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Koncentracja, specjalizacja, dywersyfikacja produktów i usług – działalność koncernów prasowych z zagranicznym kapitałem na polskim rynku magazynów wysokonakładowych

Author(s): Olga Dąbrowska- Cendrowska / Language(s): Polish Issue: 1/2015

From twenty five years the media groups with foreign capitals have run successfully on the Polish media market. They have become its inseparable component. During their activities on the Polish market some fusions and takeovers went ahead which resulted in vertical and horizontal types of concentration. This article attempts to answer the following question: what sort of operations were undertaken by Bauer Media Poland, Burda Media Poland, Edipresse Poland, Marquard Media Poland, Ringier Axel Springer and G + J Poland in the period of media convergence, globalization and deepening segmentation?

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Status teoretyczny nauk o mediach – kilka uwag do dyskusji

Author(s): Marek Jabłonowski,Wojciech Jakubowski / Language(s): Polish Issue: 4/2014

This article presents theoretical contribution on the status of media studies. With a reference to studies and knowledge classifi cation four hypotheses are being discussed: I. Media studies are situated between humanities and social science; II. Among the subjects of media studies are mass media (material perspective) and the sphere of social circulation of information and communication (formal perspective); III. Media studies is the discipline with vaguely delineated research fi eld; IV. Media studies is a discipline with a relatively low coherence paradigm. All the thesis presented here provide a basis for future discussions.

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Radio publiczne w Szwecji – dylematy i perspektywy.

Author(s): Dominika Wiśniewska / Language(s): Polish Issue: 4/2014

The main goal of this article is to present the ongoing debate over the future of the Swedish public service broadcaster Sveriges Radio AB. The Author discusses three dilemmas: the ownership and market concentration as well as the processes of digitalization and commercialization. The arguments are being discusses with a reference to The Government Bill culture and accessibility – public radio and television 2014–2019 prepared by the Swedish government in 2013.

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Obowiązek zachowania szczególnej staranności i rzetelności przy zbieraniu i wykorzystaniu materiałów prasowych a profesjonalizm dziennikarski

Author(s): Marek Chyliński / Language(s): Polish Issue: 3/2014

Press law requires that only the truth is presented to the public. However, the law does not apply to journalists. A journalist’s responsibilities are defined by the rules and not the results of their actions; results might only be characterized by reliability and accuracy. This apparent dissonance is strongly associated with normative issues of professionalism and broader journalistic culture. The author indicates that the proper assessment of journalistic publications is possible only when taking into account the process of collecting and editing news, not the publication itself. Standards and norms of professional journalism are crucial in this case.

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Promocja i popularyzacja kultury jako jeden z głównych celów działalności RTVE

Author(s): Katarzyna Czajkowska / Language(s): Polish Issue: 3/2014

The arguments presented in the article prove that the popularization of culture is one of the basic goals of Spanish public media, which acts as an instrument for cultural policy. The article analyses public service media remit of Corporation Radio Televisión Española (RTVE) – Radio Nacional de España (RNE) and television stations – Televisión Española (TVE) with respect to cultural issues. It also takes into account activities of Orquesta Simfónica de RTVE and the choir Coro de RTVE.

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Pluralizm kulturowy w europejskich mediach publicznych i szwajcarskie dylematy transkulturowości

Author(s): Magdalena Ratajczak / Language(s): Polish Issue: 3/2014

In recent years a debate on the mediamorphosis has been taking place in many countries. This debate also includes public service media. The main aim of this paper is to discuss the nature of cultural pluralism in the context of mediamorphosis. This paper is based on the case study of Swiss PSB – SRG SSR idee Suisse.

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Reforma łotewskich mediów publicznych w perspektywie rozwoju nowoczesnych technologii dystrybucji treści, ewolucji potrzeb odbiorców oraz skomplikowanych relacji na linii Łotwa–Rosja

Author(s): Tomasz Fraszczyk / Language(s): Polish Issue: 2/2014

The article presents an outline of the evolution of the Latvian audiovisual media market (after 1988), the influence of the 2009 market crash on media entities (including those public) and key discussion topics and decisions made as a result of the crisis by Latvian institutions responsible for the media landscape. Detailed attention will be given to the new law on electronic mass media (in force from 2011) and those elements of the public media system reform project (announced in 2013), that are an outcome of the dynamic development of new content distribution technologies and changing user needs and habits, especially in younger age groups. The final part of the work will concern the complicated Latvia–Russia relations and the multi-aspect contribution of mass media in their shaping. The conclusion indicates a broad scope of discussion and analytical works in Latvia concerning the reform of public media, which suggests it will not be abandoned in the following years.

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Przyszłość francuskiego sektora mediów publicznych w dobie funkcjonowania TNT na przykładzie France Télévisions

Author(s): Katarzyna Gajlewicz-Korab / Language(s): Polish Issue: 2/2014

French public television has undergone a process of digitization bound up with the adaptation of legislation to the EU requirements. This process has introduced many changes to the television market, primarily due to the fact that so far the most common way of receiving TV was by means of a terrestrial antenna offering only a few channels. The transition to the digital signal and emergence of greater number of channels in the terrestrial supply resulted in fragmentation of the market, which was already evident in other European countries, but not in France. In these circumstances, the ongoing activities of France Télévisions has to be modified so as to survive on the market under conditions of strong competition. Problematic for the French public television may be obligation to meet a very broad public mission, which is expensive. Money received from the subscription will not help in the financing of these tasks, and the only solution for this broadcaster may be double-track activities: missionary and commercial.

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Nadawcy publiczni w Stanach Zjednoczonych, czyli jak przetrwać na wolnym rynku mediów

Author(s): Alicja Jaskiernia / Language(s): Polish Issue: 2/2014

Public service broadcasting in the United States, organized in a different way than in Europe, is a mosaic composed of various entities and methods of financing. That model is constructed on a based which is the Corporation for Public Broadcasting (CPB) and the dispersed structure of the radio and television networks. The most recognizable of broadcasters, radio NPR radio or television PBS have also worked in close association with affiliated local stations. Funding, provided mostly by grants from federal budget, since the very beginning has been insufficient, forcing public broadcasters “begging” for donations from recipients and sponsors. Many observers believe that the current period is critical for shaping the future model of American public broadcasting. They have to define, like any other media, their role in the new media ecosystem, changed so deeply by digital technologies.

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Telewizja publiczna w Ameryce Łacińskiej – dylematy i perspektywy

Author(s): Radosław Sajna / Language(s): Polish Issue: 2/2014

In Latin America, despite common historical and cultural background, the meaning and the role of public media are understood differently. Such diversity is observed also in practical solutions in different republics, where on the television markets (with the exception of the communist Cuba) commercial broadcasters dominate evidently, though also many TV stations, qualified as public, exist (and are founded) in accordance to different rules: sometimes they are typically propaganda (governmental) and in other cases cultural or educational broadcasters. Although there is a problem of determination of a Latin model of public media, some agreement to treat this kind of media as alternative – in front of dominating commercial media – exists. Latin scientists, managers of public broadcasters or some politicians underline, often a need to strengthen the public media (to promote democracy and pluralism), including international cooperation.

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Funkcja fotografii prasowej – analiza na przykładzie pierwszej strony „Gazety Wyborczej”

Author(s): Joanna Szylko‑Kwas / Language(s): Polish Issue: 2/2014

Press photography is a journalistic genre that should have features of information and opinion journalism messages. Similarly to other genres, also photography evolves according to current media changes and user needs. The article is an attempt at answering the question if press photography has not lost its basic information function during the ongoing media transformation. The answer is based on the observation of one hundred editions of the daily “Gazeta Wyborcza” from the twenty-five years of its existence. Only the title page and the photograph published there were analyzed.

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Rynek telewizyjny w Polsce

Author(s): Jolanta Dzierżyńska-Mielczarek / Language(s): Polish Issue: 1/2014

Contemporary structure of the Polish television market was created by administrative decisions made by the National Broadcasting Council in 1994. Although the quantitative picture of this market has changed significantly, the balance of power and the position of the major players – at least so far – has changed to only a little extent. The worth of the television market also seems stabledespite the decline in the importance of advertising in favour of selling the access to various forms of distribution of television content. The internet, which has revolutionised business models of the traditional media and methods of their reception, influences also the television. It breaks the linear model of its perception and increases the number of audio-visual and circulating content providers.

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Programy telewizyjne o książkach w ofercie polskich stacji. Bilans półwiecza (1952-2002)

Author(s): Sebastian Dawid Kotuła / Language(s): Polish Issue: 1/2014

The article presents TV programs about books broadcast on Polish public television and commercial since the beginning of television in Poland in 1952 to 2002. The main objective of this paper is to show program offer of this group and in addition, tracing their evolution. The work was based on the science literature, journalistic articles and information sources such as bibliographies (Polish literary bibliography). The theory does not stand out such genre as the program about books. In scientific works they are rarely studied. In the scientific literature it is the first attempt to fully capture the distinguished group of programs.

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A politikai elit médiareprezentációja a rendszerváltás után. Egy napilap-címlapokra épülő szövegbányászati elemzés

Author(s): Miklós Sebők,Evelin Mészáros,György Márk Kis / Language(s): Hungarian Issue: 1/2018

This article relies on text mining methodology in order to establish the mediarepresentation rankings of the post-1990 Hungarian political elite. We use a new database of two daily newspapers in order to gauge the observed frontpage frequency of the named entities associated with the Hungarian positional political elite. Our results are strikingly similar for the political and the business daily paper in the sample: the Top 10 list of the most frequently mentioned politicians over a 24-year period shows a 90 per cent overlap (both lists include five prime ministers). The breakdown of aggregated data to electoral cycles confirms the pre-eminent role of prime ministers in general, and the representational leadership of Viktor Orbán, a two-time prime minister during this period, in particular. Furthermore, our analysis shows that the representation of female members of the political elite remained consistently below 10 per cent during the period in question.

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DZIENNIKARSTWO POWAŻNE W WYDANIU KSIĘDZA ADAMA BONIECKIEGO

Author(s): Iwona Hofman / Language(s): Polish Issue: 4 (232)/2017

As the Senior Editor of Tygodnik Powszechny, Reverend Adam Boniecki published two collections of comments, previously known from the publications in this weekly magazine in the years 2008–2014. These are: “Lepiej palić fajkę niż czarownice” (2011) and „Zakaz palenia” (2014). These comments meet the genre criteria, particularly in the explicit exposition of the author’s views and readiness to hear other arguments and interpretation. They are also a very good example of serious journalism which I understand as a type of informational and opinionjournalistic writing covering issues important for the readers in the global and local context, authenticated with the author’s authority and respecting communicational relationships. In the first part of the article, I discuss the course of the journalistic debate on journalistic standards, including opinions of editors-in-chief of the influential press. In the second part – I present an analysis of the contents of the selected texts of Rev. A. Boniecki. The comments published in Tygodnik Powszechny were mainly devoted to social issues where the teachings of the Church have a tremendous impact on human behaviour (e.g. sacraments for the divorced, abortion, in vitro), as well as to religious issues (ceremonies and celebrations connected with the liturgical year, political nature of sermons, decreasing number of vocations).

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MEDIA W PRZESTRZENI PUBLICZNEJ, PRZESTRZEŃ PUBLICZNA W MEDIACH: POWSZECHNA OBECNOŚĆ TEMATYKI HABERMASOWSKIEJ W MEDIACH FRANCUSKICH LATEM 2017 ROKU

Author(s): Teresa Sławińska,JEAN-PIERRE CHAPELLE / Language(s): Polish Issue: 1 (233)/2018

The article is the result of observing the French press during the summer months of 2017 in terms of the presence of subjects related to public sphere. The authors assumed, that printed media themselves, as well as other media, constitute a public sphere, which is a platform for meeting and exchanging different views. On the other hand, the press is a reflection of this debate in the social space in which public opinion is created. It is important, that in media, there are subjects concerning various – in the geographical (territorial) sense – public spheres, which enable individuals and groups to exist. Sometimes these spheres facilitate or enrich people’s lives, and sometimes they become unfriendly or even threatening to them. For the analysis, the authors chose the regional and national daily newspapers and the most important opinion weeklies. The problems, presented in the article, are case studies illustrating (in the empirical sense) the media representation of the public sphere.

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Credibility and Freedom of Choice in Social Media in Relation with Traditional Media

Author(s): Ionuț Suciu / Language(s): English Issue: 32/2018

The emergence of social networks and their development as sources of information gave the general feeling of greater freedom of expression. Canceling the dependence on print or transmission licenses has created the right space for free and unallocated distribution of information. There is a judgment that journalists are finally free because they no longer depend on media owners and the public has new options generated by these networks - the ability to select information from a much wider range of offers; and the opportunity to make its voice heard by broad masses of people without the mediation of traditional media sources. However, despite the seemingly free choice in terms of choosing the news it sees, the friends or the pages it is watching, the audience is subject to social network control, which selects the content displayed in the feed according to its own algorithms. This poses the matter of a debate and, of course, of some questions. To what extent does social networks influence our choices between what is genuine and what is not, between real and false information, between public posts and sponsored posts? How has the traditional media reacted to the changes made with the development of Facebook, Twitter, Instagram etc.? There are questions this present paper tries to answer to. The research was carried out following the pursuit of the evolution of trends in the field for several years, both as a journalist and as an observer.

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Experimental Freedom: Vulnerable Fundaments and Social Networking Strategies

Author(s): Roman Regis / Language(s): English Issue: 32/2018

The study „Experimental freedom: vulgar fundaments and strategies within social networks” focuses on the analysis of certain key elements in public communication so as to have a better understanding of their effects. The assumed values included in the present study involve certain personal philosophical and ideational postulates that I have to mention from the very beginning for the comprehension of the text.

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How Do Romanian Post-Millennials Behave on YouTube? A Comparative Analysis of Contemporary Online Cohorts

Author(s): Mirela-Codruţa Abrudan,Ștefan Neaga / Language(s): English Issue: 32/2018

The present paper aims to shed light on the consumer habits of Romanian Z Generation on YouTube, in order to allow a comparative analysis of contemporary cohorts’ online behavior at international level.YouTube is worldwide the most beloved and a constantly growing online video-sharing platform among youngsters of the new millennium. Using questionnaires applied to Romanian post-millennial individuals, the study tries to figure out, in a quantitative manner, if emerging national tendencies reflect international trends regarding YouTube consumption.

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Facebook and Political Polarization: An Analysis of the Social Media Impact on the Kosovo-Serbia Dialogue

Author(s): Remzie Shahini-Hoxhaj / Language(s): English Issue: 32/2018

This article aims to analyze the power and the impact of social media on internal polarization and political mobilization by observing the Kosovo-Serbia dialogue. Based on a theoretical framework on polarization,populism, and political mobilization, the article discusses the link between the use of social media and the support or rejection of the normalization of relations between the two countries. The analysis focuses on the most sensitive phase of the dialogue, in order to identify and examine the polarizing messages, populist content, and political mobilization used by institutional and opposition leaders in Kosovo. The results of this research show that Kosovo leaders follow conflicting and contrasting goals, viewpoints and positions, creating deep divisions among the public opinion and society internally, which will significantly undermine the prospects for a sustainable peace with Serbia.

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