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ИЗКУСТВЕНИЯТ ИНТЕЛЕКТ В ТЪРГОВИЯТА НА ДРЕБНО – ПОЛЗИ И РИСКОВЕ

Author(s): Violeta Galabova / Language(s): Bulgarian Publication Year: 0

Today retail is among the leaders in the application of artificial intelligence with dynamic changes in operations and in the technology-customer interface. Supply chains are being modified, commercial operations are being streamlined, large databases are being used, and the personalization of customer service is increasing. In addition, the use of artificial intelligence in retail also poses significant risks, such as change of job positions, misuse of personal data, limitation of ideas within algorithmic solutions from data analysis, and other consequences. A thoughtful and responsible use of AI is needed so that retail transformation occurs with increased efficiency and consumer experiences while minimizing negative side effects.

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НЯКОИ АСПЕКТИ НА ВЛИЯНИЕ НА МОБИЛНИТЕ ПРИЛОЖЕНИЯ В ЖИВОТА НА ПОТРЕБИТЕЛИТЕ

Author(s): Borislav Atanasov / Language(s): Bulgarian Publication Year: 0

The widespread use of mobile devices (smartphones and tablets) enables consumers to download, install and use a variety of mobile applications. They are part of omnichannel trade and contribute to the digitalization of the purchasing process. They participate in the processes of consumer digital connectivity and involvement. Based on secondary information, the paper presents some of the trends in consumers’ lives with regard to use of mobile applications. The mobile applications of some of the retail chains operating on the Bulgarian market are considered as well. An attempt is made to reveal the benefits of using mobile applications for consumers and sellers.

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ПРИЛАГАНЕ НА ЕФЕКТИВЕН ЛИДЕРСКИ СТИЛ В КОНТЕКСТА НА ПЕРИОДИТЕ НА КРИЗИСЕН СРИВ И ВЪЗСТАНОВЯВАНЕ

Author(s): Dimo Zhelev / Language(s): Bulgarian Publication Year: 0

The report aims to systematize and analyze leadership style theories in the context of crisis and post-crisis periods. Based on a thorough literature review, the relationships between crisis and leadership, the correlations between leadership theories and their constituent styles, and their application in periods of intense crisis and recovery are investigated. Adherence to more effective leadership styles in a particular situation can optimize a business organization‘s response to crisis events and accelerate the time required for recovery. As a result of the analysis, representatives of both early leadership theories, – early behavioral theories and later situational and modern theories are identified. A classification of leadership styles and their correlation with periods of crisis and recovery is made, with the most intensively expressed differences in leadership behavior being identified.

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УПРАВЛЕНИЕ НА КРИЗИ В ТРАНСПОРТНИЯ СЕКТОР

Author(s): Kadifka Asanova Borizanova / Language(s): Bulgarian Publication Year: 0

Over the past two years, the global transport sector has been hit hard by two major crises — the COVID-19 pandemic and Russia‘s military aggression against Ukraine. The COVID-19 pandemic has had a serious impact on society, including the transport sector. The lack of coordination between national measures further affected the transport sector, making cross-border transport more difficult, often exacerbating the effects of the initial shock on people and the economy. (European Commission, 2022) The war in Ukraine is yet to show its impact. The most significant factor affecting the transport sector is the increase in the price of oil, as a result of the sanctions imposed by the European Union on Russia.

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Analiza ekonomiczna przedsiębiorstw w banku centralnym

Author(s): Cezary Kochalski / Language(s): Polish Publication Year: 0

Economic analysis can be considered in various approaches, as a scientific discipline, a method and an instrument or function of management. All these approaches occur in the central bank, which is of particular importance and plays a key role in the system of functioning of the economy. The knowledge and authority of central banks results, among other things, from the quality of economic analysis carried out. Economic analysis of enterprises is one element of the system of assessment of economic and inflationary processes. The aim of the study is to identify the situation regarding the central bank’s approach to assessing the condition and economic results of enterprises based on economic indicators, in particular those relating to profitability and financial liquidity. The study is not so much about recognizing the situation in terms of profitability and financial liquidity in the corporate sector in the period under review, but rather about demonstrating that the economic analysis of enterprises is an important area of analysis and research carried out in central banks. To a limited extent, detailed instrumental and methodological aspects of the economic analysis of enterprises have been addressed, which deserve to be highlighted in separate publications.

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Znaczenie interdyscyplinarności w rozwoju marketingu

Author(s): Henryk Mruk / Language(s): Polish Publication Year: 0

The concept of marketing appeared at the turn of the 19th and 20th centuries as a result of production surplus over demand. This resulted in the development of research on consumer behaviour, who strengthened their position in the exchange processes, having the opportunity to choose products. Shifting the focus from production to the consumer forced research into consumer behaviour. The analysis of factors influencing consumer decisions required cooperation with other social sciences. In conjunction with mathematics, models of consumer behaviour were built. Relations with psychology, sociology, interpersonal communication, cognitive science also developed, and over time – with neurobiology, the theory of decision-making. The development of behavioural economics turned out to be helpful, pointing to the importance of emotions in consumer behaviour. The development of new technologies resulted in their introduction into marketing activities (e.g., data science, brain activity, eye movement). The growing complexity of research topics, forcing cooperation with other disciplines, has led to the development of independent marketing agencies providing services to enterprises.

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За някои предизвикателства пред управлението на хора при дистанционните методи на работа

Author(s): Marin Paunov / Language(s): Bulgarian Publication Year: 0

The current Covid-19 pandemic provoked alternative work arrangements and a large proportion of employees started to work from home. Despite the initial technological euphoria, this change started showing not positive, but serious negative phenomena in terms not only of organization and daily practices, but also of psychological and managerial nature. It brought a lot of new questions and problems concerning all soft management elements especially in the domains of corporate cultures, work motivation and individual psychological responses. This report provides an overview of some major issues of this type and offers ways of tackling them. While there is no doubt that the future will offer a lot more flexibility and various options for combined distant and office work arrangements, this article explains why the current extent of working from home should rather remain as a transitory element responding to the exceptional circumstances.

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Дизайн мислене и управление на човешките ресурси

Author(s): Margarita Atanasova / Language(s): Bulgarian Publication Year: 0

In the modern dynamic environment and the accelerated introduction of flexible management models (including Agile management), the formulation of reasoned solutions to problems is associated with a growing interest in „Design Thinking“ – a structured process (encompassing the relevant stages/phases) for developing innovative solutions to problems/challenges centered on needs/expectations of relevant target. This research presents the essential characteristics of the „Design Thinking“ approach with an emphasis on a practical approach for improving the management of human resources.

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Въздействие на активните политики на пазара на труда върху гъвкавостта му

Author(s): Pobeda Loukanova / Language(s): Bulgarian Publication Year: 0

The article presents the main directions for the implementation of active employment policies in favour of flexibility. The conclusions drawn are about the insufficiency of the impacts and the need for their strategic orientation towards human resources and capital development.

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Емоционалната интелигентност и ролята ѝ при организацията на трудовата дейност

Author(s): Evgeni Evgeniev / Language(s): Bulgarian Publication Year: 0

The new industrial revolution also posed new challenges to labour resources. The introduction of new technologies and communications put the personal characteristics of workers in the foreground in the process of their work. In this report, we have tried to look at the issues related to the emotional intelligence of people and its importance and influence in the work process.

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Съвременни аспекти и предизвикателства пред фирмената конкурентоспособност

Author(s): Vyara Milusheva / Language(s): Bulgarian Publication Year: 0

The relevancy of the studied problem arises from the trends in the economic development at the current stage. They pose multiple challenges to companies’ management to achieve sustainable competitiveness over time. The fast-paced scientific and technical progress accelerates competitive struggle which demands that companies’ management take action with respect to retaining and expanding their market positions. The aim of this paper is to present aspects important to company competitiveness which emerge as a result of innovative economy. The results presented in this report are related to the academic and research project titled: “Entry of Bulgarian enterprises in the knowledge economy – contemporary aspects and challenges” with incoming number: NI-4-2022.

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Нови изисквания към проектирането на труда в организациите и актуални промени в Кодекса на труда

Author(s): Bozhana Stoycheva / Language(s): Bulgarian Publication Year: 0

The change in lifestyle as a result of the spread of the coronavirus pandemic or the so-called new normal has presented challenges to the performance of everyday work tasks in the organization. At the same time, the entry of artificial intelligence into a number of economic activities also affects certain areas of company activity. These changes have an impact on the functioning of the organizations, which necessitates their study and management in order to achieve flexibility, adequacy of the changes, and in the longer term, their future survival. In this regard, it is of interest to introduce in the organizations the changes related to the labor legislation, the necessary changes in the internal normative documentation, which should be made considering the operation in the post-covid period, as well as the influence of artificial intelligence.

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Управление на конфликти в организацията

Author(s): Valya Simeonova / Language(s): Bulgarian Publication Year: 0

The report examines the types of conflicts in the organization and indicates conflict management styles. Conflicts arise where different needs and interests meet. In an organization, disagreements specific to the professional field arise between superiors and subordinates, as well as between employees in one department, between employees of the organization and employees of another institution. The dual nature of the conflict is no secret. The aspiration is to avoid destructive and to stimulate constructive conflicts that contribute to the development of the organization.

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Професионални очаквания и нагласи на мъжете и жените – прилики и разлики

Author(s): Milen Velikov / Language(s): Bulgarian Publication Year: 0

The author of the report “Professional expectations and attitudes of men and women - similarities and differences” examines and compares the anonymous opinions of 853 Bulgarians, 60.8% women and 39.2% men. In it, he analyzes and summarizes the results for 2022 and the current year of 2023. Special attention is paid to the choice of what type of company the respondents prefer to work in; to what extent the introduction of a 4-day working week will positively affect their productivity; are they satisfied with the feedback given to them by their immediate supervisor; are they treated as the most valuable asset in the organizations they work for, do they feel valued and recognized; what are their worries and fears; are they planning a job change; do they want to be managers etc.

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Влияние на благополучието на работното място върху трудовото поведението на служителите

Author(s): Elena Koulova / Language(s): Bulgarian Publication Year: 0

In the present article the existence of a relationship between workplace wellbeing and employees‘ propensity to take on additional responsibilities is highlighted. Research is based on data from the 10th round of the European Social Survey for ten European countries - Bulgaria, Czech Republic, Croatia, Finland, France, Lithuania, Estonia, Slovenia, Slovakia, Hungary. The results of the research show that when wellbeing at work increases, so does the propensity to take on additional responsibilities without being paid extra for it.

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Цели на Eвропейската стратегия за заетост и план за реализирането им в България посредством Стратегия по заетостта 2021-2030 г. и Национален план за действие по заетостта

Author(s): Nina Cherneva / Language(s): Bulgarian Publication Year: 0

Employment policy in the field of the labor market is an important part of the general economic policy. It concerns the development of human capital and its proper implementation leads to the social development of nations. The main task of the European Employment Strategy, as a component of the employment policy of the European Union, is to establish, maintain and coordinate a set of common objectives of the Member States of the Union. It is a platform for increasing the level of employment and tackling unemployment.

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Предизвикателството в управлението на икономиката в XXI век

Author(s): Fahri Idriz / Language(s): Bulgarian Publication Year: 0

The 21st century is the century in which we must make the right, different decisions for the companies we manage, and not the previously accepted decisions, because they will be wrong. The challenges of management in the 21st century are as many challenges as there are opportunities. When management analyses the behaviour of its people in the organization it manages, it is then that it reaches conclusions different from its thoughts in expectations. They come to different conclusions: changing work habits is a slow process that requires changes in our attitude towards colleagues and work process. We humans tend to work for one recognition before other colleagues. Of course, the salary we receive also affects our corporate affiliation and culture of behaviour and creates habits of care for the work process and our workplace. The motivation that comes from the recognition that we are part (indispensable) of the team fuels us for ultimate self-giving and nothing else. It cannot generate such motivation in us. I would add that everything else is unnecessary political talk in economic reality. Both cost reduction and increased productivity are part of the motivational processes in the organization, which is an indispensable tool in the hands of management, regardless of the hierarchical level in the organization. All people in it we need appreciation.

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Home-based Telework During Pandemic as a Data Loss Challenge for Research Organizations

Author(s): Miglena Molhova-Vladova,Petya Biolcheva / Language(s): English Publication Year: 0

Тhe paper discusses the risks remote work during pandemic create for data loss in organizations. These risks are significant for research organizations in particular (universities, companies with research and development (R&D) departments, research institutes and laboratories, etc.). On the one hand the environment of openness and collaboration between people, working remotely for these organizations, is an important part for keeping the workflow as normal as possible during pandemic, however typical access of many portable devices to the organizations’ data significantly increases the risks of unauthorized use. In this paper we argue that data loss prevention policies are of high importance for such type of organizations, since they work with a variety of types of data, which are subject to different regulations and besides the necessity some of the data to be kept confidential there is also a counter need some of the data to be made available to the public (as results of research for example). Also such policies need to be adapted to the specifics of remote work and the shared use of resources and company data. The paper discusses how research organizations can define their critical data, the risks of data loss and strategies to keep their data safe. We discuss 2 main critical data loss prevention objectives, namely intellectual property (IP) protection and business partner compliance. The paper also presents a showcase of how Bulgarian universities address the issues described above.

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Иновативно управление на човешките ресурси в сферата на туризма

Author(s): Fahri Idriz / Language(s): Bulgarian Publication Year: 0

If we invest in our human resources, they will invest in our company and in our business. Different thinking, innovative thinking is the basis for being successful and first in a given business, with preserved know-how. Innovation is a key factor in the success of modern companies. Some global changes in modern business such as the growing importance of services, knowledge, creativity and digitalization are creating a new kind of economy. In this new kind of economy, resources such as knowledge, creativity, company reputation and innovation are becoming increasingly important. In order to be successful, the roads are not many, either we have to think differently from the competition and have our patented innovation or we have to emphasize the excellent service and the quality of the services and goods we offer in the field of tourism. Asking the question of the effective management of human resources, we cannot but ask ourselves what we put in the concept of innovative? In modern business, innovations and innovative solutions and products are the engine of economic growth. Looking at this topic, we understand the innovative management of human resources as all non-standard approaches, methods, techniques and tools that are used in modern organizations in order to achieve higher efficiency and productivity. The motivation of human resources in the field of tourism is a whole challenge, and compliance with standards in this business is a key factor in successfully welcoming and sending groups and tourists.

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Повишаване на ресурсната ефективност чрез предсказващо поддържане на металургични агрегати

Author(s): Emil Mihailov,Ivanka Petrova,Monika Asenova / Language(s): Bulgarian Publication Year: 0

A procedure is presented for assessing the real condition of steel ladles based on periodic monitoring results as part of a decision-making system for predictive and safe use of their maximum resource.

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