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Asya - Pasifik Bölgesinin Türkiye Turizmi Açısından Önemi

Author(s): Dilek Gümüş,Evren Gümüş / Language(s): Turkish Publication Year: 0

The tourism industry is a rapidly developing and growing industry all over the world. Along with this growth worldwide, the number of tourists participating in travel activities is constantly increasing. Although this increase in the number of tourists is expected to continue all over the world in the coming years, it is foreseen that there will be significant increases especially in the Asia-Pacific Region. It is thought that it will be important for Turkey, which needs alternative tourism markets, to take advantage of the opportunities and opportunities that this region will offer. Turkey has been in different economic, cultural and social relations with many of the countries in the Asia Pacific region in the historical process. However, it seems difficult to express that these relations have reached an intense commercial, social and economic level. In order for Turkey to get the desired share from the potential tourism demand in the Asia-Pacific region, it is necessary to keep the dialogues between countries warm and move them to higher levels. Taking a marketing action considering the travel motivations of the tourists coming from the Asia-Pacific regions will be an important gain for Turkey. In this study, the socio-economic and demographic structure of the Asia-Pacific Region, which stands out in terms of tourist wealth, the tourism market, the travel motivations of the tourists and the importance of the region in terms of tourism in Turkey were examined.

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Turisterin Prestij Arama Davranışlarının Sosyo Demografik Özelliklerine Göre Karşılaştırılması

Author(s): Mete Gövce,Burhan Kiliç,Aydan Bekar / Language(s): Turkish Publication Year: 0

While people travel with different motivations, they also evaluate how they perceive their travel behaviors and preferences. On the other hand, they pay attention to how they are perceived by their family, friends and peers. It is known that seeking prestige in tourism experience is an important motivation factor that activates people. In this study, prestige seeking behavior was examined according to the demographic characteristics of tourists. For this purpose, 442 domestic tourists aged 18 and over who visited Bodrum and Marmaris destinations in the summer season of 2021 were included in the study. In this study, in which the quantitative research method was preferred, a questionnaire was used as a data collection tool. The validity of the prestige seeking behavior scale was determined by exploratory and confirmatory factor analysis, and its reliability was determined by the Cronbach's alpha coefficient. The scale of prestige seeking behavior gathered under four factors was applied Student's T test for comparison with gender and marital status. Variance analysis was used in comparison with variables such as age, occupation, education and income status. According to the results of the research, it has been determined that the prestige seeking behavior of tourists differs at varying rates according to variables such as age, education level and income status.

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Paylaşım Ekonomisinin Turizm Sektörüne Yönelik Etkileri

Author(s): Mehmet Düzgün / Language(s): Turkish Publication Year: 0

The sharing economy, also known as collaborative consumption or collaborative economy, represents one of the most important trends with a significant impact on the development of tourism. Commercial sharing platforms are systems that allow users to benefit from the advantages of a product or service without acquiring ownership of the product or service and are managed by marketers. However, consumers are more interested in sharing because these systems can minimise the costs of sharing and maximise the benefits derived from sharing. On the other hand, there are different criticisms against the sharing economy due to the fact that it represents a temporary consumption culture due to price-oriented ease of access, confusion regarding taxation, lack of clear boundaries regarding privacy, expansion of the informal economy and negative effects on human employment due to the fact that activities are mostly carried out in the digital environment. However, the positive contributions of the sharing economy to regional employment, positive environmental effects, and the close relationship between a sharing economy and the tourism sector in a period of high demand and supply, the issue needs to be examined academically. In this context, this study aims to examine how the sharing economy affects destinations, tourism services and tourist behaviours with the rapid change in the tourism sector.

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An Evaluation of the Structure of the Halal Tourism Market and Its Current Situation in Europe

Author(s): Cemil Gündüz / Language(s): English Publication Year: 0

The Muslim population in the world is increasing rapidly. However, as a result of the improvement in the economic situation of the Muslims, an increase is seen in holiday expenditures. Tourism investors, who follow these developments, produce new touristic products and services to meet the needs of Muslim tourists. This study aims to present an assessment of the structure and current situation of the halal tourism market in Europe. In this context, topics such as the concept of halal, halal tourism, halal hotel certificates, Islamic finance, and the status of the halal market in the world and in Europe are included. The reflections of the concepts of halal and haram in the tourism sector are discussed in this study. In addition, up-to-date data on halal airlines, halal restaurants and halal travel agencies, which are the components of halal tourism, are presented. As a result of the study, it was emphasized that halal tourism will be a new competitive field for the countries in the European market.

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Apiturizm

Author(s): Mehmet Şimşek / Language(s): Turkish Publication Year: 0

In recent years, it has been argued that the trend towards alternative tourism has increased gradually in the studies on the development of tourism in the world, and rural tourism has come to the fore among these tourism types. Especially, people who are tired of the chaos of city life, intense work tempo and monotony have started to prefer a holiday where they can be in touch with nature and natural life, thus purifying and resting mentally and physically. On the other hand, sensitivity and awareness about healthy nutrition lead people to eat with natural products. All these developments have increased the interest in rural tourism in the world and in Turkey. Apitourism has attracted attention as one of the important elements of rural tourism in recent years. The concept of apitourism, which emerged from the combination of the Latin name of the honey bee, Apis mellifera, and tourism; It includes tasting bee products on the routes created for beekeeping, trainings on the production of these products, apitherapy practices and museum visits. Apitourism, on the one hand, allows people to relax by spending time with nature, on the other hand, it also makes an important contribution to regional development by consuming local products. In today's sense, it is known that apitourism activities started and developed in European countries such as Slovenia, Germany, Poland, Ukraine, Spain, Lithuania and the Czech Republic towards the end of the 1900s. In fact, although beekeeping and bee products have been known for tens of thousands of years in almost all geographies of the world and are used both in nutrition and health, it is a phenomenon that should be considered that the emergence of apitourism is so late. Turkey is among the world's leading countries in terms of both the number of colonies and honey production. On the other hand, it has an important potential in terms of apitourism as it is one of the richest geographies in terms of flora and fauna diversity, where all the features of the four seasons can be experienced together. However, it is very difficult to say that this potential is used sufficiently. Although this situation is seen as a deficiency, it also contains an important opportunity in itself.

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The Impact of Online Gastronomy Image and Gastronomy Tourism on Electronic Word of Mouth (E-WOM)

Author(s): Rana Şat / Language(s): English Publication Year: 0

Today, restaurants provide people with different experiences to meet their basic nutritional needs, as well as to have a nice and quality time. In this way, it contributes to the socialization of people who prefer restaurant businesses. The increasingly competitive environment among restaurants makes the product and service quality of the enterprises sustainable by providing development by determining the quality of their products and services according to the expectations and wishes of the customers. In order for restaurants to continue their activities successfully, they need to use internet pages and social media tools effectively. With the development of information technologies, businesses receive feedback from the comments made by the guests and have an idea about the product service quality. In order for restaurant businesses to achieve long-term success, they must be able to meet the expectations and demands of their guests. Guests are actively using social media tools to gain experience and make a decision. Offering Word of mouth communication, TripAdvisor provides great support for guests in the decision-making process. Evaluating TripAdvisor and guest experience comments under the gastronomy image of individuals in restaurant selection, and specifying the elements they pay attention to in the gastronomy image are of great importance for restaurants to achieve sustainable success. for this reason, the effect of gastronomy image, word of mouth marketing and gastronomy image on destination image and identity has been mentioned.

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2023 Depremlerinin Gaziantep Gastronomi Turizmi Üzerine Potansiyel Etkileri

Author(s): Tuba Pehlivan / Language(s): Turkish Publication Year: 0

Destinations that attract tourists with gastronomic preferences or different motivations can sometimes be interrupted by use. This situation can be caused by human effects as well as by the events that cause some destruction that it has brought to nature. In general, it is reported in the literature that disasters such as wars, floods, deadly diseases, earthquakes and hurricanes can cause serious life, property and economic losses. Earthquakes, which started on February 6, 2023 and are still up to date, have caused such a process to occur in Turkey. This study has been prepared to investigate the potential effects of the 2023 Gaziantep/Kahramanmaraş earthquakes on Gastronomy tourism and to offer solutions to the problems that may occur. In the research, data obtained through observation and literature review, one of the qualitative research techniques, were collected. The obtained data were analyzed by descriptive analysis method. In conclusion; According to the scientific literature review and current scientific evaluations on gastronomic tourism, criticisms are made that this process can be turned into an advantage in terms of tourism in the following periods. When the news in the domestic and foreign visual/printed media is evaluated, there are positive news for gastronomy tourism. Some press organizations use a news headline such as "removal of the building debris destroyed in the earthquake in Gaziantep". Such generalizing statements have the potential to negatively affect Gaziantep gastronomy tourism. According to the literature and observational data obtained in the study, it is thought that the effects of the earthquake in Gaziantep gastronomy tourism can be overcome by taking the right steps, and Gaziantep gastronomy will come out of the process stronger, provided that the planning of the current situation is multidimensional.

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Turizmin En Karanlık Yüzü: Sıcak Savaş Turizmi

Author(s): Yusuf Dündar / Language(s): Turkish Publication Year: 0

Turizmde yerleşik düşünce savaş, terörizm, çatışma vb. güvenlik problemlerinin turizmi olumsuz yönde etkilediği yönündedir. Herhangi bir turistik destinasyonda oluşan güvenlik tehdidi nedeniyle turistik talep ikame destinasyonlara kaymaktadır. Ama durum her zaman böyle olmayabilir. Çatışmaların yaşandığı bölgeler küçük bir grup için cazibe merkezi olabilir. Çeşitli motivasyonlarla büyük silahlı çatışmaların yaşandığı bölgelere yapılan seyahatlerden dolayı sıcak savaş turizmi (hot war tourism) kavramı ortaya atılmıştır. Kavram yeni olmamakla birlikte hakkında çok az sayıda çalışma (Lisle, 2000; Pelton, 2005; Piekarz, 2007; Mahrouse, 2016; Suntikul, 2019) bulunmaktadır. Ulusal literatürde ise sıcak savaş turizmini ele alan bir çalışmaya rastlanmamıştır.

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Assessment of Seven Churches in Faith Tourism Routes in Turkey: A Route Proposal

Author(s): Sinem Kunt / Language(s): English Publication Year: 0

With its strategic location and fertile lands, Anatolia has hosted many civilizations from historical times to the present. There are many sacred places in Anatolia for both polytheistic and monotheistic religions, such as Göbeklitepe, the world’s oldest belief center. The phenomenon of faith and the drive to reach the manifestation of the sacred, which continued from Paleolithic ages to modern ages, made it necessary for people to visit holy places. Although people’s perceptions and motivations have changed over time, the sacred places visited and the sacred routes followed have survived to the present day

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Türkiye’de Kış Turizmi

Author(s): Derya Baykal Baysal / Language(s): Turkish Publication Year: 0

Çağımızın getirdiği küreselleşme kavramı ile birlikte dünya çok daha küçük bir yer olarak algılanmaya başlamış, gelişen teknoloji de bu durumu desteklemiştir. Artan seyahat imkânları, seyahat merakı ile birlikte dünyanın en önemli sektörlerinden biri olarak kabul edilen turizm sektörünün sürekli canlı kalmasını sağlamıştır. Ülkeler için döviz girdisi anlamına gelen turizm sektörü turizmde sürekliliğin sağlanması ile ülke ekonomilerine katkı vermeye devam edecektir.

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EVALUACE POLITIKY CESTOVNÍHO RUCHU ČR ZA OBDOBÍ 2014-2020

Author(s): Andrea Holešinská / Language(s): Czech Publication Year: 0

The paper deals with the evaluation of the state tourism policy of the Czech Republic. Primarily it focuses on the accomplishment of the strategic document the Concept of the State Tourism Policy of the Czech Republic for 2014-2020. The activities related to particular measures are examined and as well as the implementation of tools used by the state tourism policy is analysed. The state tourism policy of the Czech Republic is also confronted with the theoretical background. Therefore, the attention is paid to the decision-making process, the legitimacy of state interference in tourism and the role of the state in tourism policy. It is emphasized that external factors (e.g. global trends or COVID-19) have an impact on the decision-making process and the direction of tourism policy. The paper is based on the qualitative analysis of documents, which is supported by the analysis of secondary data sources.

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THE IMPORTANCE OF COOPERATION OF TOURISM ORGANIZATIONS AT THE REGIONAL LEVEL

Author(s): Janka BERESECKÁ,Veronika Svetlíková / Language(s): English Publication Year: 0

According to the results from OECD countries, the position of the tourism sector in Slovakia has been unfavourable for a long time. Tourism in Slovakia is managed in a decentralized way, which is legally and financially supported in certain forms. Support is largely conditional on cooperation. Such an example is the support of the creation and activities of regional tourism organizations. In this paper, we will examine the economic significance and justification of cooperation among entities that are members of regional tourism organizations, by determining the relationship between the number of these organizations and the amount of revenue divided into four categories at the regional level. In this work we used multiple regression and correlation analysis. Based on their results, we identified the performance of companies according to the categories of achieved revenues. The results suggest that the most productive companies are companies with revenues ranging from 100000-500000 Euros per year. The paper also offers a framework of questions for further research related to sector governance, as well as an awareness of the importance and significance of cooperation.

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HIGH-SPEED RAIL AND TOURISM: A REVIEW OF RESEARCH AGENDA

Author(s): Martin Šauer,Markéta Novotná / Language(s): English Publication Year: 0

Transport infrastructure is an essential component of competitive tourism development and a key element in moving the tourists efficiently nearer to the tourism product. The location, capacity, efficiency, and connectivity of transport can significantly influence the mobility of tourists and enhance the destination´s accessibility. Researchers´ interest is to investigate how high-speed rail (HSR) can determine the destination choice, reinforce its attractiveness, and affect the tourists´ consumption patterns. This paper aims to define basic directions of research in the field of tourist mobility and high-speed rail. Based on the current publishing activity, it identifies the research problems and the approaches applied by the researchers. The literature review process involves searching the relevant literature, extracting data, analysing data, and synthesising the findings using descriptive synthesis. The results mostly come from areas where the HSR already exists. The HSR can affect the tourists' choice to visit neighbouring cities. Similarly, it gives value to already known and popular tourist destinations. Finally, it should be noted that the evidence is, however, often extremely limited.

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AIRBNB JAKO KATALYZÁTOR NEUDRŽITELNÉ PŘEMĚNY MĚST – PŘÍPADOVÁ STUDIE PRAHA

Author(s): Markéta Novotná,KATEŘINA HASOŇOVÁ / Language(s): Czech Publication Year: 0

The paper focuses on one of the current global trends related to the expansion of the sharing economy and shortterm accommodation services on the Internet platform. The paper aims to evaluate the socio-economic impacts of the Airbnb service in the capital city of Prague, which is one of the most visited cities in Europe. The Airbnb phenomenon, which indirectly contributes to overtourism and the burden on city centres, usually leads to higher house prices, unequal competition, changes in residential areas, and other negative externalities for the residents. The paper applies the desk research method based on the processing of secondary data, supplemented by own observation and in-depth interview with a representative of IPR Prague. When comparing the specific situation and the measures implemented to deal with this problem in other model destinations, serving as a benchmark for the case study, it can be stated that in the case of Prague, the initiative often comes spontaneously from below. The implementation of measures is often carried out only after repeated complaints by residents.

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MODIFIKACE VIRTUÁLNÍ REGIONÁLNÍ INFRASTRUKTURY PRO CRM AUTONOMNÍMI SYSTÉMY

Author(s): Josef Botlík,Milena Botlíková,Milena JANÁKOVÁ / Language(s): Czech Publication Year: 0

In the context of the pandemic condition caused by the coronavirus Covid 19, it is obvious that economic sectors dependent on movement of goods and people between regions will be less economically productive. Undoubtedly it is tourist industry (TI). Partial compensation of impacts and risks is practicable by appropriate tools, in this context it is client relationship management (CRM). Basic TI services are related to a destination which is a geospatial factor determining supply and demand. Destination isn´t isolated entity, it is dependent on environment (between other and administrative). Data processing is always related to a territorial unit which is characterized, between others, relevant infrastructure which is needed for provision of services. One characteristic of infrastructure is relation between elements of infrastructure, which can be defined as interdependence of elements, e.g. spatial. The aim of the contribution is to demonstrate the geospatial relationship between selected elements of supply and demand in the TI given accommodation capacities and the number of overnight stays. Defaults data are evaluated by geospatial analysis methods, especially precedent analysis showing changes of values between elements analyzed on the infrastructure. Infrastructure is based on administrative division of Czech Republic, basic data are divide into districts and modified to regions by minimum distances. Infrastructure is generated by passage of autonomous agents. The results of the work demonstrate spatial dependencies and indicate the need to examine the relationships between quantities based on the gradient of quantities in the space, which is evident, for example, on the behavior of the average number of overnight stays between the districts of Brno city and Brno countryside.

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FENOMÉN AGROTURISMU NA PŘÍKLADU JIHOMORAVSKÉHO KRAJE

Author(s): HELENA KUBÍČKOVÁ / Language(s): Czech Publication Year: 0

This paper reacts to the recent trend in tourism in the form of agritourism. This branch of rural tourism has been increasing in the last decade and is becoming more attractive in the connotation to the growth of the urban population rate. Urban citizens of towns gradually seek out places close to nature for their recreation and relaxation. The presence of urban visitors and their sojourn in rural areas generate for farmers resp. entrepreneurs offering agritourism services an additional income and represent a diversification of their business. So, there is no doubt about the positive benefits of agritourism for both supply and demand. This paper, therefore, aims to observe and analyse the agritourism supply, and after data synthesis to describe the actual implementation of this form of tourism. The South Moravian Region was chosen as a research area. The goal was achieved by own data database of 23 surveyed objects, which were the only ones that fulfilled the criteria set on the background of the literature search. The object had to offer accommodation, provide relevant information on its own website and during the visit, there should be an interaction between the visitor and the domestic animals (e.g. in the form of a mini-zoo, observation, etc.). The results confirmed that, despite considerable diversity (e.g. in terms of capacity indicators, so the number of beds or rooms), agritourism serves as a cheaper alternative to vacation and provides some typical activities, such as horse riding.

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KULTÚRNE DEDIČSTVO – EKONOMICKÝ ZDROJ ROZVOJA TURIZMU, ČI ODRAZ KULTÚRNEJ IDENTITY?

Author(s): Zdena Krišková / Language(s): Slovak Publication Year: 0

The paper focuses on the issue of cultural heritage and tourism in the area of the High Tatras that are located in the Spiš region – one of the most significant historical and cultural centres of Slovakia. The study points out the aspects of presenting to the visitors the traditional cultural values of this region that are in socio-cultural and economic contexts. Moreover, we monitor the adequate forms of interpretation of those values in the present conditions of tourism. We aim at the usage of socio-cultural capital of the city in the perspective of sustainable development in the European area. The contribution copes with the long term ethnological field research, which is, predominantly, the basis for the synthesis of the results, and that is completed with the bibliography sources. The main intention of the origin of villages in the Tatra region (spas and tourism), ethnic and social reference of their founders are the essential factors for our conclusions. Those factors have conditioned and influenced many cultural specificities of the inhabitants concerning their identity and cultural roots. This phenomenon is the important determinant of the values of cultural heritage exchange, mainly towards the external visitors of the High Tatras.,

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MÚZEÁ KULTÚR NÁRODNOSTNÝCH MENŠÍN AKO SÚČASŤ ŠPECIFICKÝCH FORIEM TURIZMU

Author(s): Jolana Darulová,Katarína Koštialová / Language(s): Slovak Publication Year: 0

The cultural heritage of a locality, region or country plays a significant role in the domestic tourist industry. Institutions of historic memory, in particular museums are concerned with specialist processing of cultural heritage elements. They register, document, administer and ultimately present these elements. The objective of this study is to characterise the importance of specialised museums of ethnic minority cultures in Slovakia, as cultural heritage intermediaries for specific forms of tourism. The study is based on ethnological field research, with updated semi-standardised interviews and participating observations. The outcome of the study determines two aspects. One of them relates to various forms of the tourist industry, which the museum network in Slovakia also participates in. The other one specifies the researched museums of ethnic minority cultures and their involvement in the development of cultural and ethnic tourism, as well as tourism of compatriots.

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АКТУАЛНИ ПРОБЛЕМИ ПРИ НАБОРА И ПОДБОРА НА ПЕРСОНАЛ ПРЕЗ ЛЕТНИЯ ТУРИСТИЧЕСКИ СЕЗОН В БЪЛГАРИЯ

Author(s): Desislava Kirova / Language(s): Bulgarian Publication Year: 0

The urgent need of highly qualified and numerous personnel starts in April every year at the seaside bars, restaurants and hotels. In order to achieve sustainability many employers are forced to hire staff with small or no working experience and provide the required training, motivation and additional reward during the touristic summer season. The aim of this research is to show the current problems and the challenges that the companies are facing when recruiting and to give some perspectives to solve these issues.

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DIGITAL TRANSFORMATION AND VIETNAM DESTINATION MARKETING SOLUTIONS TO INTERNATIONAL MARKET

Author(s): Le Thi Thu Hien / Language(s): English Publication Year: 0

The popularity of the internet today has gradually changed the interaction between businesses, customers and products. In the industrial revolution 4.0, the leading strategy of those companies is the digital transformation of management’s forms, business and especially marketing. Digital transformation is currently the leading trend of tourism businesses, with the aim of catching up with the transformation in business and marketing models. In this article, the author will research and analyze the current situation of digital transformation in the field of tourism and propose solutions to marketing destinations for the International tourist to Vietnam in the near future.

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