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Developments in the globalization process play an important role in the power loss of trade unions. This situation reveals the problems of unionization in the current industrial relations system. At this point, associations with aspects similar to the trade unions and important non-governmental organizations (NGOs), have an important place in terms of understanding the position, the importance, and the functions of today's industrial relations system where different ways of solutions are sought for unionism. In this context, this investigation focuses on the role, importance and functions of associations in the protection and reinforcement of the existing forces of the trade unions. The investigation aims to evaluate the position, importance and the potential functions of the associations in development of new strategies for strengthening the trade unions, and to suggest new ideas on this direction. The topic (in the direction of the determined purpose) was evaluated under the titles of ‘change and transformation in trade unionism’, ‘new strategies discussed and developed in the process of strengthening the trade unions’, and ‘the associations in development of new strategies’. According to basic findings, in the process of the re-empowerment of trade unions, associations are emerging as important NGOs in the realization of positive scenarios and taking precautions against negative scenarios. In conclusion; besides unionization, importance should be attached to association in every matter. In this process, associations should function in the independent status, in the dependent status, and in the core status.
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The article attempts to give an overview of how the different types of borders in Hungarian vine and wine culture can be manifested. In addition to the borders separating the different wine regions, there can also be borders within the individual vine-growing areas. The central purpose of the delimitation of a wine area is to establish a distinctive identity for the wines produced within it, and provide a means whereby the provenance of those wines can be guaranteed. The question and problem of drawing, strengthening and representing the borders can certainly throw light on new aspects of the grape and wine culture that can be regarded as related to the interests of vine-growing communities and to conflicts between them.
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The growing concern over compulsive buying (CB) among consumers has led to vast amount of research examining the antecedents of this maladaptive behaviour. The focus of previous research was, however, mainly on examining the internal, psychological factors contributing to CB. The current research, on the other hand, sheds light on one of the external triggers which can possibly stimulate CB, namely advertising. Methods: An online survey has been conducted to identify the attitudes and scepticism towards advertising as well as ad avoidance and persuasion knowledge among a sample of 582 Belgian consumers. Furthermore, all participants were screened with regard to compulsive buying tendencies. Results: This research provides evidence that positive attitudes towards advertising can lead to CB. An important factor in this relation is persuasion knowledge. Conclusions: The study results lead to the conclusion that people higher in persuasion knowledge dispose less positive attitudes towards advertising which can subsequently prevent them from engaging in CB. Moreover high scores on scepticism towards advertising and ad avoidance among Belgian consumers in our sample point to a need for advertisers to modify their practices in order to gain more trust from consumers. This study also shows that advertising in particular attracts and seems to affect an already disadvantaged group of people – namely compulsive buyers.
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In our study we offer an insight into the brand-building processes being pursued in Finland and examine how we can trace the international reputation of Finland’s education system in today’s developing “Finland-brand”. Our study is based on the internationally accepted nation-branding theories (Simon Anholt, Peter van Ham). We will introduce discourses that connect with the results obtained by Finnish students in PISA measurements on the basis of our former studies. In this beginning stage of our examination, we concentrate on electronic documentation and press ‘appearances’ of this Finnish nation-branding. It may be stated that besides values connected to the welfare state and highlighting economic successes, the reputation of Finland’s education system, which has a prominent place on the international stage, is also an integral part of the development of the “Finland-brand”.
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Our paper on future of media influence on the human capital management describes the changes expected in the digital age in both cases in business and personal life, too. Based on the secondary researches done by surveys of consulting sector all over the world, these insights can seve as a strategic roadmap to help people and organisations to not simply adapt, but to thrive in the emerging business enviroment.
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There are more than twenty gaming studios in Slovakia. Some of them do their business in the global market such as Pixel Federation, others are known within the local community such as the Farm Games RPG. Although the industry is taking off among general public and investors´ community, the Slovak gaming industry is still in its infancy. This new industrial direction brings about new marketing and new innovations. A game jam has been the latest trend coming to our market - an event for the gaming community promoting new gaming techniques, their implementation and their modern design. At first the paper deals with the current state of gaming industry in Slovakia. Secondly it defines a so-called hackathon while focusing on its special place in creative and gaming industry. The last part of the paper describes some examples of new innovations occurring in Slovak game jams events.
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For property insurance companies important is the knowledge of not only marketing practices but also knowledge about the needs and behaviors of customers and factors that influence these behaviors. The essence of the paper is to present the structure of the property insurance market, followed by a discussion of factors affecting consumer behavior in this market. Factors have been analyzed based on the author's research carried out in the period January–February 2013 via the internet.
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The aim of the paper is to emphasis how important in the complex territorial product of the cities is the offer that they target to current and future students. The author refers to Rzeszow and gives the examples that the authorities of this city address to people studying in the capital of Podkarpackie voivodeship. The empirical part of the paper presents the results of survey on expectations of students of Rzeszow University of Technology, related to their needs supplied by the city.
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Implementation of the National Qualifications Framework in Polish higher education will be resulted in international recognition of education, improving the quality of education and adapt skills of graduates to the labor market. The article describes Marketing manager’s key competencies for use them in identifying the learning outcomes for the area of social sciences.
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For today’s costumers the quality of the product or service is not enough, besides that corporate image and brand image is considerable on consumer preferences. Because of that business develop vary marketing strategies for being permanent and getting in consumer mind. One of these strategy is social responsibility projects. The purpose of this studyis to determine the differences between social responsibility projects awarenes level according to the brand awareness level of social media users. For this purpose the perceptional differences caused by demografic factors were evaluated.The basic assumption of this research is that brand awereness level and social responsibility Project awereness level vary depend on demographics and communication media. After hypotesis were improved by using the purposes of and also the basic assumption of the research, they are analyzed by Independent Sample T Test, One Way ANOVA Parametric Test and Post- Hoc Test.Descriptive statistics are applied to organizethe data which are taken from the survey.
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Taken as multifunctional tool, branding is nowadays ready to use not only for material products or various services. Firstly used during the process of territorial marketing, it was also claimed to be appropriate strategy to empower image of languages. This kind of concept leads the theorists to the point when they need to transform their thinking about products. According to this, this article should be also considered as a study in which the author explains in what way Polish language came to be a product in the opinions of young Poles. The essence of the study is dedicated to particular part of branding – parallel image, and particular kind of medium – the Internet. The author gives examples of shaping the image of Polish language in parallel style. In conclusion, he attempts to explain why internet users – so called “vulgarians” – make Polish brand weaker by exposing vulgar, brutal and non-official vocabulary – hate speech, why they search for names and phrases appropriate to express only negative emotions and finally, why they teach it to foreigners.
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With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing department. For data evaluation an SPSS program was used. Kolmogorov-Smirnov, Cochran, Regression, Non-standardized coefficients and Standard coefficient tests were carried out. Based on the findings, we can state that social media are still not an important marketing tool for Iranian hotels. Facebook and YouTube are the media which are most used for marketing purposes as videos and photos can be used on these sites more than others. The results show that the marketing abilities of Parsian Hotels improve with the increasing use of social media, but the hotel marketing sector has failed to fully utilize internet opportunity as a marketing tool.
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This study explores the two most popular travel websites: TripAdvisor, based fully on the Travel 2.0 and UGC application; and Booking.com, which has developed as an online travel agency website but has also absorbed a modern UGC approach. Their content concerning accommodation in Wrocław was analysed and compared to the official tourist statistics provided by both the Central Statistical Office of Poland, and the Central Register of Hotels and Similar Establishments published by the Ministry of Sport and Tourism. The article aims at an evaluation of the reliability and completeness of the information provided over the internet: firstly from the point of view of a potential customer, secondly for its value for market research purposes. Although electronic word- of-mouth websites are designed both for consumers and suppliers, from a methodological perspective the article is based on a content analysis of tourism social media. The study also contributes to both academic research and the tourism industry by identifying some gaps in existing work and providing an agenda for the future.
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With a quantitative study, this research has aimed to investigate the role of social media in Iranian hotels’ electronic marketing. A questionnaire technique was used on a sample of 140 marketers who work in the Parsian International Hotels’ marketing department. For data evaluation an SPSS program was used. Kolmogorov-Smirnov, Cochran, Regression, Non-standardized coefficients and Standard coefficient tests were carried out. Based on the findings, we can state that social media are still not an important marketing tool for Iranian hotels. Facebook and YouTube are the media which are most used for marketing purposes as videos and photos can be used on these sites more than others. The results show that the marketing abilities of Parsian Hotels improve with the increasing use of social media, but the hotel marketing sector has failed to fully utilize internet opportunity as a marketing tool.
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Manipulation of the creative industries leads to transformation of film in the advertising space in which creative solutions, depending on the open or subtle approach, are implementing popularisation of certain brand. That marketing approach to film undermines the structure using products beyond function within the scenario, consumerism as a object indicative for characterization and it leads to prevalence of narrative. Negation in specific examples / “Coca Cola Kid” Dusan Makavejev (1985) / or self-irony in presenting creative process in corporate system / “Big” Penny Marshall (1988) / gives affirmation of film decay in the modern world where it becomes a tool for product placement.
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While the importance and positive impact of small-scale sports events for the tourism of host regions has been well researched,the possibilities of branding such events under a common denominator have not been fully explored. This paper attempts to provide an approach for using the concepts of brand personality and umbrella brand for the purpose of small-scale sports event analysis and promotion recommendations. Gorski Kotar, an under developed region in Croatia, was chosen as the research area. The research target was small-scale sports events organised in this area. The aim was to build a general recommendation of an overall umbrella brand for all examined events,developed from the brand personality traits of each event (sub--brands). Using desk research along with workshops and interviews with organisers, three characteristics for each of the 81 small-scale sports events were extracted. The existing framework of five brand-personality dimensions by Aaker (1997) was used for the purpose of coding characteristics into traits and later linking with factors. An overall brand personality profile of all events was created and results imply the necessity of introducing a new factor called Nature (nature-oriented) into the existing framework.
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Today, opera houses are confronted by new (global) digital media offers that enable people to remain outside the opera house while attending a live-opera, e.g. via livestreamed opera performances in the cinema. This is a challenge for media managers in these fields because they need to find new ways to work with these new opportunities. Within a cultural marketing context, branding is highly relevant. Based on the brand image approach by Kevin Lane Keller (1993), we use a complex qualitative-quantitative study in order to investigate if, and how, the brand images of live-opera performances and live-streamed operas differ between countries and cultural contexts. By comparing Estonia and Germany, we found that the perception of live-opera is rather a global phenomenon with only slight differences. Furthermore, the ‘classical’ opera performance in an opera house is still preferred, with a corresponding willingness to pay, while the live-streamed opera offer may provide a modern touch. The study may help media managers in adapting their brand management to include new digital product offers and to find targeted differentiation strategies for increasingly competitive markets.
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Nowadays, due to digitization, there is no longer any need for brick-and-mortar stores or retailers who introduce goods to the customer, as customer is able to buy millions of different goods from different parts of the world just by connecting to the internet by few clicks. More and more customers prefer to purchase products and services on the Internet over brick and mortar stores, therefore it is necessary to examine the changes in consumer behavior that were caused by digital revolution. For this purpose, we conducted a questionnaire survey that was evaluated graphically and verbally using deduction. Besides that, we have used methods of quantitative statistics -Chi-square goodness of fit test, Chi-square test for independence, Kolmogorov-Smirnov test and Mann-Whitney U test. Based on the acquired findings we have come to the conclusion that it would be appropriate if Slovak companies start to realize their business activities online, especially if they sell clothes and electronics, because these assortment groups are the best-selling ones in the online environment and should focus on the younger customer, regardless of gender, because both men and women are shopping on the internet.
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Previous studies have demonstrated the advantages of using social networks for doing business in customer markets. The question remains as to the use of social media on business markets (B2B); as yet, only limited studies have been done. It is possible to use the internet and other interactive technologies to support doing business on B2B markets, but this field has limitations. Therefore, these marketing tools are not being used as much as they are on customer markets. The authors have determined how organizations focused on B2B markets use social networking sites (SNSs) and social CRM for contact with customers. This paper provides more detailed information from research that was conducted in the Czech Republic at the end of 2015 and beginning of 2016 and compares it with experiences taken from research focused on using social networking sites for business markets in other countries (Finland, China, Great Britain, and the USA).
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