RUINISATION AND REGENERATION IN THE TOURISM SPACE OF HAVANA

Author(s): Sylwia Kaczmarek / Language(s): English Issue: 2 ENG/2018

The author’s aim is to conduct an ethical analysis of degradation and regeneration processes in tourism space, using the example of Havana, Cuba. This is in the context of social relations between tourists and local inhabitants, as well as assessing the significance of regular patterns in these processes and their impact. As a result of the analysis, the author identified the causes of the ruinisation of tourism space in Havana, the exogenous and endogenous factors which influence this process, two types of regeneration undertaken as remedial action, as well as establishing the relationships between local inhabitants and tourists. The research results are followed by commentary indicating those elements of social relations which should be taken into consideration when starting a process of the urban regeneration of tourism space, in order to relieve present and potential conflicts between the inhabitants and tourists.

THE POSSIBILITIES OF USING THE GUIDEBOOK ANALYSIS METHOD IN RESEARCH ON THE EVOLUTION OF URBAN TOURISM SPACE IN MAGHREB COUNTRIES

Author(s): Maciej Kalaska / Language(s): English Issue: 2 ENG/2018

Research on the evolution of tourism space in Maghreb cities is hindered due to the limited availability and questionable credibility of the data. The guidebook analysis method was developed by S. LISZEWSKI (1999) and it offers a way of analysing tourism space. The main objective of this research paper is to indicate the advantages and disadvantages of using this method to analyse changes in the urban tourism space of the Maghreb. This paper presents conclusions of the research conducted in six locations in the period 2012-2014.

SUSTAINABLE DEVELOPMENT IN THE HOTEL INDUSTRY: BETWEEN THEORY AND PRACTICE IN POLAND

Author(s): Izabela Kapera / Language(s): English Issue: 2 ENG/2018

The aim of the paper is to discuss the current state, implementation capabilities and barriers to the implementation of sustainable development principles in the hotel industry in Poland. The paper examines the issue on the basis of the evolution and implementation of sustainable development principles at hotels. Best practices are analyzed in terms of the introduction of these principles and practical problems in the implementation process are also scrutinized.

THE TOURISM SPACE OF BARLINEK IN THE CONTEXT OF SPATIAL MODELS

Author(s): Bartłomiej Łuć / Language(s): English Issue: 2 ENG/2018

This article describes the tourism space of Barlinek in the context of a spatial model. On the basis of field studies and analyses of tourism attractions and elements of tourism development, the author has compared and adapted the models developed by S. LISZEWSKI (1995) and B. WŁODARCZYK (2011). Moreover the author has developed an extended SWOT analysis of Barlinek’s tourism space.

EVALUATION OF THE MOST POPULAR ACCOMMODATION BOOKING PORTALS WITH REGARD TO CONSUMER AND ACADEMIC USABILITY

Author(s): Małgorzata Janiak,Monika Kozłowska-Adamczak / Language(s): English Issue: 2 ENG/2018

The hospitality industry is classified as the most fundamental tourism service. As far as the dynamic development of the internet and its constantly growing number of its users are concerned, it seems natural for tourism managers and hoteliers to reach for this particular medium to present their offers and to sell them. Nowadays, the most significant issue for the entire hospitality industry is the broad scope of the global and international booking portals which are the contemporary distribution channels for tourism products and services worldwide. The aim of the following article is to assess the usability and functionality of four booking portals acclaimed on the Polish market (booking.com, hrs.com, hotels.com and hotel.info) with regard to the consumer’s (tourist’s) point of view and an evaluation of the suitability of this particular source of data for academic research through applying this method to hotels located in five Polish metropolises (Warsaw, Kraków, Łódź, Wrocław and Poznań).

PROFESOR WŁODZIMIERZ KUREK

Author(s): Mirosław Mika / Language(s): Polish Issue: 2/2017

Ocena jakości pakietu turystycznego Tunezji przez polskich turystów metodą SERVPERF – studium przypadku

Author(s): Teresa Brzezińska-Wójcik,Monika Widz / Language(s): Polish Issue: 2/2017

Polish tourists who decide to spend a holiday in various countries can be classified as ‘institutionalised’ tourists. They mostly choose tourist packages proposed by tour operators and their quality is one of the determinants of purchase. Although there have been many attempts at assessing the quality of single tourism services/products, no consistent methods for evaluation of the quality of services in a tourist package have been developed so far. Therefore, the present study proposes a subjective consumerbased research procedure to assess the quality of such a package. The procedure was prepared based on the example of an assessment of Tunisia tourist packages chosen by Polish tourists. The study procedure included the assumptions and principles of the SERVPERF method as well as a diagnostic survey and the use of descriptive statistics. The results are a starting point for formulating recommendations for tour operators offering Polish tourists basic packages in Tunisia.

Krajobrazy zdegradowane jako atrakcja turystyczna oraz miejsce wypoczynku i rekreacji

Author(s): Dagmara Chylińska,Krzysztof Kołodziejczyk / Language(s): Polish Issue: 2/2017

The aim of the article is to assess the role of degraded landscapes in tourism. The authors try to answer questions about the contexts in which such landscapes may be found in relation to those complex phenomena concerning the human need for travel, leisure, cognition and experience. They also pose questions about the physical and symbolic limits to tourism and recreation in degraded landscapes. The work is based on a literature review and observations on chosen degraded landscapes (mostly industrial and post-industrial) located at the Czech foreground of the Ore Mountains (Czech Krušné Hory, German Erzgebirge).

Sandomierz – miasto historyczne jako ośrodek turystyki

Author(s): Robert Faracik / Language(s): Polish Issue: 2/2017

Towns are tourist destinations because of their material heritage, cultural events as well as a wide range of other attractions. A special role in contemporary tourism development is played by historic towns that offer tourists not only heritage but also combine their genius loci with contemporary human needs. Sandomierz is one of the oldest Polish towns with its origins going back to the early Piast period. The thousand years of its history is visible in a well-preserved urban-architectural complex which has successfully survived both world wars in the 20th c. Today's image of ‘tourist’ Sandomierz is connected with the TV serial of Ojciec Mateusz. The story, set in Sandomierz, has become a tourist attraction as well as an important means of promotion and creating an image of the town as a pleasant and hospitable place. The role of the serial as a factor for tourism development in terms of tourism infrastructure and volume of tourists dates from 2008. Sandomierz offers much else that has created favourable conditions for the development of new forms of tourism.

Działania proekologiczne w ocenie gości hoteli

Author(s): Izabela Kapera,Ewa Wszendybył-Skulska / Language(s): Polish Issue: 2/2017

The purpose of the research was to learn whether pro-ecological policies are important to guests staying at hotels. It is based on a survey of 274 guests staying at 23 hotels in Poland. Research has shown that 32.1% of survey participants consider proecological issues when choosing a stay at a hotel. Close to 62% of guests believe that hotels should pursue such initiatives which are believed to yield environmental benefits, reductions in hotel operating costs, promotional effects, and a positive impact on a hotel's image. More than 35% of guests would be willing to pay more for a stay at a hotel that pursues environmentally-friendly policies. It is important to emphasize that pro-ecological activity is not used in hotel rankings in Poland.

Funkcja hotelarska w rewitalizacji obszarów wiejskich. Studium przypadków w województwie pomorskim

Author(s): Katarzyna Leśniewska-Napierała,Tomasz Napierała / Language(s): Polish Issue: 2/2017

This article indicates optimal local, social, economic and geographical relationships contributing to the effective implementation of hotel investment as a part of rural area revitalisation. This will be undertaken through the case studies of four hotels functioning in revitalized historical buildings in the rural areas of Pomerania Province. A ‘multiple case study’ will be performed based on the following methods: 1) the desk study of the data concerning the activity of the hotels; 2) a micro- and meso-scale cartographic inventory; 3) structured individual in-depth interviews with hotel owners and managers, as well as with the authorities and officials responsible for the promotion of the communes where the hotels are situated.

Zmiany w liczbie i pojemności hoteli w Polsce

Author(s): Andrzej Matczak / Language(s): Polish Issue: 2/2017

The author’s aim is to identify changes in the rate, intensity and direction of hotel development, as well as their number, type and capacity of in Poland, by category and province in 1990-2015. The objective is to define the influence of both tourism attractiveness and economic development factors (GNP, total capital expenditure, the value of gross fixed capital formation – GFCF) on the changing number of hotel rooms. The identification was based on commonly available materials provided by the Local Data Base (LDB) of the Central Statistical Office (CSO), as well as from statistical year books concerning the tourism sector. The article presents methods for analysing indices, as well as correlation and graphic presentation (graphs, maps). From 1990 to 2015, there was a rapid increase in the number and capacity of hotels in Poland (4.5 times), especially in higher (5* and 4*) and medium standard (3*) hotels. That increase was significantly diversified regionally and strongly depended on the tourism attractiveness and socioeconomic development of provinces.

Aktywność fizyczna studentów turystyki i rekreacji w świetle dostępności do terenów zieleni

Author(s): Marcin Pasek,Jacek Olszewski / Language(s): Polish Issue: 2/2017

The aim of the article is to present the factors which affect the choice of place of recreation, as well as indicate the preferred forms of physical activity taken up there. The authors also discussed the relationship between distance from open areas and frequency of visits. Moreover, they evaluated current knowledge about the role of the natural environment as a physical recreation space. The research was conducted among a group of 305 physically active individuals (students of the Academy of Physical Education and Sport in Gdańsk), using questionnaires. The respondents defined the role of location in comparison to other motivational factors for a range of physical activities (recreation). They also spoke about their preferred forms of physical activity in the natural environment, compared to the roles of natural and human environments with regard to physical activity. They also provided an answer to the question whether an open area which does not provide respondents with an opportunity to undertake their favoured recreation would remain of interest. The study results demonstrate the unquestionable importance of having access to attractive natural surroundings with respect to physical activity. This allows a relation to be made between leisure in the natural environment and an improvement in the health of the physically active.

Piesza turystyka górska w Parku Narodowym Gór Stołowych

Author(s): Mateusz Rogowski / Language(s): Polish Issue: 2/2017

In recent years the Stołowe Mountains National Park has become an increasingly popular destination for the purposes of mountain tourism. Such tourism takes different forms throughout the year, but the most common is hiking. Its continuing popularity results from the close contact with nature it provides, along with the possibility of active leisure pursuits and exploration. The aim of the study is to describe the motivations, preferences and leisure behaviours of hiking tourists who visit the Stołowe Mountains National Park, through survey-based research in 2015 and 2016. The study will highlight the relationship between the respondents’ characteristics and their motivations, preferences and behaviour, to identify the main kinds of tourists.

Zagospodarowanie rekreacyjne doliny Warty w miastach Wielkopolski

Author(s): Anna Januchta-Szostak,Agata Karaśkiewicz / Language(s): Polish Issue: 1/2018

Riverside areas have substantial recreational and tourist assets, but their potential in the settlements of Wielkopolska is underused due to difficult access to the river and the poor development of the embankments. The aim of the research is to analyse the functional-spatial structure and the development of River Warta areas in the settlements of Wielkopolska with respect to their usefulness in recreation. Particular attention is paid to accessibility and the location of recreational infrastructure in the Warta Valley. Out of the eleven Wielkopolska settlements which were included, only in four – Konin, Śrem, Poznań and Sieraków – had sections of embankment boulevards been built. In the riverside areas there are few recreational facilities used in connection with the close proximity of the river. However, a great tourist asset of the Warta Valley is the Great Waterway Loop of Wielkopolska, which operates successfully due to the growing number of harbours and marinas in all the settlements included in the study.

Wydarzenia kulturalne formą kreowania nowego oblicza obiektów muzealnych

Author(s): Daria Elżbieta Jaremen,Andrzej Rapacz / Language(s): Polish Issue: 1/2018

In the situation of insufficient subsidies for the substantive activities of museums, primarily the ones funded by the local governments, as well as low attendance of visitors, not really interested in the traditional offer of such institutions, there is an urgent need to extend it with additional elements corresponding to the expectations of a contemporary client. The observation of the thriving museums in Poland and worldwide indicates that cultural events represent such an attractive component which expands the museum offer. The article presents an attempt of explaining the role of cultural events in developing a museum product based on the analysis of a specific case of the Municipal Museum Gerhart Hauptmann’s House in Jelenia Góra-Jagniątków.

Atrakcyjność wybranych państw Europy Środkowej pod kątem uprawiania sportów zimowych i pieszej turystyki górskiej

Author(s): Kinga Krzesiwo,Kamila Ziółkowska-Weiss,Michał Żemła / Language(s): Polish Issue: 1/2018

Hiking, downhill skiing and snowboarding are among the most popular forms of active tourism in mountainous areas. Their popularity and their mass scale do not only result from the presence of the appropriate landscape, but also from its appropriate development. The objective of the article is to attempt to assess the attractiveness of selected Central European countries in terms of winter sports and mountain hiking, to consider the opinions of students who live in Visegrad Group countries, as well as to evaluate the barriers to development of their competitive offers. According to respondents, the most attractive countries for winter sports are Austria and Slovakia, and the least attractive are Hungary, Romania and Lithuania. In turn, according to the students, the best conditions for mountain hiking are in Slovakia, Austria, the Czech Republic and Poland. In addition, respondents from particular countries assessed domestic offers highly.

Metodyka obliczania wskaźników indywidualnej aktywności turystycznej

Author(s): Vasyl Kyfyak,Olexander Kyfyak / Language(s): Polish Issue: 1/2018

The purpose of the article is to find modern approaches for calculating the quantity of given characteristic features and accompanying tourist services and goods purchased by tourists, to determine the number of tourists visiting a city and forecasting the volume of travel services for the future. Solutions to the tasks set out in the article have been carried out with the help of both general academic and specialist research methods: analysis and synthesis, systematization and generalization, expert evaluation and extrapolation. Using the example of the city of Chernivtsi (Ukraine) the number of tourists visiting the city has been determined, the volume of services rendered and the average annual growth rate of tourism service implementation over the last five years has been calculated contributing to forecasting the volume of service delivery for the future.

Postrzeganie czasu wolnego a kształtowanie przestrzeni rekreacji i przestrzeni turystycznej na obszarze miejskim

Author(s): Beata Meyer,Agnieszka Niezgoda / Language(s): Polish Issue: 1/2018

The purpose of the present paper is to attempt to identify relations between the changing perception of leisure and the creation of tourism and recreational spaces in urban areas. The authors focus in particular on changes associated with the so-called ‘third wave’ (TOFFLER 2001), time compression (NIEZGODA 2017), and departure from synchronization. These considerations are illustrated by an analysis of the recreational activity of Szczecin residents and of tourists, and attempt identifying the relations between recreational space and tourism space. With the constant compression of leisure time, tourism activities become more similar to the leisure activities of residents, which means both types occur in the same environment. Urban recreational and tourism spaces overlap in a way that makes it impossible to separate them, but still allows the distinction of certain sub-spaces where either tourism or recreational behavior prevails.

MANAGEMENT ASPECTS OF THE PRODUCT SPECIALIZATION OF A TOURIST REGION

Author(s): Ianeva Mariana,Portarska Veselina / Language(s): English Issue: 4 (45)/2019

This study examines the preconditions and opportunities for the development of some specialized types of tourism and the positioning of the country on the international market as a competitive destination. The study examines and analyses the specifics and characteristics of the destination management and their profiling according to the concept of tourism zoning by types and subtypes, as well as their effective management through the application of models for management of destinations popular in other developed tourist countries. The development of adaptive models for the management of the tourist regions, the identification of the necessity of specialization of the year-round tourist product, as well as the results of its application in practice are the objectives, which are set forth for explanation in the present study. Explaining them will help develop the tourism business and its marketing management.