Ethics In Public Relations

Author(s): Goran Grubić,Milijanka Ratković,Jovan Marković / Language(s): English Issue: 6/2012

One of the most important fields in the modern concept of marketing, which directly influences the formation of public opinion and attitudes, is the concept of public relations. As the academic and professional debate highlights the importance of establishing good relationships in the market, public relations are becoming increasingly important in terms of creating business strategies. In this context, it is important to reflect on the power of mass media and their impact on individuals and society today. In dealing with the importance of the media and the power of public relations, ethics and morality in reporting becomes even bigger issue. Truth telling becomes imperative for successful public relations, which implies a moral obligation dating criteria, but also the establishment of codes of ethics.

Audiovisual Policymaking in Estonia at Times of Convergence: An ‘Innovation System’ as a Policy Rationale

Author(s): Indrek Ibrus / Language(s): English Issue: 3/2015

The first thing this article tries to do is discuss the Estonian audiovisual media and content production system in its entirety – i.e. to look at film, television and interactive audiovisual services as an increasingly integrated system. Secondly, it tries to understand the issues that this convergence process presents to these formerly distinct sub-fields of the audiovisual culture, as well as for the country’s cultural policy makers. Thirdly, it presents an alternative rationale for audiovisual policymaking – reconceptualising the policy in support of an ‘innovation system’. The aim of this policy would be to improve ‘innovation coordination’ – to make the system generate more innovative cultural forms and representations, which at the aggregate level would translate into increased cultural diversity. The article assesses the innovation coordination within the Estonian audiovisual media and content production system.

Podróżować: jeździć, widzieć, myśleć

Author(s): Barbara Kita / Language(s): Polish Issue: 5/2002

The author describes modern space in the light of the change in the model of travelling. The medium of television plays an important role in this practice: it mediates space and replaces its proper experience. The postmodern urban nomad (Deleuze, Maffesoli), the teleurban flâneur or the tourist-telanthrop (Berger) represent roles characteristic of a mediated perception of reality. It is the static „audiovisual vehicle" (Virilio), by introducing the spectator to a kind of inertia, that, in contact with mediated space, makes it possible for us to travel by merely seeing.

Człowiek w dobie mediów; media w dobie biotechnologii

Author(s): Wojciech Chyła / Language(s): Polish Issue: 5/2002

The author, by placing media in a broader context of the biotechnological paradigm and development of civilisation, reaches a number of conclusions concerning nature/environment, culture and ethics. He argues that biotechnology not only constitutes an extension of biosphere but also assumes some of its functions. Moreover he notes that biotechnology is inseparable from mercantilism: being structurally similar, they support and reinforce each other. Humankind, in turn, is forced to abandon its natural-evolutional, cultural and ethical path of development and is encouraged to enter another one, characterised by the development of artificial biotechnological environment.

Mediji, politika i pravo informiranja na vlastitom jeziku

Author(s): Božo Žepić / Language(s): Croatian Issue: 3/2014

The paper will speak about social, political and legal aspects of justifiability of establishing RTV channel in Croatian. “Media imperialism”, conducted by politics and subordinated means of informing, appears in complex countries such as Bosnia and Herzegovina. Consequence of that is collective media non-equality of nations and thus individual nonequality of citizens. Such example can be found only in Bosnia and Herzegovina, in which politics of the most numerous nation thinks that the realization of the right of the least numerous nation to has a separate television channel in their own language would represent violation of their vital national interests. Media non-equality produces double negative consequences. From one side it produces lack of information or lack of correct information and from the other side it commits violence against information users forcing them to listen to news in some other language, which they do not understand or do not watch gladly. News are very often released deliberately from certain powers’ centre and directed against vital interests of their nations. That is exactly what is happening to Croatian people in Bosnia and Herzegovina.

THE MEDIA CULTURE OF THE YOUNG PEOPLE

Author(s): Olja ARSENIJEVIĆ,Dejan Mihailović,Ljiljana Bulatović / Language(s): English Issue: 15/2015

The subject of this paper’s research is the media culture of the young. Practical aim of the research is that, based on the results obtained, we can suggest adequate solutions to the issue of the media influence on communication culture and culture in general amongst the young and theoretically to determine how much do the media influence on the communication culture and development of awareness of the young on the media influence and the level of the media culture of the young. In this paper there has come to a conclusion that the tested group of teenagers, 300 of them from Novi Sad Gymnasiums, to a greatest percentage watches TV, at that the concomitant and entertainment program, that the media in Serbia promote violence and hate speech, so that the majority of them enriches their vocabulary and culture of expression using electronic media and not books. The results we have come upon confirm that the media such as are today, very negatively influence on the language culture and the culture of behaviour of the young in general.

Media w Czarnogórze

Author(s): Małgorzata Łakota-Micker / Language(s): Polish Issue: 8/2015

Media constitute an important means of information transfer. They shape thecitizens awareness and make it possible to reach a wide range of information. Beingcalled the fourth estate, besides the information function, in many cases media becomecensors. In Montenegro, which aspires to become the member of the European Unionand carries out the accession negotiations, it might seem that all standards as to the medialaw are kept. The country passed all the most important legal regulations in that matter.Yet, the deeper analysis of the freedom of Montenegro media shows that the situationis not so transparent. Media remain dependent on the political relations, sources offinancing. The opinion-forming environment is corrupted, and the journalists’ situationis difficult. Those who attempt to write about politics, reveal underhanded business,abusive activity from the side of the authorities, judicial authorities, are often placedat risk of violence both verbal and physical. The article shows the current situation ofmedia in the democratic country, which is Montenegro.

(Rec.) Damian Guzek, Media katolickie w polskim systemie medialnym, Toruń: Wydawnictwo Adam Marszałek 2016, ss. 7–367.

Author(s): Rafał Leśniczak / Language(s): Polish Issue: 1/2017

Sprawozdanie z międzynarodowej konferencji naukowej: Etyka mediów. Etyczność w mediach, Instytut Dziennikarstwa i Komunikacji Społecznej Uniwersytetu Papieskiego Jana Pawła II w Krakowie, 18-19. 05. 2016.

Author(s): Rafał Leśniczak / Language(s): Polish Issue: 1/2017

Konfliktogenność w stosunkach polsko-niemieckich w przekazie medialnym w latach 2015-2016

Author(s): Dorota Litwin-Lewandowska / Language(s): English,Polish Issue: 01/2017

After the political change in Poland as a result of the presidential and parliamentary elections of 2015, the foreign policy guidelines, including bilateral relations with Germany, have been redefined. The previous government introduced innovations in relations with Germany, motivating it to European leadership, with emphasis on the priorities of the Polish foreign policy, i.e. close Polish-German partnership, continuation of the idea of reconciliation and economic cooperation, with the historical policy withdrawn into the background. The present government does not fully continue these ideas: there has been a return to the traditionally understood relations between the two countries. Furthermore, the relations with Germany are handled in a twofold mode – the official ones are proper and develop in a favourable atmosphere, while the public discourse refers to the resentment policy with clear anti-German undertones. The effects of this duality are deteriorated relations with Germany and worse opinions about Germany among the public. Without doubt, the relations have been further exacerbated by the exodus of refugees to the EU and Poland’s lack of readiness to accept immigrants under the relocation policy. In view of the current crisis in Eastern Europe and inside the EU, the future of the Polish-German relationship is burdened with a degree of uncertainty.

Primjena lidova u bosanskohercegovačkim dnevnim novinama

Author(s): Marija Begić / Language(s): Croatian Issue: 5/2016

The paper deals with usage of leads in the press. The lead is a beginning of every text, a couple of first sentences, the first paragraph in the text.Recent researches show that besides the accompanying text recipients also read the lead, therefore a reader’s attention can be kept through it. They can be summary and special leads. Summary lead starts with what the journalist finds the most important, most interesting and most attractive for readers. Special leads are divided into narrative, contrast, staccato,communicative, question, quote, historical and none of the mentioned ones. Structural characteristics of the analysis were based on the frequency of leads in newspapers as well as representation of leads in sections internal policy, foreign policy, business and culture. The research is based on monitoring Bosnian-Herzegovinian newspapers Večernji list, Dnevni list, Dnevni avaz, Nezavisne novine and Oslobođenje. The texts analyzed were taken from the period June 11-27, 2015. The content analysis was used as methodology. The research shows that all the analyzed newspapers mostly use the summary lead. The press brings more information about a certain event, the background of a certain event is given and different analyses are shown. In comparison to other media the press offers greater possibility for using special leads, but the analyzed Bosnian-Herzegovinian newspapers do not sufficiently use comparative press advantages.

Malé noviny s veľkým dosahom

Author(s): Andrej Tušer / Language(s): Slovak Issue: 1-2/2017

The study deals with the current state of the subsystem of regional and local printing in Slovakia. In particular, it concerns local periodicals, especially the city, town and community newspapers, as an important tool for informing the territories on which they are published for. In this context, the article comments on the recent results of 83 town newspapers carried out by Transparency International Slovakia.

Teoretické základy komunikácie vedeckých obsahov v prostredí masových médií

Author(s): Frederika Halászová / Language(s): Slovak Issue: 1-2/2017

Science is an inevitable part of our lives. It influences every aspect of the functioning of our society and develops in tight connection with life and progress. Some scientists say that their work wouldn´t be as important if people didn´t know anything about it and see science communication through the mass media channels as a possibility for further growth, development and wider impact – hand in hand with the public. On the other hand, others fear possible negative consequences of science communication and popularization. On these pages we will attempt to lay the theoretical foundations for a further research of this popularization paradox.

Metódy a postupy investigatívnych žurnalistov

Author(s): Ján Maloch / Language(s): Slovak Issue: 1-2/2017

Investigative journalists are often involved in extraordinary, critical situations directly related to their profession. Many of them were wiretapped or threated with death. It has also included Glenn Greenwald from USA, Antonio Salas from Spain, Chris Terrill from Great Britain, Chris Masters from Australia and Khadija Ismayil from Azerbaijan. Journalists uncovered a number of unfair, non-transparent acts of presidential family and revealed also practices of women traffickers, neo-Nazis or terrorists. Some of them have spent a long time with soldiers in the field with their personal involvement in military operations. Our goal is to inform closer about the methods and procedures of the mentioned investigative journalists who have received many prestigious domestic and foreign awards.

Pedagogika medialna na Uniwersytecie Mikołaja Kopernika w Toruniu jako przykład studiów stacjonarnych w formie online

Author(s): Wioletta Kwiatkowska,Kamila Majewska,Małgorzata Skibińska / Language(s): Polish Issue: 1/2017

This article presents a new online degree in “Media Pedagogy” started in the academic year 2016/2017 at the Nicolaus Copernicus University in Toruń. The advantage of the new degree is not only their form but also attractive content. The program allows students to acquire the skills needed for delivering training online as well as designing interactive educational materials. They will also be able to plan and conduct with competence educational activities that use modern techniques and tools. Theoretical analysis is supported by research on the needs and motivations of students undertaking these studies.

Polish journalism: A profession (still) in transition?

Author(s): Agnieszka Stępińska / Language(s): English Issue: 18/2017

Th is paper aims at presenting the conclusions drawn from a systematic review of the studies conducted among Polish journalists since the 1970s. By comparing results of the studies on journalists with expectations and attitudes of current Polish journalism students, the paper offers an insight into the ongoing changes that have been observed among Polish journalists in the last four decades. In particular, the review revealed significant changes in a demographic profi le of Polish journalists regarding gender, education, and employment, as well as their motivation to work in the profession. Furthermore, professional values of journalism in Poland have been slightly shift ing from a traditional profi le of a social educator and watchdog to new ones, such as a news provider.

Media and Technology: Digital Optimists and Digital Pessimists

Author(s): Anka Mihajlov Prokopović / Language(s): English Issue: 02/2017

This work examines the relationship between mass media and digital technology by following McChesney’s argument (2013) that the division on the technological optimists and technological pessimists is gaining in significance again. The debate between these two currents, which has been ongoing since the beginning of the Internet with variable intensity, has enabled many advantages and many disadvantages brought by the digital age is discussed in its “pure form''. The work is conceptualization of the following themes: the nature of the mass media, the characteristics of digital life, citizens' participation in the creation of content on digital platforms and the future of journalism, as they are seen by these two theoretical approaches.

Утицај телевизије на децу и адолесценте: преглед истраживања

Author(s): Ana Pešikan / Language(s): Serbian Issue: 159-160/2016

Media has one of the most important and under-recognized influence on health, development and behavior of children and adolescents. Television is still the most popular form of media among children and adolescents. In the last 50 years, more than a thousand researches have been carried out in the world showing the great impact of television on children and adolescents. Television shapes the attitudes, beliefs and behaviors of children and adolescents and strongly influences their perception of reality. The high impact of television is neither recognized by children nor adults; they estimate that the media affect all others except themselves. Television can positively influence a child’s prosocial behavior and acquisition of certain types of knowledge. However, the positive effects have been much less common and usually obtained at a younger age (3–5 years). Most of the studies provide a persistent and robust findings indicating the correlation between exposure to television and a variety of health problems (such as obesity, low physical activity, elevated cholesterol, diabetes, high blood pressure, etc.) and an increased risk of certain types of behavior (like poor dietary habits, less sleep, smoking, violent behavior, alcoholism, drug addiction, etc.). The research results show that the potentials of television with beneficial effects on children have not been realized; the list of negative effects is much longer and much more diverse; and strategies to reduce the negative effects of television do not apply. The documented findings on the impact of television should elicit serious concern, not just from parents and educators but from many others such as physicians, public health advocates, entertainment industry, politicians, and government.

TELEVIZIJA U DJEČIJOJ SOBI, INTERNET KUCA NA VRATA

Author(s): Fahira Fejzić Čengić / Language(s): Bosnian Issue: 1/2000

Uskoro svim historijama komuniciranja, komunikološkim pogledima unazad, sociološkim evidentarijama komunikacijskih vertikala, ili, pak, u brojnim školama komuniciranja, koje na ovaj ili onaj specifični način promatraju i klasificiraju ovaj najznačajniji interakcijski fenomen ljudskoga djelatnog duha - komunikaciju - sadržana je (uz sporedne različitosti) ona temeljna odrednica koja čovjeku imanentno komuniciranje svodi na tri faze, nastale u vremenskom hodu, i izrasle na rastresitoj kulturno-civilizacijskoj ravni: usmenu, pismenu i elektronsku.

Addiction to Old Versus New Media

Author(s): Ljubiša Bojić / Language(s): English Issue: 2/2017

Two aspects of technologically driven civilization are evident: availability of new media and interactivity. This study examines media addiction on three levels: purpose of use, medium of choice and online application utilized. Media addiction increases with those who use media for fun as opposed to individuals who use media for information; level of media addiction is higher with users of new media as opposed to users of old media; more interactive and less practical online applications such as social networks and chat are more addictive. When looking into nature of new and old media it is possible to conclude that media addiction may be related to number of senses grabbed by media and media features, such as live broadcasting and interactivity. This brings us to conclusion that future of media may be in employment of additional human senses in its use.