« Imagen » ou les arabesques de l’imagination dans les annonces pour l’emploi en milieu scientifique
This paper will try to demonstrate that scientific job advertisements are, after all, a type of advertising, as their English name actually shows. A corpus of scientific job advertisements from The New Scientist supported the analysis of the different discourses conveying a clear and concise message. All the discourses supporting job advertisements, i.e. the discourse of human resources, advertising, tourist and ESP, mention the apparently antinomic notions of “science” and “imagination”. The peculiar environment of job advertisements shows that these two notions are compatible with each other since the advertising aim is paramount.
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