![Етиката в рекламата и ПР – предпоставка за устойчив растеж](/api/image/getissuecoverimage?id=picture_2015_27242.jpg)
Етиката в рекламата и ПР – предпоставка за устойчив растеж
In the publication "Ethics in Advertising and Public Relations - a Prerequisite for Sustainable Growth" by Assis. Prof. Alexander Christov, PhD was examined and studied the impact of respect for ethical principles in advertising and PR on long-term relationships with customers and hence - the achievement of sustainable growth of the company. It advocated the position that in many cases self-regulation mechanisms in the field of marketing communications are more effective than legislative regulation.
More...