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Přípěvek vychází z poznatků z cest do některých zemí zabývajících se cíleným rozvojem cestovního ruchu s možnostmi jejich využití pro odvětví cestovního ruchu v České republice a některými novými předpoklady v jeho rozvoji.
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The aim of this paper is to assess approaches to the issue of destination management in foreign countries and in the Czech Republic. The fundamental stone of the contribution is basic terminology that is firstly focused on the term destination and its regionalization. Then terms destination management and tourist organization (destination management organization) are defined based on the German, Anglosaxon and Czech experience. The following part deals with specifics, functions and principles of destination management process. Finally, the development of destination management in the foreign countries is presented with the stress on obstacles that occure when appling destination management into practice.
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Satelitní účet cestovního ruchu je již v současné době známým a používaným nástrojem pro měření dopadů cestovního ruchu na národní hospodářství. Mnoho zemí po celém světě se snaží více či méně úspěšně naplňovat TSA tzn. jeho deset základních tabulek, ne jinak je na tom i Česká republika, které se to již daří na velmi dobré úrovni. Nyní však přichází fáze, kdy by se takto pracně získané údaje měly dále využít a mělo by se s nimi dále pracovat. Přichází tak fáze tzv. regionalizace satelitního účtu cestovního ruchu. Data na regionální úrovni podpoří kvalifikované rozhodování o investicích do cestovního ruchu, o cílech finanční podpory jak ze státních, unijních či mezinárodních zdrojů, o cílech podpory jednotlivých regionů v integrovaných plánech rozvoje území, atd.
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The contribution deals with regional identity and identity of regions and focuses not only residents but also temporary users (holiday-makers, second home owners) and research methods. The questionnaire structure is presented, with the objective to analyze interactions among groups of actors in the municipalities, position and attitudes of second n home owners and users. Essential results from field surveys are assessed. Also the primary elaborations indicate significant roles of temporary residents in forming of regional identity and identity of regions.
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In general it is held true that concerning destinations the quality is what a customer wishes to have, plus what the destination wants and is able to offer in addition for differentiating and profiling its offer compared to its competitors. Within the frame of the destination the quality has to be secured by all co-creators of the service chain and at the same time these providers must feel the responsibility for this quality. The general quality is cared for by the management of the destination and the main partners in the region. The article deals with increasing the quality of a tourist destination by force of implementing integrated quality management (IQM), the meaning of which is monitoring the quality, its comparison in time and sustainable improvement. The quality of a tourist destination can be measured by the tool called Qualitest. It is a manual for measuring qualitative performances of a tourist destination. Four key elements of IQM can be measured by it (tourists´ satisfaction, service providers’ satisfaction, the quality of local inhabitants´ lives and the quality of environment). The objective of the article is to specify conditions for implementing IQM in a tourist destination and to suggest a methodical procedure for evaluating the quality of a destination by Qualitest suitable for the conditions in the Czech Republic. The practical application of the methodology mentioned above is the subject of further research.
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Příspěvek se zabývá alokací finančních zdrojů směřujících na podporu cestovního ruchu v rámci kohezní politiky Evrospké unie v letech 2007-2013, přičemž je sledována finanční podpora i dle prioritních os, a to i z pohledu jednotlivých členských zemí EU. Závěrem příspěvek přibližuje nový akční rámec evropské politiky cestovního ruchu.
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Druhé bydlení, všeobecně známé v naší společnosti jako chataření a chalupaření, ale i jeho nové podoby, tzv. rekreační apartmánové domy či „holandské vesničky“, jsou nedílnou součástí venkovského prostředí (Fialová, 1999). Ač se jedná o individuální rekreační objekty zpravidla nevyužívané komerčně, jsou rozhodně jejich uživatelé účastníky cestovního ruchu. Druhé bydlení tedy můžeme považovat za specifický typ venkovského cestovního ruchu (Fialová, 2014), který významným způsobem ovlivňuje venkovské prostředí, ve kterém se nachází (Horáková & Fialová, 2014). Tato kapitola je inspirována příspěvkem publikovaným ve sborníku z Mezinárodního kolokvia v cestovním ruchu (Fialová, 2014) a knihou „Transformace venkova. Turismus jako forma rozvoje“, ve které jsou z antropologického a geografického pohledu sledovány projevy druhého bydlení ve venkovském prostoru, a to jak z hlediska ekonomického, environmentálního, tak sociokulturního (Horáková & Fialová, 2014).
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The aim of the paper lies in the evaluation of selected aspects of transport serviceability in the rural communities in the Zlaté Moravce district. It represents a typical region consisting of the only town and other rural municipalities. Through the selected indicators, we point out the differentiations in serviceability by public bus transport that services all municipalities of the region. The final values of transport serviceability are influenced by natural (terrain) factors, demographical characteristics and settlement structure, location of municipalities within transport network as well as opportunities for tourism development, what is reflected in the results of particular municipalities and size categories. On the other hand, the weakest parameters of transport serviceability are registered within the small peripheral municipalities that are usually placed in the northern parts of district near the Tribeč Mountains. The presented results have potential to reach population in the process of selection the place of residence with respect to the transport possibilities in order to commute to work, school or public institutions.
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The aim of this paper is to compare theoretic knowledge about tourism impacts’ classification with a practice by assessing a contribution of the strategic priorities devoted to tourism development to main categories of tourism impacts. The research was conducted in three tourism destinations from the point of view of destination stakeholders. Data were collected by the means of semi-structured interviews with representatives of three stakeholder groups. The assessment was realized by the Likert scale in which the score indicates a contribution rate of the strategic priorities to generation of tourism impacts. The findings indicate that the link between the strategic priorities and perceived tourism impacts is not strong. Despite this fact, the research confirms an importance of the economic impacts for tourism development and their ability to influence stakeholders’ support of tourism policy. The aiming of tourism policy on the socio-cultural and environmental impacts is also detectable. However, stakeholders’ perception of the interdependence is weaker than in the case of the economic impacts.
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Incoming tourists from the Russian Federation to the Czech Republic is undergoing significant changes. Russia after Germany for us historically appears to be a significant source country. Their arrivals in recent years are changed due to the factors of economic, security, political, trend changes etc. Their loss is currently replaced by tourist arrivals from China and Korea. This article aims to examine the changes of the visitor attendance from Russia. Examined are causes and consequences of changes in the approaches of the selected target market. The article used the methods of analysis and evaluation of the available data from secondary sources, interview with tour operators, accommodation and spa facilities, applied is method of prediction the future development due to reduction of Russian tourists to the impact on the economy. Increase in revenue from tourism related to the growth of foreign visitors and tourists from Russia make up a significant part. Presented measures are spa facilities to attract affluent Russian clientele not only in Karlovy Vary. Mutual appeal of visa requirements between Russia and the European Union would roughly double the number of Russian tourists in the Czech Republic. Czech competitiveness compared to offerings in other EU countries can achieve more favorable visa policy, reducing the time visa, using all possibilities of the Visa Code and the reputation of the Czech Republic as a safe destination.
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The submitted paper deals with the analysis of cooperation among tourism actors involved in the creation of the product in the form of a tourist card. The aim of this paper is to introduce the structure of regional cooperation and to visualize cooperative behaviour and evaluate the quantitative characteristics of the existing network. These characteristics will be examined on the basis of the network analysis. The participation in various forms of cooperation is a highly valuable topic, because it can contribute to destination development and competitiveness. For the analysis of a particular case, a collaborative project of Olomouc region Card was chosen. This project was founded in 2004 and many service providers are involved in it. Public sector plays a crucial role in initiating cooperative activities. On the other hand, involvement of actors from private sector provides a wide range of services and attractions with different discount levels. It can be said that the existing network becomes a tool for specialization, but the intensity of cooperation is not at the same level as in developed tourist Alpine regions, where the cooperation was continuously developing and was transformed thanks to the strong consolidation.
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The aim of this paper is to evaluate the current situation of the business environment in tourism in Slovakia based on selected aspects, indicate the strengths and weaknesses of the business environment in the tourism market in terms of view of companies operating in the sector. We use primary and secondary sources. Using primary research, we have surveyed the current state of the tourism industry. The purpose of the questionnaire survey was to determine how tourism businesses in Slovakia perceive the state of the business environment in tourism in Slovakia. By the data interpreting, we applied the theoretical methods of scientific investigation, the method of abstraction, methods of analysis and synthesis, induction and deduction, comparison and generalization method. We have compiled a summary of the strengths and weaknesses arising from the current state of the business environment in tourism. In the case of the strengths we have identified four factors (inflation rate, availability of production factors, the availability of credit resources for entrepreneurs and interaction between schools and businesses). Respondents have included sixteen factors into the weaknesses (current political situation, the system of public administration, frequent changes in legislation, level of corruption, the level of administrative burden, labor legislation, tax regulations, tax rates and duties, qualifications and experience of the workforce, the level of infrastructure, egovernment, the principle of "one-stop-shop" procurement, law enforcement and judicial independence, time and cost complexity of the process of starting a business and the level of support for start-ups).
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Competitiveness of tourism destination is associated with the ability to provide goods and services designed to meet the needs of visitors better than other destinations. The support of business activities in tourism can improve destination product and lead to better meeting of visitor needs. The aim of the paper is to examine whether the support of business activities in tourism has led to growth in performance and competitiveness of tourism in Slovakia. This paper focuses on the relationship between the performance of tourism and the financial amount of European development funds from the operational program Competitiveness and economic growth and Rural development program in the years 2007 - 2013. It examines the location of the support in tourism regions. By correlation analysis it identifies the relationship between competitiveness and supported 812 business activities. The result of the investigation lies in findings that there is a strong direct correlation between the amount of European development funds and the number of visitors and the number of accommodation facilities in 72 districts of Slovakia and that majority of activities were supported in the regions with international significance.
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The paper deals with industrial heritage and its potential in tourism. Although the post-industrial landscape is an integral part of all the countries that went through a period of de-industrialization and economic transformation, presentation and publicity of valuable industrial monuments that are linked with post-industrial landscape in many cases are not fully utilized. This paper aims to acquaint readers with a possibility of transformation of data on industrial objects into augmented reality, while using location-based services. The final result is the web-based platform allowing easy data transformation. The paper has thus largely methodological-application character. The outcomes of the testing phase indicate that information about the objects do have their limits, but respecting them brings their effective performance in augmented reality.
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The aim of this paper is to analyze events regarded as elements of the urban image connected with cultural tourism. To achieve this objective, a questionnaire was given to tourists (250 respondents) who visited Toruń during the summer season (June) of 2016. The study established the spatial resonance of the events, demonstrated by the permanent addresses of the tourists who declared that they had heard of particular events. Then the features of the events were assessed in order to check whether those shown to have the greatest reach have a specific profile. The events were ranked according to a multiple-feature point based scale, which confirmed that combination of such elements as high uniqueness of the event, its cohesion with the image of the place, well-established position, broad accessibility and resonance more than local make it possible to achieve optimum marketing effects with regard to the spatial scope of promotional actions. The collected results can be treated as guidelines on the effectiveness of the past actions as well as on the best direction for optimizing such actions in the future.
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Sports tourism is recognized as an important part of the tourism industry. It refers to the experience of travel to engage in or view sport-related activities. Sports events can encourage visitors to stay longer in the destination, and this provides opportunities to showcase regional areas, their attractions and increase spends in regional destinations. The presented pilot study is focusing on attitudes of the Generation Y and Z to sports and sports tourism. The additional benefit of the results of the research is the formulation of recommendations for the destinations regarding of the sustainable sports tourism development. According to the objective of the study, the primary quantitative research was provided. The total number of respondents of the pilot was 167. It was recognized that sports activities have the significant impact on the selection of the destination of Generation Y and Z. Methods used for completing the study included the literature review and primary quantitative research.
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According to public surveys of the Sociological Institute of Academy of Sciences, Czech public has perceived terrorism as a major threat in the years 2015 and 2016. Also there are reports in the media that the fear of terrorism significantly changes the tourist´s preferences and proportion of foreign and homeland vacations. The aim of this article is to analyse available scientific articles and case studies that focus on the impact of terrorism on tourism and analyse how the structure of outbound tourism has in the Czech population in 2015 and 2016 really changed. The result of this article is a comprehensive overview of the basic issues of the impact of terrorist attacks on tourism from the point of view of neuroeconomics and the subsequent discussion of specific impacts on outbound tourism of Czech citizens. The article also discusses a change in outbound tourism in France, which became the target of two major terrorist attacks in 2015.
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The paper focuses on the issue of the tourism destination sustainability which is confronted with the problems caused by the different global trends. However, to determine particular approaches to managing tourism impacts on destination sustainability, it is necessary to identify the current global trends currently affecting tourism. Therefore, the paper aims to provide a comprehensive overview for categorization of key global trends and analysis of their potential impact on destination sustainability. For this purpose, a compilation of selected international studies is carried out. Using analytical-synthetic methods, the significant trends are then identified, classified and summarized in a specialized database, including the evaluation of the expected impacts on the destinations, their infrastructure, services, and products offered to a consumer. According to the OECD methodology, trends are divided into four basic categories – people, planet, productivity, and polity. However, due to the interconnection of trends, it is possible to apply multi-aspect categorization. For evaluation, it is necessary to take into account the interconnectivity and the mutual influence of the trends. Finally, the choice of model destinations is outlined based on the occurrence of identified trends, and further research procedures related to destination sustainability are proposed.
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The paper is focused on the issue of tourism destination competitiveness from the point of view of destination stakeholders. It focuses on the models of destination competitiveness and the factors of competitiveness. The paper presents the integrated model of competitiveness. The stakeholders’ role in this model concerns the research focused on key stakeholders in three tourist destinations in the Jindrichuv Hradec region. The aim of the research is to identify whether the stakeholders’ involvement in the concept of destination competitiveness has the potential to positively influence the interconnected factors of competitiveness. The primary research tool lies in the application of the AHP method, which enables stakeholders to make a pairwise comparison of the factors of competitiveness. The paper provides a simplified recipe for local DMOs to define tourism policy so to be able to utilize cooperation with stakeholders as a source of competitive advantage while simultaneously being able to generate the positive effects on the interconnected factors of competitiveness.
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The technology development brings innovations in the tourism planning, marketing and strategy, also creates conditions for the emergence of innovative Global Positioning System (GPS) games, that influence tourism, for example geocaching. The aim of this article is through the use of Geographic Information Systems (GIS) and GRASS analyze the availability of caches (the main points of geocaching) in the selected area of Horný Liptov region. These points (caches) are hidden in tourist attractive places, which are due to geocaching "re-discovered" and create incentives for the further development of tourism in municipalities / regions. Based on our approach, we identified ten sites with the greatest potential for eco-tourism development or for building tourist infrastructure (sightseeing, benches, instructional walkways and information boards). Our approach can lead to the dissemination of awareness of the need for nature conservation or cultural heritage, as well as to the expansion of catering/accommodation facilities in municipalities which can support the local and regional economy.
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