![Иновативно управление на човешките ресурси в сферата на туризма](/api/image/getbookcoverimage?id=document_cover-page-image_1201591.jpg)
Иновативно управление на човешките ресурси в сферата на туризма
If we invest in our human resources, they will invest in our company and in our business. Different thinking, innovative thinking is the basis for being successful and first in a given business, with preserved know-how. Innovation is a key factor in the success of modern companies. Some global changes in modern business such as the growing importance of services, knowledge, creativity and digitalization are creating a new kind of economy. In this new kind of economy, resources such as knowledge, creativity, company reputation and innovation are becoming increasingly important. In order to be successful, the roads are not many, either we have to think differently from the competition and have our patented innovation or we have to emphasize the excellent service and the quality of the services and goods we offer in the field of tourism. Asking the question of the effective management of human resources, we cannot but ask ourselves what we put in the concept of innovative? In modern business, innovations and innovative solutions and products are the engine of economic growth. Looking at this topic, we understand the innovative management of human resources as all non-standard approaches, methods, techniques and tools that are used in modern organizations in order to achieve higher efficiency and productivity. The motivation of human resources in the field of tourism is a whole challenge, and compliance with standards in this business is a key factor in successfully welcoming and sending groups and tourists.
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