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Google културата - нови преспективи за развитие на туризма

Author(s): Hristina Boycheva / Language(s): Bulgarian Publication Year: 0

Google culture is unique and changes the familiar forms of interaction by creating a number of opportunities to increase business competitiveness and for tourism development beyond the conventional boundaries. The main objectives of the paper are to highlight the specific features of Google culture, to analyze its effectiveness and primarily to identify tourism activities that currently are naturally integrated into the working process and form an integral part of it, which in turn requires rethinking and extending the notion of tourism.

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Осигуряване на конкурентно предимство в контекста на съвременните измерения на туроператорския бизнес

Author(s): Irena Kirilova Emilova,Margarita Misheva / Language(s): Bulgarian Publication Year: 0

The purpose of this article is to identify opportunities for providing competitive advantage of travel agency in the contemporary business environment. Gives specific proposals for achieving them relating to diversify product offerings and adding additional consumer value; changes in management of this specific type of activity; automation of business processes; design of additional activities; image building and others.

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Управленски практики за повишаване на конкурентоспособността на туроператорската и агентска дейност

Author(s): Svetla Tagareva / Language(s): Bulgarian Publication Year: 0

In conditions of globalization and intensifying development of new technologies, the competition in the tourism market is becoming increasingly fierce. These new conditions necessitate innovative management practices, creativity in marketing solutions, flexible pricing and attractive products. To be competitive in the ever-changing tourism market, companies must identify and work on eliminating their outdated practices. Dynamic changes in the sector require a rethinking corporate strategy and imposing new adapted solutions. Competencies and qualification of staff are key factor to the development of companies in the field of tourism.

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Ефективно управление на взаимодействието между казино индустрията и туроператорския бизнес

Author(s): Nikola Gaydarov / Language(s): Bulgarian Publication Year: 0

The paper discusses the development of the gambling and casino industry in the overall framework of Experience economy, the underlying organizational and behavioral models and the impact of the industry on tourism related business models and attractiveness of tourist locations. The findings of the research will serve to monitor and assess in greater detail the possibilities for effective management of the relationship between the casino industry and tour operators' businesses, as well as the key factors that bring about this relationship.

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Трансформации, пораждащи икономическа ефективност, при използването на термални минерални извори в спа инвестициите

Author(s): Elenita Velikova,Ivo Anev / Language(s): Bulgarian Publication Year: 0

Achieving economic efficiency through using thermal mineral springs in spa investments is a complex task, that needs economic, management and law transformations. This should be a process, that accounts for the interests of all stakeholders, but focus on the efficiency of usage of the waters in a way that wasting is minimized.

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Иновации и иновационни стратегии в семейното хотелиерство

Author(s): Konstantin Zankov / Language(s): Bulgarian Publication Year: 0

The study is related to the specifics, trends and opportunities for innovation and implementation of innovative strategies as part of strategic management in family hotels.

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Прилагане на crm-системите като ефективен метод за повишаване конкурентното предимство на туристическите организации

Author(s): Ralitsa Georgieva / Language(s): Bulgarian Publication Year: 0

To achieve better market positioning, organizations from the Touristic Sector should focus on those principles that provide a competitive advantage, such as the automation of the business processes. One of the successful methods to achieve this task is to implement Customer Relationship Management- system in order to manage customer relationships and maintaining effective communication.

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Минимизиране на риска за конкурентоспособността в хотелиерството чрез стратегическо управление на кадрите

Author(s): Gergana Vasileva,Marina Raykova / Language(s): Bulgarian Publication Year: 0

The human resourses factor is one of the key factors for the competitiveness of hotel industry, while being at the same time a major source of risk. In the recent years social transformations, along with the personnel shortcomings they incite, impose themselves as one of the leading risk fators for hotel competitiveness. Innovations and strategic management for securing the hotel compny with qualified, experienced and well motivated personnel is therefore to be analyzed along with other aspects of the external company environment at the investment planning stage.

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Kraljeva Sutjeska u njemačkim turističkim vodičima

Author(s): Dorothea König / Language(s): Croatian Publication Year: 0

Moja je prva namjera bila da predstavim ono što je pisano o Kraljevoj Sutjesci u njemačkim turističkim vodičima. Pregledala sam ukupno 14 knjiga, 13 vodiča o bivšoj Jugoslaviji i jedan o Bosni iz vremena poslije raspada. To je jedini vodič o Bosni, koji se trenutno može dobiti u njemačkim knjižarama. Sve knjige su na njemačkom, dvije iz bivše Jugoslavije, a ostalo iz Njemačke, Austrije i Švicarske ili iz Engleske. Zašto vodiči o bivšoj Jugoslaviji? Prvo, jer su sve knijge iz određenog vremena, a drugo jer se u njima automatski piše i o Bosni. Obim teksta o pojedinim bivšim republikama varira kao što se vidi iz fusnota o pojedinim knjigama gdje sam stavila broj stranica o Bosni u odnosu na cjeloviti tekst, te da se vidi pažnja posvećena Bosni u odnosu na druge krajeve.

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Сделки с хотелски недвижими имоти

Author(s): Stelina Spasova / Language(s): Bulgarian Publication Year: 0

The report presents the characteristics of hotel real estate. There are presented dynamics of investment in hotel real estate in the world and Bulgaria. There are analyzed the key transactions in hotel real estate in Bulgaria.

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Усъвършенстване на процеса на сертифициране на хотелите в България

Author(s): Stelina Spasova / Language(s): Bulgarian Publication Year: 0

The report presents a systems of quality certification of real estate for balneology and SPA tourism. Discussed are the procedure and criteria for obtaining a certificate of the European Spas Association. Analyzed is the legal framework for certification of balneology and SPA services in Bulgaria.

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Специфични особености при управлението на недвижимото културно наследство

Author(s): Miroslav Krastev / Language(s): Bulgarian Publication Year: 0

This paper deals with some specific features in the integrated management of immovable cultural heritage in our country, which are crucial for his effective conservation and development. Based on the results of the survey have made some recommendations to improve the management of immovable cultural property.

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Повишение инвестиционной привлекательности Новосибирской области при развитии внутреннего туризма

Author(s): Tatiana Ivashentseva / Language(s): Russian Publication Year: 0

Discusses the prospects of development of domestic tourism in the Novosibirsk region, the main construction projects requiring attraction of investments and the effects of domestic tourism development for the construction industry and the economy of the Novosibirsk region.

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Сохраняя объекты культурного наследия – творим будущее

Author(s): Tatiana Maslova,Maria Gudz / Language(s): Russian Publication Year: 0

The report considers the actual problem of analysis of the actual state, the search technique and assessment of economic efficiency of investments with the involvement in the economic turnover of unused objects of cultural heritage of St. Petersburg, which is in poor condition on the example of the estate E. G. Igala. Authors, calculations approach to the involvement of cultural heritage objects in economic turnover with the subsequent sale of the building. Considered are the issues of valuation of cultural heritage: it is proposed to compare the results of three approaches: cost, income, comparative on the basis of the average arithmetic weighed and to set the final price by negotiation with one of the grounded methods: ball estimates or mathematical expectation. Will be developing research towards justification of the method of determining the historical and architectural value of the object of cultural heritage and the attempt of monetization (monetary value).

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ВИНЕНИЯТ ТУРИЗЪМ КАТО АЛТЕРНАТИВНА ФОРМА НА РАЗВИТИЕ

Author(s): Penka Goranova / Language(s): Bulgarian Publication Year: 0

Tourism is a complex process involving a wide range of items for specific professional activities and positions in its development and management. In comparison with the mass, alternative tourism going later, but already there is a wide variety of its types and forms. It is closely specialized, so the circle of its users is not wide, and the wide variety of products contributes to the satisfaction of tourists with specific and varied interests. In recent decades, namely wine tourism, also called enoturizm, is established as one of the most popular types of alternative tourism, which marks a significant growth in the national tourist product, which is why it can be argued that is one of the fastest growing segment in the tourism industry. The purpose of this report is deline at the role of the wine tourism as the most dynamic form of development.

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ПОТЕНЦИАЛ ЗА РАЗВИТИЕ НА ВИНЕН ТУРИЗЪМ В ОБЛАСТИТЕ ХАСКОВО И КЪРДЖАЛИ

Author(s): Vladimir Dimitrov,Yuliya Dzhabarova / Language(s): Bulgarian Publication Year: 0

Traditions in viticulture and wine production on the territories of present day regions of Haskovo and Kardzhali date back more than six millennia. A SWOT analysis was carried out to reveal the potential for wine tourism development in both areas. The analytical activity is limited to interpreting official data on the state of the viticulture and wine sector, as well as data on the company's offer of wine tourism from five wineries in the region of Haskovo. Both areas have the necessary tourist facilities (hotels and restaurants), beautiful nature, unique and attractive archaeological sites. The rich history and the existing traditions of viticulture and wine production can successfully be combined in offering wine tourism. Its stable long-term development requires all stakeholders to unite on common tourist routes and / or clusters to attract more tourists together. Cross-border cooperation is an additional opportunity to create synergies and sustainability through the development of wine tourism.

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АЛТЕРНАТИВНИ ФОРМИ ЗА РАЗВИТИЕ НА ТУРИЗМА

Author(s): Boycho Boychev / Language(s): Bulgarian Publication Year: 0

Continuous innovation and active entrepreneurial activity are trends which give rise to increased competition between companies, organizations and institutions in different countries around the world who work in the area of tourism - one of the most dynamically developing branches of the economy. Tourism is seen as a promising and priority sector of the economy in Bulgaria as well. All this requires scientists and entrepreneurs to develop and implement new forms of alternative tourism which lead to higher efficiency of tourism companies.

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ТУРИСТИЧЕСКАТА ИНДУСТРИЯ В КОНЦЕПЦИЯТА ЗА УСТОЙЧИВО РАЗВИТИЕ

Author(s): Tsanko Stefanov / Language(s): Bulgarian Publication Year: 0

In our times, tourism plays an important role in solving social problems, secures the development of small businesses and contributes to increased revenues. It is a rapidly growing industry and can contribute to sustainable development, product branding, boosting entrepreneurial, investment and tourist interest in a destination.

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Tourism Cluster Development Models in the Arctic: The Opportunities for China to Participate

Author(s): Vasily Erokhin / Language(s): English Publication Year: 0

The recent growth of the attractiveness of the Arctic is as a tourist destination has been determined by a number of competitive advantages of the region in the eyes of Chinese tourists: intact nature, environment, exoticism, and uncommonness of a travel. This paper defines the major opportunities along with the expected challenges of China’s involvement in the exploration of the Arctic (circumpolar territories of Russia and Nordic countries of Europe) in the light of various cluster development models that already exist and may be potentially established in the region. Among the major findings are various interconnected solutions for the development of China-EU and China-Russia tourism clusters in the Arctic, particularly, establishment of modern and innovative infrastructure to provide services for tourists; development of new tourist products aimed at different target groups of tourists; creation of common Arctic information and reference system for natural and historical-and-cultural attractions, routes, tourism services, and an integrated baseline package of the relevant information and advertisement materials; development of tourism facilities, including those in specially protected areas; facilitation and maintenance of new environmental and wildlife demonstration routes; advertisement and information support, marketing, and promotion of tourist products at the national and international markets; establishment of partner relations between regions, towns, tour operators, nature reserves, tourist companies, and other stakeholders. The author concludes that clusters in the Arctic should promote the specific tourist attractions and a higher level of services to increase the number of incoming tourists from China, while at the same time should help to minimize negative effects of mass tourism on the environment and way of life of indigenous peoples. Development of cluster approach in the sphere of Arctic tourism will allow China and Nordic countries developing several tourism branches simultaneously and will facilitate the comprehensive and sustainable development of the circumpolar territories

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The Development of the Mountain Tourism Services in Romania –the Macroeconomic Implications and Strategic Perspectives

Author(s): Maria Cristina Stefan,Violeta Andreea Andreiana,Mariana Vladu / Language(s): English Publication Year: 0

Through this paper we intend to highlight the necessity of the development of the tertiary sector in Romania, and within it the tourism services specific to the mountain areas. The mountain was and represents for the modern man a special attraction throughout the year. Mountain tourism enjoys international recognition because it has been found that there is a great interest of the world’s population in visiting mountain regions, plus the world dimensions of mountain areas; 24% of the Earth’s surface is occupied by mountainous regions, where a population of 12% of the world’s population lives, and an additional 14% of the world’s population is at the contact of mountainous regions with neighboring regions [4]. In this context, we have proposed to develop the strategy for the development of mountain tourism services in Romania, starting from the concept of sustainable development that implies the balance between economic growth and preservation of the natural environment. The purpose of developing the development strategy is to capitalize on natural heritage, to identify solutions for the problems faced by our country in the field of tourism services and, at the same time, to develop mountain tourism in Romania. The objective of the strategy is to identify ways to develop mountain tourism services in Romania.

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