THE POSITIONING STRATEGY – THE CASE OF ELPRECO COMPANY
THE POSITIONING STRATEGY – THE CASE OF ELPRECO COMPANY
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THE POSITIONING STRATEGY – THE CASE OF ELPRECO COMPANY
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The world economy is tripolar today, being dominated by the USA, the EU and Japan. Nevertheless, we must not disregard that China, India or Russia have a large economic and human potential and they incisively entered the economic competition altogether. For the time being, these countries represent regional or zonal powers and they started to play a commanding role together with the beginning of the international economic life. Organizations such as WTO or the UN offer, there is no doubt about it, an important chance to increase the contribution of the multilateral commercial system to reduce poverty and accomplish the objectives of human development. On the other hand, the practice of interstate relations demands an increased attention to the development of international trade, because from a developing and stability factor it can become a cause of instability and thus a cause of economic stagnation. The increased and accentuated interdependence of countries grew the importance of their external trade, which practically became indispensable for the economic and social growth. Moreover, the increase of national incomes in external trade led to increased consumption and increased the demand for energy and raw materials. This fact led, on one hand, to the amplification of exports and on the other hand to the increase of GDP in the developed countries. Adopting an open, impartial, rule-based, predictable and non-discriminatory commercial system may create a global partnership for development and visibly improve the international economic environment that has been severely affected by the current economic crisis. Despite the present context, the Asian developing economies bring their support substantially for the exit of the world economy from the gravest post-war crisis.
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European Union (EU) financed projects is a major subject for discussions at member states’ level and worldwide, given their major impact on countries’ development. The main information source concerning projects’ implementation all over Europe is the European Commission (EC). The current research represents an alternative information source concerning projects’ implementation for the Northwest Region of Romania. While EC’s approach is mainly technical, most documents ensuring guidance for the administration, the current research is based on a questionnaire completed by management team members of projects. The research identifies the main problems that project team members face when dealing with projects financed by the European Union. An important effort shall be made by future Romanian administrations in order to improve the opinions Romanian projects’ team members concerning EU financed projects and to increase the absorption rate of European funds. The research is considered to be of great interest especially now, when Europe is facing a new development stage.
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The main objective of the research was to comparatively investigate the appropriateness of the most popular service quality evaluation methodologies (SERVQUAL and SERVPERF) when modeling the impact of service quality on satisfaction and loyalty in the case of offline travel agencies, as well as to debate the inner structures of the two service quality models, and their appropriateness. An online survey was conducted among a sample of almost 300 Romanians who travelled using the services of an offline travel agency at least once during the last five years. The results showed that SERVPERF is the most appropriate methodology to be used in order to model the impact of service quality on satisfaction, repurchase intention and recommendation intention, while for actual recommendation none of the methodologies significantly help in explaining the impact of service quality.a
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This study applies stochastic frontier analysis to estimate the technical efficiencies of the four largest banks in South Africa, for the period 1994 to 2010, with regard to their generation of interest income and noninterest income. Interest income and noninterest income of the banks are investigated separately using a stochastic frontier production function model. A stochastic frontier output-orientated distance function is also estimated in order to investigate the changes in interest and noninterest income for the banks. Using the stochastic production frontier model, it is found that deposits do not have any significant influence on the levels of interest and noninterest incomes of these banks. The inefficiency effects for the generation of interest income were found to significantly decline for larger values of loans and investments and interest costs, but increased with increasing values of financial capital and also increased over time. Using an alternative approach involving an output distance function for the two income variables, we find that deposits have a significant effect on the explanation of the interest and noninterest incomes and that inefficiency effects are still significant in explaining the generation of these incomes.
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In this study, we investigate how hotels can promote incremental and radical innovation through human resource management practices. This sector of activity is labor-intensive so the analysis of selection, training and providing a favorable support system for employees deserve attention in order to determine their impact on innovation (radical and/or incremental) that would lead to a competitive advantage in terms of tourism services/products offered or provision of services. The data in the paper comes from a questionnaire administered to hotel managers in a representative sample of hotels in Braşov County. Results show that hiring multi-skilled customer-contact employees and training them have significant and positive effects on both incremental and radical innovation among hotel. Also, results suggest that hotels managers adopt the approach “hire for multiple skills and train for basic skill” which implies they don’t allocate enough financial resources for investing in human resources.
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MUTANOV Galym, Mathematical methods and models in economics, Almaty: Al-Farabi Kazakh National University, 2011, 448 pp, ISBN 978-601-247-254-7.
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This study examined the relationship between selected antecedents, attitude and behavioural intentions towards social media usage in South Africa. A quantitative approach was adopted and questionnaires administered to 376 consumers. The reliability of the measuring instrument was tested through Cronbach’s coefficient alpha. A four-factor structure was established using Principal Component Analysis with Varimax rotation. Non-parametric correlations and regression analysis were used to test for any predictive relationships among the variables in the proposed conceptual model. Perceived ease of use, perceived enjoyment and perceived critical mass were supported as the underlying antecedents of social media usage. Attitude was also found to influence consumers’ intentions to adopt social media technologies. These findings imply that an understanding of the fundamental antecedents of social media acceptance could enable marketing organisations to satisfy the particular needs of desired markets, whose motivations vary by individual, setting and context.
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Romania, as other emerging countries, was caught in the “euphoria” of foreign capital as main engine of growth. The economic growth registered from 2003 to 2008 has been put on account of foreign capital. In theory, the perception on FDI role in development process is mixed, proceeding alternatively from an optimist approach to a pessimist one, and arriving recently to a more nuanced understanding of FDI impact. The empirical studies realized on CEECs samples found, at their best, a FDI contribution through capital accumulation, while technological transfer through FDI does not constitute a valid channel for economic growth. A descriptive and empirical analysis is performed over a sample of 96 firms from Romania, observed between 2003 and 2008. The paper’s aim is to investigate the role of foreign investment in improving the performances of firms in Romania. The results show that foreign investment has a neutral impact for the production/ productivity of the firm, a positive one being conditioned by R&D investments of the firm. The implications of our findings in terms of public policies are drawn at the end.
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Financial independence is considered to be a crucial instrument of self-governance. This issue is treated in a dynamic and structural approach. The aim of the research was the evaluation of the level of changes in local government units' financial independence. The highest level of independence is found in the cities with poviat rights, whereas the lowest is found in self-governing voivodeships and in poviats. In the communes, the level is average, but there are big differences between them in this aspect. The urban communes and those situated near big cities have a much higher level of financial independence than rural communes, situated far away from major cities.
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The aim of the following article is to review the literature on financial evaluation of local governments and to emphasise the need of creating new methods of evaluation in this sector. The author makes references to the indicators applied by the financial institutions to business sector and points out the possibilities of adapting those experiences in assessing local governments.
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The title of this article might suggest that it refers only to the global economy, discussing problems that are not important for particular localities, regions or universities. Such reasoning is however wrong. I the near future the globalisation of industries, services, investments, finance, labour markets and knowledge will expand, regardless the protectionism of nations. The effects of globalisation will touch everybody: countries, regions, local societies and individuals. If we want to be successful, both as a country and as individuals, we have to be well prepared for this process.
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Basic provisions of the evolutionary-synergetic approach in the study of contemporary socio-economic management are revealed. Methodological advantages of the integrated approach combining evolutionary economy and socio-synergetic economy are defined.
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The main purpose of the article is to disclose the meaning of the corporate tax policy in power industry companies. Results of the reform have greatly influenced corporate finance policy through tax risks.
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A calculation algorithm of regional economy demand for foreign labor migrants is offered. The scale of the foreign man power engagement is determined based on the analysis of the regional economy needs in qualified personnel and required internal capacity.
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The article analyzes the relationship between the EU common market influence on small and medium-sized business and its development in Lithuania. The article presents a created structural model/scheme of economic integration preconditions, in which four freedoms and two economic integration possibilities or failures are distinguished. According to this model the dependence on this influence was analyzed and a model of vision prepared, showing the planning process for the small and medium-sized business in Lithuania under the existing economic crisis conditions. Straipsnyje analizuojamas ryšys tarp ES bendrosios rinkos poveikio ir smulkaus bei vidutinio verslo padėties Lietuvoje. Sudarytas keturių laisvių ir dviejų ekonominės integracijos galimybių ar nesėkmių struktūrinis modelis. Pagal šį modelį, atlikus smulkaus ir vidutinio verslo Lietuvoje padėties analizę, pateiktas vizijos modelis: jis pateikia smulkaus ir vidutinio verslo išlikimo galimybes ekonominės krizės sąlygomis nacionalinėje rinkoje bei nurodo orientavimosi į ES bendrąją rinką gaires.
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Straipsnyje pateikiami empirinio tyrimo rezultatai: nagrinėjami veiksniai įtakojantys sėkmingą verslo santykių užmezgimą su Malaizijos verslo partneriu. Atlikus mokslinės literatūros analizę bei išskyrus veiksnius, sudaromas sėkmingo santykių užmezgimo su užsienio verslo partneriu modelis. Atlikus anketinę apklausą, įvertinama Malaizijos verslo kultūra ir specifiniai veiksniai, įtakojantys sėkmingą santykių užmezgimą su šios šalies partneriais. The article provides the results of empirical research on the factors that influence the establishment of relations with a Malaysian business partner. Having analyzed scientific literature and distinguished the influencing factors a successful relationship model with a foreign business partner was formed. Following the questionnaire, there were estimated Malaysian business culture and the specific factors that influence the success of relationships with foreign partners in this country.
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The authors present various concepts of logistics, formulated by a number of different scholars, as an object of scientific research. This paper analyses the main factors affecting international logistics processes and their impact on the company’s competitiveness. After completing the analysis and systematization of scientific literature the appearance of factors, influencing logistics process in practice, are analyzed, basing on the example of a global logistics management innovator – Zara company. Straipsnyje pateikiamos skirtingų autorių formuluojamos logistikos, kaip mokslinio tyrimo objekto, koncepcijos, nagrinėjami didžiausią įtaką tarptautinės logistikos procesui darantys veiksniai bei jų įtaka įmonės konkurencingumui. Atlikus mokslinės literatūros analizę ir sisteminimą, nagrinėjami veiksniai, darantys įtaką logistikos procesui, bei jų raiška praktikoje: analizei pasirinkta pasaulinė logistikos valdymo novatorė Zara kompanija.
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Straipsnyje analizuojamas Lietuvos organizacijose dirbančių profesionalių vairuotojų rizikingas vairavimo elgesys, jo sociodemografiniai ypatumai bei sąsajos su įsipareigojimu organizacijai. Remiantis empiriniu tyrimu vertinama, kaip įsipareigojimas organizacijai gali įtakoti profesionalių vairuotojų rizikingą elgesį (nedidelius apsirikimus, reikšmingas klaidas ir tyčinius pažeidimus). The article analyzes the professional drivers’ risky driving behaviour and its associations with the commitment to the organization. The empirical investigation provides data how age and tenure of a driver is related to organizational commitment and subsequently to risky driving behaviour (lapses, significant errors and intentional violations).
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Komercinio nekilnojamojo turto rinka, kitaip nei būsto rinka, yra tiesiogiai priklausoma nuo ekonominių pokyčių ir tendencijų šalyje, bei laikoma vienu patraukliausių investavimo į nekilnojamajį turtą segmentų. Straipsnyje analizuojami Lietuvos komercinio nekilnojamojo turto (NT) rinkos funkcionavimo ypatumai, nulemti ekonominių sistemų transformacijos. Commercial real estate market, contrary to the residential market, directly depends on economic changes and trends and usually is the most popular type of property among investors. Lithuanian commercial property market functioning peculiarities, determined by different economic systems, are being analyzed in the article.
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