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How artificial intelligence is changing investment management

Author(s): Radostin Boyadzhiev / Language(s): English Publication Year: 0

Artificial Intelligence (AI) is a key technology that is changing our lives right now. But the predictions are that it will lead to even greater changes in our lives. It is currently used in: marketing and advertising, online shopping, automobiles, personal digital assistants, smart homes, pattern recognition, manufacturing, logistics and many other fields. Despite its use in our everyday life, it should be noted the fears of some people, mostly related to the loss of jobs. But how is AI changing the world of investing? The introduction of this technology in the field of investment and portfolio management is associated with activities such as: fundamental and technical analysis; Risk Management; portfolio optimization and reduction of management costs. The report will look at how AI is being used in each of these areas of investment management.

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Правно тълкуване и/ или изкуствен интелект

Author(s): Georgi Mihaylov / Language(s): Bulgarian Publication Year: 0

The report examines the challenges that the changed reality of life poses to law, its interpretation and application. It focuses on technological progress and the interaction of law with artificial intelligence. On the one hand, there are the indisputable benefits of artificial intelligence, and on the other - the need to preserve the human nature and adaptability of law, most clearly expressed in the interpretation activity. The fundamental question is addressed: Should artificial intelligence replace interpretation in law, or is a functional balance possible?

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Investment policy of the company in crisis conditions

Author(s): Valeri Nenkov,Tsvetelina Nenkova / Language(s): English Publication Year: 0

This report analyzes the relationship between the investment policy and the economic growth of the company in crisis conditions. The attention is focused, firstly, on the level of company activity, given the fact that it predetermines both the investment policy and the sources of financing. The issues concerning the specifics of the investment policy in crisis conditions are considered. The advantages and the disadvantages of the equity financing and the external financing for the implementation of the company's investment programs in an unfavorable economic environment are revealed. Conclusions have been drawn from the performed analysis, and the importance of the investment policy in building an optimal financial structure, preserving the independence and the prosperity of the company in crisis conditions is clearly emphasized.

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Експериментални клаузи и регулаторни лаборатории – иновативни подходи за прототипиране на политики в областта на регулирането на високорискови системи с изкуствен интелект

Author(s): Irina Tsakova / Language(s): Bulgarian Publication Year: 0

The experimental regulatory environment, or regulatory sandbox, is part of the innovative regulatory tools already being implemented by EU member states. The main goal of the report is to present an analysis of the procedural legitimacy of regulatory laboratories as an innovative legal instrument for policy prototyping. The focus is placed on the specifics of the regime for establishing and operating regulatory laboratories and "testing in real conditions" in accordance with the provisions of the Artificial Intelligence Act (currently under consideration by the European Parliament). In the context of evidence-based policy, the report argues that experimental clauses and regulatory laboratories as opportunities, limitations, and risks for creating a secure and sustainable legal environment for the development of high technologies and artificial intelligence systems cannot be perceived as a standalone procedural meta-instrument in principle but should be integrated into existing traditional regulatory tools.

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Business digital transformation: a strategic approach to market development

Author(s): Anny Atanasova / Language(s): English Publication Year: 0

The crisis caused by Covid 19 has clearly shown that to survive the company must adapt and introduce new strategies to respond to the imposed negative circumstances. Some of the consequences arising from the crises are the shrinking of company markets, a decrease in customers, and, accordingly, in the volume of sales and income. This negative result, in turn, leads to an overall deterioration of the state of the business and its financial and economic indicators. Therefore, to get out of the crisis, it is necessary to make a deep analysis and to develop and implement appropriate strategic approaches. Covid 19 has shown that one of these approaches is the digitization of company activities, which provides many advantages to companies, including advantages related to their positions in domestic and foreign markets. In connection with this, the development examines the impact of digital transformation on the development of markets. The digitalization of company activity is seen as an approach of strategic importance not only for survival in crisis conditions but also for expanding markets. The level of digital transformation of the Bulgarian business and its role in the development of markets and the increase of customers are analyzed. The company's connection with customers, which is carried out with the help of modern digital devices and electronic media, and its role in improving the market positions of the business, are studied. Consequently, it is concluded that during the crisis as a result of Covid 19 enterprises took a step towards digitalization of business and especially towards the expansion of online sales as a situational anti-crisis measure. Today this approach can and should be aimed at taking into account the overall strategic goals, to the perspective in the development and achievement of sustainability in markets and company results. This means moving from reactive to anticipatory planned crisis management.

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Ethical regulations of AI in academic publishing – an overview

Author(s): Atanaska Cholakova / Language(s): English Publication Year: 0

This article addresses key ethical questions surrounding AI in academic publishing and provides a short overview of existing policies and guidelines from major publishing organizations. Publishers today face the challenge to completely reshape their attitude towards new technologies and traditional methods of publishing and regulations shaping the publication process from start to finish. Comprehensive AI policies are required at every stage – from author’s guidelines to detailed instructions for editors and reviewers. The evolving publishing landscape raises important ethical considerations, extending beyond the publishing process itself to fundamental concepts such as authorship. A reevaluation of authorship as an institution is essential, along with a phenomenological approach to understanding the role of technology in generating meaning and mediating new ideas. While AI challenges traditional publishing, it also offers tools to combat unethical practices in publication process today.

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Cognitive analysis of tourism spending of brand Bulgaria on target and prospective markets of Generation Alpha

Author(s): Rumen Draganov / Language(s): English Publication Year: 0

The study evaluates the practices of applying the cognitive analysis of the information environment in tourism in a university environment in the analysis of data related to the presentation of the Bulgaria brand in the target and prospective markets. The research aims to show the total expenses for promoting and advertising Bulgaria in the country and abroad, using available and complicated data from the information environment. The study is based on a content analysis of documents, regulations, and relevant publications, combined with secondary data at national and European levels, and the contribution of generation α. The research results are helpful to teachers and students studying tourism, business and government administration to gain insight into the scale of the total costs related to the positioning of the Bulgaria brand. This paper presents new research project entitled “Research of opportunities for the implementation and development of educational tourism in Bulgaria: Cultural heritage in support of formal education”, won in 2023 Competition for financial support of basic research projects, organized by the Bulgarian National Science Fund, part of the Ministry of Education and Science of the Republic of Bulgaria, Contract № KP-06-N75/17 from 15.12.2023, led by Chief Assist. Sonya Spasova, PhD.

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Туристически модули в подкрепа на формалното образование в България

Author(s): Sonya Spasova,Rumen Draganov / Language(s): Bulgarian Publication Year: 0

The study examines the compilation of tourism modules for the curriculum of students from first to eleventh grades in Bulgarian schools in the interaction of three state management systems: cultural heritage - education - tourism in Bulgaria. Each of these systems is managed by state institutions that have a high degree of overlapping funding and responsibilities. The study proposes a methodology regarding their coordination through modules that correspond with satisfying the direct needs of the educational system and society. A methodology for inter-institutional cooperation for the development of educational tourism in Bulgaria is proposed. The current research is under project No. KP-06-N75/17 from 15.12.2023 on the topic “Research of opportunities for the implementation and development of educational tourism in Bulgaria: Cultural heritage in support of formal education”, financed by the National Science Fund to the Ministry of Education and Science.

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Opportunities for sustainable development of grain production in Bulgaria against the background of market, natural and demographic crises

Author(s): Elena Stefanova / Language(s): English Publication Year: 0

A considerable portion of the agricultural land in the plains of the country is currently used for grain production. This is an industry lying on rich traditions stemming from Bulgaria’s favourable climate coupled with appropriate soil characteristics and valuable features of any such crops for various sorts of fodder fed to farm animals and used in the food industry. The main bulks of cereals open opportunities to guarantee strategic food reserves of Bulgaria. The remaining quantities enjoy good marketability internationally. While cereal crop production enjoys such favourable prerequisites it also faces a number of issues. The list of the latter may start form the lack of labour force in Bulgaria’s rural regions, which would be supposed to apply new technology and make use of today’s modern agricultural equipment or to follow the climatic changes entailing drought, substandard success in fight against natural disasters such as hail or floods, dynamics in the regulatory framework which the competitiveness of the sector would depend on (allowing duty-free imports of grain from other countries), or untimely payment of subsidies. The goal of this article is, bases on the trends in the production of some of the main cereals’ crops, to discuss any opportunities to stimulate the sustainable development of cereal production in Bulgaria and overcoming the consequences of a variety of kinds of crises.

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Challenges for tourism in relation to climate change adaptation

Author(s): Maria Vodenska / Language(s): English Publication Year: 0

One of the greatest challenges facing humanity today is climate change and global warming. Overall, there are two scenarios for global warming: one with less warming and one with more significant warming. For the territory of Bulgaria, there is a strong trend of rising maximum air temperatures in the summer. Average annual rainfall is expected to decrease by about 10% in Western Bulgaria, while the reduction in Eastern Bulgaria is expected to be greater (15-20%). The report examines changes in the two most important climatic parameters for tourism activities – temperature and precipitation. Evidence shows that winter tourism will be much more negatively affected than summer tourism. The seasonality of tourism will also change – the summer season will be extended, while the winter season will shorten drastically. Various adaptation measures and policies for climate change adaptation in the European Union are discussed, and suggestions are made on how they could be applied in Bulgaria. In conclusion, it can be summarized that climate change will have a significant impact on tourism in Bulgaria, particularly on the two most popular types of tourism – seaside summer recreational tourism and winter ski tourism, which have pronounced seasonal characteristics and are highly susceptible to changes in climatic conditions.

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Positioning and repositioning of traditional products in local and international markets. The Portuguese experience

Author(s): Milanka Slavova / Language(s): English Publication Year: 0

Traditional products are goods and services that are linked to the history and cultural heritage of each country. Their positioning and repositioning in local and international markets contribute to increasing market share, revenues, and the popularity of the country of origin. Careful repositioning is necessary to shift a product or service’s place in customers’ minds, while preserving the connection between traditional products and the country’s economic development. This paper aims to investigate the positioning and repositioning of traditional products using Portuguese company as a case study. The reason for the choice is the dynamic change in the marketing strategies of O Valor do Tempo company and the success achieved in both local and international markets. This good business practice is not yet comprehensively discussed in the marketing publications. The research methods in the paper are a review of published literature on traditional food consumption, the observation method, and a case study. The case study provides an opportunity to explore different dimensions and conditions of the traditional food repositioning process. The main findings are that the repositioning of traditional products, supported by conventional and digital marketing campaigns, increases the revenues of the producing firms and creates conditions for a variety of business internationalization forms.

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Implications of the proposed changes to the tourism directive 2015/2302 – administrative and legal perspective

Author(s): Dominik Borek / Language(s): English Publication Year: 0

The European Commission's legislative proposal from November 2023 amending Directive (EU) 2015/2302 of the European Parliament and of the Council of 25 November 2015 on package travel and linked travel arrangements amended Regulation (EC) No 2006/2004 and Directive 2011/83/EU of the European Parliament and of the Council and repealed the previous Council Directive 90/314/EEC may pose difficulties of interpretation. In further stages of work, some solutions will need to be specified or clarified in order to provide a transparent legal basis ensuring a high level of consumer protection, as well as to ensure effective enforcement of consumer rights and better harmonization of the market. In the article, I will present the historical and legal aspects of reaching the solution proposed by the European Commission. As part of the work, I will also present comments on the solutions proposed by EU legislators, as well as de lege ferenda conclusions. The whole thing was based on the dogmatic-exegetical research method, which required studying the institutional approach to the target solution proposed by the European Commission. The article presents my private views and cannot be interpreted as the position of any body or institution.

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Апитуризмът като кошер за гражданска ангажираност в кръговите туристически практики

Author(s): Ivinka Pazieva / Language(s): Bulgarian Publication Year: 0

Economic sustainability, civic education, and circular tourism can be seen as factors in developing apitourism (bee tourism) and innovative business practices.The research includes the topic in two directions. From an economic perspective, it will look at how the principles of circularity in tourism support apitourism initiatives, indicating the contribution of such practices to local economies’ sustainability (i.e., bee hives that launch apitourism programs). The second objective focuses on the sociological perspective, revealing how apitourism fosters students' civic engagement. Good practices of developing environmental responsibility, sustainable practices and student involvement in local communities through apitourism will be presented. The study's main contribution is the inferred interrelationship of economic, environmental and civic practices in the provision of bee tourism, aiming to highlight the transformative effects on students. It can be assumed that beehive adoption and beekeeping initiatives will be some of the successful opportunities to integrate apitourism as a civic education method. With this in mind, the research aims to inspire educators, policymakers and practitioners to consider such practices.

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Екологични проблеми и опазване на околната среда

Author(s): Radoslava Boyanova / Language(s): Bulgarian Publication Year: 0

Humanity of the XXI century is faced with some of the main problems of the planet that need to be solved. These are the environmental problems. When we start talking about the environment and its protection, we undoubtedly start talking about consciousness, culture and policies for its protection. Man in his hectic everyday life does not realize how at every moment of his life he lives in a world of constant risk due to the deteriorating state of the environment. Problems related to ecology are the result of unresolved ambiguities between the relationships in the "nature-human-society" system. Every year, the Ministry of the Environment and Water prepares and publishes priorities in the national environmental protection policy. The priorities of the Ministry of Education and Culture are the raising of environmental awareness and culture regarding environmental protection, reducing the adverse impact on human health and the economy of Bulgaria caused by climate change. Improvement of atmospheric air quality, implementation of all legal frameworks in favor of environmental protection and others.

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The role of innovation management and technological development on the efficiency and competitiveness of industrial enterprises

Author(s): Yordan Yordanov / Language(s): English Publication Year: 0

The current report examines technological development and innovation management in the field of microelectronics, considering the impact of technological innovations on the industry in light of global challenges such as digitization, economic turbulence, and the need for reorganization of production capacities in accordance with the new regulations of the EU. The aim of the study is to present effective and optimal solutions and approaches that foster sustainable growth and competitiveness in the microelectronics sector. The methodology includes assessing the role of strategic innovation management in enhancing efficiency and competitiveness through the swift and flexible implementation of technological innovations. Additionally, it involves applying market segmentation methodology to the microelectronics market by sectors to analyze consumer behaviour and evaluate the impact of investments within a dynamic economic environment with limited production factors. The results of the report provide significant insights and recommendations for the sustainable development of companies in the sector, emphasising the connection between economic growth and sustainability in microelectronics.

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AI led digital transformation in organization learning and development

Author(s): Dobrin Dobrev / Language(s): English Publication Year: 0

This paper focuses on analysis of the impact of digital transformation and artificial intelligence on the patterns of organizational learning and development. In today's dynamic and changing business world, Digital transformation gain the competitive advantage of any organization that uses AI to strengthen learning and development. Through a systematic review based on a wide range of multidisciplinary academic articles, research has revealed both theoretical framework and empirical evidence. The key finding of this research has been the emerging need for organizations to perform successful DT and to include generative AI in their strategy for learning and development. This is not just a strategic decision but rather a requirement for growth and sustainability in the digital era. By synthesizing insights from existing research, this article seeks to provide actionable guidance for organizations looking to leverage technology as a catalyst for organizational growth and innovation and chart a path forward for future success in digital era.

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Човешките ресурси като стратегически фактор в бизнеса

Author(s): Lindita Cenaj,Mariana Usheva / Language(s): Bulgarian Publication Year: 0

Human resources hold a central position in today's highly competitive business environment. Regardless of automation and technological advancements, individuals' capacity to innovate and be creative remains crucial for organizational success. Investments in human resources play a strategic role in achieving high corporate performance and maintaining competitiveness. However, during economic challenges such as recessions, these investments are often constrained. Modern organizations are faced with the dilemma of balancing human resource investments with globalization and competition. The emphasis on human capital, knowledge, and expertise of professionals becomes increasingly vital for enhancing competitiveness and attaining success in business. Investing in human resources is of paramount importance for sustainable development and effective functioning of organizations in the contemporary business world. Organizations can focus on the development and management of human resources to adapt to evolving conditions and achieve long-term success. Strategic utilization of human potential fosters resilience and adaptability, positioning businesses for sustained excellence and growth.

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Digitalization and artificial intelligence in the hotel and restaurant sector, and the attitudes of the staff

Author(s): Valentin Kotsakov / Language(s): English Publication Year: 0

The report presents the results of a survey of the human resources employed in the hotel and restaurant sector in the municipality of Devin, conducted in the period March-April 2024, regarding their own knowledge and skills, attitudes and concerns about digitization and the introduction of artificial intelligence. The human resources are the most important factor for the development of the modern organization and the implementation of modern policies depends on their motivational, moral and ethical value. That is why knowing and analyzing the state of the human resources, their needs and expectations is very important in our dynamic modern days. For the region of Devin it is characteristic that a large part of the local population is directly dependent on the tourism. The aim of the study is to investigate the level of the organizations and their employees about the current trends in digitization and the introduction of artificial intelligence, as well as the level of the employees knowledge, skills and need of trainings about this area, and whether they feel threatened by artificial intelligence. The analysis made in this survey can be used as a model for researching employees in other sectors and regions in Bulgaria.

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Структура на мотивацията за работа при работещи в онлайн среда от различни националности

Author(s): Kristian Tashev / Language(s): Bulgarian Publication Year: 0

The motivation for working in an online environment was analyzed in an international sample, including 175 participants from Bulgaria, China, the United Kingdom, India, Australia and the USA. Three factors of the motivation scale were identified through factor analysis using the principal components method, namely: 1. Autonomy, efficiency, and security of online work; 2. Policy of material and professional promotion; and 3. Organizational and psychological climate. Significant differences were found in the first two factors, as the results show that the Bulgarians in this sample are the most motivated to work online based on their assessment of autonomy, efficiency, security, and company incentive policies. Participants from India have the lowest motivation for these two factors.

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Комуникационната политика в професионалното образование и обучение с помощта на дигитални технологии

Author(s): Rumyana Antova / Language(s): Bulgarian Publication Year: 0

In recent decades, the advancement of digital technologies has played a crucial role in scientific development, leading to their widespread integration into the education system. Nowadays, quality education relies heavily on the use of computers, multimedia, specialized software, and applications. This also applies to a large extent to vocational education, where a significant part of theoretical and practical training takes place in a digital environment. Various platforms and software for synchronous or asynchronous communication have been developed, new methods and approaches for pedagogical communication are used. These resources are available to students, teachers, guidance, and administration. The report will present the results of an empirical study conducted on the digitization of professional education and the new possibilities for implementing pedagogical communication in these conditions, including artificial intelligence.

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