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The relationship between political attitude, information, and mobilization deserves research attention. In the present attempt at typology whereas the joint presence of low media diversity and strong personal criteria of interpreting news correlates to a high degree of mobilization, the joint presence of a highly diverse media environment and the poor personal criteria of interpreting news correlate to a low degree of mobilization.
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The nature of visual communication and how the media addresses their audiences is changed from the functioning of the media in a digital environment. In the new user situation, the design is called to serve the reader’s control, independence, and freedom of use, therefore it is necessary to offer the contents in the most flexible form possible. It is pointed out in the article that communication design is a strategy forgiving certain forms of representation to all the functional changes that traditional journalism has undergone in recent years. In the end, it is concluded that designers because of and with technology will gain new, powerful, and expressive ways to build, share, and influence visions.
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The article studies some of the leading disinformation narratives on COVID-19 and the war in Ukraine (2021-2022) and their dissemination channels. The study proves that the same disinformation narratives have been used to oppose the COVID-19 restrictions and vaccines and justify Russian aggression in Ukraine. The research focuses on three leading narratives: genocide/crimes against humanity committed, the policy of nazism/fascism conducted by the authorities, and biological weapons used/experiments performed on people. The study finds that the same actors spread disinformation on both issues using mainly, but not only, social media. The main focus of the dissemination study is on Bulgaria and Central and Eastern Europe, but it also includes examples from other EU countries. Although the official Russian state propaganda pushes these narratives, we find local adjustments and specifics due to specific motivations behind using these narratives. The findings are based on the research provided by six organizations: EUvsDisinfo, EUDisinfo Lab, European Digital Media Observatory (EDMO), #CoronaVirusFacts Alliance, SCIENCE + and Factcheck.bg.
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Media freedom in Western Balkan countries has been restricted for years, and the authority of the journalistic profession has been systematically undermined. Apart from pressure from governments, and political and economic circles, the media in the region is also susceptible to foreign influences. The article analyzes the vulnerability of media in Western Balkan countries to third-party influence driven by cash flows. Prerequisites are presented that increase the possibility of direct intervention in editorial policy. Interference results in biased coverage, the spread of misinformation, or the formation of certain attitudes among the audience. Answers are sought to the questions: what are the motives of foreign governments to sponsor media and “causes” in the countries of the Western Balkans, what is the nature of the funding – secret or public?
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The present article analyzes a new media phenomenon: a story coming from social media makes the headlines in traditional media. These are news, which became so popular in social media that journalists simply could not ignore them. This media phenomenon is illustrated through the defamation trial between the actors Johnny Depp and Amber Heard in the spring of 2022. On its own, this case goes beyond the typical celebrity legal battle and raises questions about the dissemination of disinformation in social media and about the repercussions of the legal decision as a possible precedent in domestic abuse cases. The article also reviews the role of the bot and fake accounts in sharing information about the two concerned parties in the legal process.
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Modern families are characterized by heterogeneous media preferences, which are determined by age, gender, social status, cultural identity, etc. Hybridity is often observed in media usage depending on the content to achieve a more reliable information awareness. The study was undertaken within the framework of the MEDIADELCOM research project of the Horizon 2020 program, in which 14 EU member states are participating. The aim is to analyze the daily use of media among different members of the studied families. The methodology is based on semi-structured questionnaires in media diaries of 50 (N=50) students. The empirical material concerns basic aspects of media literacy, including the age and educational specifics of the respondents; for what purpose and what type of media users use; temporal aspects of media use; which media respondents trust, including during an election campaign, etc. The information obtained is analyzed and summarized to be analytically compared with the results of other participating countries in MEDIADELCOM.
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Search engines, in which Google is the dominant player, are increasingly influencing professional journalism. Search engines are a platform for distributing content, a source of information, and a means of reaching an audience. Google‘s tools and initiatives, as well as the skills to work with them, are a key factor in the work of the modern journalist, who must be technologically adequate in his professional daily life. The purpose of this paper is to present the directions of influence of search engines on modern journalism and the possible interactions between them.
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Visual communication occupies an increasingly central place in journalism and media communication. This leads to the need to look at the visual elements and images, beyond the problems of the art. Within the report are presented the specifics of the images and audio-visual content as part of the overall visual composition of online media the characteristics thanks to which they contribute to the communication process and the successful transmission of the message to the recipients. The theoretical part of the study summarizes the scientific data about visual communication and visual perception. In the practical part of the research, the author presents data from content analysis of publications in 3 Bulgarian online media websites, which aims to investigate what type of visual content is used and what its role in the perception is. The observation is intended to confirm the hypothesis that images and audio-visual content dominate online media publications.
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The concept of a “New Deal” in journalism” takes its cue from President Roosevelt‘s “New Deal” for America‘s economic recovery and offers a new vision for how journalism can meet the challenges of the 21st century. The basic idea is to forge a new relationship between the state and society – on the one hand and independent quality journalism on the other – so that the Fourth Estate can live up to its mission and functions. Mobile journalism is one of the most dynamic sectors of journalism, at the intersection of audiovisual and digital media. This report examines the place of this type of journalism in the emerging new global framework for media development that is the vision of a “New Deal” for journalism”.
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The following research studies current Automatic speech recognition (ASR) software in the Bulgarian language and its practical use in media production for decrypting live broadcasts. Several live broadcasts from Bulgarian National Radio are transcribed by AI and humans alike. After that, professional editors compared both texts according to several criteria – time to decrypt; accuracy in grammar, and word recognition. A comparison was made about what time it takes a professional web editor to adapt human and AI-generated text. Yet another comparison is made to determine if using AI decryptions and not human labor does indeed save time when these live reports are to be published on a media website.
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The media have considerable resources to induce prosocial behavior. It is in their power to provide information, arouse interest, and provoke necessary action. Are media making effective use of these resources for social cause success? What are the effects of social cause communication and what challenges does the media face?
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Metaphors play a bigger role in our lives than we realize. Our system of thinking and acting is metaphorical, as argued by George Lakoff and Mark Johnsen. In this article, the war in Ukraine, reflected in the Bulgarian media, in particular on Nova TV, is considered as a system of conceptual metaphors that give value and ideological orientation. Because of the singular perspective on the war on television, instead of a clash of metaphors, I find a phenomenon that I have called “the dance of metaphors.” The manipulative potential of political metaphors is drawn from interpretive genres. It is directly related to the ideological discourse, as according to Chilton, (1987) the place of metaphorization is on the positive pole of ideological discourse, and of euphemization – on the negative one.
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The report deals with the problem of countering and fighting disinformation, the scale of which has significantly increased in recent years. The author focuses on the changes that have taken place in this area in the Republic of Moldova since the start of the so-called special military operation of Russia on the territory of Ukraine in February 2022. The material analyzes the disseminated disinformation narratives in the context of the war and migration crisis that arose against this background, examines the specifics of the communication policy of the Moldovan authorities, as well as the reaction to disinformation by official state institutions and professional mass media organizations and journalism community. Particular attention is paid to legislative changes and important processes are underway in the field of information verification and improving journalists’ professional competencies and responsibility. The country’s only fact-checking platform, StopFals, certified by the independent International Fact-Checking Network Poynter, has entered into a partnership with META to combat disinformation and misinformation on Facebook and Instagram.
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The COVID-19 pandemic has put business organizations in front of a severe test to overcome the many negative consequences of the crisis, related to disruption of supply chains and suspension of activity in various sectors, which could lead to their destruction. Companies face severe challenges in ensuring the continuity of the production process and the provision of services. These new challenges require a quick and efficient response from management, which is undoubtedly based on the construction and implementation of an effective anti-crisis strategy. The purpose of this report is to build a link between theoretical and empirical knowledge about this process and to contribute to the improvement of the overall management activity in crisis conditions. The report‘s central thesis is that every business needs to be prepared to overcome crises long before they occur, as practice, unfortunately, shows that at some stage, their occurrence is inevitable. For this purpose, a methodology is presented that can significantly facilitate managers in their crisis management process.
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The image of a company is a complex factor that depends on many socio-psychological and, to a large extent, economic and managerial prerequisites. The basis of all this is good corporate communication and building a positive media image. For the corporate image to be built, complete, and functioning, several factors must be taken into account, one of which is the company‘s social responsibility. This article aims to strengthen the hypothesis that social commitment and corporate responsibility of a company are essential for building a good corporate image. An author‘s empirical research using the closed-type survey method is presented, in which the respondents‘ attitudes towards various factors that influence the construction of a positive corporate and media image are examined.
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The study of UI copywriting texts requires their categorization by type, depending on the various functions that they perform in the user interface. A scientific contribution of this study is the attempted typology of UI copywriting texts based on their dominant function. The functions of the texts are defined, following the work of R. Jakobson, while the components of the user interface largely follow those, described by A. Vinogradova. Based on this, a total of 8 different categories of texts are differentiated – texts with a denotative function, texts with an expressive function, and texts with an appellative function.
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Crisis communication occupies a huge part of the public relations of state institutions in Bulgaria. Bulgarian governments have enjoyed traditionally low levels of trust since the beginning of the democratic path of development of the country. The digital era has further contributed to the creation and development of crises, and to a particular extent, this fact concerns the political field. The effectiveness of crisis communications is of paramount importance for the governance of the country. The implementation of agreed and effective strategic government communications in times of crisis represents a real challenge in modern conditions of the information and communication environment.
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The communications industry faces the challenge of operating in an environment of global uncertainty. Crisis PR as theory and practice no longer provides answers to many of the questions facing communication professionals worldwide. We can evaluate this as a negative phenomenon, but also as a positive one, insofar as it will lead to new models of communication that are “more than crisis PR”. In the current situation, many of the crisis PR principles and practices seem not to take into account the complexity of parallel crisis phenomena, which mutually reinforce their effect, very often namely in the process of communication. The paper’s research focus is the dilemma facing the PR industry, which is related to its future – will it find new principles and models of working in an environment of uncertainty, going beyond the theory and practice of “just crisis PR” or the international organizations, governments and corporate organizations will reduce the levels, intensity, and scope of their communication?
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The accelerated introduction of digitalization in business has directed the attention of specialists to strengthening the online presence of organizations and intensifying activities in the electronic space. These efforts are key to building dialogue and interaction with audiences quickly and effectively. At the same time, the use of digital tools allows for more accurate and detailed tracking of opinions and comments on social networks, which in turn allows for a more accurate analysis of consumer attitudes and preferences, as well as for better getting to know the audiences. All this helps to build trust and shape long-term relationships with audiences in a highly competitive environment. The purpose of the publication is to outline the principles by which companies and their users share information and communicate with each other in the network. At the same time, the aim is to emphasize the importance of effective management of business PR activities, as well as to highlight the advantages and features of communication in the digital environment.
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The complexity of the communication scenario on the World Wide Web calls for considering interdisciplinary conceptualizations of web content and analyzing its multifaceted nature as a phenomenon of the networked society. Towards that end and for a theoretical rethinking of web and digital marketing communication artifacts, this paper presents and analyzes the concept of semantic capital. The paper argues that the conceptualization of digital marketing communications as a creation of semantic capital can serve effective marketing communication grounded in a continuum of meaningful interactions between the brand and its stakeholders.
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