CEEOL - Browse Subjects Result

We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.

EVALUATING CUSTOMER SATISFACTION THROUGH ONLINE REVIEWS AND RATINGS

Author(s): Olivera Grljevic,Zita Bosnjak / Language(s): English Publication Year: 0

Travelers nowadays express their opinions, feelings, or (dis)satisfaction on the Web through reviews and ratings of hotels, restaurants, or other travel-related entities and services. The paper proposes a novel approach to determining the sentiment orientation of reviews with attached average numerical ratings, which usually convey both positive and negative sentiment. It is shown that the analysis and comparison of subsets of reviews with the same attached mark in terms of writing style and vocabulary can significantly reduce the size of reviews with biased sentiment polarity.

More...

FINANCIAL PERFORMANCE OF SLOVENE CASINO INDUSTRY: COMPARATIVE ANALYSIS OF REGULAR CASINOS AND CASINO SALOONS

Author(s): Mateja Jerman / Language(s): English Publication Year: 0

The casino industry has an important role for the Slovene economy. However, in the lastdecade the Association of gambling in Slovenia highlights that the situation in the industry in terms ofeconomic profitability is getting worse. In Slovenia, casinos are divided to regular casinos, which canorganize all special games of chance and casino saloons that can organize only a limited part of them.Since in the past there were found differences in their financial performance, the paper aims to performa comparative analysis of their performance, to find out if financial problems refer to the whole industryor only to a part of it. The results show that in the recent period there was no significant difference infinancial performance between regular casinos and casino saloons. However, we found a statisticallysignificant difference in the return on equity considering times before the financial crisis and the period2013–2017. Lately the financial performance of casinos is on average significantly worse than it was inthe past. The results of this study draw attention to the fact the Strategy of the development of games ofchance in Slovenia from 2010 has to be implemented.

More...

SUSTAINABLE DEVELOPMENT OF TOURISM BY DIVERSIFICATION OF TOURISTIC PORTFOLIO

Author(s): Larisa Jovanović,Dragan Živković / Language(s): English Publication Year: 0

The Sustainable Development Concept in various domains of economics, industry, construction,architecture environment protection and service businesses has become the leading paradigm ofthe 21st century. In the tourism sector, this paradigm is reflected in the orientation towards ecotourism.The aim of this paper is to present the importance of diversification touristic portfolio for successfuldevelopment of sustainable tourism.

More...

CULTURAL AND COMMUNICATION BARRIERS IN INTERNATIONAL TOURISM

Author(s): Ivana Marinović Matović,Ivana Simić / Language(s): English Publication Year: 0

International tourism, both in terms of economic development and globalization, brings positive,but also negative aspects, such as cultural and communication barriers. The information givenin the paper show that different constraints may become an obstacle in the tourist destination development.The authors identify and summarize those constraints, cultural and communication barriers,related to international tourism. Despite the fact that barriers can be managed, reduced or even completelyremoved with adequate destination management, the findings of this paper indicate that there isa need to further improve cultural and communication competency in tourist destinations.

More...

AGRITOURISM. BETWEEN AGRICULTURE AND TOURISM. A REVIEW

Author(s): Lazar Pavić,Karmen Pažek,Martin Pavlovič / Language(s): English Publication Year: 0

This paper presents synthesized knowledge from the agritourism field from the last decade.Our aim was to critically present the most common agritourism topics in the literature, such as life-seeingand life-participating agritourism concepts, tourists’ view and farmers’ view on agritourism, togetherwith the most important economic and non-economic agritourism benefits and goals for both thesupply and demand sides. This paper also presents the impact agritourism has on economic diversificationof agriculture. Agritourism can help family farms to remain in business, preserve agriculturalheritage, maximize the productivity of farm resources through their recreational use, and improve theeconomic situation of local communities. Agritourism presents the potential to generate additional income,diversify the farming economy, lower risks and uncertainties and form a symbiotic relationshipbetween agriculture and tourism.

More...

LEVEL OF SEASONALITY IN MACEDONIAN TOURISM AND STRATEGIES AND POLICIES FOR COPING WITH IT

Author(s): Biljana Petrevska,Branko Nikolovski / Language(s): English Publication Year: 0

Seasonality is general characteristic of tourism. As tourism contributes to economic growthand development, seasonality is noted as one of the most influencing factors for limiting continuous development.Thus, the article empirically tests the presence of tourism seasonality for the central level byexploring Macedonia, and the local level, by elaborating Ohrid (the most famous summer tourist spot) andSkopje (the capital). The statistical methodology covers computation of standard indicators, such as theGini index (G), the Seasonality Indicator (SI) and the Coefficient of Variation (CV). The study found nosignificant seasonal concentration in tourism in Macedonia, a presence of strong and powerful seasonalityfor Ohrid, and no seasonality for Skopje. As a consequence, the paper recommends design of specific tailor-made products and urges tourism key players to focus on policies and strategies for modifying tourismseasonality.

More...

ANALYSIS OF FINANCIAL EFFECTS OF TOURISM ON ECONOMY OF SERBIA

Author(s): Miloš Pjanić,Jelena Andrašić,Vera Mirović / Language(s): English Publication Year: 0

Tourism, as one of the key pillars of the economic base of each country, is based on a largenumber of business activities that are micro, small and medium sized. One of the basic functions oftourism as the economic sector of each country is its direct and indirect impact on the growth of grossdomestic product (GDP). Key factors that will affect tourism and directly or indirectly determine itscontribution to GDP are: resource availability, expertise, political and social stability in the countryand investments. The development of tourism at the same time encourages employment, job creationand the improvement of the balance of payments structure of each country. Tourism as an economicbranch consists of a large number of economic and non-commercial activities and is one of the mostprofitable activities in the world, which contributes to the overall development of the economy. It ispresent in all countries, but it is manifested by its effects and extent. The aim of the paper is to pointout the significance of tourism as one of the fastest growing economic activities in the economic developmentof Serbia.

More...

A STRATEGIC APPROACH TO THE KEY MODERN TOURISM TRENDS IN THE REPUBLIC OF SERBIA

Author(s): Milan Počuča,Jelena Matijašević / Language(s): English Publication Year: 0

One of the most important measures in creating a more competitive position in the tourism market is the adoption of the appropriate planning documents in the field of tourism and tourism development,in particular the adoption of a clear and responsible Strategy of tourism development, as wellas defining the key strategic goals and directions of tourism development. The current Strategy laysparticular emphasis on the key modern tourism trends: in the promotion and booking methods, in thefield of accommodation, and with regard to contemporary motives for travel in the global tourism market.Besides the relevant issues regarding tourism, special emphasis is placed on the strategic approachto the key modern tourism trends in the Republic of Serbia.

More...

SLOVAK TOURISM ENTERPRISES AND DMOs: CHALLENGES OF ADDRESSING VISITORS

Author(s): Kristína Pompurová,Radka Marcekova,Ľubica Šebová,Ivana Simockova / Language(s): English Publication Year: 0

This paper focuses on use of electronic marketing and thus different tools of marketing communication in tourism. All (37) destination management organizations (DMOs) in Slovakia and selected tourism enterprises (35) represent research object, while marketing communication tools represent research subject. The scope of use of marketing communication tools is analyzed in a complex way as both - demand side and supply side are examined. We used interview and following we investigated Internet marketing communication to study the supply side. This research sample consisted of 35 enterprises from which 24 were Slovak tour operators, 3 hotels (*** and ****), 4 spas and 4 water parks and 37 DMOs divided into five categories. On demand side data were collected through questionnaires. The research sample consisted of 510 randomly selected visitors of above-mentioned enterprises. The survey was undertaken from 2015 to 2018. We assume that an effective marketing campaign enhances competitiveness of enterprises and DMOs, boost their development and thus the development of tourism regions in Slovakia. However, new trends of marketing communication are being used in a limited extent by tourism enterprises and only several DMOs actively profit thus from traditional tools of marketing communication as well as from online marketing communication.

More...

AN MCDM APPROACH TO TOURISM PROJECTS EVALUATION: THE UPPER DANUBE BASIN CASE

Author(s): Gabrijela Popović,Dragan Mihajlović / Language(s): English Publication Year: 0

Essentially, this paper intends to emphasize the applicability of MCDM methods, i.e. the recently introduced Extended Pivot Pairwise Relative Criteria Importance Assessment (PIPRECIA-E), inthe field of tourism projects evaluation. The usefulness of the proposed method is demonstrated througha real case study involving the evaluation of projects pointed at the development of the tourism of the Upper Danube Basin. The performed assessment that has generated quite reliable results contains an estimation of the four alternative projects against the four principal criteria and the 21 sub-criteria.

More...

OPEN DATA AND SMART TOURISM DEVELOPMENT

Author(s): Otilija Sedlak,Stojan Ivanišević / Language(s): English Publication Year: 0

Smart tourism destinations are created with the implementation of the Smart City concept.This concept is getting stronger because projections show that about 66% of the world population willlive in an urban environment by 2050. The Smart Cities around the globe have already implementedstrategies for the development of smart tourism or their implementations are in progress. The goal ofthis paper is to study key factors of the successful smart city technologies with a primary focus on Opendata to the development of smart tourism destinations through the analysis of more than 10 smart citiesthat represent leaders in the smart tourism.

More...

ORGANIZATIONAL CULTURE AS A FACTOR OF DIGITAL MATURITY OF ORGANIZATIONS IN THE TOURISM SECTOR

Author(s): Ivana Simić,Ivana Marinović Matović / Language(s): English Publication Year: 0

Digital maturity of organizations represents the level of organization’s readiness and ability to apply the latest digital technological achievements that enable them to function better and take betterpositions in a hypercompetitive business environment. In addition to technology, the level of digital maturityof the organization is influenced by a number of other organizational factors: business strategy,organizational structure, organizational culture, quality of personnel of the organization. In this paper,special attention is given to organizational culture as one of the organizational variables that significantlydefines the level of digital maturity of the organization. The aim of the paper is to provide managersof all organizations, and especially managers in the tourism sector, the ways and mechanismsfor creating such an organizational culture that will represent a strong support to the organization forachieving higher levels of digital maturity.

More...

CONTRACT OF RESERVATION OF ACCOMMODATION CAPACITIES – LAW REGULATION AND CASES FROM JUDICIAL PRACTICE

Author(s): Žaklina Spalević,Miloš Arsić,Vladimir Džamić / Language(s): English Publication Year: 0

The main goal of the authors of this paper is to explicitly display the contract on the engagement of catering capacities, concluded between the caterer and the tourist agency. The reviewof this contract, often in the practice of tourist workers, was carried out by presenting the basic legalprovisions related to this contract. Additionally, the most interesting examples from the practice of thecourts in Serbia is presented, where the parties to the court proceedings were the contractors from thecontract on the engagement of catering facilities.

More...

MODERN MANAGERIAL METHODS AND THEIR POTENTIAL IN CONTEXT OF REGIONAL TOURISM DEVELOPMENT

Author(s): Róbert Štefko,Peter Gallo,Daniela Matusikova / Language(s): English Publication Year: 0

Chapter deals with the issue of tourism and its development potential in the context of using modern managerial methods. Management is inevitable part of tourism development that can supportthe activity of chosen region, destination or even tourism facility. In the field of tourism, it is importantto know the core potential and by choosing right managerial method this potential can be maximallyused and offered to tourism participants. The chapter subscribes the examples of managerial methodsthat can be used in tourism and in its analytical part it shows real research model that was used toevaluate the potential of selected region of Slovakia. It examines the conditions and possibilities of itsuse in the aspect of increasing the number of visitors in analysed region. It points to the methodologyof calculating the regional potential in the context of modern management theories at a concrete example.It explains the procedures of using SWOT analysis and other strategic management methods as animportant methodological tool for solving the given problem. It points out the professional aspects ofsolving this problem and its effective use in practice.

More...

STRENGTHENING THE TOURISM OFFER – CASE STUDY BRANIČEVO DISTRICT

Author(s): Snežana Štetić,Igor Trišić / Language(s): English Publication Year: 0

The Braničevo District possesses outstanding natural and social potentials for the developmentof tourism. Such are various forms of relief, hydrography, caves, river springs, historical monumentsand churches, archaeological sites and other resources. Most of them are „waiting” to bevalorized and included into tourism offer. A special value is given by folklore of the Vlach people,which can be successfully implemented in tourism programs and promotion of ethno-social values ofthe Braničevo District. In this paper, an analysis of all the above-mentioned values is applicable, aswell as a presentation of the proposals for strengthening the tourism offer of this part of the country.Also, there is recommendation for analyzing a desire on the appearance of demand for something new,for new markets and new ways of spending leisure time. Because of that destinations have to adapt andbegin to develop specific forms of tourism

More...

AFFECTIVE IMAGE OF SPA AND WELLNESS DESTINATION BULGARIA

Author(s): Milena Stoyanova / Language(s): English Publication Year: 0

The aim of the study is to estimate affective image of SPA and wellness destination Bulgaria.To assess the affective image, four semantic differential scales proposed by Russel and Pratt and sevenadditional author’s scales are used, by which foreign tourists define their attitude to Bulgaria as a SPAand wellness destination. The findings of the study have significant managerial implications for destinationmarketing managers in SPA and wellness tourism.

More...

EMPLOYEE TRAINING IN INTERNATIONAL LUXURY HOTEL CHAINS: EVIDENCE FROM SERBIA

Author(s): Milica Todorović,Tatjana Ivanovic / Language(s): English Publication Year: 0

Increased competition in international luxury hotel industry requires the hotels to continuouslyimprove their HRM policies and practices, with a particular focus on employee training. Hotelindustry globally employs a large number of people with high labour turnover. Training employees inhotels, especially in international luxury hotel chains, has always represented a challenge since guestsdemand high-quality personalized services. The aim of this paper is to examine how international luxuryhotel chains in a developing country, such as Serbia, implement training programs. The researchwas conducted in six five-star and four-star hotels in Belgrade - members of international luxury hotelchains, through in-depth interviews with managers from these hotels. The research has shown examinedhotel implement some of the training programs usual for luxury hotel chains. However, in orderto develop their local talent pools and improve staff skills on a continuous basis, the luxury hotels inSerbia need to re-examine their training systems, having in mind that most of them are highly standardized,to implement more diversified training plans, and provide more overseas training opportunitiesfor local employees from Serbia.

More...

EVALUATION OF EFFICIENCY IN TOURISM INDUSTRY

Author(s): Slavica Tomić,Aleksandra Marcikic / Language(s): English Publication Year: 0

The main goal of this paper is to evaluate efficiency of regions tourism sector in order to improve countries competitiveness on global market. Efficiency is observed as relation of multiple outputs(international tourist arrivals, international tourism inbound receipts and tourism industry GDP) andinputs (government expenditure and prioritization of tourism) for four-year period. Results show that Croatia and Montenegro achieve maximal efficiency, compared to the other countries in this region.

More...

DIGITAL MARKETING AS A TOOL OF SUSTAINABLE MANAGEMENT OF BIOWASTE IN ECOTOURISM

Author(s): Aleksandra Pavlović Dimitrijević,Igor Trandafilović / Language(s): English Publication Year: 0

The main goal of this study was to show that the digital marketing is an adequate and effective tool of the sustainable management bio-waste in ecotourism. The goal of the work was to point out the attitude of potential tourists who visit ecological tourist destinations and whether they act on marketing activities presented through the digital media system. The results of the research have shown that the digital marketing can be a significant segment of biotope management in ecotourism, consid¬ering the benefits of using digital media. The hypothesis of this research was – the digital marketing is a significant tool for researching sustainable bio-management, which has been confirmed. It has been established that the digital marketing is important in spreading awareness about bio-waste management in the population. The significance of digital marketing of bio-waste management in ecotourism is confirmed.

More...

INNOVATIVE ALTERNATIVES OF MARKETING COMMUNICATION AND SALES SUPPORT OF PRODUCTS AND SERVICES

Author(s): Radka Vaníčková / Language(s): English Publication Year: 0

This chapter analyses and judges the up-to-date condition of provided products and servicesfor the purpose of innovating existing product according to current trends, potential of givenlocality and customers preferences which influence attractivity, increase of turnout and amount ofprofits. The analytic part of the chapter is focused on defining tourism, product of tourism, historicalmonument objects and services marketing. In the practical part of the chapter there was formulatedthe analysis of provided basic, special and supplementary services and marketing of servicesin chosen destination in the Czech Republic through questionnaire survey. Using observing andcontrolled interviews with employees of the company the satisfaction of staff was monitored and theconcept of proposals and recommendations for new service was made. The empirical generalizationof knowledge which is described in the final part of the chapter helped to improve current stateof provided services and products with the accent of creating innovative proposal of new service inthe area of marketing communication and selling support of offered products and services.

More...