Социални и екзистенциални проблеми пред личността в условията на глобализация
The globalization, personality and identity as problematic areas of the contemporary psychology are presented in the article. Different psychological and scientific theories of globalization and cultural identity are considered. The characteristic of the psychological perspective in the investigation of the globalization and the personality is pointed. Also, actual research themes within the psychology of society and the psychology of conflicts are analyzed in that article. The place of the psychology within the scientific knowledge system of the change of human behavior in the Globalized World is presented, emphasizing the applied nature of the contemporary psychological knowledge.
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