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Türkiye’deki Yerel Beş Yıldızlı Otellerin Mobil Uygulamaların İncelenmesi

Author(s): Eniser Atabay,Cem Oktay Güzeller,Beykan ÇİZEL / Language(s): Turkish,English Issue: 3/2019

The objective of this study is to examine mobile applications of local five-star hotels in Turkey, to determine the technical specifications of these applications, so as to compare the characteristics of mobile applications with international criteria. Content analysis method which is one of the qualitative research methods was used in this paper. In the study, data was obtained from a number of android devices and android emulators, and the obtained data was analyzed with the help of office programs. In this study of 30 five-star hotels, it was determined that duplicate applications were designed as a result of the development of a certain number of companies. It has been observed that many hotels do not have mobile applications or that their application features have deficiencies according to international criteria.

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Türk Sırt Çantalı Gezginlerin Seyahat Tarzlarına Göre Günlük Sürdürülebilir Uygulamalarının Karşılaştırılması

Author(s): Gülizar Akkuş,Çetin Akkuş / Language(s): Turkish Issue: 3/2019

The occurrence of a tourism activity depends on the continuity of tourist attractions. The continuity of these attractions is greatly influenced by the sustainable practices of the individuals participating in tourism. In this research, the everyday sustainability practices of the backpackers who participated in longer-term travels compared to other types of tourists were investigated. A total of 244 Turkish backpackers had been reached through snowball sampling. Data were collected in September-October 2018 via a questionnaire. The data were analyzed by independent samples t test and ANOVA. It was determined that the most frequently used sustainability practices were practices pertaining to economic sustainability. Additionally, it was found that sustainability practices were significantly different based on the travelers' travel period, daily working status, daily average spending amount and sponsor supports.

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Ekoturizm Aktivitelerinin Tanıtım Broşürleri Perspektifiyle Değerlendirilmesi

Author(s): Gencay Saatci,Özge GÜDÜ DEMİRBULAT / Language(s): Turkish Issue: 3/2019

The purpose of this research; identifying the status of ecotourism activities in the promotional brochures of the provinces. For the purpose of the study, the official websites of the Republic of Turkey Ministry of Culture and Tourism and Provincial Directorate of Culture and Tourism have been reviewed and Turkish promotional brochures of the provinces have been reached. The brochure of 69 provinces was reached and 12 provinces could not be reached. The analyzes were performed on a total of 69 promotional brochures between 18.03.2019-26.03.2019. According to the data obtained; 31 provinces provide ecotourism in their brochures. Ecotourism activity, which is the most frequently mentioned in the brochures; is water tourism. The least involved ecotourism activity is; balloon tourism. Among the specific ecotourism types, the most used activity in the promotion was snowboarding. It was determined that most of the provinces did not include any ecotourism activity in the promotional brochures except the ecotourism activities which were taken as basis in this study. Giresun is the province that has the most ecotourism activity.

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Turistlerin Yöresel Yiyecek Beğenilerinin Davranışsal Niyetlere Etkisi: Cunda Adası Örneği

Author(s): Fatih ÇOLAKOĞLU,M. Oğuzhan İLBAN / Language(s): Turkish Issue: 3/2019

The aim of this study is to determine the effects of local food tastes, satisfaction and satisfaction on the post-purchase behaviors of the local tourists visiting Cunda Island. Cunda Island restaurants were pre-tested and a local food scale was created. A survey on local food, customer satisfaction and behavioral intentions and descriptive characteristics of participants was conducted on 406 domestic tourists and expected effects were analyzed by structural equation model. As a result of analyzes, it has been determined that the taste of local plants and seafood, which are the sub-dimensions of the regional food scale, have an effect on customer satisfaction in customer satisfaction and behavioral intentions.

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Seyahat Acentalarında Turistik Ürünlerin Kişişelleştirilmesinin Bir Yolu Olarak Müşterilerle Üretim

Author(s): Reşat Arica / Language(s): Turkish Issue: 3/2019

Travel agencies, in order to provide more quality and valuable services to their customers, it adapting its products with the personal wishes and needs of its customers. The pre-requisite for production compatible with customers is that the customers is take on the role as co-creators of in production. Customers have a co-creative role by contributing intellectual, physical and behavioral contributions to the different stages of the production process of travel agencies. The participation of the customers in the production phases of the travel agencies enables the tour packages to be flexible and customized in line with the customer preferences, demands and needs. Customized production as a result of increasing interaction between business and customer which is brings about a change in the production structure of travel agencies. This change prepares the transition process from mass and mass individualized production, which is dominant in production, to customized production in agencies. In this study, the role of customers co-creative strategy in customizing touristic products is discussed. For this purpose, a literature review was conducted. The findings show that the customization of services through the participation of customers in production, affects the service outputs that are presented and perceived, and it is an important determinant in the competitiveness and continuousness of the business. Considering the national literature, it is seen that the subject of production in agencies is examined through mass, alternative and special interest tours, and there is no research which can provide theoretical or practical guidance for the travel agencies regarding customized production. The current research is important for closing this remarkable gap and for creating a framework for customized production.

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Turistik Destinasyon Yönetiminde Paydaşlar Arası İlişkiler: Göller Yöresi Örneği

Author(s): Ali İNANIR / Language(s): Turkish Issue: 3/2019

The aim of the study is to determine the size of the relations between the tourism stakeholders of Burdur and Isparta provinces, which are two important cities of the Region of Lakes, in the context of effective governance. Qualitative research method was used for the purpose of the study. Data were collected through semi-structured interview form, participant observation, written and visual documents related to the particular region and analyzed through inductive content analysis. Findings of the study show that though the region has a lot of tourism advantages, these advantages are not utilized adequately. Besides, it is argued that the region is unable to provide effective destination governance due to the deficiencies on the sub and super structure of tourism, promotion and marketing, public opinion, investment and projects, relationship of the stakeholders. Therefore, it has been found that interstakeholder relations need to be increased in terms of planning, leadership, coordination, cooperation, communication, participation in decisions, information sharing and commitment to ensure effective destination governance in the region and development of local tourism.

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Turizm Rehberliği Eğitimi Alan Öğrencilerin Yaşam Boyu Öğrenme Eğilimlerinin Belirlenmesi

Author(s): Ahmet Köroğlu,Özlem Köroğlu,İpek Asmadili / Language(s): Turkish Issue: 3/2019

Tourism guidance students need to fulfill the requirements of lifelong learning and have this motivation in order to provide their personal and professional development and to be a good guide. The aim of this study is to determine the lifelong learning tendencies of the students who have received tourism guidance education. The sample of the study consisted of 323 students studying at Balıkesir University, Tourism Faculty, Department of Tourism Guidance. The data obtained by the survey method were evaluated by frequency analysis, reliability analysis, exploratory factor analysis, analysis of arithmetic mean and standard deviation values, independent group t test and one-way analysis of variance (ANOVA). As a result of the research, it was determined that the lifelong learning tendencies of the students receiving tourism guidance education were high and there were also differences between the students' demographic characteristics and lifelong learning tendencies.

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Turist Rehberi Adaylarının 2019 Yılı Eğitim Uygulama Gezisine Yönelik Algıları: Nitel Bir Araştırma

Author(s): Ozlem Guzel,Volkan KALIN,Eren NACAK,Evrim Bilgi / Language(s): Turkish Issue: 3/2019

In accordance with the Regulation on Tourist Guidance, Article 14, it is compulsory to attend to the application trips for the guides who are or will graduate from the tourism guidance departments of the universities and for the guides who want to add a new region to their licenses, under the observation and supervision of the Ministry. This training trip is important in terms of recognizing historical and touristic areas for guide candidates and having information about them. In this context, planning and management stages of these trips are important. In this study, it is aimed to discover the expectations of the tourist guide candidates on the practice trip before they became a guide, what kind of experiences they get from this trip and how they evaluate these experiences. In this context, qualitative research approach was preferred in this research. The research was carried out in a phenomenological pattern, as the experiences of guide candidates about the phenomenon of the training trip will be described. In order to obtain data within the scope of the exploratory / interpretative paradigm since the research design required interviewing, in-depth interview method was conducted with 15 guide candidates participating in the application trip in 2019. The results of the descriptive analysis of the data obtained from the interviews with the participants were as follows; the expectations of the participants, the positive and negative ideas for the tour and the suggestions for changes to be made for the development of the future tours are gathered under four titles: price, accommodation, tour program, information, tour route, student lectures, tour participants and tour organization. The problems were determined by the researchers and the suggestions from the participants about the training trip planning and general guidance training were discussed by the researchers.

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Alıcı-Tedarikçi İlişki Kalitesinin Endüstriyel Müşteri Memnuniyeti Üzerindeki Etkileri: Otel İşletmeleri Üzerine Bir Araştırma

Author(s): Seyit Ahmet SOLMAZ,Oğuz Türkay / Language(s): Turkish Issue: 3/2019

In the marketing literature, customer satisfaction has generally examined in terms of ultimate customers. Customer satisfaction is also valid for enterprises. In this study, customer satisfaction has examined in terms of industrial customers. Aim of the study is to determine effects of relationships hotels and their suppliers on level of satisfaction. With this purpose, an empirical research was carried out on 320 four and five stars hotels that located in Antalya and Istanbul in Turkey. Data obtained from the survey was analysed by statistical methods. Results indicated that hotels satisfied with their suppliers. However, findings suggested that buyer-supplier relationships has also positive and significant effects on industrial customer satisfaction.

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Arap Turistlerin Türklere Yönelik Önyargılarının Değerlendirilmesi: Doğu Karadeniz Bölgesi Örneği

Author(s): Gencay Saatci,Özge GÜDÜ DEMİRBULAT / Language(s): Turkish Issue: 3/2019

Tourism prepares the environment for cross-cultural interaction processes. This situation made it necessary to examine the attitudes of different nationalities towards each other. In the interaction process of the tourists, because they develop an attitude by ignoring the cultural differences, a threat perceive happens for both sides. The perceived threats which contains integrated threat theory is composed of four threats such as real threats, symbolic threats, wrong judices, cross-group anxiety. In this study, it is aimed to investigate the prejudice of the tourists coming from the Arab countries to the Eastern Black Sea Region within the framework of “Integrated Threat Theory”. In accordance with this purpose; a survey was conducted on 410 Arab tourists visiting the Eastern Black Sea Region in April-June 2019. As a result of the research; it was determined that the majority of Arab tourists did not hesitate to communicate with the Turks and that the Turks did not have similar attitudes. Moreover; it was concluded that the integrated threats perceived by Arab tourists during their visit to the Eastern Black Sea Region caused prejudice against the Turks. Consequently, for Arab tourists; it was found that there is a significant, positive and moderate relationship between the perception of real threats, symbolic threats, wrong judices, cross-group anxiety, integrated threats and their prejudice against Turks

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Üniversite Öğrencilerinin Ticari Nitelikli Rekreasyon Etkinliklerine Katılım Sıklıklarının ve Harcama Düzeylerinin İncelenmesi: Bingöl Üniversitesi Örneği

Author(s): Üzeyir Kement / Language(s): Turkish Issue: 3/2019

The aim of this study is to explain the monthly participation frequencies and spending levels of university students in commercial recreation activities. In addition, it determines whether there is any difference between the department and the monthly participation frequency. The population of the study consists of students studying at Bingöl University. A questionnaire was completed for 641 students. The results of the research were obtained by using Anova and Manova analyzes in SPSS statistical program. The commercial recreational recreation where students participate most; café, games room and coffeehouse (X=4,54), reading books (X=3,81) and going to cinema/theater (X=3,36). The monthly expenditure level of students in recreational activities was the same with the results of the participation frequency. The Faculty of Theology, which has a minimum monthly attendance to the café, game room and coffeehouse activity, has been in attendance. The book reading activity was the monthly least attended by the Physical Education and Sports High School. The most participating department in cinema/theater activity was the students of the Faculty of Economics and Administrative Sciences.

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Ziyaretçilerin Otantiklik Algılarının Algılanan Değer, Memnuniyet ve Davranışsal Niyet Düzeyleri Üzerindeki Etkisi: Hamamönü Örneği

Author(s): Ayşe Selin DÜLGER,Kurban Ünlüönen / Language(s): Turkish Issue: 3/2019

The purpose of this study is to examine the impact of authenticity perceptions of visitors, who are visiting the Hamamonu region through culture tours after it was opened to visit following the restoration works started in 2006, on their perceived value, satisfaction and behavioral intent levels. The research data were collected from a total of 421 participants using the convenience sampling method. The hypotheses in the research model were analyzed using statistical package software. It was concluded that the research data have high level of reliability and validity. The data were examined and analyzed by means of the percentage, frequency, arithmetic mean, standard deviation and regression analyses. As a result of the exploratory factor analysis applied in the research, it was confirmed that there is a total of 6 dimensions, namely objective authenticity perception, existential authenticity perception, monetary perceived value, general perceived value, satisfaction and behavioral intention. The research findings suggest that the objective authenticity perception and existential authenticity perception have positive effect on perceived value, satisfaction and behavioural intent dimensions.

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Uluslararası Turist Rolü Tipolojisinin Kuşaksal Bağlamda Analizi: Bir Bölümlendirme Önerisi

Author(s): Funda Bayrakdaroğlu,Pınar ELDEM ÇULHAOĞLU / Language(s): Turkish Issue: 3/2019

Although the generations, which are an important area of research in recent years, are studied from various disciplines such as human resources, education and consumer behaviors, they are quite new and not examined enough for tourism literature. However, it is possible to reach significant segments in tourism market based on the different and diversified characteristics of generations because each generation has its own values, priorities and objectives. This study has been carried out on how the international tourist roles of generations differentiate as a proposal for segmentation in tourism. According to the findings of data collected with survey method from 671 participants in total, the Baby Boomers, Generation X, Generation Y and Generation Z tourists who are considered within the scope of the study have different roles in terms of culture oriented dimension, destination oriented dimension, travel services dimension and social contact dimension, and make tourism decisions with various expectations. On the basis of these findings, the tourism market can be segmented according to these differences, depending on the generations as a segmentation criterion.

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Turizm Lisans Öğrencilerinin Kelime İlişkilendirme Testi Yöntemi ile Turizm Eğitimi Algılamalarının Ölçülmesi: Giresun Üniversitesi Örneği

Author(s): Hakan Akyurt / Language(s): Turkish Issue: 3/2019

There is an inverse proportion of the tourism sector with the increasing tourist demand and the number of students receiving tourism education every year. Also, students' insecurity in the tourism sector and the perspective of tourism education have started to be an important problem. For this reason, it is necessary to determine the reasons of the tourism education perceptions of the students studying in universities for tourism education. In this research, it is aimed to determine perceptions about tourism education and tourism sector of undergraduate students in tourism. Students' minds about tourism education will be determined and knowledge levels will be determined. The importance of tourism education in student perceptions will be determined through the word association test. In the study, SPSS 22 program was used to obtain demographic information. The frequency table was made of the response words obtained from student perceptions. According to the responses words, the concept of creating a network map has been demonstrated relationships between students' perceptions of tourism education. In this study, it is put forward the perceptions of the students taking tourism education about their future and the tourism education.

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Lisans Düzeyinde Turizm Eğitimi Alan Öğrencilerin Sosyal Görünüş Kaygısı ve Benlik Saygı Düzeyleri Arasındaki İlişkinin İncelenmesi

Author(s): S. Banu Yildiz,Hülya Hayriye HALİTOĞULLARI / Language(s): Turkish Issue: 3/2019

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Akdeniz Ülkelerinde Turizm Sektörünün Ekonomik Etkinliğinin Değerlendirilmesi

Author(s): Gonca MANAP DAVRAS,Ayşegül Baykul / Language(s): Turkish Issue: 3/2019

Countries in the Mediterranean basin have an important place in world tourism in terms of tourism destinations. The contribution of these countries, which are an important part of world tourism mobility, to the national economy in the context of tourism sector has been examined in many studies. However, there is no study about the economic activities of the countries in this basin. The main purpose of this study is to evaluate the economic activities of the tourism sector in the countries whose data can be accessed from international tourism destinations evaluated within the scope of the Mediterranean country. In the study, efficiency comparison was made by using four input and two output variables related to the economic efficiency of the tourism sector of the nineteen countries whose data are available. In this study, domestic tourism expenditures, leisure time expenditures, business travel expenditures and investments in travel and tourism industry were used as input variables. In order to ensure the homogeneity of the variables, the data of the countries for 2017 are taken from the Travel and Tourism Economic Impact (WTTC 2018) reports. Data Envelopment Analysis (DEA) was used to measure the economic efficiency of countries. DEA is a non-parametric linear programming method used to estimate efficiency and capacity utilization, effectively defining the production limit. According to the findings, the top five countries are Cyprus, Algeria, Libya, Italy and Albania, respectively.

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TRIPADVISOR AS A SOURCE OF DATA IN THE PLANNING PROCESS OF TOURISM DEVELOPMENT ON A LOCAL SCALE

Author(s): Aleksandra Minkwitz / Language(s): English Issue: 2 ENG/2018

The aim of this article is to answer the question of whether social networking sites can be an effective source of data, useful in the context of local tourism planning. The first part of the article contains a presentation of the role of social media in the tourism industry, a synthetic discussion of the most common topics of research related to the use of social media in tourism, and also characteristic of the TripAdvisor social network, which is the subject of the study. The second part presents the results of a study conducted using the website, covering the 30 most popular hotels, restaurants and tourist attractions in Poznan. The results contain a comment about the risks associated with the analysis of this type of data, as well as possible future directions of research.

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THE POTENTIAL OF KNOWLEDGE TRANSFER FROM UNIVERSITIES TO THE TOURISM INDUSTRY IN POLAND: ASSESSMENT ON THE BASIS OF RESEARCH PROJECTS FINANCED BY THE NATIONAL SCIENCE CENTRE

Author(s): Marcin Olszewski / Language(s): English Issue: 2 ENG/2018

Knowledge transfer from universities to the socio-economic environment is becoming increasingly important. This challenge also applies to researchers in the field of tourism. The article examines the potential of knowledge transfer, understood as a university’s ability to engage in cooperation with external stakeholders. The aim of this work is to identify this potential on the basis of the number and subjects of research projects qualified for funding by the National Science Center in Poland. According to this study, the number of research grants dedicated to tourism is insufficient. Taking into account the projects, an assessment of knowledge transfer potential is favourable due to the broad scope and relevance of the research.

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PARTICIPATION IN INTERNATIONAL ROBOTICS COMPETITIONS AS A NEW FORM OF STUDENT TRAVEL

Author(s): Luiza Wieczorek,Wiktor Piech,Bartłomiej Cybulski,Mateusz Kujawiński,Agnieszka Węgierska / Language(s): English Issue: 2 ENG/2018

The article presents opportunities for foreign travel by students based on trips to international competitions, in particular robotic competitions. As the data collected show, these have attracted several thousand participants in recent years. The article presents an additional effect of participation in such competitions which is tourism during the trips.

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THE CORRELATION BETWEEN THE DISTRIBUTION OF TOURISM ASSETS AND THE LOCATION OF TOURIST ACCOMMODATION IN ŁÓDŹ PROVINCE

Author(s): Sylwia Żakowska,Katarzyna Podhorodecka / Language(s): English Issue: 2 ENG/2018

This article presents the correlation between natural and non-natural tourism assets and the distribution of tourist accommodation in the 24 powiats (districts) of Łódź Province. The authors, having divided these assets into natural and non-natural, discusses their occurrence in individual powiats. Next, tourist accommodation in Łódź Province is described, along with a presentation of statistical data. An important part of the paper is the presentation of the research results obtained by means of the point bonitation method. At the final stage, Spearman rank correlation coefficients is calculated, showing the strength of the relationship between selected tourism assets and the distribution of tourist accommodation.

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