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KONKURENCESCHOPNOST CESTOVNÍHO RUCHU ČESKÉ REPUBLIKY V RÁMCI ZEMÍ VISEGRADSKÉ ČTYŘKY

Author(s): MARKÉTA KALÁBOVÁ,ZDENKA PETRŮ,Antonín Dvořák / Language(s): Czech Publication Year: 0

The strategic development of tourism destinations is based on analyzing the position of individual areas in the international tourism market. The aim of this paper was to evaluate the position of tourism in the Czech Republic within the Visegrad Group. The intention was to identify the main competitive advantages over selected countries and to identify problematic areas that the Czech Republic should focus on in the future in order to improve its competitive position not only towards the Visegrad Group countries but also towards other states. The Tourism Competitiveness Index (TTCI) issued by the World Economic Forum was used for evaluation and comparison. Subsequently, the method of comparing the individual indicators and determining the difference between the positions achieved was used. The Czech Republic is rated best in the V4 countries according to the Tourism Competitiveness Index. The Czech Republic took the leading position in nine out of fourteen indicators. The biggest competitive advantage over the V4 countries is in the tourism infrastructure, the density of ground infrastructure, as well as safety. On the other hand, natural resources, which are not sufficiently attractive to visitors, and price competitiveness, in which the Czech Republic is losing its position for a long time, are a major problem.

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EVALUATION OF DESTINATION MANAGEMENT ORGANIZATIONS FINANCING IN BANSKÁ BYSTRICA REGION

Author(s): Ľubica Šebová,Radka Marcekova,Veronika BELIČKOVÁ,Ján Šebo / Language(s): English Publication Year: 0

Currently, there is one regional and seven local destination management organizations in the Banská Bystrica Region. The aim of the paper is to explore and evaluate the financing of destination management organizations operating in the Banská Bystrica region. We have obtained the materials from individual organizations as well as from various institutions' websites. We have focused on exploring the sources of organizations funding in the years 2016 and 2017. The financing of tourism organizations is secured from public and private sources, while the funding sources of the organization according the Law Act No. 91/2010 about the tourism support as amended may include membership fees, grants from the state budget, voluntary contributions of municipalities, natural and legal persons, income from activities, sales of products and services, rewards for mediation, income from the activities of tourist information centers, income from the sale of advertising space, non-repayable financial contributions from domestic and foreign sources and other sources of income. We have found out that destination management organizations operating in the Banská Bystrica Region received in 2017 total grants of € 299,685, which represents only a 6.9% share of state grants paid to local destination management organizations in Slovakia (€ 264,655 in 2016, which means 7% share). Organizations are mostly funded by state grants and membership fees. Own income forms only a small part of their financial resources.

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Sharing Economy, Perceived Risks and Tourism Nexus: A Re-Examination in the Case of Airbnb

Author(s): Nezahat Doğan / Language(s): English Publication Year: 0

This study aims to investigate the perceived risks associated with usage of places in sharing economy through Airbn platform. Airbnb as the most recognized sharing company is a leading web based company that connects hosts with travelers. Hosts determine their own policies and rules for guests such as smoking, in house behavior, and price etc. And guests access Airbnb web platform through their mobile phones and computers.

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Usage of Local Foods in Regional Restaurants: Sinop Example

Author(s): Hasibe Yazit,Tuğçe Sivri / Language(s): English Publication Year: 0

In recent years, it has been seen that tourists are curious about the local foods in the regions they travel to and want to taste, as well as sightseeing, seeing and entertainment activities. With the concept of gastronomy gaining importance in recent years, it is understood that there has been an increase in the interest of both local and foreign tourists for local foods. At this point, especially accommodation and food and beverage businesses are trying to meet this demand of both domestic and foreign tourists. For this reason, it is seen that businesses tend to give more place to local tastes in their menus recently. As a result of the literature review, no study was found on the use of local dishes in the regional restaurants in Sinop Province. At this point, the study was considered important and it was thought that it should be done. The main purpose of this study; The aim is to determine the extent to which the local dishes of the cuisine of Sinop are included in the menus of the food and beverage businesses operating in Sinop and to reveal the forgetfulness of the local dishes. The research was carried out by examining the menus of 16 food and beverage companies located in the city center of Sinop. The study was carried out using content analysis, one of the qualitative research methods.

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From Happy Country to Happy City: The Case of Bhutan for Sinop Tourism

Author(s): Ali Turan Bayram,Yavuz Cetin / Language(s): English Publication Year: 0

This study aims to determine to Sinop tourism development from the perspective of non-marketing approach, based on the example of Bhutan. The efforts of Bhutan and Sinop to create a tourism brand from the perspective of happiness provide an opportunity to compare these two destinations and see the pros and cons. Within the scope of the study, the positive and negative aspects of Bhutan tourism strategies were discussed, and which applications should be used in terms of Sinop tourism development and which applications should be avoided. In this context, the importance of developing proposals restricting tourist movements to Sinop under certain conditions was emphasized. The efforts of Bhutan and Sinop to create a tourism brand from the perspective of happiness provide an opportunity to compare these two destinations and see the pros and cons.

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Sinop UniversityA Wetland Management Planning: Problems and Threats Affecting Gökçeada (Aydıncık-Salt Lake) Lagoon

Author(s): Mehtap Bayrak / Language(s): English Publication Year: 0

Gökçeada Lagoon is located in the southeast of Gökçeada, the largest island of Turkey. The lake, which is also called Aydıncık Lake or Salt Lake, showing the characteristics of a typical coastal lagoon with its fresh / salt water transition, coastal cords and its ecosystem, was included in the list of "Wetlands of National Importance" with 3.491 ha on 07/02/2019 and gained protection status. Agricultural activities are carried out on fertile alluvial lands around the lake, which was formed as a result of filling a depression area in the south of the island, which has a generally defective structure, with materials carried by waves, winds and rivers, and tourism activities are intensively carried out in the summer months on the coastal coast and dunes. In the lake, which is the centre of attention of local and foreign tourists, the salt layer that emerges with the withdrawal of water due to drought and evaporation in the summer season is used for health purposes by local and foreign tourists, but the use of salt has not yet been introduced to health tourism with certain laws. In the study, it is aimed to prepare a "lagoon management planning" for the solution of environmental and ecological problems that arise despite the protection status of the lake and the framework of coastal laws. It has been determined that the greatest pressure on the ecological, biological and morphological system around the lake is caused by intensive tourism activities, agricultural activities, pollution from domestic wastes and recently increasing construction works. In order to determine the use of the lagoon and the surrounding area, a land use map was prepared using the data of 2022. For coastal change detection, 1985, 2004, 2012 and 2020 satellite images were used to determine the shoreline change and it was determined that there was no change in the lake level. The lack of level change indicates that the lake is fed from different sources. For the management planning of the lagoon and its surroundings, SWOT analysis was applied, each land cover and use types were analysed separately and a wetland management plan was prepared.

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İçsel İşten Ayrılma (Sessiz İstifa) ve Hizmet İnovasyon Davranışının İncelenmesi: Türkiye-Almanya Örneği

Author(s): Ferda Ustun,Erdinc Ballı,Ipek Koca Ballı / Language(s): Turkish Publication Year: 0

Turizm sektörü ve işletmeleri değişim ve dönüşümlerin önemli olduğu bir yapıya sahiptir. Özellikle teknolojide yaşanan gelişmeler turizm sektöründe kendisine çok hızlı bir şekilde yer bulmaktadır. Günümüz turistleri bilgi arama, seyahat planı yapma, rezervasyon prosedürleri vb. konularda yoğun şekilde çevrimiçi Turizm sektörü ve işletmeleri değişim ve dönüşümlerin önemli olduğu bir yapıya sahiptir. Özellikle teknolojide yaşanan gelişmeler turizm sektöründe kendisine çok hızlı bir şekilde yer bulmaktadır. Günümüz turistleri bilgi arama, seyahat planı yapma, rezervasyon prosedürleri vb. konularda yoğun şekilde çevrimiçi araçlar kullanmaktadırlar (Huanga vd., 2017). Bilgi teknolojilerini etkin şekilde kullanan turistler kalıplaşmış ürün ve hizmetleri satın almaktan vazgeçmektedirler. Yine bu turistler ve turizm çalışanları yeni/farklı destinasyonları, ürün ve hizmetleri deneyimlemek istediklerinden, teknoloji destekli inovasyonel faaliyetlere yönelmek pazar payını ve rekabet üstünlüğünü sağlamak açısından önemli görülmektedir (Topsakal vd., 2018).

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Faiz Oranı, Ülke Kredi Riski ve Döviz Kurunun Turizm Hisselerine Etkisi: Gelişmekte Olan Ülke Türkiye Örneği (Borsa İstanbul Turizm Endeksinde Bir Uygulama)

Author(s): Fatih Günay / Language(s): Turkish Publication Year: 0

Although technological developments facilitate access to information, the rapidly accessible information has become one of the determining factors in the movements of economic and financial markets. Such that the effects of the disclosed information on financial and capital markets can be instantaneous, and the impact of the relevant information on financial assets is observed for a certain period of time, either directly or indirectly. In the study, the benchmark interest (Turkey 2-year government bond rate) from macroeconomic factors, the 5-year credit default swap premium (Credit Default Swap – CDS) which is Turkey's credit risk indicator, and the euro exchange rate, the common currency of the European Union, which covers the main markets of the tourism sector. Besides, it is examined the relations between the US dollar and tourism sector stocks, which are highly influential and essential in terms of the real economy and financial markets. In line with the purpose, in the study, long and short-term relationships were examined with cointegration and causality analyses in monthly observations, and the effects of variables on the tourism index were tried to be determined by impact-response analysis and variance decomposition test. In this study, in which the relations of the Borsa İstanbul Tourism index with the interest rate, CDS premium, euro rate and dollar rate are examined in monthly observations, it can be said that the stocks of tourism enterprises are affected by macroeconomic factors, sector and business-specific conditions other than the tested macroeconomic conditions. Tourism stocks are weakly related to the interest rate and country risk premium, as well as the euro and dollar exchange rates. Considering that the tourism sector, which has a long return on investment, is affected by many events, it can be stated that these results are appropriate with the investor risk-return expectation.

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Türkiye Turizm Talebi: Türk Dünyası Ülkeleri Örneği

Author(s): Ali Rıza AKTAŞ,Abdulkadir Sezai EMEÇ / Language(s): Turkish Publication Year: 0

İtalya’da başlayan ve daha sonra Kuzey Avrupa’ya yayılan Rönesans hareketi, Avrupa tarihinde üç yüzyıldan fazla bir dönemi kapsayan geniş ölçekli kültürel bir dönüşümdür. Bu dönüşümün etkisiyle özellikle İngiltere’de ortaya çıkan ve modern çağın temellerinin atılmasını sağlayan endüstri devrimi toplumların sosyal, ekonomik ve teknik gelişmelerinde başat rolü oynamıştır. Endüstri devriminin 19. yüzyıldan itibaren hız kazanmasıyla birlikte birçok alanda dönüşüm yaşanmaya başlanmıştır. Emeğin yoğun kullanıldığı küçük ölçekli üretimin yerini sermaye yoğun teknolojilerin kullanıldığı seri üretimin alması, bir yandan kırsaldan merkeze doğru göç hareketlerini başlatmış bir yandan da çalışanların sosyal ve ekonomik şartlarının iyileşmesini sağlamıştır (Ersungur, vd., 2017: 434). Endüstri devrimiyle birlikte gelen refah artışının yanı sıra iletişim-haberleşme başta olmak üzere birçok alanda yaşanan teknolojik ilerleme, altyapı ve ulaştırma yatırımlarının artması gibi unsurlar turizm sektörünün de gelişmesinde aktif rol oynamıştır.

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Asya - Pasifik Bölgesinin Türkiye Turizmi Açısından Önemi

Author(s): Dilek Gümüş,Evren Gümüş / Language(s): Turkish Publication Year: 0

The tourism industry is a rapidly developing and growing industry all over the world. Along with this growth worldwide, the number of tourists participating in travel activities is constantly increasing. Although this increase in the number of tourists is expected to continue all over the world in the coming years, it is foreseen that there will be significant increases especially in the Asia-Pacific Region. It is thought that it will be important for Turkey, which needs alternative tourism markets, to take advantage of the opportunities and opportunities that this region will offer. Turkey has been in different economic, cultural and social relations with many of the countries in the Asia Pacific region in the historical process. However, it seems difficult to express that these relations have reached an intense commercial, social and economic level. In order for Turkey to get the desired share from the potential tourism demand in the Asia-Pacific region, it is necessary to keep the dialogues between countries warm and move them to higher levels. Taking a marketing action considering the travel motivations of the tourists coming from the Asia-Pacific regions will be an important gain for Turkey. In this study, the socio-economic and demographic structure of the Asia-Pacific Region, which stands out in terms of tourist wealth, the tourism market, the travel motivations of the tourists and the importance of the region in terms of tourism in Turkey were examined.

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Turisterin Prestij Arama Davranışlarının Sosyo Demografik Özelliklerine Göre Karşılaştırılması

Author(s): Mete Gövce,Burhan Kiliç,Aydan Bekar / Language(s): Turkish Publication Year: 0

While people travel with different motivations, they also evaluate how they perceive their travel behaviors and preferences. On the other hand, they pay attention to how they are perceived by their family, friends and peers. It is known that seeking prestige in tourism experience is an important motivation factor that activates people. In this study, prestige seeking behavior was examined according to the demographic characteristics of tourists. For this purpose, 442 domestic tourists aged 18 and over who visited Bodrum and Marmaris destinations in the summer season of 2021 were included in the study. In this study, in which the quantitative research method was preferred, a questionnaire was used as a data collection tool. The validity of the prestige seeking behavior scale was determined by exploratory and confirmatory factor analysis, and its reliability was determined by the Cronbach's alpha coefficient. The scale of prestige seeking behavior gathered under four factors was applied Student's T test for comparison with gender and marital status. Variance analysis was used in comparison with variables such as age, occupation, education and income status. According to the results of the research, it has been determined that the prestige seeking behavior of tourists differs at varying rates according to variables such as age, education level and income status.

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Paylaşım Ekonomisinin Turizm Sektörüne Yönelik Etkileri

Author(s): Mehmet Düzgün / Language(s): Turkish Publication Year: 0

The sharing economy, also known as collaborative consumption or collaborative economy, represents one of the most important trends with a significant impact on the development of tourism. Commercial sharing platforms are systems that allow users to benefit from the advantages of a product or service without acquiring ownership of the product or service and are managed by marketers. However, consumers are more interested in sharing because these systems can minimise the costs of sharing and maximise the benefits derived from sharing. On the other hand, there are different criticisms against the sharing economy due to the fact that it represents a temporary consumption culture due to price-oriented ease of access, confusion regarding taxation, lack of clear boundaries regarding privacy, expansion of the informal economy and negative effects on human employment due to the fact that activities are mostly carried out in the digital environment. However, the positive contributions of the sharing economy to regional employment, positive environmental effects, and the close relationship between a sharing economy and the tourism sector in a period of high demand and supply, the issue needs to be examined academically. In this context, this study aims to examine how the sharing economy affects destinations, tourism services and tourist behaviours with the rapid change in the tourism sector.

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An Evaluation of the Structure of the Halal Tourism Market and Its Current Situation in Europe

Author(s): Cemil Gündüz / Language(s): English Publication Year: 0

The Muslim population in the world is increasing rapidly. However, as a result of the improvement in the economic situation of the Muslims, an increase is seen in holiday expenditures. Tourism investors, who follow these developments, produce new touristic products and services to meet the needs of Muslim tourists. This study aims to present an assessment of the structure and current situation of the halal tourism market in Europe. In this context, topics such as the concept of halal, halal tourism, halal hotel certificates, Islamic finance, and the status of the halal market in the world and in Europe are included. The reflections of the concepts of halal and haram in the tourism sector are discussed in this study. In addition, up-to-date data on halal airlines, halal restaurants and halal travel agencies, which are the components of halal tourism, are presented. As a result of the study, it was emphasized that halal tourism will be a new competitive field for the countries in the European market.

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Apiturizm

Author(s): Mehmet Şimşek / Language(s): Turkish Publication Year: 0

In recent years, it has been argued that the trend towards alternative tourism has increased gradually in the studies on the development of tourism in the world, and rural tourism has come to the fore among these tourism types. Especially, people who are tired of the chaos of city life, intense work tempo and monotony have started to prefer a holiday where they can be in touch with nature and natural life, thus purifying and resting mentally and physically. On the other hand, sensitivity and awareness about healthy nutrition lead people to eat with natural products. All these developments have increased the interest in rural tourism in the world and in Turkey. Apitourism has attracted attention as one of the important elements of rural tourism in recent years. The concept of apitourism, which emerged from the combination of the Latin name of the honey bee, Apis mellifera, and tourism; It includes tasting bee products on the routes created for beekeeping, trainings on the production of these products, apitherapy practices and museum visits. Apitourism, on the one hand, allows people to relax by spending time with nature, on the other hand, it also makes an important contribution to regional development by consuming local products. In today's sense, it is known that apitourism activities started and developed in European countries such as Slovenia, Germany, Poland, Ukraine, Spain, Lithuania and the Czech Republic towards the end of the 1900s. In fact, although beekeeping and bee products have been known for tens of thousands of years in almost all geographies of the world and are used both in nutrition and health, it is a phenomenon that should be considered that the emergence of apitourism is so late. Turkey is among the world's leading countries in terms of both the number of colonies and honey production. On the other hand, it has an important potential in terms of apitourism as it is one of the richest geographies in terms of flora and fauna diversity, where all the features of the four seasons can be experienced together. However, it is very difficult to say that this potential is used sufficiently. Although this situation is seen as a deficiency, it also contains an important opportunity in itself.

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The Impact of Online Gastronomy Image and Gastronomy Tourism on Electronic Word of Mouth (E-WOM)

Author(s): Rana Şat / Language(s): English Publication Year: 0

Today, restaurants provide people with different experiences to meet their basic nutritional needs, as well as to have a nice and quality time. In this way, it contributes to the socialization of people who prefer restaurant businesses. The increasingly competitive environment among restaurants makes the product and service quality of the enterprises sustainable by providing development by determining the quality of their products and services according to the expectations and wishes of the customers. In order for restaurants to continue their activities successfully, they need to use internet pages and social media tools effectively. With the development of information technologies, businesses receive feedback from the comments made by the guests and have an idea about the product service quality. In order for restaurant businesses to achieve long-term success, they must be able to meet the expectations and demands of their guests. Guests are actively using social media tools to gain experience and make a decision. Offering Word of mouth communication, TripAdvisor provides great support for guests in the decision-making process. Evaluating TripAdvisor and guest experience comments under the gastronomy image of individuals in restaurant selection, and specifying the elements they pay attention to in the gastronomy image are of great importance for restaurants to achieve sustainable success. for this reason, the effect of gastronomy image, word of mouth marketing and gastronomy image on destination image and identity has been mentioned.

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Türkiye’deki Gastronomi Rotaları

Author(s): Ahmet İnce,Fatih Varol / Language(s): Turkish Publication Year: 0

Turkey has a wide culinary accumulation due to being home to many civilizations. Despite this accumulation, it is seen that it is not in the position it deserves in terms of gastronomy tourism. With the recently developing gastronomic tourism, Turkish cuisine has also started to develop and be recognized. Gastronomy routes are being created in order to develop Turkey's current gastronomic potential and to increase touristic travels. In this study, previously created gastronomy routes in different regions of Turkey were examined. According to this, it is thought that the number of gastronomy routes in Turkey is low and there are not enough promotional activities about the existing routes.

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2023 Depremlerinin Gaziantep Gastronomi Turizmi Üzerine Potansiyel Etkileri

Author(s): Tuba Pehlivan / Language(s): Turkish Publication Year: 0

Destinations that attract tourists with gastronomic preferences or different motivations can sometimes be interrupted by use. This situation can be caused by human effects as well as by the events that cause some destruction that it has brought to nature. In general, it is reported in the literature that disasters such as wars, floods, deadly diseases, earthquakes and hurricanes can cause serious life, property and economic losses. Earthquakes, which started on February 6, 2023 and are still up to date, have caused such a process to occur in Turkey. This study has been prepared to investigate the potential effects of the 2023 Gaziantep/Kahramanmaraş earthquakes on Gastronomy tourism and to offer solutions to the problems that may occur. In the research, data obtained through observation and literature review, one of the qualitative research techniques, were collected. The obtained data were analyzed by descriptive analysis method. In conclusion; According to the scientific literature review and current scientific evaluations on gastronomic tourism, criticisms are made that this process can be turned into an advantage in terms of tourism in the following periods. When the news in the domestic and foreign visual/printed media is evaluated, there are positive news for gastronomy tourism. Some press organizations use a news headline such as "removal of the building debris destroyed in the earthquake in Gaziantep". Such generalizing statements have the potential to negatively affect Gaziantep gastronomy tourism. According to the literature and observational data obtained in the study, it is thought that the effects of the earthquake in Gaziantep gastronomy tourism can be overcome by taking the right steps, and Gaziantep gastronomy will come out of the process stronger, provided that the planning of the current situation is multidimensional.

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Konaklama İşletmelerinde Hizmet Robotlarının Kullanımına Yönelik Turizm Fakültesi Öğrencilerinin Algıları

Author(s): Agil Abdulrazagov,Cansev Özdemir / Language(s): Turkish Publication Year: 0

Service robots used in the tourism sector are increasing day by day. In this direction, the main purpose of the research is to examine the perception of tourism faculty students, who are future professionals, towards service robots used in tourism enterprises. The population of the research consists of the students of Eskişehir Osmangazi University, Faculty of Tourism, Department of Tourism Management. In the research, a questionnaire was applied as a data collection technique and 253 students were reached. The questionnaires were collected face-to-face and online. Factor analysis, regression analysis and correlation analysis were conducted. The findings of the study show that trust in service robots, performance expectation, and ease of use have a significant positive effect on the intention to use robots, while the perceived risk of robots has a negative effect on the intention to use robots.

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Assessment of Seven Churches in Faith Tourism Routes in Turkey: A Route Proposal

Author(s): Sinem Kunt / Language(s): English Publication Year: 0

With its strategic location and fertile lands, Anatolia has hosted many civilizations from historical times to the present. There are many sacred places in Anatolia for both polytheistic and monotheistic religions, such as Göbeklitepe, the world’s oldest belief center. The phenomenon of faith and the drive to reach the manifestation of the sacred, which continued from Paleolithic ages to modern ages, made it necessary for people to visit holy places. Although people’s perceptions and motivations have changed over time, the sacred places visited and the sacred routes followed have survived to the present day

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Türkiye’de Kış Turizmi

Author(s): Derya Baykal Baysal / Language(s): Turkish Publication Year: 0

Çağımızın getirdiği küreselleşme kavramı ile birlikte dünya çok daha küçük bir yer olarak algılanmaya başlamış, gelişen teknoloji de bu durumu desteklemiştir. Artan seyahat imkânları, seyahat merakı ile birlikte dünyanın en önemli sektörlerinden biri olarak kabul edilen turizm sektörünün sürekli canlı kalmasını sağlamıştır. Ülkeler için döviz girdisi anlamına gelen turizm sektörü turizmde sürekliliğin sağlanması ile ülke ekonomilerine katkı vermeye devam edecektir.

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