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The paper presents some advice and rules of a good interview, taking into consideration the gathering and editing of the final article. A good interview cultivates the right dosage between discretion and challenge as shown in the examples of the analysis.
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The attempt to define the field and determine the specific configuration of public relations, of their sphere of action, has brought together, during time, specialized professional associations (The First World Assembly of Public Relations Associations, Public Relations Society of America, Canadian Public Relations Society, Institute of Public Relations, from England, etc.) but also a number of sociologists, political scientists, philosophers (like Jurgen Habermas), teachers and life-long practitioners of this profession, mainly from the USA (Edward L. Bernays, Rex F. Harlow, Joye C. Gordon etc.) and, in the last years, from Romania (George David, Cristina Coman, Remus Pricopie) – so that, initially, a sort of mega-definition came up. It was in 1997 that, by a synthesizing operation based on Herbert Blumer’s theory of the symbolic interactionism, American theoretician Joye C. Gordon proposed, focusing on comprehension, an unequivocal definition: “Public relations represent the active participation in the social construction of meanings” which would also generate later critics and disputes.
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Our paper addresses the occurrence and representations of language myths and ideologies in the new media and in Web 2.0 contexts. Our theoretical starting point is the norm-centeredness of Hungarian language users, according to whom language use is determined by the correct-incorrect dichotomy rather than by the appropriate-inappropriate opposition. That is why, in very many cases, the rules and norms of written literary language are expected to be applied even in the Web 2.0 contexts, and the myths and ideologies of language cultivation can be identified. Our paper aims to outline such contexts in online chat processes, together with the myths and ideologies that are being re-stated in the newest forms of the media as well. Our hypothesis is that, in such cases, linguistic correctness is the tool to establish hierarchic relations in conflictual situations. Its aim is to discredit the interlocutor failing to correspond to the norms of language, based on which even linguistic, ethnic, and national identities can be questioned. These practices result in the strengthening of the power position of the one expecting and producing adequate, normative language use.
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This text is not concentrating to what will happen when the television, as the communication phenomena we know, will eventually “disappear” in the digital age, but reveals what are the consequences of the television communication on the cultural development of human civilization after the invention of the TV. How the ambitions of TV creators have faded before the small-screen mass media invasion and how "thrash TV" has become the dominant television in Bulgaria and the world. Are Marshall McLuhan's theoretical explanation for the televised communication of the past century and the theoretical explanations by Nicholas Negroponte and Manuel Castells for this century enough to justify "thrash television" and welcome "smart TV"?
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Recent research efforts have been invested into undermining the effects of digital disinformation, both on a personal and on a societal level. However, because of the complexity of the phenomena, the actual effects of digital disinformation are still under consideration and, therefore, studies published so far focus on the perceived effects of fake news. Against this backdrop, relying on Davison’s (1983) third-person effect (TPE) theory, this study aims at investigating (1) the way people perceive the effects of fake news and (2) the possible variables predicting different levels of self-other discrepancy perceptions. Based on data gathered from a national representative survey (N=1107) in Romania, main results show that people have the tendency to consider that distant others (i.e., members of the out-group) are more influenced than themselves or the in-group members (i.e., confirming a strong TPE). With reference to TPE predictors, gender and fake news frequency of exposure are the most significant variables influencing of the intensity of TPE, in the sense that (a) women tend to consider that distant others are more influenced by fake news and (b) the more people perceive they are exposed to fake news, the greatest the TPE.
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The article examines consequences of new classification of scientific disciplines by the Poland’s Ministry of Science and Higher Education. The authors argue that the list of scientific disciplines shall not be treated as a mechanical attempt to merge research areas which have defined their subjects, methodologies and paradigms. According to the study activities by the Ministry might be seen rather as an opportunity to search for common areas of interests and collaborations. Therefore, the authors advocate for a federative approach instead of an incorporating one.
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The article aims at presenting an image of „Łódź of Four Cultures” Festival in the regional dailies of Łódź: „Dziennik Łódzki” and „Express Ilustrowany” (2010–2014). The author used the framing analysis to examine the ways in which this cultural event related was reported in line with presenting history of Łódź and supporting multiculturalism. The press analysis was conducted by using the following frames: “the frame of conflict”, “the frame of human affairs”, “the frame of responsibility”, “the frame of morality” and “the frame of economy”.
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This article is about the news as storytelling and the connections between news and myth. The main thesis is that the TV news comes to us as stories, spoken with the intention of entertaining, rather than informing, and it is a response to the human hunger and need for stories. We argue in the same time that the archetypal (ancient) myths have taken modern form of the TV news. The stories about the victims and heroes, about the floods and natural disasters are only a few examples of this large phenomenon. One can identified these stories everyday within national TV reports and international correspondence. A short analyse of the news at the Romanian TV stations show us that they have very little to do with information. They seemed to have many things to do with storytelling and myth.
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The paper focuses on the increasing popularity of running as a free time activity that emerged with the arrival of 21st century. As it is observed in the paper, the increase in popularity can be linked to its accessibility and complexity as a sports activity. The paper attempts to analyse this by drawing a triade that explains running as a hobby, philosophy - a different way of thinking - and, finally, as a lifestyle and a means of advertising products. In this, the paper analyses forms and vocabulary that media and culture both use to speak about running.
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The ambition of the paper is to analyze the direct reportage transmission from the sporting event as "amphitheatre communication discourse" (V. Flusser), as "a carnival that is not for contemplation, but for survival" (M. Bachtin) and as "an image of controlling body and will" (L. Riefenstahl). The contribution demonstrates three important features that are often used in the sports transmission environment: (1) a strong emotional plot, (2) the contradictory nature of individual components that amplify the main conflict and (3) predictable dramaturgy that makes reception of the event easier and navigates the reception in the desired direction.
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The purpose of this paper is to survey university students’ perception of post – truth on social media. The post-truth, which has been selected as the ‘Word of the Year’ by Oxford World Dictionaries in 2016, is a new technological era today. This new era especially effects students who have a habit of access information via social media. This survey is aimed to illustrate how university students evaluate the fake news appeared on social media and to reveal solutions about the possible negative effects of this era. The method involved in this survey is data collection from students, who represent the majority of social media users, with 5 Likert type scale questionnaires. Data has been collected from two-year degree, undergraduate, post graduate and doctoral university students who continue their studies in public and foundation universities in Turkey. There is not an existed scale to evaluate perception of post truth on social media. The existed scales are related to evaluate the technology addiction in psychology field. A standard scale has not been used and it is not aimed to develop a scale in this study.
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Over 11 million Romanians listen to the radio be it on the classical radios set, on the computer, laptop, IPod, telephone, in the car, at home or at work. For example, the Romanian Public Radio has a continually growing audience in last years, according to the latest radio rankings, being the second most listened radio station in Romania, both at national and urban level. Considering the fact that so many Romanians listen to the national radio station this paper aims to find what how the National Day of Romania was presented on the public radio 25 after the fall of the communism. The study analyzes the major newscasts aired on November 30th, December 1st and December 2nd at Radio Romania Actualități and Europa FM, two radio stations with national coverage. Thus, 25 Years After – The NationalDay on the National Radio wants to discover if the public radio carries out its declared functions to inform and educate the audience and also that of maintaining the Romanian collective identity and memory.
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this article we analyzed the structure of modern television, through its similarities to Copernican world. The point of view we based on consists into the following elements: Copernican system and modern journalism rely on what is hidden by observer and human eye; the `object` of both is independent by observer and journalism (the opposite is available too – the observer and the journalist claim to be independent); the Copernican and the journalism system are both dependent by the mediation of techniques, which it means the reality is interpreted through an object and not directly. We show in this article how television changes in practice these similarities and built its own world in itself. The mediation of television technique transformed the way we see the world and the reality.
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In this article we have examined how the stylistic mechanisms of credibility and persuasion worked in the Romanian press in the administration of a subject which not only generated huge audiences, but also led to the construction of a label and a linguistic mapping. Starting from the most popular theories regarding credibility and persuasion, we have shown how the call to the emotional side came first, at the expense of the rational fund, as a characteristic gesture of the approach of a topic in the press in Romania.
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TVR Craiova station was established on May 16th, 1996, yet started to effectively transmit on December 1st, 1998, emission initially destined to the region of Oltenia. Born during a process of ”Europeanization” of Romanian press, as well as of the whole society, TVR Craiova Territorial Station demonstrated, since its appearance in December 1998, that it grants a major interest to the European issue and the social-political implications of an unprecedent period of opening, during which the more than symbolic dissolving of material, mental, psychological and cultural boundaries have been awarded prominent relevance.
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