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Female Writers and Autonomy in Love:

Author(s): Noriko Hiraishi / Language(s): English Publication Year: 0

This study explores the voices of women in modern Japanese literature, focusing on female writers’ desire for autonomy in love during the beginning of the 20th century. Interestingly, female writers of this period often depict unfaithful wives. To explain this phenomenon, we examine the Japanese enthusiastic pursuit of European literary trends, such as the romantic reception of Paolo and Francesca in Dante’s Divina Commedia (The Divine Comedy), which glorifies adultery in the name of “true love.” In the Japanese literary world, empathy with the romantic concept of love idealized a longing for true love and overcame negative feeling towards adultery. Under these circumstances, female writers raised their voices for independence in love and marriage. Exemplifying the writers who adapted European literary and philosophical trends into their works to confront the laws and customs of Meiji Japan, this study clarifies that the trends paradoxically endorsed and created an explosive freedom for women to explore the concept of love.

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Illness in the Echo Chamber:

Author(s): Robert Ono / Language(s): English Publication Year: 0

This chapter will assess the quick rise of “leprosy literature” in Japan during the latter half of the 1930s using much of the primary sources available, including diaries and letters privately penned by Hōjō Tamio, a young writer who was at its epicenter. I will begin by taking a look at the collection of “confessions” compiled by the government in 1921 to see how the authorities manipulated the voices of patients before the boom. Then I will focus on Hōjō, who was uniquely ambitious to join the mainstream literary establishment, while many residents of the leprosarium were reluctant to have their voices heard knowing that public scrutiny would only make them vulnerable in a society brimming with eugenic ideals. Finally, some discussion from a wider historical and cultural context should facilitate a clearer understanding on different forms of power that sought to control and sometimes aggravated the situations surrounding Hōjō and other patients.

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Energetyka w mieście wczoraj, dziś i jutro

Author(s): Jacek Biskupski / Language(s): Polish Publication Year: 0

The author analyses the paths of societal participation in the energy transition in Germany and the Netherlands, comparing them to the situation in Poland. He analyses energy development in Poland, taking into account scenarios realised in Germany and the Netherlands. He describes several experiments with the application of RES in cities in these three countries, which leads to conclusions on the necessity to undertake a broad social debate on the future of energy in Poland.

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Inicjatywy obywatelskie łodzian na rzecz neutralności klimatycznej miasta

Author(s): Anna Wasiak / Language(s): Polish Publication Year: 0

The Anthropocene is not yet a known term for the geological era in which we live. Many scientific communities are calling for the adoption of this name, which would not only mean recognizing that predatory human activity has influenced the bad situation of our planet like never before. It would also mean official recognition of responsibility for the dramatic situation of loss of diversity. It should also be recognized that it is man as the perpetrator who should be responsible for stopping, but also partially reversing the trend. As modern individuals, we have no influence on shaping the policies of states and global corporations. However, we have a tangible impact on stopping the destruction and working for our local biodiversity. The article is an attempt to present what civic initiatives are undertaken by the inhabitants of Lodz.

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Łódzki Panel Obywatelski „Zieleń w mieście” – jak rozwijać partycypację społeczną, gdy kryzysy nawarstwiają się?

Author(s): Agata Burlińska / Language(s): Polish Publication Year: 0

This article is an analysis of the process of the I Lodz Citizens Assembly “Greenery in the City” in the context of the two crises that were piling up when it was conducted in 2020: the climate crisis and the COVID-19 pandemic. While the climate crisis was the subject of this deliberation process, the pandemic posed a challenge in terms of the conduct and organization of the process itself. The purpose of this article is to show the added value from conducting this process, taking into account (1) the way in which the first Lodz Citizens Assembly was organized, (2) the merits of the panel – in terms of the selection of themes and the recommendations developed, and (3) the impact of the COVID-19 pandemic on both the way the panel was conducted and its substantive results. In the conclusions, recommendations were given to the public sector for the implementation of citizen assemblies on issues related to the climate crisis as well as the development of public participation during a crisis such as the pandemic.

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„W jaki sposób zredukować szkodliwą emisję gazów cieplarnianych na terenie Łodzi o 55% do 2030 roku?” –II Łódzki Panel Obywatelski w praktyce

Author(s): Tomasz Jurczak,Agnieszka Rzeńca / Language(s): Polish Publication Year: 0

In the last few years, two citizens’ assemblies have been held in Lodz, focusing on the mitigation and adaptation of the city to climate change, and consequently, improving the quality of life for the residents of Lodz. The first panel addressed greenery in the city, while the second focused on finding answers to the question, “How to reduce harmful greenhouse gas emissions in Lodz by 55% by 2030?”. This chapter highlights the key conditions and determinants of the implementation of the 2nd Lodz Citizens’ Assembly, from the planning stage through execution to completion. As a result, the chapter should provide practical knowledge and inspiration for city leaders and authorities to conduct social participation processes using citizens’ assemblies as a tool of urban policy.

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Toplumsal Cinsiyet Kavramı: Kapsam ve Tartışmalar

Author(s): Sümeyra Ünalan Turan / Language(s): Turkish Publication Year: 0

Akademik yazında hatırı sayılır bir yer işgal etmesine karşın toplumsal cinsiyet (gender) kavramı, gündelik dildeki kullanımıyla kafa karışıklığına yol açmakta; özellikle son yıllarda kavramın LGBTQ+ hareketiyle yan yana anılması, muhafazakâr camiada kavramın kullanılmasına yönelik güçlü bir reflekse neden olmaktadır. Bu tepkiler bazen makul sınırın ötesine geçerek kavrama ilişkin akademik müktesebat topyekûn yok sayılabilmektedir. Çalıştay esnasında kavrama yönelik tartışmaların olması, hatta artık kavramın kullanılmaması gerektiğine yönelik fikirlerin dile getirilmesi, beni, çelişkili şekillerde kullanılan toplumsal cinsiyet kavramının geçmişten bugüne serüvenini ele almaya ve hâlâ işlevsel bir araç olup olmadığını tartışmaya sevk etti. Zira kavrama yönelik tartışmaların etkin bir parçası olabilmek için önce kavramın geçmişten bugüne kapsam ve içeriğini, kavrama yönelik eleştirileri bilmek, sonra kavramın işlevselliğini tartışmak ve kelimeyi sadece popüler kullanımına hapsederek akademik fonksiyonunu gözden kaçırmamak gerektiğini düşünüyorum.

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Bursa Büyükşehir Belediye Başkanı’nın Çalıştay Açılış Konuşması

Author(s): Alinur Aktaş / Language(s): Turkish Publication Year: 0

Bilindiği gibi insan sosyal bir varlıktır. Hâliyle insanlar bir arada yaşamak zorundadır. Bir arada yaşamak da ortak kurallarla mümkün olmaktadır. Dolayısıyla bu kuralları uygulayacak ve kontrol edecek kişilere her zaman ihtiyaç duyulmaktadır. Var olan kuralları uygulayacak olan kimselerin de belirli birtakım özelliklere sahip olması gerekmektedir. İslâm dini, insanların hem ferdî hem de toplumsal hayatlarına yönelik kapsamlı bir rehberlik sunar. Dinimiz güzel ahlâk sahibi olmayı, iyi ilişkiler kurmayı, hakka ve hukuka riayet etmeyi telkin eder.

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Теории и подходи за създаване на успешна комуникационна кампания

Author(s): Svetlana Stankova / Language(s): Bulgarian Publication Year: 0

Very often communication campaigns fail because campaign designers are too much optimistic, assuming that audiences would automatically receive and enthusiastically accept their messages. Inundating audiences with messages that were not properly targeted is more likely to be ignored or misinterpreted. That’s why some researchers consider mass media campaigns initially powerless, while others – that mass media campaigns tend to reinforce existing opinions but rarely change someone’s mind. Neither view is absolutely précised. This research focuses on systematizing the theories and approaches on which successful communication campaigns in the mass media depend and the nuances that give them the most professional correspondence to the process of communication, persuasion, and communication management.

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Промененото потребление и промени в маркетинговите комуникации

Author(s): Alexander Hristov / Language(s): Bulgarian Publication Year: 0

The publication will review the main changes and developments in consumption, mainly of fast-moving consumer goods, that have occurred in recent years and were intensified by the crises. This review and analysis will serve as a basis on which outlines of the developments of marketing communications will be presented (some of them as a response and others as stand-alone trends) – that will provide opportunities more effectively to reach consumers.

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Седемте смъртни гряха на бранда в комуникационния мениджмънт

Author(s): Stefan Serezliev / Language(s): Bulgarian Publication Year: 0

In recent years, modern and successful communications management has been about building successful brands – organizational, sporting, national, urban, political, cultural, educational, and personal. In academic theory and good professional communication practice, the complex solution of branding problems naturally leads to real opportunities for maximizing communication management at different levels: tactical, strategic, creative, etc. On the other hand, in the absence of comprehensive brand building in its key areas and stages, various problems are observed. These problems create numerous obstacles to communications management and generate irreparable structural distortions in the brand-building process, leading to crises in relations with different audiences and stakeholders. The author aims to analyze the issues at an inter- and multidisciplinary level and to discover and propose relevant and applicable solutions that optimize communication management in its theoretical and practical dimensions.

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Медийно зелено съдържание за устойчиво развитие

Author(s): Manuela Manliherova / Language(s): Bulgarian Publication Year: 0

The media sector is evolving rapidly, as are the social and environmental challenges we face. Green media content, in all its forms, touches the daily lives of almost every human being on our planet. Its footprint may be modest, but its „brain“footprint is huge. We see a unique contribution of the media sector in shaping the public debate, changing the behavior of many people, and promoting sustainable life habits. Concern for consumer behavior unites media and production companies. Initiatives such as Plan Albert and Ecoprod in France aim to understand the impact of carbon emissions. Albert is a partnership between 25 leading media companies to identify and take action on the social and environmental challenges facing the sector. Media has the opportunity to tell exciting new stories that reach audiences in a meaningful way and create content that exposes issues and inspires audiences. One of the main goals of the media companies united by the idea of the Albert Plan is to put the planet on the agenda of the newsrooms of media organizations. Media companies have to decide whether they are simply a reflection of current norms or movers of change.

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Ефективни техники при медийно отразяване на политически и социални събития

Author(s): Milko Petrov / Language(s): Bulgarian Publication Year: 0

The paper deals with genealogy, phenomenology, and forms of fear and media-produced anxiety and panic and with the most typical techniques of their building, provoking, and using during the coverage of political and social events in the world and Bulgarian media practice.

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Медийно въздействие при отразяването на кризи

Author(s): Bogomila Koleva / Language(s): Bulgarian Publication Year: 0

The COVID-19 pandemic is hurting how businesses and economies worldwide operate. In these difficult crisis times, businesses depend on legislative, health, and regulatory changes introduced by authorities. In this regard, it is necessary to study the interaction between the media, businesses, and institutions in dealing with the negative consequences of the crisis. The main goal is to study the protests in these branches as an atypical communication tactic for Bulgaria, often applied in times of crisis, as a form of communication with the government and local authorities.

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Дигиталната реклама чрез инфлуенсъри – модел за сътрудничество

Author(s): Nikola Vangelov / Language(s): Bulgarian Publication Year: 0

The challenges for business organizations in communicating their products to the target audience on the internet are indeed huge. The digital ocean of information, the various communication channels, business websites, social networks, blogs, vlogs, and even virtual worlds offer opportunities for reaching the desired audience but threats, as well, if businesses are not familiar with the specifics of these channels. The text aims to shed some light on how influencers are an effective channel in promoting various goods and services. Through qualitative content analysis of influencers, as well as the channels they use, a model for collaboration is proposed. Influencers are the object and advertising communication is the subject of analysis. The study would be beneficial to various organizations that aim to communicate effectively with their consumers, as well as when trying to attract new ones.

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Употреби на изкуствен интелект за създаване и разпространение на новинарско съдържание

Author(s): Nikolai Kolev / Language(s): Bulgarian Publication Year: 0

For years, global news agencies and several media outlets have been using automation based on natural language processing algorithms and other forms of artificial intelligence to optimize workflows for the creation and distribution of news content. At the end of 2022, such technologies became available to a wide range of Inter132net users with the resulting opportunities and challenges. The paper traces the evolution of the technologies used by media enterprises to create content, from early algorithms based on structured information and simple rules to the latest ones based on large language models.

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Комуникиране на научни публикации: Нови отговорности пред абстракта

Author(s): Milena Tsvetkova,Denka Dancheva / Language(s): Bulgarian Publication Year: 0

The abstract is one of the oldest forms of informing in publishing, the functions of early disclosure and promotion of new publications which are becoming increasingly important in a digital context. The object of this research is the communication role of the scientific abstract, and the subject of direct research interest is the impact of digitization, multimedia, open access, and neural networks on the abstract as a communication of a scientific text. The purpose of the research is to prove an increase in responsibility for the scientific abstract as a multi-format tool for global online communication of scientific publications. There are two tasks: to verify the current standard of abstracting at the international level to ensure higher quality guarantees and wider accessibility of scientific news, and to outline the latest problems of the creation and functioning of scientific abstracts. The main research methods are comparative analysis of normative documents and desktop studies. The first hypothesis of the research is that the virtual publishing environment needs to unify the standards of abstracting. The second hypothesis is the need for authors, editorial teams, and communication managers in the field of scientific publishing to acquire more competencies in redesigning and creating scientific content and metadata in a form appropriate to the virtual environment. As a result of the research, the need for a training course on the communication role of abstracts called “Abstracts for Global Dispersion and Influence” is justified. The findings can be useful for scientific and business communicators and communication managers.

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Преговори за мир между Украйна и Русия: Научноизследователски и образователни подходи за комуникационен мениджмънт на факти и данни

Author(s): Maya Vasileva / Language(s): Bulgarian Publication Year: 0

This article presents research and educational approaches for the Washington Post fact-checker methodology of the famous literary character “Pinocchio“to be applied by communication specialists in creating a communication unit in the genre of “verification“, tracing the stages of impossible peace negotiations between Ukraine and Russia. The research aspects are in time limits up to 100 days from the beginning of the military situation outlined, covering the chronology of events, positions, demands, and mediation for negotiation stages, diplomatic statements and policy decisions, course of military actions impact on peace negotiations, and economic sanctions. The educational approaches pose models for structuring a communication unit with the obligatory element of fact-checking – selecting claims and facts’ tracing, verification through official documents and media publications, data analytics predictions and illustration, evaluation, and verdict processes. The paper also presents a comparison of publications of false facts on the war situation and justification of the products and techniques of propaganda warfare. Based on selected and verified facts, the trainee communication specialists draw a “verdict“ on a statement about a forecast for negotiations and military actions.

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Обучението по комуникационен дизайн – новите предизвикателства

Author(s): Maya Stoyanova / Language(s): Bulgarian Publication Year: 0

The text examines and presents new approaches and models for the effective integration of design principles in communication design education in the field of public communications. Emphasis is placed on various aspects of training in the discipline of higher education, taking into account the inevitable and imperative modern transformations based on the rapid evolution of new technologies for information visualization.

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Практикум по компютърни технологии за специалност „Комуникационен мениджмънт“

Author(s): Angel Angelov,Philip Petrov / Language(s): Bulgarian Publication Year: 0

The article presents the organizational technology and the contents of the course “Computer Technologies” (workshop). The authors share their experience their work with students during the first years of the establishment of the Communication specialty at the Sofia University “St. Kliment Ohridski”

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