CEEOL - Browse Subjects Result

We kindly inform you that, as long as the subject affiliation of our 300.000+ articles is in progress, you might get unsufficient or no results on your third level or second level search. In this case, please broaden your search criteria.

Evaluation of the company internationalisation process: traditional and network perspective

Author(s): Krzysztof Fonfara,Adam Dymitrowski,Łukasz Małys / Language(s): English Publication Year: 0

The aim of this article is to review the existing methods for measuring the internationalisation of the company and indicate their use in determining the impact of the internationalisation process of the company on its performance. Against the background of the diagnosis of a variety of methods to assess the internationalisation process, an approach will be presented which, according to the authors, allows a slightly different approach to the issue discussed, namely from the perspective of network approach.

More...

The use of the economic potential of the African continent by Polish entrepreneurs

Author(s): Tomasz Rynarzewski,Ewa Cieślik,Katarzyna Nawrot / Language(s): English Publication Year: 0

The aim of this article is to present the current state of Polish economic cooperation with selected countries in West and East Africa. Its implementation takes place in the broader context of the opportunities and risks to development processes of African countries.

More...

Measuring the international trade flows in terms of expansion of global value chains

Author(s): Ewa Mińska-Struzik / Language(s): English Publication Year: 0

The purpose of this article is to attempt to answer such questions by pointing to factors shaping the current architecture of world trade and reflection on how the “old theories” and “old measures” retain their usefulness. The next section outlines the major trends of global trade, pointing to the contradictions in reasoning conducted with the help of public statistics. Section three presents the idea of global value chains (production networks), in order to show the specificity of trade conducted within such chains. The subsequent section of the article is devoted to discussing the measures taken in recent years by various institutions aiming to develop alternative measures of trade flows, more adequate for the diagnosis of exchange realized in the new global conditions.

More...

Clusters in the process of internationalization

Author(s): Barbara Jankowska,Aleksandra Kania,Piotr Trąpczyński / Language(s): English Publication Year: 0

The aim of the chapter is to present business clusters as a phenomenon present in different national economies and to demonstrate that – despite globalization processes, which seem to intuitively playdown the importance of geographical proximity and the links between the entities which operate under such circumstances – clusters play a major role in creating the international competitive advantage of enterprises belonging to them. The chapter shall first discuss the essence of clusters as one of the possible forms of the concentration of economic activity. Then the concept of clusters will be distinguished from the concept of cluster organizations. The ensuing sections will present the essence and forms of cluster internationalization, which will be then illustrated in detail in the BioValley case study.

More...

From micro- to macroprudential policy. On the changing nature of financial supervision around the world

Author(s): Anna Matysek-Jędrych / Language(s): English Publication Year: 0

The main objective of this article is to analyse and evaluate changes in the use of widely understood macroprudential approach in the individual financial systems. The study has used an extensive database on the use of macroprudential instruments in 119 countries in the period 2000–2013.

More...

Evolution of management of international supply networks and chains

Author(s): Piotr Banaszyk,Elżbieta Gołembska / Language(s): English Publication Year: 0

The purpose of this discussion is to demonstrate the essence of the relationship between the evolution of the management of international supply networks and chains and a new quality of international business management. In pursuit of this objective, the results of empirical research, conducted in the years 2000–2015, and a forecast for the development of logistics by 2020 were presented.

More...

Poland as an example of economic development through participation in European supply chains

Author(s): Zbigniew Bentyn,Justyna Majchrzak-Lepczyk / Language(s): English Publication Year: 0

Since Polish accession to the European Union, the primary objective aiming at an increase in cohesion among the member countries has been to increase the pace of economic development as expressed primarily through an increase in investments in our country. Accession to the Union structures has allowed a gradual increase in the participation of Polish entities in the structure of supply chains on a European scale.

More...

The impact of the information society on consumer behaviour on the tourist market

Author(s): Agnieszka Niezgoda,Ewa Markiewicz / Language(s): English Publication Year: 0

The paper reviews the changes in access to information, speed of information, which affect the change in lifestyles and consumption patterns reflected in the tourist market. The authors characterize the so-called information society and its impact on the tourist market.

More...

Effects of individual and organizational factors on employer image: A case of the tourism industry in Poland

Author(s): Marlena Bednarska,Marcin Olszewski / Language(s): English Publication Year: 0

This study seeks to contribute by recognizing the dimensions of employer image in the tourism industry and by identifying factors which influence the perception of the tourism organization attractiveness as a workplace from potential employees perspective. Employer image has been examined using different operationalizations. For the purpose of this study it has been operationalized in line with person-environment fit perspective as the discrepancy between preferred and perceived job and organization attributes.

More...

Social media as a tool to support building relationships in the international market

Author(s): Bartosz Deszczyński,Miłosz Łuczak,Marcin Wieczerzycki / Language(s): English Publication Year: 0

The intention of the authors of this article is to examine the degree of utilization of social media by businesses occupying leading positions worldwide in selected consumer products industries: pet food, brewing, and automotive.

More...

МЕХАНИЗМИ ЗА ФИНАНСОВ КОНТРОЛ НА СТРУКТУРНИТЕ ФОНДОВЕ В АГРАРНИЯ СЕКТОР ЗА ПРОГРАМНИЯ ПЕРИОД 2014-2020 Г.

Author(s): Ivelina Zhecheva-Radeva / Language(s): Bulgarian Publication Year: 0

The purpose of this report is to review and evaluate the financial control mechanisms and systems of the Structural Funds in the agrarian sector for the programming period 2014-20210 and to put forward proposals to improve them. On the basis of comparative analysis for both periods are identified key areas and problems they have made the necessary recommendations and guidelines.

More...

ИКОНОМИЧЕСКИ И СОЦИАЛНИ ПРЕДПОСТАВКИ ЗА РАЗВИТИЕ НА СЕЛСКИ, ЕКОЛОГИЧЕН, ВИНЕН И КУЛИНАРЕН ТУРИЗЪМ В РАЙОНА НА РОДОПА ПЛАНИНА В БЪЛГАРИЯ

Author(s): Gergana Slavova,Angelina Peicheva / Language(s): Bulgarian Publication Year: 0

Bulgaria is one of the most beautiful countries in Europe and in the world and the Rhodopes are one of the most beautiful mountains in Bulgaria. Our country has a wide variety of natural and anthropogenic factors that make it a preferred destination for many international and national tourists. The purpose of this report is to reveal the economic and social prerequisites for the development of rural, ecological, wine and culinary tourism in the Rhodope Mountains region and to analyze the degree of development of alternative forms of tourism in the analyzed area until today, until present moment.

More...

РОЛЯТА НА ВИНАРКАТА ИЗБА ЗА СЕЛСКИТЕ РАЙОНИ (ПО ПРИМЕРА НА ВИНАРСКА ИЗБА ТОДОРОФФ)

Author(s): Atanas Totlyakov / Language(s): Bulgarian Publication Year: 0

A brief overview of the activity of Todoroff Wine Cellar and its importance for the rural areas and the village of Brеstovitsa is made. Conclusions on the benefits to rural areas of the activity of a wine-making enterprise are revealed and some of the opportunities for their development in Bulgaria are revealed.

More...

КОРПОРАТИВНАТА ЕКОЛОГИЧНА ОТГОВОРНОСТ – ИЗТОЧНИК НА КОНКУРЕНТНО ПРЕДИМСТВО НА ФИРМИТЕ

Author(s): Hristo Petrov / Language(s): Bulgarian Publication Year: 0

Corporate environmental responsibility is a comparatively new term, which is not equally understood and interpreted by business, authorities, consumers, non-government organizations and stakeholders. In the same time the environmental behavior and ecological footprint of companies become more and more important topic for consumers as well as researchers and legislators. Business environment, alongside legislation and institutions change dynamically, which sets new standards and requirements by which companies should operate and develop. Easy and wide access to information and advanced technologies, combined with turbulence of consumer behavior urge companies to rely on alternative sources for competitive advantage. The aim of this article is to show the importance of corporate responsibility in business operations and to outline benefits for companies from effective implementation of corporate responsibility strategies.

More...

МОТИВАЦИЯ ЗА РАЗВИТИЕ НА ЗЕЛЕНО ПРЕДПРИЕМАЧЕСТВО

Author(s): Tatiana Gevrenova / Language(s): Bulgarian Publication Year: 0

In response to problems with climate changes and scarcity of natural resources we are trying to convert traditional economic to sustainable one with different kind of green initiatives. Development of the ideas of sustainability and green entrepreneurship activities there could be more effective solutions of environment problems.The purpose of this report is to describe basic characteristics of green entrepreneurship and on this base to describe and study motivation for development of green entrepreneurship.The report contains a short view of existing literature about green entrepreneurship and main categorization of green entrepreneurship’s motives.In the last part of the report explains the meaning of green entrepreneur’s motives.

More...

Обучението и науката по търговия – традиции и предизвикателства

Author(s): Violeta Dimitrova / Language(s): Bulgarian Publication Year: 0

Celebrating the anniversaries is a good opportunity to address again with gratitude the founders of the University of Economics - Varna and the Department of Economics and Management of Trade who have realized the fundamental role of commerce for the development of the economy and society as a whole. The report follows the history of education and science at the University of Economics - Varna, the creation and development of the Economics and Trade university course and the Department of Economics and Management of Trade, focusing on the educational and scientific results of the last five years. In the light of the new information and communication technologies, the electronisation and digitization of trade processes the challenges facing commerce education and science have highlighted.

More...

Дигиталните маркетинг тенденции в търговията на дребно и влиянието им върху потребителския избор

Author(s): Elitsa Gramatikova / Language(s): Bulgarian Publication Year: 0

Continuous improvement of information and communication technology drives a rapid development of new digital tools to attract consumer’s attention. Contemporary consumers spend more and more of their time online, therefore digital marketing means are becoming particularly suitable for building long-term customer relationships. The use of various digital communication instruments connects consumers with the brand through a creation of distinctive experiences. This article presents digital marketing trends in retail, paying especially attention on artificial intelligence in customer communications, provision of valuable visual information with content marketing, use of social networks and influencer marketing for making a purchase decision.

More...

Принципът на равното заплащане за равностоен труд на жените – риск от дискриминация

Author(s): Baki Husseinov / Language(s): Bulgarian Publication Year: 0

The report examines the principle of equal remuneration for equivalent work of women. After systematization of the sources in European and National aspect the author makes actual normative analysis of the legislation in the sphere of equal remuneration. Accent is put on „equal remuneration for equivalent work“, considered as warranty against discriminatory practices.

More...

Мерки срещу трудовата дискриминация на лицата с увреждания в България

Author(s): Hristina Blagoycheva / Language(s): Bulgarian Publication Year: 0

People with disabilities often face barriers to their work. Their rights to equal opportunities are guaranteed by many international and national documents, but created social stereotypes often place them in a situation of social exclusion. In this regard, the report explores some forms of discrimination on the part of Bulgarian employers and opportunities for overcoming them.

More...

Гражданска регистрация за лица от страни-членки на EС – аспекти във формите на дискриминация

Author(s): Mihal Stojanov / Language(s): Bulgarian Publication Year: 0

The present work is dedicated to the problems of the legislative changes that caused the exclusion of EU citizens from the scope of the Civil Registration Act. The objective consequences of the created situation place the citizens of EU Member States permanently resident in the Republic of Bulgaria in a situation where it is impossible to treat them with equal attention by public and private institutions, bodies, offices and agencies.

More...