiuc / Language(s): Romanian Publication Year: 0

As the day goes by, the issue of people with disabilities grows larger. We note that the number of people with disabilities is increasing. Whether it is an acquired cause (accidents) or the cause is congenital, these people are incapacitated and their lives differ significantly from the lives of other people. Possibly, knowing what the social representations of people with disabilities are, we will understand why, however, these people are most often discriminated against in society. Speaking about the student environment, these representations regarding people with disabilities differ from student to student.

Non-Verbal Communication in Business and Culture

Author(s): Silvana Jovcheska,Natka Jankova / Language(s): English Publication Year: 0

The professional communication nowadays is the basis for successful connection on professional and personal level. But the ability to understand and use non-verbal communication and body language is a powerful tool which helps in connecting with others in expressing what they really think. Experts in communication agree that when two people talk face to face, only a small part of the entire message which is shared contains the words they use. Most of the message is contained in the tone of voice, the accent, speed, volume and accidence. The use of non-verbal communication (silence) in writing, speaking and daily business communication is a routine in every culture, in each of the areas mentioned. A modern trend in modern companies worldwide is the usage and interpretation of non-verbal communication of their customers through marketing strategies with aim to improve their distribution and marketing in the world market but also the personal contact with their consumers. Understanding non-verbal communication and interpretation of silence in certain cultures and meeting them in person enhances their feeling of things, both in culture, business and literature.

The Persuasive Potential of Storytelling in Professions of Contemporary Communication

Author(s): Stefania Bejan / Language(s): English Publication Year: 0

An interdisciplinary look on the emotional “portrait” that postmodern society has been offering us for the past decades could use the lens of the authors who imperatively announce the mobilization of emotions by appealing to stories, “heart-opening” histories. The narrative skills held by communication professionals become indispensable in an era of “emotions management”, “emotions marketing”, along with their transformation into goods, ready to be evaluated, quantified, dissected... (É. Illonz). The appeal to emotions is more “human” in a hyper-technological era, communication is personalized in an era of standardization, of informational uniformity. It is also more efficient, since the art of “exploiting” emotions (through psychological persuasion) brings benefits for the purpose of obtaining awareness and the participation of social actors. Practiced in politics, media, business, NGOs etc., the appeal to emotions mobilizes people and humanizes organizations. In this context, we aim to highlight the virtues of emotion management through the storytelling technique in two successful samples: Magic HOME and PRIME.

Jung a francuska szkoła wyobrażenia: Gaston Bachelard i Gilbert Durand

Author(s): Jean-Jacques Wunenburger / Language(s): Polish Publication Year: 0

Gilberta Duranda czytanie Bachelarda. Antropologiczne struktury wyobraźni

Author(s): Ilona Błocian / Language(s): Polish Publication Year: 0

Sustainable development in marketing strategy

Author(s): Atanaska Reshetkova / Language(s): English Publication Year: 0

Marketing strategy is an important part of every business strategy because it is crucial in attaining marketing goals and to grant the overall success of a company. Broadly speaking, marketing strategy allows to define the long-term marketing goals of a firm and what needs to be done in order to achieve these goals. This provides a set of planned steps to bring the marketing mix into the desired state to achieve the overall business goal. In this sense, the marketing strategy is never created independently based on the corporate level strategy. Marketing management has evolved over the past decade to become customer-cantered, and it continues to change along with consumers. It is not surprising that the concept of sustainable development (SD) has left its footprints on marketing strategy, as today it has strong impact on the consumer’s mind and behaviour. Managers face the challenge of incorporating the main dimensions of sustainability into the marketing strategy—environmental, social and economic aspects. The main goal of this chapter is to explain how SD is integrated with marketing.

Дистанция на властта между ръководители и подчинени – къде се намира хотелиерството?

Author(s): Rumen Minkovski / Language(s): Bulgarian Publication Year: 0

Power Distance (PD) effects in Bulgarian organisations have been subject to scientific research for almost a quarter of a century now. However, that type of interaction between managers and employees is a relatively new area of study in the field of human resource management in hotels in Bulgaria. The paper presents the results from 12 empirical studies of PD using Hofstede’s model, two of which are in the hospitality industry. A comparative analysis has been carried out on the Power Distance Index (PDI) and its variables: fear among the employees, their understanding of an actual management style, preferred management style, etc. The results obtained in the hospitality industry show the highest PDI in comparison to other sectors. The paper also discusses some of the consequences high PDI can have for the human resource management practice in hotels. Some proposals are made as how to reduce the PDI.