CEEOL - Browse Subjects Result

We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.

4.50 €

Маркетинг и бизнес развитие в туризма.

Author(s): Stefania Temelkova Temelkova / Language(s): Bulgarian Publication Year: 0

Tourism is one of the largest and fastest growing industries in the world. Marketing and business development have become top management practices that focus on exploring new opportunities for growth, diversification and accelerated development in tourism. Both practices focus on strategic planning, flexibility and globalization of strategy management processes, as well as accelerating company growth, generating return on investment.

More...

The Cultural Tourism of Blaj

Author(s): Simona Spanu,Virgil Nicula / Language(s): English Publication Year: 0

Blaj is a city with two defining dimensions: history and culture. It is the city that stands as the symbol of some of the most important moments in the history of the Romanians, the main events that marked the existence of this small town being related to its role as a religious, educational, and cultural center of both Transylvania and Romania. A tourism analysis was made in order to define sustainable directions for the development of the culturat tourism of Blaj and it was based on the answers of 151 respondents and on discussions with key people from the local administration, culture, education and religious groups. The measures suggested for supporting the capacity of the tourism sector contribute to promoting the role of culture in the sustainable development through creative economy, by increasing access to culture, increasing the diversity of cultural expressions and the integration of Romanian culture in the international cultural tourism circuit.

More...

REFLEXIE VÝSKUMU CESTOVNÉHO RUCHU NA SLOVENSKU VO VEDECKOM ČASOPISE EKONOMICKÁ REVUE CESTOVNÉHO RUCHU V ROKOCH 1993 AŽ 2012

Author(s): Kristína Pompurová / Language(s): Slovak Publication Year: 0

The scientific journal Economic Review of Tourism was created in 1968 and is continuously published by the Faculty of Economics Matej Bel University in Banská Bystrica. It brings out original articles and analytical studies of domestic and foreign authors pointed on the tourism theory development. It creates a space for discussion on topical issues affecting tourism in Slovakia and in the European context. It furthermore provides publication reviews and annotations useful for theoreticians and practitioners of tourism. The journal presents an interdisciplinary approach of scientific study of tourism. In the period of years 1993 ‒ 2012 there were published scientific articles focused mainly on the tourism market, tourism demand and supply, on the management and marketing of tourism companies and destinations, on thequality in tourism and customer satisfaction, as well as on human resources and teaching in tourism, tourism economics and organizational structure in the tourism.

More...

VÝZNAM LÁZEŇSTVÍ A WELLNESS PRO SOUČASNÝ CESTOVNÍ RUCH V OBDOBÍ ZMĚN

Author(s): Eva Vavrečková,Jiří Vaníček / Language(s): Czech Publication Year: 0

The paper is based on research results, especially on the first research phase focused on topic "Spa and tourism" organized by Department of Spa, Gastronomy and Tourism, Faculty of Philosophy and Science, Silesian University in Opava for Association of Spas. The paper is focused on analysis of current situation in Czech spa area based on chosen statistical indicators in providing of spa care services in years 2000 – 2013 and it defines visitor's and inhabitant's profiles of chosen spa resorts in Czech Republic. There is also analysis of wellness services in spa care and hotels and its importance for tourism, supported by particular indicator values obtained in specified areas in Czech Republic. Final part containssummary and describes another options and perspectives available for spa care and wellness in service offers of tourism in Czech Republic.

More...

ACTIVITIES OF PUBLIC-PRIVATE PARTNERSHIPS IN TOURISM DESTINATIONS – CASE STUDY OF SLOVAKIA

Author(s): Vanda Marakova,Diana Kvasnová / Language(s): English Publication Year: 0

The success of destinations on tourism market determines coordination and cooperation of stakeholders participating on its development. In states with developed tourism has cooperation and partnerships in tourism destinations long tradition. In Slovakia is this collaborative approach actual from 90s, when with the aim to support tourism development were established tourism associations. The Tourism Support Act. 91/2010 Coll. Determined conditions for establishment of destination management organizations (DMOs) on the base of public-private partnership. Partnership can be characterized as a strategic joining of different stakeholders participating on tourism development in destinations. Its establishment increases competitiveness of tourism destinations and their sustainability on tourism market. The aim of the paper is to examine the activities of DMOs on local and regional level in tourism destination in Slovakia. The material utilized by the authors are secondary data processed by selected methods of correlation and regression analysis. The paper focuses on analysis of funds on marketing activities of DMOs in the relation to attendance of tourism destinations.

More...

Systém zpracování regionálních strategických dokumentů cestovního ruchu v ČR a jeho institucionální zabezpečení

Author(s): Petr Štumpf / Language(s): Czech Publication Year: 0

Strategic and programming tourism documents are nowadays an important tool of destination strategic planning and represent a basis for the concept of sustainable tourism development in a defined area. Processing system of the documents at the regional level in the Czech Republic is not unified and systematic. The processing of the documents is in many cases left only up to the processor, which may not always have sufficient knowledge and information sources in the field of tourism and destination management and marketing. Subsequently are generated the documents by which the regional executive bodies cannot make clear strategic decisions in the field of tourism. This paper provides information about current processing system of the developing documents in the Czech Republic at the regional level in the context of tourist areas, including placement in the system at higher (national) and lower (municipal) level. It is also stated which authorities ensure the creation of these documents and what are the general procedures for their creation, implementation and evaluation.

More...

Komparační analýza cílů a opatření Koncepcí státní politiky cestovního ruchu ČR v období 1999-2013..

Author(s): Šárka Tittelbachová / Language(s): Czech Publication Year: 0

Concept of state policy and strategy documents are the main instruments for implementing the national policy of tourism. Politics tourism is an important part of economic policy of the Government of the Czech Republic, her subsystem. The need to clearly define the politics of tourism is becoming in the context of the current directions of development more urgent, in connection with the expectations that are associated with increased influence of tourism on economic and social development of regions with increasing demands on the creation of comprehensive, internationally competitive products in tourist areas. Essay deals with comparisons of targets and measures of state policy concepts of tourism for the period 1999-2013 and appreciation their implementation. Main goal is to find latent problems and propose solutions to them at the time of the new tourism policy strategy for the period 2014-2020. This article is a contribution for discussion across a range of entities implementing the tourism policy, which should result in clear and measurable strategy for the new tourism policy in the Czech Republic.

More...

CENA A CENOVÉ STRATÉGIE V HOTELOCH V ČASE RECESIE

Author(s): Jana Piteková,Magdaléna Josková / Language(s): Slovak Publication Year: 0

The economic crisis affected also tourism and caused the decrease of demand for hotel services in Slovakia. Hoteliers should respond to this situation by adaptation of price and price strategies. From all the marketing tools, it is price that reacts the most sensitive to external and internal changes of conditions at the market. The objective of the article is to define possible approaches to the pricing in hotels during the recession; we come out from the microeconomics models of maximizing profit. We characterize the yield management and clarify the costs and demand orientated strategies, consumer value added, competition strategy, strategy of price discrimination, graduation pricing strategy and the strategy of two component prices. We suggest the use of appropriate models according to the specified conditions.

More...

SATELITNÍ ÚČET CESTOVNÍHO RUCHU V ČESKÉ REPUBLICE

Author(s): Zdeněk Lejsek / Language(s): Czech Publication Year: 0

Satelitní účet cestovního ruchu (Tourism satellite account = TSA) poskytuje informace a data o ekonomickém postavení odvětví cestovního ruchu. Jedná se o soustavu tabulek, kterými jsou popsány hlavní ekonomické charakteristiky cestovního ruchu (údaje o poptávce a nabídce, zaměstnanost, tvorba hrubého fixního kapitálu, společenská spotřeba cestovního ruchu či nepeněžní ukazatele), a které tímto způsobem zasazují cestovní ruch mezi ostatní odvětví v soustavě národních účtů.Kromě představení historie sestavování satelitního účtu cestovního ruchu na ČSÚ, a přiblížení základního metodologického konceptu a struktury tohoto nástroje, se příspěvek věnuje rovněž analýze doposud získaných výsledků, tzn. zhodnocení hlavních makroekonomických ukazatelů cestovního ruchu v České republice v období 2003-2008 (vč. výstupů modulu zaměstnanosti cestovního ruchu).

More...

Venkovský cestovní ruch v kontextu reality venkovského a městského prostoru

Author(s): Jiří Šíp,Astrida Blanařová,René Petráš,Karel Nejdl / Language(s): Czech Publication Year: 0

Venkovský (rurální) cestovní ruch, který lze považovat za jednu z doplňkových alternativ udržitelné existence venkovského prostoru, je produktem dlouhodobých kontinuálních restrukturalizačních procesů na venkově evokovaných snižováním nároků na plochy obdělávané zemědělské půdy i nároků na námezdní pracovní sílu v zemědělství. Potřeba pravidelné údržby kulturní krajiny vyvolává poptávku po nových alternativních programech včetně cestovního ruchu. Stále více rostoucí fenomén venkova a restrukturalizace jeho funkcí přináší pozornost odborné veřejnosti, která se začala podrobněji zabývat studiem restrukturalizací vzájemných vazeb a perspektivou trvale udržitelného rozvoje mezi venkovem a městem. Rostoucí počet výzkumných studií a regionálních analýz evokuje otázku, jak vymezit pomyslnou hranici venkova, jak oddělit venkovský prostor od městského urbanizovaného a suburbanizovaného území, jak jsou na sobě závislé, jak se navzájem propojují a jak roste fenomén cestovního ruchu na venkově. Tyto aktuální studie procesů inovací, marketingových technologií včetně digitalizace kontinuálně obohacují související mezinárodní i domácí terminologii cestovního ruchu, kterou je třeba optimalizovat. Velice často se dostáváme do prostředí formulačního chaosu, který evokuje nekonečnou diskuzi o používání českých a cizích terminologických označení v Česku.

More...

Management kvality cestovního ruchu jako součást trvale udržitelného rozvoje venkova

Author(s): Ida Rašovská,Kateřina Ryglová / Language(s): Czech Publication Year: 0

S rozvojem globalizace pokračuje růst cestovního ruchu, který se stává jednou z největších a nejrychleji se rozvíjejících ekonomik světa (UNWTO, 2013). Účastníci cestovního ruchu mají více než kdy jindy širokou škálu možností pro výběr cílových destinací. Destinace nabízejí nové produkty a služby cestovního ruchu a vstupují do konkurenčního boje o návštěvníka. Poznat požadavky a očekávání návštěvníků je stěžejní informací pro tvorbu odpovídající nabídky. K tomu mohou sloužit primární průzkumy, jejichž výsledky poskytnou informace vedoucí ke zlepšení kvality služeb a nabídce produktů odpovídajících typu destinace a očekávání návštěvníků (Caber, Albayrak & Matzler, 2012), což vytváří podmínky pro udržitelný rozvoj destinace.

More...

Nehmotné kulturní dědictví jako východisko pro tvorbu produktů venkovského cestovního ruchu – případová studie turistický region Střední Morava a Jeseníky

Author(s): Eva Schwartzhofová / Language(s): Czech Publication Year: 0

Venkov se v současné době potýká se změnami, jako jsou pokles zemědělské výroby, nedostatek služeb, stárnutí populace nebo snižující se počet obyvatel. Rozvoj venkova je často dáván do souvislosti s cestovním ruchem, který je považován za významný nástroj obnovy a rozvoje postižených venkovských oblastí. Česká republika má velký potenciál pro rozvoj venkovského cestovního ruchu, avšak v porovnání se zahraničím není zdaleka na tak vyspělé úrovni. I proto je, jak uvádí Šimková (2013a), na rozvoj venkova v současnosti vynakládáno poměrně velké množství prostředků, které napomáhají zhodnotit jeho potenciál pro rozvoj domácího cestovního ruchu. Kapitola je věnována problematice využití kulturního dědictví ve venkovském cestovním ruchu, a to na příkladu turistického regionu Střední Morava a Jeseníky.

More...

Změny využití venkovského prostoru Třeboňska cestovním ruchem očima místních aktérů

Author(s): Renata Klufová,Klára Vocetková,Zuzana D. Líšková,Mária Hrubešová,Michael Rost / Language(s): Czech Publication Year: 0

V posledních letech stále více roste v české geografické literatuře uvědomění venkova jako heterogenního prostoru. Tato diskuze se zdá být reakcí na prostorové procesy, které vedly k diferenciaci venkova v sociálním a ekonomickém slova smyslu od počátku 90. let. Britští geografové se snažili konceptualizovat rozsáhlé prostorové procesy ve venkovském prostoru probíhající od počátku 80. let v souvislosti s přechodem od keynesiánské ekonomiky k ekonomice neoliberální. Pod pojmem „rural restructuring“ se pak skrývá výsledek této debaty – někdy označované jako celistvý koncept, někdy jen jako soubor konceptů (komodifikace, produktivistický vs. postproduktivistický venkov, kontraurbanizace, rurální gentrifikace atd.). Cílem příspěvku je nastínit vývoj změn ve využití Třeboňska cestovním ruchem za posledních 15 let v kontextu postproduktivistické tranzice venkova a zjistit, zda lze v oblasti identifikovat (počínající) projevy rurální gentrifikace.r

More...

PODPORA VÝZKUMNÝCH AKTIVIT V CESTOVNÍM RUCHU Z GRANTOVÝCH NÁSTROJŮ EU

Author(s): Ondřej Repík / Language(s): Czech Publication Year: 0

The article deals with the support of research activities in tourism from public resources with an emphasis on European Union grant frameworks. In general, public support of tourism is quite often subject of expert debates and support of tourism research is no exception. Just as there are significant economic and social impacts of tourism, discussions about its support are similarly alive. However, most authors agree that tourism research is essential and strongly influences its further development, actor behavior and the form of tourism institutions. Basis of this article consists of summarizing the main findings from analysis, if there are opportunities for funding research activities from EU grant instruments and what are the conditions for obtaining them. Article also summarizes the main opinions and approaches that are expressed in expert literature. The aim of this article is to summarize information on possibilities of supporting research in tourism and to start professional discussion on whether this support is provided in an adequate level and whether it is necessary at all. In the text of this article there were used induction-deductive methods, methods of comparison, description, abstraction and analogy.

More...

Yerel Halkın Ekoturizm Algısı: Kilis İli Örneği

Author(s): Melda Akbaba,Ebru Mercandağı / Language(s): Turkish Publication Year: 0

As a result of large-scale migration waves from rural areas to cities with the industrial revolution, people forced to live indoors and the intense pace of business life has affected people negatively. For this reason, people have started to tend towards areas where they can relax and have a pleasant time in their spare time. In addition, the preference of people to go to well-known destinations, especially on holidays, has led to the formation of overcrowding in these destinations. Accordingly, due to mass tourism, the carrying capacity of destinations with tourism potential has been exceeded and the environment has been damaged, and the concept of sustainability has emerged depending on the awareness of the pressure on the environment. This situation has shown its effect on the emergence of the concept of ecotourism. Ecotourism contributes to the protection of the natural and cultural environment, to transfer the cultural heritage to future generations, to ensure the continuity of biodiversity, to increase the welfare of the local people, to increase social relations, and to both countries and local people economically. In this context, the perception of the local people about ecotourism is important. At this point, the development of ecotourism is directly proportional to the perception of the local people. The aim of this study is to measure the ecotourism perception of the people living in Kilis city center. For this purpose, face-to-face interviews were conducted with 15 people. This study was designed as a qualitative research. The interview was examined by making suggestions for the answers given by the participants to the questions.

More...

Possibility modals in English tourism discourse: Variation across three web registers

Author(s): Aleksandra Radovanović / Language(s): English Publication Year: 0

The present study explores central modals CAN, COULD, MAY, MIGHT, and the semi-auxiliary verb BE ABLE TO in tourism discourse with a focus on register variation. A small-scale analysis conducted on the tailor-made corpus (c. 131,000 words) of three text types/registers (promotional texts, e-newsletters, and managerial responses to guests’ reviews) revealed an important variation across registers in the distribution of possibility modals, the degree to which their polysemantic nature is displayed and in their capacity to serve specific metadiscoursal functions. The findings clearly indicate that the causes of the observed variation lie in the influence stemming from the differing situational characteristics, especially communicative purposes, interactiveness, topic domains, and personal involvement.

More...

TURISTICKÁ ATRAKTIVITA MĚST ČR VE SVĚTLE NÁVŠTĚVNOSTI ZAHRANIČNÍCH TURISTŮ 2018 A 2020

Author(s): Jiří Vystoupil,Martin Šauer,HELENA KUBÍČKOVÁ / Language(s): Czech Publication Year: 0

The goal of this article is to analyse and compare the tourist attractiveness of the cities in the Czech Republic from the foreign tourist point of view before the COVID-19 pandemic (in 2018) and during its peak (in 2020). To assess the tourist attractiveness of cities, two indicators were utilized in the study - the indicator of the intensity of foreign tourism (the ratio of overnight stays to the number of inhabitants) and the share of overnight stays of foreign tourists. The study embodies 191 cities with more than 5,000 inhabitants. Firstly, the results confirmed the patent dominance of Prague (69% of all overnight stays in 2018, the intensity 12.3), and the overall dominant position of 42 cities with urban conservation zone (92% share of overnight stays, the intensity 7.6) and above all of the spa towns (14.7% share of overnight stays, the intensity almost 14). Secondly, the results confirmed the expected consequences of the pandemic on the most tourist-attractive cities in 2020. The share of overnight stays fell to 24% compared to 2018. Likewise, the indicator of the intensity of foreign tourism fell from 4,0 to 1,0 with a milder impact on the most important spa towns (the share of overnight stays of foreign tourists slumped to 30.3%, the intensity dropped from 13.9 to 4.2).

More...

DŮSLEDKY ENVIRONMENTÁLNÍCH POSTOJŮ PRO VOLBU UDRŽITELNÉHO ZPŮSOBU DOPRAVY

Author(s): Markéta Novotná,Lucie Košťálová / Language(s): Czech Publication Year: 0

The transport sector is one of the largest sources of greenhouse gas emissions, making a significant contribution to climate change. As the tourism sector is linked to movement in space and the choice of transport mode, it is also affected by the issue of sustainability. The paper aims to evaluate what factors influence the choice of sustainable transport mode on the way to the destination and determine the importance of environmental attitudes of tourism participants in their decision-making process. Similarly, the connection between sustainable behaviour in the home environment and the willingness to pay extra for a greener transport mode is investigated. A questionnaire was compiled based on relevant scientific literature. It was distributed electronically in the period October– November 2021, primarily among respondents in the age group of 18–35 years, which is widely discussed in the scientific literature. In a sample of 255 respondents, respondents with a greener mindset gave higher importance to the environmental impact of the transport mode and were willing to pay more for greener mode. Although the plane was one of the most widely used modes, there was a larger proportion in a more sustainable mode of transport among more environmentally friendly respondents.

More...

Перспективи за развитието на приключенски туризъм

Author(s): Mariana Ianeva,Viktoriya Yanakieva / Language(s): Bulgarian Publication Year: 0

The relevance of the topic is determined by the specifics of the tourist zoning in Bulgaria and the product’s main and extended specialization of the nine tourist regions, including the adventure tourism as part of the products offered on the tourist market in Bulgaria. The product adventure tourism is associated with the experiences and entertainment’s economics and as such it finds expression in the programs of tour operators, tourist destinations and in particular in the activities of organisations for the management of tourist areas in Bulgaria, known in business and international science literature as Destination Marketing Organisations. The analysis and the application of the good practices of the leaders in the adventure tourism will contribute to its development, which determines the goal set in this scientific report. The subject of the research is the specifics of the adventure tourism in the context of the economics of experiences and the application of leading practices.

More...

Analyzing Key Performance Indicators (KPIs) as Impact Factors in Economic Tourism Development in Bulgaria Compared to Balkan EU Countries

Author(s): Violeta Doneva Yankulova / Language(s): English Publication Year: 0

This research aims to thoroughly analyze the significance of Key Performance Indicators (KPIs) as impact factors in the economic tourism development of Bulgaria, in comparison with other Balkan EU member states. The tourism sector holds substantial economic importance for Bulgaria and its Balkan neighbors, and understanding its influence is crucial. The study focuses on how KPIs can be utilized to measure the economic, social, and cultural value of tourism in the context of Balkan EU countries. Through a detailed analysis of relevant KPIs, the research seeks to provide valuable insights for optimizing tourism strategies and promoting sustainable economic development across the region.

More...