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Undergraduate Students’ Use of External Sources in Revising and Justifying Their Translation Decisions Based on Instructor Feedback

Author(s): Marta Chodkiewicz / Language(s): English Issue: 2/2015

The article reports on a study conducted as part of a one-term undergraduate general translation course. In the final assignment the students delivered L1 and L2 translations which were assessed based on their functionality/usability and other criteria related to preserving the content of the source text and assuring the adequacy of the target text (ITI 2014). The students then worked on the problematic sections marked by the instructor; they could either revise the excerpts or justify their decisions. The students were allowed to make use of electronic sources, which was recorded using Camtasia Studio. The recordings were analysed to examine the types of searches the students had made.

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Polskie pantałyk i jego wschodniosłowiańskie, słowackie i morawskie odpowiedniki – uwagi o pochodzeniu

Author(s): Marek Stachowski / Language(s): Polish Issue: 24/2017

The Polish word pantałyk is only used in the expression zbić z pantałyku ‘put sb off his stride, confuse, upset, disconcert’ (lit. ‘strike sb off the pantałyk’). The original meaning and the etymology of the word have been unknown, and this is also valid for Moravian, Slovak and Eastern Slavonic. This author argues that it primarily was a riding term ‘crupper’, composed of a German loanword with a Slavonic suffix.

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Espace et identité à travers la métaphore d’orientation devant-derrière : cas du français et de l’arabe standard et dialectal

Author(s): Rim Ben Yacoub / Language(s): French Issue: 28/2017

The present article proposes a semantic and pragmatic study of the space through the concept of space as translatable concept in the everyday language by the appeal to expressions reflecting a spatial orientation. In this perspective, the analysis will be made according to the concept of the metaphors of orientation proposed by the cognitive theory. It will focus on the orientation front-behind from the study of a contrastive corpus (French and standard and dialectal Arabic) drawn from two different societies, the Tunisian society and the French one. This orientation will be handled in touch with the cultural and social anchoring which imposes the mental, cultural and social representations circulating in these societies.

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СОЦИОЛЕКТ КАК СРЕДСТВО МЕЖКУЛЬТУРНОЙ КОММУНИКАЦИИ

Author(s): Elena V. Kharchenko / Language(s): Russian Issue: 2/2017

The article deals with sociolect as a means of intercultural communication on the example sites from the Internet to show the presence of associations, which are to communicate using the language options. Identified ways of overcoming the barrier of misunderstanding in intercultural communication, which includes contacts between speakers of different national cultures, but gender, age, corporate.

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THE METHOD OF GLOBAL READING FROM AN INTERDISCIPLINARY PERSPECTIVE

Author(s): Jasmina Delcheva Dizdarevikj,Vedran Dizdarevikj / Language(s): English Issue: 1/2018

Primary literacy in Macedonian education is in decline. This assertion has been proved both by the abstract theory, and by the concrete empirical data. Educational reforms in the national curriculum are on their way, and the implementation of the method of global reading is one of the main innovations. Misunderstanding of this method has led it its being criticized as a foreign import and as unnatural and incongruous for the specificities of the Macedonian language. We think that this argument is wrong. That is why this paper is going to extrapolate and explain the method of global learning and its basis in pedagogy, philosophy, psychology, anthropology and linguistics. The main premise of this paper is the relation of the part to the whole, understood from the different perspectives of philosophy, psychology, linguistics and anthropology. The theories of Kant, Cassirer, Bruner, Benveniste and Geertz are going to be considered in the context of the part – whole problem, by themselves, and also in their relation to the method of global reading.

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Несистемные (креативные) формы употребления пословиц и поговорок (на материале русского и азербайджанского языков)

Author(s): Khalida Alabbas Babashova / Language(s): Russian Issue: 3/2017

The article studies text non-systens forms of paroemiological units. These forms are the main criteria to determine the dominant (primary) forms and systematic variants of paroemiological units. The possibility of these mentioned non-systems (creative) forms, first of all, proves paroemias to be fixed language units of social chacarter as phraseological constructions.

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Techniques de persuasion dans la publicité du XXIème siècle

Author(s): Cristina-Maria Prelipceanu,Ştefana Olteanu / Language(s): French Issue: 34/2017

Most people do not know that their buying decisions are influenced by the use of persuasiontechniques in advertisements and commercials. This research can be seen as a small step inraising awareness of why and how persuasion is used in advertising in order to enablebuyers to protect themselves from its effects and to make correct purchasing decisionswithout being too much influenced by advertising.For this purpose we have chosen to analyze a corpus of commercials and advertisements inorder to identify similarities and differences between the persuasion techniques used in TVcommercials and Facebook advertisements and to analyze the relation between the targetaudience and the techniques used in the selected advertisements in order to betterunderstand how persuasion is used by advertisers.The results show that in TV commercials more complex and sophisticated combinations ofpersuasion techniques are used, while in Facebook advertisements a combination ofmaximum three persuasion techniques is used. Moreover, on Facebook, even if the samepersuasion techniques as in the TV commercials are used for the same product, they areadapted to a specific age segment.

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La publicité globale – son rôle dans le marketing international

Author(s): Flavia Estera CARTACAI,Cristina-Maria Prelipceanu / Language(s): French Issue: 34/2017

The present research aims to analyze the communication role of global advertising ininternational marketing, by revealing the way in which the message is expressed throughthe use of slogans, language devices and other linguistic elements which contribute to theadvertising form, content and style. A corpus of global advertisements becomes the subjectof a close, qualitative analysis in order to establish their impact on the consumer behavior interms of brand-customer relationship, as well as to identify the linguistic source of theirmemorable and compelling nature.Consequently, the fundamental element that linkstogether international marketing and global advertising is represented by language as across-cultural bridge that unites the other two components: communication and culture.

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L’impact de la culture sur la publicité. Le cas de la publicité chinoise

Author(s): Fang QI,Cristina-Maria Prelipceanu / Language(s): French Issue: 34/2017

Advertising is created in keeping with culture. Due to cultural differences between Westerncountries and China, advertising values are different. Therefore, the interpretation of thesame commodity will have different results. As culture is always behind the creation andunderstanding of advertising, the impact of culture on advertising is to be discussed in thisarticle. It is illustrated by a case study on advertisements for the mobile phone Huawei P8in China and Western countries

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The Role Played by Local Culture in International Marketing

Author(s): Cristina-Maria Prelipceanu,Alexandra Georgiana Sălcianu / Language(s): English Issue: 34/2017

Whether we talk about a senior company or a starting one and those people who lead it want it to go internationally, then they have to adapt a part of its products and services to the local culture. The example chosen for this study is McDonald’s, a big franchise that started in the United States and has adapted to markets around the world. How has it managed to do this? The answer can be found in the research and theoretical information which offer some insights into the two variables: culture and international marketing which are interconnected when it is about companies crossing borders. The paper aims to show how marketing and culture are entwined. For this purpose, McDonald’s behavior in three different countries is analyzed in terms of marketing and advertising, products and new ideas; all these elements have generated significant results and they are explained from a cultural point of view.

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Stratégies de marketing sur le marché international du tourisme. Comparaison entre la Roumanie et l’Espagne

Author(s): Simona Adriana COTELIN,Cristina-Maria Prelipceanu / Language(s): French Issue: 34/2017

The paper presents an analysis of tourism in Romania and the importance of marketing in tourism. The main focuses of the paper are: the Romanian tourism offer and the image thatRomania has on foreign markets. It describes the main promotional campaigns Romaniahas conducted so far, with an emphasis on “Explore the Carpathian Garden” and “Whydon’t you come over” campaigns. It also analyses a successful branding campaign run in Spain, the European destination leader. Last but not least, it examines the perception o fforeign tourists about Romania as a holiday destination

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Facebook et les blogs, des instruments actifs de RP et marketing dans la gestion de votre proper société

Author(s): Ioana Cosmina MANEA,Cristina-Maria Prelipceanu / Language(s): English Issue: 34/2017

The aim of writing this research was mainly to prove which social network is better in marketing your own business. The two networks that we have chosen are the two most used social media platforms: Facebook and blogs. We wanted to prove which of these two is better in marketing your own business. Due to the fact that we live in the so called “internet age”businesses are better advertised online. Through the use of social media and these two platforms entrepreneurs can make their businesses more visible and easy to advertise.Using either the Facebook platform, blogs or in some cases both, the business can be advertised to target a certain niche, the niche that the product sells best.Regarding the purpose of this paper, we wanted to conduct this research to show which one is better, easier to use, and has fast results in marketing and advertising a personal business.

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Le CETA dans la presse écrite française et québécoise

Author(s): Iuliana TEODORORIU / Language(s): French Issue: 34/2017

Starting from the hypothesis that cultural characteristics can influence the way in which events are presented by the media, the article reviews the way in which the signature of CETA between Canada and the European Union was presented by the written press from France and the Quebec. The results of the study confirm the initial hypothesis.

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Le langage et le management des conflits politiques. Une étude de cas sur la crise européenne des réfugiés

Author(s): Elena Rodica Silvana Brăslaşu,Viorela-Valentina Dima / Language(s): English Issue: 34/2017

The current paper explores the role language plays in political conflict management by analyzing a series of political discourses on a specific source of conflict – namely, the European refugee crisis of 2011-2015. After briefly reviewing key theoretical studies on conflict management in general and the role of language in conflict management, we provide extensive details of the case study entitled “The European refugee crisis - A view from several EU Member States”, which we conducted with the aim of analyzing the opinions of various EU Member States’ representatives (German, French, Romanian and Hungarian officials) about the refugee crisis of 2011-2015. Naturally, we conclude by highlighting the main similarities and differences between the attitudes expressed in the selected discourses and the way language is used to convey the respective attitudes

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Les stéréotypes dans les affaires : l’Italie et la Roumanie

Author(s): Ana RUIU / Language(s): English Issue: 33/2016

Stereotypes have always been one of the most important barriers in every day communication. Substantial concern has been raised in international business that stereotypes bias perceptions of employees,customers, business people, and others. The present paper outlines the importance of stereotypes in business, with a particular emphasis on the business communication between two countries: Italy and Romania.

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La théorie de l’analyse transactionnelle : Une analyse structurelle du département du management des officiers de projet chez IBM (POM)

Author(s): Elena RĂDULESCU / Language(s): English Issue: 33/2016

The aim of this paper is to offer an original investigation of Eric Berne’s Transactional Analysis theory in the context of group dynamics and work environment. The research question purpose is to test if Adult egostate identified by Eric Berne as the ideal state can be easily accessed by a group of employees working at IBM Romania. If the hypothesis is true the researcher wants to make use of her critical thinking skills and decide whether having executive power over the Adult is enough to have a successful management team.This initiative is based on the underlying assumption that executive power is not fixed and ego states are rather re-elected depending on the various social contexts and triggers.

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L’importance de la Programmation Neuro-Linguistique dans la formation des négociateurs d’affaires

Author(s): Ionuţ DOBROVICI / Language(s): English Issue: 33/2016

In a world where the use of persuasion techniques is in a constant increasing trend, in different domains,such as marketing, advertising, media, politics, education and even more in business, it is considered that these skills of persuasion should be continuously improved.This paper aims at capturing the relationship between Neuro Linguistic Programming techniques and abilities needed, in order to succeed, in the field of business negotiation interactions.More specifically, the questions that this paper will answer regard to the abilities that a negotiator has to have, how Neuro Linguistic Programming can improve these abilities, how the negotiator’s behavior impacts the outcomes and how behavior can be modeled.Based on a questionnaire, some negotiators’ opinions upon the importance of verbal, para verbal and also nonverbal communication abilities will be identified. Besides these opinions, a number of needs, in terms of developing interpersonal skills will be found.

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Exigences élémentaires pour le succès global dans les affaires : la sensibilisation aux différences culturelles, la sensibilité et la compétence

Author(s): Anca Elena Zamfirescu,Virginia Mihaela Dumitrescu / Language(s): English Issue: 33/2016

As the impact of globalization is growing, the need for intercultural communication competence increases. In the present-day multicultural context, cross-cultural interactions are encountered on a daily basis, so, business people, like everyone else, are forced to escape the comfort of their culture-specific habits of mind and patterns of behaviour and thus be able to engage in effective cross-cultural communication with their business partners and clients. This article is based on a more extensive research study analysing the interaction between Romanian, French and Indian employees inside of a multinational company located in Romania. In order to gauge the level of cultural awareness and competence at corporate level, a 29-item questionnaire has been used, and conclusions have been drawn based on the respondents’ answers to the questions, the most relevant of which are discussed here. The article aims to determine the extent to which the empirical data of this research coincides with the theoretical information that has constituted the basis for the questionnaire design.

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Le management de la communication conflictuelle avec le client dans une société de type Centre d’Appel

Author(s): Nicoleta Mădălina MIHAI / Language(s): French Issue: 33/2016

The article examines confrontational communication in a Romanian call centre with customers from four different countries: France, Italy, Spain and UK. The author offers an explanation for the customers’reaction, as well as solutions to improve intercultural communication in this call centre

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Gérer la diversité culturelle dans une société : Carestream Health

Author(s): Andreea PODEANU / Language(s): English Issue: 33/2016

The paper researches cultural diversity in a multinational company. It starts by defining cultural diversity and by pointing out its advantages and disadvantages.It then presents a survey on 35 employees of the Canadian company Carestream Health aiming at revealing their opinion on cultural diversity and their company’s policy in this respect

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