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Corporate Responsibility towards employees – Raben Group

Author(s): Natalia Jankowska / Language(s): English Publication Year: 0

Human capital management in an organisation is one of the key areas of company success and its competitive advantage, particularly in a service company such as Raben (Zając, 2014). As an entity operating in the Transport Forwarding Logistics (TFL) sector, its decisions in the area of human resources management depend on industry factors. This is evidenced, among others, by the structure of employees. The aim of this case study is: first, to draw attention to the problems that companies operating in specific sectors may face. The second goal is to identify their ability to implement the concept of a company responsible to employees. The company strives to take the goals set by the United Nations (SDGs) into account. These include taking care of appropriate employment structure, ensuring employee development, ensuring diversity, caring for work-life balance as well as safety in the workplace, and building relations with external stakeholders. The specificity of the industry in which the presented company operates makes it pursue a number of Sustainable Development Goals—both with regard to employees and in terms of environmental protection. Some need to be adapted accordingly.

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Product life-cycle – problems of product planned obsolescence and fast fashion

Author(s): Magdalena Stefańska / Language(s): English Publication Year: 0

Corporate Social Responsibility (CSR) is an idea according to which enterprises take responsibility for the effects of their activities and undertake actions aimed at reducing negative effects and improving quality of life of a broadly understood group of stakeholders. In turn, marketing is a concept according to which all activities of enterprises are undertaken with the intention of satisfying consumer needs in the best possible way—by creating and modifying products and services. It would seem that they both—CSR and marketing, share the same goal—providing value to consumers in order to improve their quality of life. However, it can be seen that there is a whole scope of activities under the marketing instruments that primarily serve only to intensify sales. This would not raise any major objections if not for the fact that the occurrence of the demand for restitution is accelerated due to the planned shortening of the product life-cycle. This is in contradiction with the idea of CSR and sustainable development as well as sustainable consumption. So why is it a practice that does not cause widespread outrage and resistance from buyers? And how should it be dealt with? Two widely implemented strategies of manufacturers and retailers are described in that chapter: the 1st one is planned product obsolescence, the second—fast fashion. Retail chains follow the fast fashion trend—offering customers short, frequently changing product lines. However, seeing the effects of this type of strategies, it is possible to undertake a number of activities aimed at reducing the negative effects of these actions.

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Social responsibility and quality in practice

Author(s): Krisztián Kis / Language(s): English Publication Year: 0

In this chapter, two excellent examples from Hungary are presented as cases related to the issues discussed in Chapter 2.6, titled Social responsibility and quality: issues of competitiveness and sustainable development. One case is about a Sustainable restaurant initiative introduced by the Heroes of Responsible Dining Foundation, while the other concerns the Safe place certification developed by the CertUnion certification and consulting company. Both cases are examples for presenting responsibility, quality and innovation from different approaches while contributing to both competitiveness and sustainable development.

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Social supermarkets as a solution to food waste and issues of poverty

Author(s): Blaženka Knežević / Language(s): English Publication Year: 0

The main objective of this chapter is to present and discuss a possible solution to food waste as a problem occurring in traditional food supply chains, on the one hand, due to food overproduction, and on the other, poverty as a result of economic and pandemic crisis in Europe. The structure of the chapter covers two areas: 1. Food waste as a problem in food supply chains. 2. Reduction of poverty by implementing social supermarkets as new players in the food supply chain.

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Sustainability in renewable energy businesses

Author(s): Gabriel Grabowski / Language(s): English Publication Year: 0

The sustainable development goal 7 (affordable and clean energy) seeks to ensure that energy is clean, affordable, available and accessible to all (SD Goals, https://unstats.un.org/sdgs/indicators). Replacing fossil fuel-based energy sources with renewable ones, which include: bioenergy, direct solar energy, geothermal energy, hydropower, wind and ocean energy (tide and wave), would gradually help the world achieve the idea of sustainability. Renewable energy technologies provide an excellent opportunity for mitigation of greenhouse gas emission and reduce global warming through substituting conventional energy sources (Panwar, Kaushik, & Kothari, 2011; Owusu& Asumadu-Sarkodie, 2016). Nevertheless, investment costs, as well as political environment andmarket conditions, have become barriers preventing countries from full utilisation of the potential to improve the quality of air or water. The aim of the chapter is to initiate discussion on the importance of renewable energy as wellas its environmental and society-related health aspects. Two short case studies presented in the text allow to describe projects concerning solar installations. In the first case, it is educational institution investing in thermal solar panel systems to supply heat for domestic hot water. The results of research conducted by Filho et al. (2019) on a small sample of universities from around the world indicate that in more than half of them, only a small share of energy consumption comes from renewable sources, whilst the European Union policy has identified promotion of energy efficiency in buildings, including educational ones, as a key objective of its energy and climate policy (EPBD Recast, 2010). In the second case study, thoughts on photovoltaic systems installed to supply buildings with electricity are contained and the problem of public resource support forms for that purpose are discussed.

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Brand as an innovation—The case of Czech wine

Author(s): Jan Zavodny Pospisil / Language(s): English Publication Year: 0

The Czech Republic is not a typical wine-growing country, yet winemaking and viticulture are among the oldest Czech crafts. Although the situation is slightly improving today, domestic wine production is not very preferred by Czech consumers since more than two-thirds of the wine that Czechs drink each year is imported. In the long term, the worst situation prevailed with the sales of a young wine. The cause was twofold: On the one hand, the market was already penetrated by imported Beaujolais nouveau, which became a synonym for the young wine. On the other, a peculiar Czechs’ taste for young wine was also an obstacle. As a young wine, many Czechs drink partially fermented must from grapevine fruits called “Burčák”. The young wine market was therefore seemingly penetrated with a low possibility of new brands entering it. The proposed case study will describe an ongoing campaign in which a new brand, “Svatomartinské víno”, was created. With this brand, it was possible to change the Czech consumers’ view of immature wines fundamentally. Thanks to the innovative branding approach, the product, which Czech consumers had neglected for many years, became a superior and must-have product for broad consumers. Also, the relationship between the brand and consumers has been established. The new brand has become a potential for many other related events. Last but not least, the consumption of domestic wine increased, which led to the support of local wineries and related regions.

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Storytelling in business—How to increase customer engagement

Author(s): Iwona Olejnik / Language(s): English Publication Year: 0

Storytelling, as a marketing innovation, is the market communication tool that allows present the facts in a coherent and attractive way so as to stand out from the competition and more effectively influence the consumer’s imagination and engagement. It can be concluded that the history of storytelling itself dates back to the beginnings of mankind, when humans started to transfer knowledge from generation to generation. The chapter indicates that storytelling evokes emotions in customers, and these in turn affect commitment and action. The most important and primary elements of storytelling include superior message, conflict, characters (the archetypes) and plot. Each good story can be based on a few important points, which are well described by the concept proposed by American writer Joseph Campbell. In addition, the chapter also presents examples of sources of inspiration for storytelling. Among them, it is worth mentioning, for example: history of the company’s founder or president, the beginnings of the company, employees’ stories or milestones (successes or failures). The last part presents two case studies of the use of storytelling by enterprises. These are examples from the Polish market regarding the use of storytelling in employee recruitment and customer engagement.

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Werbeanzeigen aus den Osijeker deutschsprachigen Zeitungen Die Drau und Slavonische Presse als Sprach- und Kultur(ver)mittler im späten 19. und frühen 20. Jahrhundert

Author(s): Ivana Šarić Šokčević,Ivana Jozić / Language(s): German Publication Year: 0

This article examines the advertisements in the German-language newspapers of Osijek Slavonische Presse and Die Drau in the late 19th and early 20th century. At that time, the German language was considered the “prestigious language” of the upper classes of the society of Osijek and it took on the role of a link between different ethnic groups. Along with the newspaper Die Drau, the newspaper Slavonische Presse represents one of the most important German-language newspapers, in which, among other things, mono- and bilingual advertisements were published. These were examined qualitatively in the present pilot study, and it was concluded that the advertisements reflect the status of the German language and allow interesting conclusions to be drawn about the linguistic and cultural landscape of Osijek of that time.

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Pojęcie równowagi na konkurencyjnym rynku ubezpieczeń

Author(s): Łukasz Kuryłowicz,Adam Śliwiński / Language(s): Polish Publication Year: 0

The article shows the possibility of analyzing the insurance market by using the Rothschild–Stiglitz equilibrium model and its subsequent modifications. As an example the Polish market of compulsory third party liability insurance was used. The first part of the article describes this market, both in terms of its structure and the financial results of insurance companies operating in the group 10 of insurance. In the next part, the main focus is on describing the assumptions of the Rothschild–Stiglitz model both for the markets characterized by full common knowledge and those operating under the conditions of information asymmetry. In the last part, the authors used the Rothschild–Stiglitz model to simulate the market behavior after having introduced a new type of insurance contract which allowed access to information collected byon-board ADR recorders. The simulation showed that, in accordance with the model, the use of new technologies can bring the market closer to the state of equilibrium.

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Porządkowanie liniowe z wykorzystaniem wskaźników finansowych zakładów ubezpieczeń w Polsce

Author(s): Anna Gierusz,Agnieszka Pobłocka / Language(s): Polish Publication Year: 0

Insurance companies play a very important role of investors and stabilizers in the economy of a country and of the world. In Poland, in 2019, 58 insurance companies conducted insurance activities. How to rate/evaluate insurance companies, their financial condition, using many technical and economic indicators at the same time? How to choose diagnostic variables? How to build a ranking of insurance companies according to a specific aggregation criterion of selected insurance characteristics? The aim of the study is to assess the financial condition of insurance companies according to synthetic objective functions containing simultaneously many technical and economic insurance values. Secondary goal is to determine the hierarchy of the surveyed insurance companies according to one of the synthetic measures applied. For this purpose, one of the methods of multidimensional comparative analysis will be used–linear orderingfor pattern and non-pattern methods using set of insurance statistics from financial results published by The Polish Chamber of Insurance.

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Uvodne napomene

Author(s): Not Specified Author / Language(s): Montenegrine Publication Year: 0

Projekat „Jednake šanse za sve medije“ ima za cilj da doprinese kreiranju jasnih mehanizama kontrole državnog finansiranja i dodjele pomoći medijima, u skladu sa propisima Evropske unije i najboljim međunarodnim praksama i standardima.

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Javne nabavke i medijsko oglašavanje organa javne uprave

Author(s): Jovana Marović / Language(s): Montenegrine Publication Year: 0

Sistem javnih nabavki u Crnoj Gori je uspostavljen 2001. godine, ali je u normativnom i institucionalnom smislu unaprijeđen 2006.godine kada je usvojen drugi zakonski okvir. Potpuno razdvajanje nadležnosti i pozicioniranje institucija u sistemu postignuto je važećim Zakonom o javnim nabavkama koji je usvojen 2011. godine. Zakon uvodi bitne novine koje se odnose na povećanje transparentnosti objavljivanjem svih planova, kao i poziva i ugovora na portalu javnih nabavki. Ipak, ovaj Zakon uključuje i manjkave odredbe o antikorupcijskim pravilima i sukobu interesa i ne usklađuje u potpunosti postupke s acquisjem, u prvom redu šoping metodu. Institucionalni okvir obuhvata Upravu za javne nabavke koja vrši monitoring nad primjenom Zakona, kao i upravne i stručne poslove u oblasti javnih nabavki, dok Državna komisija za kontrolu postupaka javnih nabavki odlučuje po žalbama učesnika u postupku.

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Uporedna iskustva

Author(s): Tanja Maksić,Wanda Tiefenbacher / Language(s): Montenegrine Publication Year: 0

Ekonomski odnosi medija i države u Srbiji dinamično su se razvijali od demokratskih promjena 2000. godine do danas. Medijsko tržište se u pojedinim periodima naglo razvijalo i raslo, dok posljednjih godina doživljava ozbiljnu recesiju uslijed ekonomske krize. Za sve to vrijeme, država se ustanovila kao značajan faktor medijskog tržišta. Istovremeno, mediji u posttranzicionoj Srbiji nijesu stekli mehanizme da se odupru ekonomskoj nestabilnosti.

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Poglavlje 10: Informaciono društvo i mediji

Author(s): Chiara Gaia Iascone / Language(s): Montenegrine Publication Year: 0

Poglavlje 10 sadrži pravila koja omogućuju efikasno funkcionisanje zajedničkog tržišta u području telekomunikacionih usluga i mreža, kao i njihovu promociju, razvoj i širu dostupnost. Cilj EU je da korisnicima osigura usluge po povoljnim cijenama (mobilna i fiksna telefonija, pristup internetu, besplatni hitni pozivi i dr.) uz stimulaciju tržišne utakmice i smanjenje dominacije monopola koji se i dalje održavaju za određene usluge (npr. pristup internetu velike brzine). Jedan od prioriteta EU je inkluzija informatičkog društva, radi smanjenja digitalne podijeljenosti na različitim nivoima. U području audiovizuelne politike odnosno medija, naglasak je na zaštiti maloljetnika od neprimjerenih programskih sadržaja i oglašavanja, kao i na pravilima o televizijskoj trgovini i oglašavanju.

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Dylematy banków spółdzielczych w dobie rewolucji cyfrowej 4.0 ze szczególnym uwzględnieniem wyzwań w sferze marketingu

Author(s): Grzegorz Kotliński / Language(s): Polish Publication Year: 0

The aim of this study is to answer the following questions: How can the business of cooperative banks be shaped in the face of the challenges of the digital revolution 4.0? What dilemmas do member banks pose in this situation? What are the marketing challenges facing the entire cooperative and individual banking sector? How can we secure and maintain an edge on local markets in the digital revolution 4.0? Cooperative banks were forced to take measures to meet the demands of the digital revolution. Most of them benefit from the support offered to them by their member banks. However, this makes it difficult to achieve economies of scale (some activities are duplicated rather than centralised) and to maintain a unified identity across the sector and makes it difficult to achieve coherent marketing. The managers of the individual cooperative banks have to make decisions which either lead to a gradual loss of autonomy or to difficulties in establishing an identity on the local markets. This situation needs to be considered, as the Digital Revolution 4.0 offers many opportunities that can be used properly to streng then the coherentidentity of the entire industry, while at the same time enabling more efficient marketing and increasing operational efficiency.

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Branding as a Part of Tourist Destination Development

Author(s): Brankica TODOROVIĆ / Language(s): English Publication Year: 0

Destination branding is of special importance to the development of tourism in accordance with the requirements of tourist demand. The brand builds loyalty and reduces the risk associated with the intangibility of tourism products. In addition to the growth of tourist demand, the number of protected areas within which tourism is developing in accordance with the prescribed protection system is also increasing. The objectives of the analysis in the paper are: importance of tourist destinations and protected areas as brands; opportunities for tourism development in protected areas; and elements of branding in the tourist region of Western Serbia.

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REFLEXIA VEDECKÉHO VÝSKUMU CESTOVNÉHO RUCHU V DIZERTAČNÝCH A HABILITAČNÝCH PRACACH OBHAJOVANÝCH NA EKONOMICKEJ FAKULTE UMB V ROKOCH 1990 – 2012

Author(s): Andrej Malachovský,Ľubica Šebová / Language(s): Slovak Publication Year: 0

Scientific research is an essential part of the work of each university teacher and a natural part of his qualification growth in doctorate and habilitation procedure. PhD and habilitation thesis reflect the level of knowledge and their own thought processes. Every scientist in his research and publications follows specific basic line of content, which is also a natural result of the qualification growth. Forty-six doctoral and habilitation thesis have been defended from 1990 to 2012 at the Faculty of Economics MBU, of which 33 doctoral and 13 habilitation thesis. Most attention is devoted to the economy and policy of tourism (12), management and marketing of tourism (8), quality in tourism (6), business economy and controlling in tourism (5), business environment in tourism (4). Other thesis has dialed the problems of ecologic management, information systems, strategic management, regional policy and investitions in tourism.

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Приложение на платформите за медиен мониторинг в кризисния PR

Author(s): Dimitrina Petrova Stefanova / Language(s): English,Bulgarian Publication Year: 0

Digital interaction, new ways of processing and interpreting data, the sense of connectivity and the speed of over-response of stakeholders leads to the challenge of a „race against time“ in response to crises. The chain reaction of the movement of information leads to changes in crisis communications. Deeply influenced by these changes, the field of crisis PR seeks the most rational research tools in management practices. In this article, we claim that in case of systemic crises and threats to organization and trust, media monitoring platforms are a key tool. In the context of theoretical synthesis based on international studies, comparative and comparative analysis shall be used.

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Geleneksel Pazarlamadan Yeşil Pazarlamaya Geçiş Süreci: Tüketicinin Yeşil Ürün Tercihini Etkileyen Faktörler

Author(s): Necmiye Kapusuz,Cihat Kartal,Tülin Durukan / Language(s): Turkish Publication Year: 0

In this study, a literature review on the process that transforms from traditional marketing to green marketing has been made and the green marketing classification has been evaluated comparatively. For this purpose, a wide range of national and international articles published in marketing, business and management journals between 1992-2022 were scanned. The findings obtained from the review constitute the main theme of this study.

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Yeşil Organizasyonlar

Author(s): Deniz Yildiz / Language(s): Turkish Publication Year: 0

Since organizations are social systems that interact with the environment, the development of green environmental awareness among the organization is inevitable in order to make natural resources sustainable. Regardless of the sector, organizations must develop an awareness of environmental problems. Today, environmental awareness is very important in order to provide competitive advantages and to make this superiority sustainable. Therefore, green organization functions have taken the place of classical functioning in organizations. Green organizations have a strategic importance in terms of using resources economically, developing green awareness towards nature and making this awareness sustainable. In this way, while the costs of the organizations decrease, the corporate image is also positively affected. While the main purpose of the top management in traditional management approaches was to produce and market the needed product or service, today, in addition to this purpose, environmental awareness has been added as an extension of corporate social responsibility. In this direction, in addition to the basic objectives of the organizations, it is ensured that they use their resources economically with green environmental awareness, reduce their costs and contribute to the sustainability of the resources. In this section, under the title of green organization, it is emphasized the place and importance of some functions in the management of organizations such as human resources management, production and marketing. At the same time, it is aimed to investigate the current studies on green organizations in the literature. According to the result, green environmental policies come first among the corporate social responsibilities of organizations. A green organization with environmentally friendly strategies, sustainability and green behavior is a beacon of hope for future generations. Sustainable green strategies give organizations a competitive advantage.

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