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THE FIRST ROMANIAN FEMALE PRIME MINISTER IN THE NATIONAL NEWS: TOPICS AND PATTERNS OF MEDIA COVERAGE

Author(s): Simona Rodat / Language(s): English Publication Year: 0

Since January 2018, the government of Romania is headed by a woman, Vasilica Viorica Dăncilă, the first female prime minister in the history of the country. Beyond other controversial issues relating to the political situation in Romania, especially those in connectionwith the frequent changes of prime ministers in recent years, media covered the appointment ofMrs. Dăncilă as prime minister with special scrutiny, paying attention to details that were notregarded as such in the case of the prior appointed male prime ministers. Thus, discussions could be encountered in the press, on themes mostly or only related to women, such as: how does this person look, how she dresses, how is her hairdo, what “female tricks” she uses, through what specific female strategies did she manage to have this rising political career or what man she owes her success.

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COMMUNICATION STRATEGIES OF THE MACEDONIAN OPINION LEADERS IN ONLINE MEDIA BEFORE THE VOTING ON CONSTITUTIONAL CHANGES IN MACEDONIAN PARLIAMENT

Author(s): Marijana Marković,Eleonora Serafimovska / Language(s): English Publication Year: 0

During the last two years Macedonia experienced days of major historical and political changes. After the decennial dispute with Republic Greece over the use of the constitutional name of the state, and after the Greek veto for NATO and EU integration processes of Macedonia, the both sides signed Prespa Agreement. Regarding this agreement Macedonia was obligated to change the constitutional name. After the referendum, the crucial vote in the MacedonianParliament on the constitutional changes followed. The research objective is recognition of Macedonian opinion leader’s communication strategies in online media during the period after the referendum and before crucial voting in the Macedonian Parliament: from 30 September to 11th of January.

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POLYPHONIC ORCHESTRATION OF POLITICAL PROPAGANDA IN XXI EUROPE: THE CASE OF POLAND IN 2015-2019

Author(s): Jacek H. Kołodziej / Language(s): English Publication Year: 0

Far from the classical notions of political propaganda, once understood merely as top-down persuasion to influence mass opinion, and much closer to the Jacques Ellul’s thesis that modern propaganda is an orchestrated phenomenon, integrally drawing from existing social and cultural well-established trends, in order to effectively shape attitudes and behavior “frommere resentment to rebellion”, this text offers an insight into the phenomenon of modern political propaganda in CEE countries. The case under scrutiny is Poland of post-2010. It rests on the idea of polyphonic orchestration of national communication, what has been feasible within the premises of post-2010 crisis of democratization and Europeanization, and in the context of the rebirth of authoritarian and populist tendencies in Central Europe.

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THE ROLE OF THE GOOD NEWS IN BULGARIA: A POSITIVE MODEL FOR PERSONAL DEVELOPMENT AND SOCIAL PROSPERITY

Author(s): Maria Popova / Language(s): English Publication Year: 0

Media content is personalized, connected with the massive flow of information, produced by different kinds of media channels (traditional and online), as well as a variety of producers (professional journalists or consumers). Many researchers work on the mediatization of emotions, such as digital mourning practices (Giaxoglou and Doveling, 2018), mediated anger in political covering (Wahl-Jorgensen, 2019), affective news in journalism (Beckett and Deuze,2016), digital affect cultures (Döveling et al., 2018), affective publics (Papacharissi, 2015), etc. More and more TV channels include good news in their newscasts. The incorporation of positive news values indicates the society’s need for a positive model for personal development and social prosperity. This is typical for social media, as well as for traditional media, where dramatic, tragic, funny, and emotional news dominates, too. My research covers the weekly program “We believe in the good”, which is part of the evening newscasts of Bulgarian private channel bTV. The case study is based on an observation of the program for a period of 55months (November 2014 – May 2019) and covers 163 news pieces that are analyzed by different criteria, such as dominant topics, forms of positive news, civil participation, opinion sources of information, types of personal reaction, and collective solidarity).

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ETHICAL CHALLENGES OF ONLINE MEDIA IN SERBIA

Author(s): Anka Mihajlov PROKOPOVIĆ / Language(s): English Publication Year: 0

The paper is based on the fact that in Serbia a new media sphere is created - adigital media sphere in which there are new online media and online editions of traditional media.This is evidenced by indicators defined by Pablo Boczkowski (2004: 52-55) and adapted tothe situation in Serbia, such as: the growth of the number of news portals, the growth of onlineadvertising, the increase in the number of visitors to news sites, the establishment of onlinejournalism awards, the establishment of the Association of online media and the adoption of theGuidelines for the Use of the Serbian Journalists’ Code in the Online Environment. The questionsthat arise are whether journalists are familiar with the new ethical challenges that arise inthe media sphere on the Internet, and whether they know the solutions offered in the Guidelinesfor the Use of the Serbian Journalists’ Code in the Online Environment. The hypothesis that willbe tested is that journalists of online media are familiar with the principles of journalistic ethicsand adhere to them. Depending on the results of the research, the specifics of the online mediasphere in Serbia can be considered when the ethical norms are in question, which relate to awhole spectrum of new relationships, such as the relation of digital media to user comments andthe relation of these media to the use of information published on social media.

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FRAMING OF MEDIA DISCOURSE ONLINE ON VIOLENCE AGAINST WOMEN IN SERBIA

Author(s): Jovica Pavlović / Language(s): English Publication Year: 0

Through selection and positioning of certain topics, media create an agenda of relevant social issues and through framing and reinforcing, they also determine citizens’ way of thinking on these issues and participate in constructing a certain discourse. Acting as public dialogue facilitators, media assume a role in the social power reproduction. But, the online sphere implies greater citizen participation in public dialogue, as opposed to the traditional media’s prime task of audience informing.This paper explores the framing of violence against women in Serbian online media. Our objective was to explore how the media discourse on violence against women is shaped though the dynamic of interaction between interpretive frames set by the online media editorial teams and the manner in which online commenters frame the news. The paper leans on an empirical survey covering the period January-February 2019, which applies content analysis and discourse analysis to the convenience sample. The research covers both physical and verbal violence.

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COMPARISON BETWEEN THE SYMBOLS OF THE BULGARIAN PROTESTS IN 2013 AND 2018-2019, REFLECTED IN THE BULGARIAN MEDIA ECOSYSTEM

Author(s): Neli Velinova / Language(s): English Publication Year: 0

The study discusses some major political and social implications of the new roles of the audiences viewed through the prism of the media activism in Bulgaria. It is based on comparison of two case-studies, focused on rigorous social events in the country that had significant political effects. The first one, triggered by the raise of electricity bills in 2013, is connected with disapproval of the living standards. Later in the same year the social protests developed towards sustaining the democratic achievements. The second case study is based on the many-sided social discontent in 2018, caused by existential problems and welfare divide. The proposed study aims to trace the messages of the civil protests in Bulgaria, reflected by traditional media, social media and social networks. The subject of the study is the comparison of the major societal demands as well as of the way citizens struggle for their rights in 2013 and at the end of 2018 and early 2019. The main research question is to explore the transformation, which has occurred in the communication process over the years between the maturing Bulgarian civil society and the elites in the context of the Internet based environment.

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FEATURES OF INFORMATION IN ALBANIAN MEDIA ON THE ONLINE PLATFORM

Author(s): Eugent Kllapi / Language(s): English Publication Year: 0

The internet brought a new meaning to the information. Thanks to digitization and convergence, new ways of interacting information between online media and different audiences took shape. One aspect of change of information is its quality. It is presented, in different nuances, so and the same in many themes or issues. We undoubtedly see a special attention to the easy and pleasant information, as well as shallow. The quality of information is important to audiences, but it is seen that this quality fades day by day, confusion increases. In saturated information terms, we find that sensationalism is packed as key information. It does not remain after sensational appearances or scandals that seem to want to say something, but they do not really say much about issues of the day. More they hide the problems of the citizens. What is the prowess with the quality of information through the internet? This approach tries to shed some light on its quality.

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DEMOGRAPHIC DEVELOPMENT IN THE BULGARIAN MEDIA

Author(s): Ivelina Georgieva / Language(s): English Publication Year: 0

The article aims to explore the conflicts in the field of Bulgarian demographic development. For this purpose the study analyses the work of state institutions, expert opinion and media coverage of this problems.The specificity and wide scope of demographic problems, as well as their impact on all spheres of society, make journalism a serious challenge, both in understanding and reflecting on the problem.The purpose of the paper is to research how the topic is present in the public space and to highlight the conflicting fields at the media, institutional and expert levels.The methodology used includes analysis of scientific literature, regulations and content analysis of 130 publications for the period October - December 2018 in the printed edition of the newspaper “24 Chasa”, which is part of the complete empirical study, cover the period of one year.

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USING VISUAL CONTENT FOR SUCCESSFUL COMMUNICATION MANAGEMENT

Author(s): Stella Konstantinova Angova,Martin Osikovski,Svetla Tsankova,Mariya Nikolova,Ivan Valchanov / Language(s): English Publication Year: 0

The paper discusses new online visual content forms. The authors suggest that the visualized information has enriched both traditional and new types of media. By examining online visual content for the purpose of the communication management (CM) in particular, the authors demonstrate how the utilization of “cultural software” gives rise to a series of innovative visual content forms. In this regard, the paper identifies and then maps several “hybrid” and“genuine new” forms of this kind.

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SOCIAL MEDIA CONTENT AS STAKEHOLDER MAPPING TOOL

Author(s): Boyan Koutevski / Language(s): English Publication Year: 0

The impact of communication in social media and the persuasion techniques among different stakeholder groups in online environment has become decisive component of the contemporary political and business processes. On the one hand, social media offer excellent technological and semantic opportunities for any organization in its stakeholder efforts in different scope – from universal, mass-intended messages to segmented influence upon particular groups. On the other hand, the communication environment of social media ‘equals’ the organization with stakeholder groups, which can influence negatively the organizational reputation and misuse the ‘online democracy’, applying manipulated or even overtly false information and suggestions.

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MANAGING KEY PERFORMANCE INDICATORS FOR SUCCESSFUL ONLINE ADVERTISING CAMPAIGNS

Author(s): Nikola Vangelov / Language(s): English Publication Year: 0

The aim of the article is to study the strategies for successful online advertising.It focuses mainly on CTR (click through rate) and conversion rate and analyzes various winning approaches. The study of CTR and conversion rate as a KPI (key performance indicator) offers new and interesting ways to interpret our marketing efforts, thus attracting new audiences while retaining the old. The structure and tasks of the article are predetermined by its aim: definition and classification of several key performance indicators; characteristics of the most used ones;analyzing various communicative aspects; opportunities how they offer companies to optimize their online marketing communications, especially advertising.The article gives examples how companies upgrade their strategies to better communicate with their audience through measuring the performance of a campaign through KPIs by fine tuning the advertisement itself. The content of the advertisements is studied in regard to the types of evidence used. Several cases are analyzed reveling fluctuations in click-through rate and conversion rate. This way companies are able to see the potential for improvement and success in their forthcoming campaigns. Recognizing the importance of KPIs enables companies to define and set achievable online goals.

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DATA-DRIVEN CONTENT IN INTEGRATED DIGITAL MEDIA

Author(s): Iva Nedelcheva / Language(s): English Publication Year: 0

As opportunities for content creation and distribution become more creative, risks and possibilities cloud over our understanding of mass media credibility and undisputed authority.The multi-disciplinary approach to new media technologies might resolve the recent issues related to fake news, content curation and distribution, as well as audience engagement. If data is fundamental to an adequate content strategy and new technology is the substance, then storytelling might provide news content with new and improved appearance.In the following study, observing 6 major media outlets in the United States (CNBC, the AP, the WSJ, BuzzFeed, Bloomberg and WNYC), the connections between gaming, UX, neuroscience and journalism are being examined in order to foresee the endless possibilities to media professionals now and in the near future.

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MEDIA LITERACY STUDY-GUIDE

Author(s): Danail Danov / Language(s): English Publication Year: 0

The proposed study-guide discusses the systematic efforts of Sofia University to boost the development of media literacy in Bulgaria. It presents an ambitious initiative, undertaken by three faculties of Sofia University, which jointly prepared a training program in the field. The program, resulting from a project-based cooperation, called European Media Coach Initiative, is based on the Dutch experience in the field, and is aimed at boosting media literacy level in the country, and at guaranteeing its future sustainability.

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DIGITAL TELEVISION – THE NEAR ERA OF BUNDLED STREAMERS

Author(s): Maya Vassileva / Language(s): English Publication Year: 0

Global television corporations approach ongoing transformation from traditional broadcasters into leading global digital entertainers and it is a natural evolution as consumer behaviors change. Demand for content is what drives consumption on all platforms – linear and OTT alike. Online video consumption rises every year and is soon set to be 50% mobile, as well as 50% on-demand. The key battle between leading global digital entertainers and streaming dominators, as usual, will be well-observed on US market.On a global scale for an industry worth, first there was Netflix, then we had Amazon Prime Video, later appeared Hulu and over the coming few months several big new streaming services will drop from Apple, Disney, NBC Universal and Warner Media. Despite its obvious leadership in terms of original content production, Netflix is already feeling the pressure from the upcoming new players.Streaming services will have achieved its unstated goal of becoming a “replacement”for traditional, cable and satellite television. It is a matter of precise prediction, based on price policy and business establishment, how serious consumers will get about bundling. In dynamic digital societies bundling has already started as consumers will not want to subscribe to dozens of “Video on Demand” services separately. Digital streaming platforms will seek to bundle and sell a package of internet-delivered content.Media convergence also reveals potential for bundling streaming services and gains a deeper and broader understanding of what makes audiences tick.

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E-BOOKS VERSUS PRINT BOOKS: DIGITAL DISRUPTION OR INTERMEDIA RELATIONS

Author(s): Georgi Alexandrov / Language(s): English Publication Year: 0

The significant impact of technology on book publishing has often been interpreted as digital disruption, that could eventually make print books obsolete. The proposed article examines the intermedia relations between print books and e-books as two media formats aiming to verify whether the digital technologies have a disruptive or an evolutionary effect on the industry. The research covers the key book markets in the United States and selected European countries in the period of 2007 - 2018. Audiobooks remain out of its thematic scope.The theoretical base includes three conceptual areas: media functions, media ecosystem, and innovations in media. Placed in this theoretical context, the transformations of print books and books are defined as a process of adaptation to the digitalized media environment. This concept is supported by empirical evidence sourced from reading attitudes and book markets studies,which indicate sustainable preferences for the print book format. The research concludes that not all technological innovations in book publishing could be perceived as disruption, although they lead to considerable changes in the industry structure and in reading practices. The theoretical and empirical arguments confirm the hypothesis that print books and e-books co-exist and complement each other as two media formats in a joint evolutionary transformation. Finally, the research suggests a Model of intermedia relations between print and e-books, defined as antagonism,alternativity and complementarity.

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TRENDS IN CULTURAL TELEVISION SHOWS

Author(s): Ekaterina Titova / Language(s): English Publication Year: 0

This article present the current state of cultural journalism in Bulgarian cultural TV broadcasts and the analyzed representative of this type of formats is one of the few remaining.The process of development that is ahead of television formats devoted to this area is to evolve by updating of the content presented to meet the new prerequisites for uplift and audience requirements while still retaining its original concept. More specifically, the study analyzes the developments and trends in one of the few broadcasts on Bulgarian television – the morning block dedicated to culture on Bulgarian national television – “Culture.bg” reflected to the current problems and the significant cultural events from the country and abroad. The observation is carried out according to different criteria, such as broadcasting themes, genres, news breakdowns geographically and others. To outline the development of cultural journalism and the changes that take place in it also “how to” changing communication with the audience and the way of perceived culture.

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RETHINKING EMERGENT READER’S POLICIES: THE MEDIATING ROLES OF THE PARENTS IN THE LIGHT OF THE THEORY OF “FIRST THOUSAND DAYS”

Author(s): Valentina Stoeva,Milena Tsvetkova / Language(s): English Publication Year: 0

This paper revises the category of the emergent reader in the light of the media theory of reading. The purpose is to find a solution to the long-occurring problems of the readers from the age of the television and the digital age, among which are easier reading refusal,reading incomprehension and susceptibility to manipulation when reading. Methods: Systematic and critical analysis was applied to the studies of the new theory of the First Thousand Days of Life, as well as to the effects of the preliteracy and emergent literacy programs. We also took into account the findings and the recommendations for future research on the developing readers,formulated in the “Stavanger Declaration Concerning the Future of Reading” published in January 2019. The results show that reading foundations are laid much earlier before it was ever thought – a circumstance that is underestimated by parents, politicians, educators and even researchers.Taking into account the increasing risks in the global reading medium, we propose the development of policies for expert trainings on “future image” of the child, professional mentor son home and family reading and personal tutors for reading culture.

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COMMUNICATING SCIENCE: REFORM MODEL OF THE GATES OPEN RESEARCH PLATFORM

Author(s): Spaska Tarandova,Milena Tsvetkova / Language(s): English Publication Year: 0

The EU’s scientific potential is increasingly flowing into the world of new scientific knowledge. The object of this paper is the communication interpretation of the Open Science policy, covering not only access and storage of scientific information and preservation of scientific information, but communication aspects also. Purpose of the study: Establish modern trends in the scientific ecosystem oriented towards facilitating the publication and communication of scientific results. Tasks of the study: Compare new solutions in science communication models in the most popular platforms, and explore what is the alternative to traditional scientific journals. Methodology/approach: The qualitative systematic review (qualitative evidence synthesis),scientific criticism of sociological surveys, methods of analytic and synthetic processing of primary and secondary resources, secondary data analysis and overview of scientific publications available in the libraries worldwide, have been used to obtain data about the impact of new EU solutions: the European Road Map for development of the European Research Area (ERA),the European Strategy Forum for Research Infrastructures (ESFRI), the Organization for Economic Cooperation and Development, etc. A comparative analysis of innovation in publishing platforms was conducted with special attention to the Bill and Melinda Gates Foundation’s Gates Open Research platform. Results: The creators of the Gates Open Research platform defend the view of the rapid and socially beneficial effect of new and publicly-accepted scientific knowledge.

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INVESTIGATIVE JOURNALISM – TENDENCIES IN FUNDING

Author(s): Teodora Georgieva / Language(s): English Publication Year: 0

In this paper I am inspecting the development of funding investigative journalism,focusing on individual cases in foreign media practices and how these experiences have been transferred to the Bulgarian media reality. I am highlighting the following cases: communities,that are financing investigations of journalists; stakeholder media and media of consumer communities.

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