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Споделен опит и препоръки за дистанционно обучение в периода на Ковид 19

Author(s): Rosen Petkov / Language(s): Bulgarian Publication Year: 0

COVID19 created the need for universities and institutions to move to online (distance) learning. To cope during this period, many universities had to draw up development plans to ensure that the quality of education continued to remain and did not decline as a result of this change. This article discusses our experience from the last year in which we made the transition to distance learning. This a personal based teaching experience by the authors during the last year of the pandemic, in U.S. based public institution, hit particularly hard by the virus. It appears, COVID19 is here to stay, at least in the next short run and therefore, we as academics needs to be continue to constantly improve the quality of our teaching. In his paper, we also provide recommendations for successfully completing future online classes.

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Семантично анотиране на маркетингови комуникации в Мрежата чрез schema.org: потенциали употреби

Author(s): Teodora Petkova / Language(s): Bulgarian Publication Year: 0

This paper aims to analyze the potential of the formalized descriptions provided by the schema.org initiative for marketing communications content. The research outlines the affordances of semantic annotations with schema.org and their connection to creating effective and engaging digital marketing communications on the World Wide Web.

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Работа с факти и данни в комуникационната кампания на МВР Пловдив „Цвете на пътя“

Author(s): Maya Vasileva / Language(s): Bulgarian Publication Year: 0

The Traffic Police in Bulgaria’s second-largest city of Plovdiv continues its traditional communication campaign for March 8 – “Flower on the Road”. Police inspectors stopped female drivers, not for inspection, but to hang flowers and a heart-shaped card. In this way, policemen reminded the ladies how important they were and that someone was waiting for them to get home safely. Launched as an international police communication campaign in several countries, the initiative aimed to show respect for International Women’s Day but also to prevent risky driving for drivers. The police spokesman presented to the public campaign slogan ideas that can be analyzed through methods of fact-checking and data journalism. Rethinking the concept of media literacy and issue communication practices, a group of young scholars worked on proceedings in this case study.

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Измерване ефективността на мултимедийната презентационна компетентност във видеоконферентна платформа – комуникативни и семиотични аспекти

Author(s): Kiril Yanev / Language(s): Bulgarian Publication Year: 0

Multimedia Presentation Index – MPI is the author’s conceptual model and methodology for measuring performance in presentation. It is based on the Balance ScoreCards (BSC’s), methodology used to assess the effectiveness of business processes. The philosophical essence of communication, respectively of presentation as a process, could be understood through the prism of the integrating triad of the communication cycle „Function-Form-Content”. These are factors that play a key role in measuring the effectiveness of any public event. As performance indicators for the effectiveness of an activity in BSCs are used key performance indicators – KPIs (Key Performance Indicators), objectively selected criteria with clearly defined indicators and norms for assessing the progress of an activity. The proposed author‘s methodology MPI with Internet application is designed to serve as a reliable interactive tool for objective assessment of the communicative competence and effectiveness of the presenter.

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ПР компетенции и медийна грамотност на болничния мениджмънт в България

Author(s): Valentina Marinova / Language(s): Bulgarian Publication Year: 0

The article examines the challenges facing hospitals in Bulgaria in the field of PR communications. The difficulties of hospitals in their attempts to communicate with the public without the help of PR specialists are discussed. Examples have been given of why hospital managers justify the lack of PR communications. The text analyzes the new opportunities for communication and quick feedback provided by new technologies and communication channels. What changes are leading to the crisis in the relations between the hospitals themselves and their branch organizations? Increasing the audibility and unanimity between medical institutions, government agencies, and the national health insurer. In conclusion, the benefits of the opportunities for communication between patients and hospitals, and their expanded opportunities through the use of social media are presented. The usefulness for the health of the citizens from the increase of their health education.

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Society’s potential for deliberative communication – how it is related to the media and communication-related competencies

Author(s): Halliki Harro-Loit / Language(s): English Publication Year: 0

The idea of deliberation and its possible benefits for high-functioning democracy has been regularly addressed in political philosophy and political science. Democratic governance requires high-quality communication that helps to increase public engagement, trust, and dialogic communication between different societal groups, therefore deliberation is usually discussed from a democratic perspective. In the era of information overload and increasing poverty of attention, mediatization, hate speech, opinion polarization, and problems concerning the spread of mis- and misinformation – it is important to ask what would be the conditions and factors that support the potential of deliberative communication in a society.

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Reapprisig the debate on media-related competencies in Bulgaria

Author(s): Lilia Raycheva / Language(s): English Publication Year: 0

Nowadays media are among the main factors of the deliberative democracy, which should ensure fair and reasonable debate among citizens. Traditional and modern internet-based media affect citizens’ daily lives, politics, and society. Although social media allow the public to express their opinions, share content, and communicate in a personalized way, often they are open to manipulation and thus they hamper the public debates on substantial civic issues. The concept of media literacy addresses the potential of contemporary societies for their resilience to the negative effects of such phenomena as diminishing public trust and severely polarized politics. The text presents three cases in Bulgaria, based on the indicators of media freedom, education, and trust in the institutions outlined by the Media Literacy Index: social protests (2013-2020), the COVID-19 epidemic, and the parliamentary election campaigns on Facebook (April 04; July 11 and November 14, 2021).

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4.50 €

Правни аспекти на медицинското изделие като част от пациентската безопасност

Author(s): Emilia Angelova-Hovagimyan / Language(s): Bulgarian Publication Year: 0

A person’s health is the most valuable good that can be given to him. Under certain circumstances, however, a different medical device can be an opportunity for a more fulfilling life. In this regard, a medical device is part of the work of medical professionals and it must meet certain qualities in order to ensure the safety and well-being of the patient. The control in Bulgaria of medical devices is carried out by the Bulgarian Drugs Agency. Part of the agency’s powers are to place medical devices on the market or those that are in operation, as well as to suspend medical devices from being used through its issued orders.

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How to find evidence concerning media literacy: methodological considerations

Author(s): Ragne Kõuts-Klemm / Language(s): English Publication Year: 0

Media and information literacy (MIL) is a complex phenomenon. It needs careful design of the measurement instruments. The Media Literacy Index by the Open Society Institute in Sofia has made great attempts to build such an instrument. Improvement is still possible. The reading and writing skills of adult populations (PIAAC study) can be taken into account too, the level of digital skills (DESI) and the healthy skepticism towards media can be seen as the next cornerstones to build an instrument that comprises individual and structural level variables in the analysis.

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Theoretical concept of media related competencies

Author(s): Slavomír Gálik,Norbert Vrabec / Language(s): English Publication Year: 0

This paper aims to reflect the concept of „media-related competencies” with a particular focus on „media users”. Based on secondary empirical research data analysis, we developed the conceptual model based on a broad spectrum of individual, social, and institutional domains. We discuss the potential of the conceptual variables based on their possibilities and risks for media communication, especially for deliberative communication. The theoretical study approach is focused on the connection between the medium and the user and takes a holistic and anthropological approach. This connection is anchored in social practice while also including individual sets of competencies adopted in media use and strengthened through lifelong learning. Media user competencies are a highly contextualized subject that encompasses interpretation, the formation of shared meanings, and the capacity to access, analyze, evaluate, and generate communications in several circumstances.

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Дигиталните по рождение в преживяване на социалните деструкции

Author(s): Atanas Lozanov / Language(s): Bulgarian Publication Year: 0

Civilization is at the pinnacle of a delightful global transformation, but infoxification1 unfortunately also causes errors in the system. At least three generations of Digital Natives have been born since the beginning of the Digital age. They differ in the threshold of anxiety about their existence, importance, and role in the new communication and information environment. The uncertainty in their own identity, originality of experience, and the meaning of self-conscious access to Knowledge among Digital Natives 3.0 catalyze some social anomalies and pose risks for the future. The Holographic perception replaces the generation of emotional memory, virtuality encourages mimicry, and remix culture erases the last traces of the authentic historicity of events, circumstances, and processes. The red line between intuitive mastery of digital technologies and the risk of dangerous control delusions is not clear either.

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Медийна грамотност в условията на дигитални предизвикателства

Author(s): Miroslava Tsenkova / Language(s): Bulgarian Publication Year: 0

The accelerated penetration of digital technologies in all spheres of public life has led to a complete change in media communication, which in turn provided an opportunity for easy access to all types of information, as well as for active participation of users in the continuous flow of communication. Information in the media is a key factor when making important decisions in personal and professional aspects. At the same time consumers are exposed to various impacts and threats caused by digitalization, which requires the development of skills for analysis and evaluation of information content, detection of fraud in the digital space, such as: phishing attacks, misinformation and cyberbullying. The purpose of the report is to emphasize the importance of building media literacy of participants in digital communication, indicating the necessary techniques and tools for recognizing fake news for personal data protection, and for developing critical thinking, as a prevention against various manipulative effects.

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Достоверност на информацията в новинарския текст

Author(s): Andreana Eftimova / Language(s): Bulgarian Publication Year: 0

The research of reliability can be performed through two approaches: (1) monitoring the content of the information or (2) assessing the addressee’s attitude to certain characteristics of the text. The second approach was demonstrated by consulting a group of media audiences. The results show that several deviations from grammatical, spelling, and orthographic text characteristics play an important role in determining the problematic authenticity and unreliability of the media text. The influence is usually indirect: non-normative linguistic manifestations reduce the credibility of the issue and the author of the text, and as a consequence, reduce confidence in the veracity of news content.

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За компонента менте-/-менте в българския журналистически медиен дискурс (когнитивно-комуникативен похват)

Author(s): Natalia Długosz / Language(s): Bulgarian Publication Year: 0

In the present article, the ways of functioning of compound structures with the component менте-/-менте in Bulgarian journalistic texts are described. In the media language, this component is found in several semantic profiles, which are mentioned here and which have not been included in any of the lexicographic registers of the Bulgarian language thus far. The compound structures with the component менте-/-менте cease to function as nominal phrases and become more similar to compound words, based on nominal phrases. This is also how these constructions are perceived by conceptualizers. Just in the process of conceptualization, the overall character of these compound structures is revealed. The analysis of the linguistic material is conducted with the use of an integrated cognitive and communicative methodology. Derivatives are analyzed in the context of actual language use.

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Фалшива новина във фейсбук

Author(s): Vladimir Dosev / Language(s): Bulgarian Publication Year: 0

Nowadays, social media is one of the most popular information sources, especially for the new generations. On the other hand, fake news on the Internet has become increasingly dangerous over the last few years. According to the Media Literacy Index for 2021 by the European Policies Initiative (EuPI), Bulgaria ranks last in the European Union in terms of resistance to the spread of fake news. This article aims to describe some of the most significant features of fake news in Bulgarian language on Facebook. The article investigates а fake news about the vaccination against COVID-19 in 2021. The applied method is critical discourse analysis.

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Медийните изследвания в комплекса езикови и социални умения

Author(s): Elena Tarasheva / Language(s): Bulgarian Publication Year: 0

The article construes Media Literacy as a concept in Test Theory, including knowledge and skills. The historical development of introducing its set of features into education at the high-school level in England and Canada is traced in time, highlighting the rationale and objectives behind each adoption. Finally, a curriculum is presented created for a course in Media Studies integrated into foreign language learning adapted for Bulgarian tertiary education.

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Разбирането на медиен текст като част от медийната грамотност

Author(s): Neli Ilieva / Language(s): Bulgarian Publication Year: 0

This paper examines the understanding of media texts and their role as a prerequisite for media literacy among high school students. It was developed based on several studies on students‘ reading skills, a key element of functional literacy. The questions addressed within the paper concern the role of media texts in education, as well as how they enhance students‘ reading skills and their development as persons with high potential for success in society. It concludes that media texts are a resource that – when used aptly – can increase the levels of reading literacy and functional literacy among students.

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Влияние на медиите върху установяването на формата на чуждите собствени имена на български език

Author(s): Zhaneta Zlateva / Language(s): Bulgarian Publication Year: 0

As well known, the media is one of the main sources of how foreign proper names become part of the language. The paper discusses the influence that media have on establishing the form of the foreign proper names in Bulgarian and investigates in what kind of cases variability of the form is appropriate and in which cases it is not permissible, as it does not follow the orthographic rules in this part of the normative complex.

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6.00 €

Правописни затруднения при нови думи в медийни текстове

Author(s): Iliyana Kuneva / Language(s): Bulgarian Publication Year: 0

The paper discusses cases of difficult adaptation of words from foreign languages to the spelling rules in Bulgarian. For example, the specific financial terms call option and put option are used in Bulgarian by transcription of the first word, but they are rarely written according to the spelling rules as a one word: колопция and путопция, as these variants are uninformative. The pursuit of transparency of meaning leads to graphic variations, which seek to make the two components more clearly distinguishable, most often preferring the separate writing кол опция. Attempts to avoid graphic merging of the two components into one word are the reason for spelling fluctuations, which would be a problem for codifying the spelling of these word types in the future.

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Проблеми при изграждането на лийда в новинарските текстове

Author(s): Silvia Koeva / Language(s): Bulgarian Publication Year: 0

The paper focuses on some departures from the common rules regarding writing the news leads, which can be often spotted on popular Bulgarian websites. It describes what other types of linguistic errors are combined with them and what is the effect on the process of text reception. The paper also attempts to define which of the analyzed characteristics are deliberately used.

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