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Even though its name contains the term “book”, a comparison between books and Facebook as different types of media reveal that Facebook should be regarded as the exact opposite of a book. Furthermore, an analysis of the deviations in each of the stages of the communicational algorithm of reading (perception, reception, understanding, realizing the meaning of the text, interpretation, self-transformation) reveals that the use of Facebook has less communicational value than the quality reading of books
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The article presents the results of a study of kinesthetic means in building a personal image of two presidential candidates in the Bulgarian presidential campaign 2021. The debate between Rumen Radev and Anastas Gerdzhikov, transmitted by BNT1 from 18.11.2021, is analyzed in it. The methodology includes a descriptive and comparative method –kinesthetic cues are examined by quantitative and qualitative indicators. The goal is to establish how kinesthetic cues to build a personal political image of different candidates in the presidential campaign, during the debates. The tasks are to present a theoretical framework and to build a methodology for analyzing kinesthetic cues. The hypothesis is that kinesthetic cues contribute to building a personal image in political communication. An inexperienced candidate in debates often uses kinemes, while an experienced opponent combines more kinemes from different parts of the body.
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Today Social media is an important part of the evolution of political communication in the United States. Twitter‘s platform for direct communication between politicians and citizens provides a unique opportunity to present their ideas, thoughts, arguments, and suggestions. Twitter‘s decision to suspend political advertising at the end of 2019 and the subsequent ban on Donald Trump‘s profile in early 2021 have provoked polarizing reactions inside and outside the country. Analyzing Twitter‘s motives, the president‘s response, and the leg framework of the First Amendment to the U.S. Constitution, this study examines the implications of the ban on modern American democracy and the resulting negatives.
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The line: “Good artists copy; great artists steal”, was attributed to Pablo Picasso and appropriated by Steve Jobs in a way in 1995. It is the basis of many of the aesthetic and artistic endeavors that engage modern technology. The long and complicated way of the new level of this art was inspired by the future as a human dimension or a framed mind: a blind point of view. Video art and experimental film are only the harbingers of the coming with fanfare reality at the same time when humanity and machines shall be under a common denominator in all aspects of our well-known life. Perhaps, it would be the virtual recipe for our information technology existence or the long-awaited immortality. Let us embrace each other! The new media art is at risk: of ignorance, true non-understanding of its history about the inherited features of protoforms, semantic markers, and sensitive and multi-visual concepts embedded in their creative code. This deficit requires knowledge of the “alphabet” of the conventional to “break it down”, and, in turn, understand, respect, control, or improve it. The warm breath behind us… The Fifth Information Revolution is more than palpable under the rule of digital natives. Only if we could appreciate the chronotype power, then we could rule free will. It is just a matter of waves, digital frequencies, and certain DNA art affiliations.
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The image of the Bulgarian politician can be viewed as contradictory in the last three decades. The same people from the political scene in Bulgaria are subject to both enormous support and sharp criticism. To study the attitudes of the Bulgarian society, an empirical study was conducted, in which 325 people participated. The objects of the research are psycho-social predispositions of the qualities that a politician must possess to enjoy a positive image among Bulgarian voters. The results show a clear clash between traditional values and modern views. However, progressive responses still prevail. For most of the respondents, characteristics such as gender, ethnicity, marital status, religion, sexual orientation, and other external characteristics are not relevant. The study found that the most important quality a politician must possess is honesty.
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In this paper, the phenomenon of grapheme multiplication in SMS messages in the Bosnian language was analyzed, with a particular focus on the pragmatic dimension of the repeated graphemes. For research purposes, the first 5,000 SMS messages in the Sarajevo corpus of SMS messages in the Bosnian language (Bulić et al. 2023) were analyzed. The observed examples with repeated graphemes can be classified into the following types: (1) examples with unintentional errors, (2) abbreviations with repetition of the same grapheme, (3) repetition of the grapheme c with the dental click value with the meaning of reproach, (4) gemination, and (5) lengthening. Some abbreviations with repetition of letters such as pozz (< pozdrav, pozdraviti) ‘greeting, greet’ or sigg (< siguran) ‘sure’ are characteristic of technology-mediated communication, primarily SMS, and can be considered textisms, a manner of SMS communication. Gemination often appears in foreign words and words of oriental origin, where it is used in accordance with the orthographic norm of the Bosnian language, but examples of a kind of exaggeration in the use of gemination in Islamic discourse have also been recorded. Lengthening is most often realized in interjections (heeeej), vocative forms (dušooo, sekooo) and speech acts of congratulations, greetings and their equivalents (sretan rodjendaaan, sretnooo, ljubiiiimm...). Although only vowels, fricatives and vibrant r can naturally be lengthened, some other consonants are also repeated in SMS messages, for example ć (> c) (sekicccc) or k (pusekkk). Such consonants cannot be lengthened in speech, so their repetition in SMS messages highlights an important feature of these messages: they are not meant to be read aloud. We consider the repetition of consonants that cannot be pronounced extended to be distinct examples of textisms. The examples with lengthening exhibit the most variety with regard to the intentions of the sender of the message and the feelings they wish to convey, reflecting the desired effects of the message.
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The study focuses on book consumption in 2021 in the United States and several European countries in three aspects – sales data, reading attitudes, and publishing trends. Data on publishing production in Bulgaria is also covered. The objective of the study is to establish the factors that contributed to the increased levels of book consumption, as well as to establish whether it results from long-term trends or simply from temporary circumstances. The methodology includes a summary of empirical data, PEST analysis, and secondary analysis of sociological research. It is shown that the pandemic had a positive impact on book consumption in all three media formats – print books, e-books, and audiobooks. Several factors are outlined that have impacted the activity of publishers and consumers within the temporal and territorial scope covered by the study. Sustainable trends in publishing that were carried on and accelerated during the pandemic, are also outlined. Some conjectures on the near future of the book industry in the context of the war of Ukraine are also made.
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The use of fixed prices for books in the European Union is a well-known regulatory instrument. Fixed book prices could be regulated by an arrangement between publishers and retailers or by a law that establishes a more or less fixed price for each book on that market. The implementation of a reduced VAT rate for books in Bulgaria, this is probably the next necessary step for Bulgarian book publishing and book trade.
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This article aims to present publishing and foreign sales strategies that lead to the creation of a global phenomenon. Tove Jansson’s characters began their adventures in 1945 when the first book in the series was published. The idea of an unusual fairy-tale that could deafen the echo of the war, found its expression in The Moomins and the Great Flood. From a forgotten draft on the author’s desk, the tale transformed into a series of stories about the Moomins and their valley. Gradually Tove Jansson and her characters become an emblem of the Scandinavian literary world, and today – 78 years later, they triumph in the global media scene. The literary agency that represents the author has a key role in the process of promoting and developing the characters.
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After the events of the first quarter of 2020, book publishing is facing numerous challenges related to the economic and social changes that resulted from the COVID-19 Pandemic. After initially optimistic statistics at the end of 2020, book publishing in many countries faced problems in 2021. The closure of physical bookstores, the inability to organize large-scale book publishing forums, difficulties in supply chains, and the complexity of the economic environment are the main problems that book publishing is facing after the first year of the pandemic. With the improvement of the pandemic situation in the second half of 2022, the book publishing industry is clearly stating its desire to return to “normal”. Data from the end of the past year reported that it is difficult and slow for the industry to return to the market values of pre-2020. This report summarizes the difficulties facing book publishing in the period 2020-2022 and predicts the trends for the recovery and development of the industry in the coming years.
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v the need for knowledge of established standards for bibliographical citation in scholarly works in different areas of knowledge. v the uncritical borrowing of common and professional vocabulary and normative documents.
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Libraries in Serbia, as book publishers, play a significant role in promoting the work of both local authors and some literary genres that are not so interesting to larger publishers. The report will present their publishing activity, their tasks in publishing literary and other magazines, their publishing policy, and data on what book production they have, with an emphasis on the task of the National Library of Serbia in popularizing these publications. In the second part of the report, the publishing activity of the “Detko Petrov” Library in Tsaribrod will be presented. This library boasts 87 titles of various publications. The books, in addition to Serbian, are also published in Bulgarian, so at the moment, the Tsaribrod Library is the leading publisher of publications in Bulgarian in Serbia.
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The article analyzes the development of the design and composition of the book, as well as the styles through which the visual presentation of the book passes from the 15th century to the present day. The focus of the research is the transformations of the oldest media and the complex and non-linear visual development of the book. Highlights include overviews of issues such as constancy, continuity, and consistency in book design, the role of the grids and modular systems, as well as the historical background of contemporary postmodern design with all the transformations of the environment affecting the compositions and visual packaging of books.
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The article examines the current trends in book cover design. Online channels of distribution and sale of books are becoming more and more significant and determining the profits of the book trade industry with each passing year. For these reasons, new trends and contemporary patterns in the cover design of books offered for sale in the digital space are becoming increasingly important. There are not a few consumers who orientate themselves about the qualities of a given book by its appearance, by the design of its cover. The offering of books for sale in an online environment imposes some specifics, regarding the vision of the book as a commodity, and these specifics in their cover design are presented in the study.
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This report examines the latest digital processes as a reliable way to preserve the Bulgarian typography heritage. Compared to the analog-created fonts from the second half of the 20th century, used primarily for artistic and scientific purposes, their modern interpretations have a much wider field of application, because they cover the advertising industry, cinema, television, web space, and social media. The report examines several examples of technological innovations such as variability in font design, animation of typographic objects, and augmented reality. Through them, the latest generation of type designers not only express an interest in the cultural heritage on the field but also successfully transfer it to the digital environment, which is increasingly displacing traditional methods of communication.
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The article examines the first Bulgarian editions of two favorite books of young and old – „Winnie the Pooh“ and „Pippi Longstocking“ – and focuses on the inseparable relation between text and image. Alan Milne and Astrid Lindgren worked closely with the artists who illustrated their works, and as a result, the painted images attracted children’s attention no less than the written stories. The main question for the publication will be how these world-famous images were perceived by Bulgarian children in the 1960s, 1970s and 1980s when almost all books in the country were illustrated by artists who worked according to the standards of socialist ideology.
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The result of my creative work in the field of book design for the last nearly 10 years is many digitally edited photographs of one or more paper objects, under various light sources. “Paper object” here refers to a paper sculpture, relief, or cutout of paper or cardboard, created by cutting, folding, plastic modeling, etc., to be photographed and turned into (a part of) an illustrative image. The paper analyzes examples of my work in the field of paper sculpture for book covers (with emphasis on the objects created for the covers of the book series El Árbol de los Clásicos for the Spanish publishing house Oxford University Press); in illustration (paper plastic in children’s illustration and illustration for adults) and in 3D (paper sculpture, reliefs, and shadow book spaces).
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experimental typography; unconventional layout; graphic design; printed book; interactive communication experimental forms are all the unconventional typographic layouts in the printed issues, that break the established functional and/or aesthetic norms. Design approaches of this kind could be found in different authors’ creative work – poets, writers, and artists. This text analyses the hybrid novel “House of Leaves” by Mark Z. Danielewski, the children’s book “Alphabeasties and Other Amazing Types” by Sharon Werner and Sarah Forss, and the typographical interpretation of Eugène Ionesco’s antiplay “The Bald Soprano” by Robert Massin. In these artworks, the visual aspect of the typography is an inseparable part of the whole meaning. The experimental forms of typography provide a common visual-linguistic content, which provokes the reader to participate in the process of decoding and interpreting the artwork. The reader is not just a recipient of the message; he is an active participant in its construction.
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This study traces the delicate connections of artistic techniques and authorial approaches originating from the avant-garde art movements of the first half of the 20th century (Dadaism and Surrealism, in particular) in contemporary book publishing. The emphasis falls on the work of prominent European illustrators from the beginning of the 21st century, working in the field of children’s illustrated books and picture books. Particular attention is paid to the collage technique used in the construction of images and the interrelationships between the illustrations and the other elements in the book. Selected published illustrations by Sara Fanelli (b. 1969), Michaela Kukovičová (b. 1968), Pawel Pawlak(b. 1962), and Lyuba Haleva (b. 1974) are examined in detail, looking for the formalistic and semiotic connections between their illustrations and the avant-garde movements, as well as the relevance it bears to young audiences.
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