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IMPORTANŢA ECHILIBRULUI VIAŢĂ PROFESIONALĂ - VIAŢĂ PERSONALĂ PENTRU ANGAJAŢII ROMÂNI

Author(s): Elena-Sabina Turnea,Lorena Florentina Dumitrașciuc,Adriana Prodan / Language(s): Romanian Publication Year: 0

Leisure is important after intense working, being part of a community can fulfill the employees’ safety and security feelings, and through work experience, people become more organized and succeed in more aspects of their lives, developing their professional behavior. Also, studies approve that family supports people, gives them feelings of security, stability, and love. Our research indicates descriptive results about the importance of leisure, of community and family (which are specific variables for work-life balance) for 627 proffesionals, from which 418 are employed. The entire sample is triangulated in: employees from multinational companies, employees from Romanian companies, and young researchers. The results indicate that all these categories of respondents achieved a level of satisfaction higher than 70% for the importance of work. Also, for all proffesionals, in the case of family, an average of over 4 points out of 5 was obtained, corresponding to a satisfaction level of at least 80%. The same situation was observed in the case of leisure time. If the employees from multinationals do not place much emphasis on the importance of the community, those from the Romanian companies are more enrolled into this aspect at work. Finally, the young researchers are between extremities.

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Niepełnosprawność, praca rynkowa i nierynkowa w perspektywie polityki życia i otwierania „okien możliwości”

Author(s): Ewa Giermanowska / Language(s): Polish Publication Year: 0

In modern societies, professional work of people with disabilities and professional activation programs have become the norm. Their right to work on an equal basis with others and the promotion of equal opportunities in the field of training and employment set the directions of action in international and national politics [[UN Convention on the Rights of Persons with Disabilities 2006]. The failures of numerous professional activation programs for people with disabilities raise the question of the boundaries of activation and limitations of the process of normalizing market policies and work ideologies. In this context, "refusal to work" can become a sanctioned choice. Changing lifestyles and work styles strengthen alternative choices and the acceptance process for other forms of work, which may include, among others, caring work, social work, disease management, rehabilitation. Referring to Giddens' concept of the politics of emancipation and the politics of life in late modern societies, it is worth considering the forms of work alternative to market labor and the choices of lifestyles. The current political activities are focused primarily on increasing the professional activity of people with disabilities. However, it cannot be ruled out that in the process of creating politics and political games [Kingdon 1995] new solutions will emerge and "windows of opportunity" will be created for the recognition of alternative forms of work. The communities of people with disabilities will play a key role in introducing new solutions and opening "windows of opportunities".

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Życie w czasie pandemii COVID-19. Przeobrażenia kontaktów i relacji między ludźmi

Author(s): Marta Karkowska / Language(s): Polish Publication Year: 0

The article discusses issues related to the transformations of social life in Poland caused by the emergence and spread of the Covid-19 disease. It discusses, among other things, observed at the micro-social level the transformations of previously practiced ways of contacting other people; perception of contacts with strangers or those who do not belong to the household or close family; changes in activities carried out in the public space; as well as transformations of patterns of social behaviors. The key causes of these phenomena and the consequences observed after the first year of the pandemic were also identified. The theoretical framework of the conclusions are the concepts of social ties and social change. The empirical basis for the conclusions is provided by materials obtained from a qualitative study conducted in 2020 in connection with the outbreak of the Covid-19 pandemic in Poland. The study focused on social attitudes and lifestyles in the context of climate change. A second research project was carried out in 2021, and the researchers returned to the same interviewees with updated research questions.

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Polaryzacja wokół kwestii związanych z religią i religijnością na przykładzie nowomedialnego sporu o otwarte kościoły podczas Świąt Wielkanocnych w 2021 r.

Author(s): Andy Christian Körber / Language(s): Polish Publication Year: 0

In the sociology of religion, the Internet is mainly treated as a new place to participate in religious practices or to obtain religious knowledge. However, it is not studied as a kind of public sphere where the meaning and forms of religion and the aforementioned practices are debated. Therefore, the role of new media in defining the direction of contemporary religious changes remains poorly recognized. The subject of the article is an analysis of how the Internet discourse reflects social divisions in the area of religion and religiosity. Using the so-called framing analysis the article focuses on the online dispute over open churches during Easter in 2021 and reconstructs 12 media frames on the basis of 162 texts from popular Polish websites. It has been noted that most of them are characterized either by the criticism of the institution of the Roman Catholic Church or its defense, which may be associated with the polarization of the discourse on religion and religiosity in Poland. On the other hand, Internet texts rarely provide answers to the question of how to reconcile the need for personal participation in important religious holidays with concern for health in the next peak of the pandemic.

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O idei prawdy

Author(s): Dobrosław Bagiński / Language(s): Polish Publication Year: 0

Communication between people is based mainly on symbols. This is speech, gestic-ulation and artificial visual systems. Symbols transmit factual past and future states as well as views and entire narratives, filling people's minds with an equivalent reality. For a symbolic system to work, its users must share knowledge of the code or lan-guage with others. The second necessary condition is mutually sharing the belief that symbols do not lie and do not confuse but convey the truth. While the first condition belongs to the order of knowledge, the second belongs to the order of faith. Truth is the idea sine qua non of symbolic communication, because symbolic expressions appear as if in the name of hard facts or judgments and statements of other people. But truth is more than an idea. It is a useful myth that stabilizes and at the same time corrects and develops humanity. Living in the myth of truth that we carry within us makes us able to give meaning to all verbal and picture messages we exchange with each other, and it is this myth that tells us what is true and what is not. This text will be about how people use the idea of truth and how this idea has become a tool for multiplying knowledge or deception in human communities. In other words - the idea of truth as a regulator of relations and communication processes, and more generally - of social processes.But there will be nothing here about what truth itself is. Because the truth is the truth.

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Ново медийно изкуство – онтология и конфликти

Author(s): Atanas Lozanov / Language(s): Bulgarian Publication Year: 0

The line: “Good artists copy; great artists steal”, was attributed to Pablo Picasso and appropriated by Steve Jobs in a way in 1995. It is the basis of many of the aesthetic and artistic endeavors that engage modern technology. The long and complicated way of the new level of this art was inspired by the future as a human dimension or a framed mind: a blind point of view. Video art and experimental film are only the harbingers of the coming with fanfare reality at the same time when humanity and machines shall be under a common denominator in all aspects of our well-known life. Perhaps, it would be the virtual recipe for our information technology existence or the long-awaited immortality. Let us embrace each other! The new media art is at risk: of ignorance, true non-understanding of its history about the inherited features of protoforms, semantic markers, and sensitive and multi-visual concepts embedded in their creative code. This deficit requires knowledge of the “alphabet” of the conventional to “break it down”, and, in turn, understand, respect, control, or improve it. The warm breath behind us… The Fifth Information Revolution is more than palpable under the rule of digital natives. Only if we could appreciate the chronotype power, then we could rule free will. It is just a matter of waves, digital frequencies, and certain DNA art affiliations.

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Регионална идентичност в национален ефир чрез предаването „България в 60 минути“ на БНТ 1 (01-28 февруари 2021 г.)

Author(s): Blagovest Iliev / Language(s): Bulgarian Publication Year: 0

The present study aims to analyze the regional identity through the national airwaves. To achieve this, several research tasks are set: to study the television broadcast of the show “Bulgaria in 60 minutes” daily; to set basic indicators – the author used television, topic, and result, which are used to form the television policies for the realization of the regional identity on national air; to compare four weeks of the transmission according to the set indicators, concluding for the period. The present study includes an analysis of the regional television policies implemented in the thematic areas of the program “Bulgaria in 60 Minutes” on BNT 1. Television regional policies of BNT historically present the regional programs of the Bulgarian National Television, presenting the main changes over the years. The analysis traces the used genres and the thematic distribution of the journalistic materials by regions in the only TV show in which news and stories from the country are presented.

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Стратегии за управление на бизнес организацията в условия на криза

Author(s): Bogomila Koleva / Language(s): Bulgarian Publication Year: 0

This article aims to describe the methods by which businesses can deal with crises. Undoubtedly, one of them is related to the construction of effective crisis management, which will work in the direction of managing the crisis event at all stages of its development. Every crisis manager aims to build a clear idea of the extent to which the activity may be affected by the crisis event and set the main goal to isolate it, minimizing its negative effect on the overall organizational process. The central thesis is that every business must be prepared to overcome crises, as practice shows that, unfortunately, their emergence is inevitable at some stage. Apart from the fact that the management activity should be focused on constantly building new strategies for development and growth, the management should not forget how vulnerable the business organization is to external threats and incidents that can quickly disrupt everything achieved. Even a crisis external to the organization itself is a crisis and requires immediate intervention. If the company adheres to specific rules, it would have a much higher chance of survival than an organization that allowed the crisis to find it completely unprepared. Crisis management is a complex set of managerial skills for expert decision-making and a high level of communication on the part of the crisis team. Identifying the specific problems, the preparation of an effective plan for dealing with them, and the precision of its implementation are crucial for the successful overcoming of the adverse effects caused by the external crisis event. The article is divided into three main parts – theoretical, analytical, and practical. The theoretical part gives general definitions of the term “crisis” and the phases through which it passes. It will be considered in more detail to characterize the stage of occurrence of each crisis event. The individual steps that need to be taken by crisis management to deal with it effectively will also be presented. This methodology can greatly facilitate business organizations in implementing various anti-crisis actions. The analytical part will present conclusions from a representative study of the World Bank on how businesses adapt to the new crisis reality related to the widespread COVID-19 virus. The practical part will present examples of successful strategies for building new business models. Finally, the main guidelines for a more effective crisis management process will be briefly summarized.

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Политически аспекти в медийните образи на българските главни прокурори (2006 –2020).

Author(s): Borislav Radoslavov / Language(s): Bulgarian Publication Year: 0

The palpable politicization of the media image of the prosecution and in particular of the chief prosecutors at the dawn of the new millennium, with gradual and rising rates in recent years, has deepened the crisis on the sensitive issue of judicial independence. It also highlights the actual division of the three official powers and provokes speculation and speculation about the existence of hidden puppet masters in the political and prosecutorial guilds. One of the hypotheses that emerge is that the format of the state prosecution as a single and centralized structure in which all prosecutors are subordinate to the chief largely shapes the perception that the institution can acquire the image of its head. Another hypothesis is that the unalterable election of a prosecutor general, nominated by political circles as the only candidate without other candidates and voted unanimously or by a significant majority, contributes to a clear politicization of the magistracy.

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Карикатуристът като съвременен паресиаст. Циниците и свободата на словото

Author(s): Victoria Atanasova / Language(s): Bulgarian Publication Year: 0

The article examines the role of journalists, cartoonists, humorists, and satirists as contemporary parrhesiastes or truth-tellers. Referring to Michel Foucault‘s collected lectures on parrhesia or truth-telling as a bridge between ancient philosophical thought and contemporary postmodern philosophy of mind. Since parrhesia is central to the Cynic philosophical school, it is possible to find analogies of its application and its natural development in contemporary satirical media, such as the French satirical newspaper Charlie Hebdo, which has become an explosive conflict point. The terrorist attack proved to be a catalyst for rethinking the role of caricature, burlesque, and irony as forms of free speech and brought forward the need for a renegotiation and public discussion on the boundaries where tolerance and freedom of expression meet to define and update the understanding of the very essence of a democratic society, of whether there is acceptable and unacceptable humor in this society, where is the dividing line between offense and criticism? I will try to address questions such as: what is the importance of satire and caricature for society, and to recall the characteristics discussed by ancient Greek philosophers that can help us recognize truth-tellers nowadays in the age of information society and digital media.

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Тенденции в латиноамериканската испаноезична публицистика

Author(s): Vladimir Stoichkov / Language(s): Bulgarian Publication Year: 0

What are the trends in Latin American literary journalism? What are her themes and characters? What can we learn from them? In parallel with the culture of “likes” and the digital flow, flooding us daily with important and unimportant information, messages, allegations, plagiarism, and falsifications, with outbursts of ego, manipulation, rumors, and outright lies, there is a truly rich production of texts from the genre of non-fiction, which are worth exploring, getting to know closely, and separated from the swamp of universal oblivion. Because words are the real heritage of every age.

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Комуникационни последици от конавируса в тевизионната спортна журналистика

Author(s): Desislava Frantsova / Language(s): Bulgarian Publication Year: 0

The purpose of this study is to analyze the consequences of the global pandemic on sports event coverage by TV journalists. The author explores the intersection between straight/hard news and sports news and seeks answers to the question of how direct communication in sports programs is transformed and how online platforms integrate into the sports editorials.

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Маркетингови техники и послания за Ковид-19 пандемията във Фейсбук – съпоставка между България и Великобритания

Author(s): Elena K. Slavkova / Language(s): Bulgarian Publication Year: 0

Despite global communication campaigns for vaccination, people are still hesitant about whether they should get vaccinated. Social media plays a key role in the dissemination of health information to a large number of users, thereby using different content and tactics to influence the target audience. The current article aims to analyze and compare the social media strategies of the health authorities in Bulgaria and the United Kingdom. Factors such as the type of post, length, source, language, and clarity were observed to get a detailed picture of the differences between the two countries. The results show that the way the health authorities present the information on Facebook reflects to a big extent the Covid-19 situation in each country, as well as how informed the society is about this global phenomenon.

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Етични проблеми при благотворителни кампании за деца

Author(s): Zarina Vasileva / Language(s): Bulgarian Publication Year: 0

The role of digital technologies in the effectiveness of charitable causes is extremely important. Campaigns for children are one of the most widespread on social networks and media. However, they have their ethical specifics, which must be taken into account in their reflection. Regardless of the urgency and importance of the charitable cause, human dignity and integrity must be preserved.

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Алтернативен модел на дигитална реклама, базиран на блокчейн технология

Author(s): Kaloyan Ganev / Language(s): Bulgarian Publication Year: 0

The majority of brands’ marketing budgets are spent on digital marketing, and its share has been steadily increasing in recent years. Programmatic advertising accounts for an increasingly larger chunk of the digital marketing budget, but the process of purchasing and serving programmatic ads is extremely complex and involves several intermediaries between advertisers and publishers as well as a lot of tracking and sharing of user data. As a result, advertisers’ budgets are inefficiently used, publishers’ margins are shrinking, users’ online experience has deteriorated, and privacy concerns are growing. An alternative, blockchain-based digital advertising model, exists which aims to tackle these challenges using a privacy-focused browser and a cryptocurrency token for payments. This article examines the inner workings of this alternative and outlines its advantages and potential shortfalls.

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Интернет като катализатор на кризи

Author(s): Lyubomir Palev / Language(s): Bulgarian Publication Year: 0

The article examines the relationship between the Internet and the emergence and development of crises. The digital era we live in brings with it several challenges that organizations face. Social networks and social media, as part of the online space, are both afield for communication campaigns by governments, institutions, NGOs, corporations, etc., and an extremely hostile environment for them, in terms of falling into crises. The study reflects three cases, the life cycle that gives rise to the “network” and leads to crises.

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Новата нормалност на социалните медии

Author(s): Maxim Behar / Language(s): Bulgarian Publication Year: 0

This article supports the statement that the revolutionary changes in public communications after social media occupied a large part of the lives of humanity. As a result of current research and years of experience on a global scale in the industry, it can be argued that social media cannot be controlled and this contributes to both positive and negative outcomes. Social media is where the real leaders of speech and communication emerge nowadays, and communication experts have become something between publishers, reporters, and editors. New types of messaging – tweets and posts – have somewhat replaced traditional press releases, and ethics, morality, and transparency have become must-have elements of the modern PR industry. The research results also show that social networks are the driving force in the industry, everything is going digital, and traditional media is about to disappear from our lives.

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Изследване на медийната грамотност на учениците от горен курс на средното училище чрез анкети преди и след четенето на медийни текстове

Author(s): Neli Ilieva / Language(s): Bulgarian Publication Year: 0

The current article showcases a segment of a wide-ranging analysis of a series of questionnaires on the topic of media literacy among high school students. This analysis is part of a wider experiment that aims to study the ability of high school students to read and comprehend media texts. The segment contains an analysis of their answers to four questions –two from the first and two from the last questionnaires, which study their initial knowledge and opinions, as well as their insights acquired through the work with media texts on the same topic.

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Зиновете – между медиите и изкуството

Author(s): Panayot Stefanov / Language(s): Bulgarian Publication Year: 0

On the borderline between media and art, independent publications, or also zines, draw experience and inspiration from both fields. The following publication considers zines as an important part of the print media landscapes and highlights their life-affirming role in the development of various political and artistic ideas and movements, and the press itself in general. Through an attempt to define and derive the essential defining characteristics of zines, a general historical overview of their appearance and presence in different parts of the world, including Bulgaria, and their consideration in the digital age, the text comprehends their importance in modern publicity and emphasizes the need for similar editions. Undoubtedly, independent publications have been and will continue to be an indispensable medium for communities united by common topics and a natural source of innovation and experimentation for major media brands.

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Стратегическото значение на диалога в дигиталните маркетингови комуникации в Мрежата

Author(s): Teodora Petkova / Language(s): Bulgarian Publication Year: 0

The study argues the mission-critical role of dialogue in creating relevant and engaging digital marketing communication on the Web. For the research, a theoretical overview of the concept of dialogue used in marketing literature communications was made. The study also presents the characteristics of dialogic marketing communication from a relationship marketing perspective together with the challenges and opportunities related to dialogic communication in the context of marketing communications in a digital environment.

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