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Branding as a Part of Tourist Destination Development

Author(s): Brankica TODOROVIĆ / Language(s): English Publication Year: 0

Destination branding is of special importance to the development of tourism in accordance with the requirements of tourist demand. The brand builds loyalty and reduces the risk associated with the intangibility of tourism products. In addition to the growth of tourist demand, the number of protected areas within which tourism is developing in accordance with the prescribed protection system is also increasing. The objectives of the analysis in the paper are: importance of tourist destinations and protected areas as brands; opportunities for tourism development in protected areas; and elements of branding in the tourist region of Western Serbia.

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VÝSKUM CESTOVNÉHO RUCHU NA SLOVENSKU

Author(s): Marian Gúčik / Language(s): Slovak Publication Year: 0

Scientific-research base of the tourism in the conditions of centrally planned economy has broken up after the socio-political changes in former Czechoslovakia in 1989, and significant changes in the organization of the tourism research have been proceeded. In Slovakia the tourism exploitation has moved to the university field, there the triad of the university tasks began to be fulfilled: research – education – service to the society. In the 90s years of the 20th century the scientific-research of the tourism activity was focused mainly on the needs of the education in the conditions of market economy. New university departments of tourism have been founded and the era of funding the research projects from domestic and foreign grants has started. The results of the basic research have been published in the magazines and anthologies, presented at the conferences at home and abroad, used in the education. International cooperation has developed and the interdisciplinarity of the tourism research was supported. Current tourism research is fragmented and uncoordinated. To increase the efficiency of the scientific-research activity in the tourism we suggest the main lines of its exploring.

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SOCIOEKONOMICKÉ BARIÉRY ROZVOJE CESTOVNÍHO RUCHU V REGIONECH

Author(s): Jan Holeček,Iva Galvasová / Language(s): Czech Publication Year: 0

The article will present partial results from the first two phases of working on a project called "Research socioeconomic potential tourism" (TB010MMR030). This project is funded by the Technology Agency of the Czech Republic for the purpose of carrying out their program of public procurement in research, experimental development and innovation for the government (BETA). The aim of the project is to identify the main barriers endogenous tourism development and design of tools and mechanisms that will lead to more efficient processes in the tourist destination regions. The project focuses on the following topics: 1. Socio-economic structure of the local population and its impact on the activities and processes within the region. 2. Business activity within the region - the structure, the intensity of cooperation. 3. Destination management and activities of the public sector - a tool implementation of state and regional tourism policy.

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REFLEXIA VEDECKÉHO VÝSKUMU CESTOVNÉHO RUCHU V DIZERTAČNÝCH A HABILITAČNÝCH PRACACH OBHAJOVANÝCH NA EKONOMICKEJ FAKULTE UMB V ROKOCH 1990 – 2012

Author(s): Andrej Malachovský,Ľubica Šebová / Language(s): Slovak Publication Year: 0

Scientific research is an essential part of the work of each university teacher and a natural part of his qualification growth in doctorate and habilitation procedure. PhD and habilitation thesis reflect the level of knowledge and their own thought processes. Every scientist in his research and publications follows specific basic line of content, which is also a natural result of the qualification growth. Forty-six doctoral and habilitation thesis have been defended from 1990 to 2012 at the Faculty of Economics MBU, of which 33 doctoral and 13 habilitation thesis. Most attention is devoted to the economy and policy of tourism (12), management and marketing of tourism (8), quality in tourism (6), business economy and controlling in tourism (5), business environment in tourism (4). Other thesis has dialed the problems of ecologic management, information systems, strategic management, regional policy and investitions in tourism.

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Venkovský cestovní ruch v koncepčních materiálech krajů České republiky

Author(s): Ondřej Petr / Language(s): Czech Publication Year: 0

The aim of this paper is to evaluate position of rural tourism in conceptual documents of the Czech republic NUTS 3 regions, which are targeted at tourism development. Introductory part deals with rural tourism definition, presents brief historic perspectives and topics, which are prevailingly solved. This entry is followed by analysis of relevant chapters of conceptual materials, aimed at questions of tourism. Underlied with such an analysis, it is possible to evaluate the width of attitude to rural tourism development topic in NUTS 3 regions, or sufficiency of measures, specified to achieve the desired state. Furthermore, it is possible to argue, if the approach to rural tourism development is similar or different in all the NUTS 3 regions, to what extent it is a result of top-down effects of national documents and bottom-up effects raising from regional specifics.

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HoReCa Tourism Rights in National and European Union Law - Comparative Aspects

Author(s): Laura Ramona Nae / Language(s): English Publication Year: 0

In the tourism sector, especially in the HoReCa industry, the protection of the rights of customers-tourists consuming hotel services and products, is of particular importance. safety (including food). In the legislative context, mainly at the level of the European Union and at national level, a number of measures are accepted and implemented with the help of various legal instruments, in order to protect the rights of consumers, including alternative dispute resolution methods.

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CESTOVNÍ RUCH V ČESKÉ REPUBLICE OD POČÁTKU EKONOMICKÉ KRIZE

Author(s): Alena Hellerová / Language(s): Czech Publication Year: 0

Návštěvnost ubytovacích zařízení v období před začátkem světové ekonomické krize. Vrchol příjezdového cestovního ruchu, dopad krize na frekvenci a délku pobytu zahraničních návštěvníků, pokles tržeb českých ekonomických subjektů. Vývoj domácího cestovního ruchu, jeho specifika v době krize i před ní. Vývoj výjezdového cestovního ruchu, vliv na platební bilanci ČR.

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Travel Agency Contract in the HoReCa Field in the European Union

Author(s): Ioana Nely Militaru,Laura Ramona Nae / Language(s): English Publication Year: 0

The paper begins, as is natural, with a brief reference to the term "HORECA", in order to specify the contracts used in this field. The chapters that follow these preliminary clarifications, concern the following: 1) The hotel service contract, from the perspective of the contractual relationship between the hotelier, the consumer tourist and the travel agency, and last but not least the disputes that may result from non-fulfillment of contractual obligations, 2) The contract of agency concluded between the hotel and the travel agency, in the national and European Union legislative context, 3) The content of the agency contract, respectively its clauses.

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Nabídka venkovského cestovního ruchu na Ohři

Author(s): Dagmar Jakubíková,Petr Janeček,Jan Moucha,Jan Tlučhoř / Language(s): Czech Publication Year: 0

Řeka Ohře měla vždy pro území severozápadních Čech mimořádný význam. Vytváří totiž v jeho protáhlém tvaru přirozenou podélnou osu, která od sebe odděluje geologicky odlišné útvary. Česká část povodí Ohře (zvláště na dolním a středním toku), o rozloze 5 614 km2, patřila vždy k nejhustěji obydleným územím našeho státu. Kromě rybářství Ohře poskytovala místnímu obyvatelstvu mnoho užitků. Sloužila k zavlažování zemědělských pozemků, plavbě dřeva, byla zdrojem vodní energie, což logicky vedlo k výstavbě pil, mlýnů a hamrů po celé délce jejího toku. Většina území, kterým řeka protéká, je „venkovským prostorem“ (viz tabulka č. 1) a její povodí je v současnosti využíváno pro různé aktivity venkovského turismu, k nimž se řadí rekreace (nejčastěji formou druhého bydlení), vodní turistika, cykloturistika, pěší turistika, lov, rybolov, jezdectví a hipoturistika aj.

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REGIONÁLNÍ DISPARITY PŘÍSTUPNOSTI CESTOVNÍHO RUCHU V KONTEXTU MATERIÁLNÍ DEPRIVACE V ČR

Author(s): Milena Botlíková,Josef Botlík / Language(s): Czech Publication Year: 0

The aim of the article is to describe the interregional disparities of tourism accessibility, ie. to evaluate the development of disadvantaged people due to a lack of funds excluded from a certain standard of living. Specifically, it is one of the items of material deprivation. Although the Czech Republic is the region with the lowest level of poverty and people with material deprivation within Europe, there were still many Czech households in 2018 who had a problem financing the weekly vacation during the year. The interregional comparison is based on analyses of EU-SILC data for the period 2009 to 2018 at the NUTS 2 region level. As the result showed, the most affected group of the unavailability of weekly holidays are households of regions with a high share of unemployment, a high proportion of persons below 60% of the median average wage.

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VPLYV CESTOVNÉHO RUCHU NA ROZVOJ MESTA PIEŠŤANY

Author(s): Miroslava Trembošová,Alena Dubcova,Hilda Kramáreková,Peter TREMBOŠ / Language(s): Slovak Publication Year: 0

Tourism is an important phenomenon that shapes human society. It affects not only the economy but also has significant social, cultural and political implications. In specific cases, it also has an important center-making function. This is also confirmed by the story of the Piešťany Town which, thanks to the development of spa tourism, has changed from a small rural settlement with a dominant agricultural activity to a world-famous spa town with a wide range of economic activities. The aim of the paper is to evaluate the impact of tourism on the social and economic development of the town based on the study of historical materials, statistical data processing, field research and evaluation of the questionnaire survey of the enterprise environment. The stagnation in the number of overnight stays, long-term decline in the number of foreign visitors and changes in their composition and preferences result in a decrease in the number of accommodation facilities and beds. There has been a decline in employment in tourism facilities. The proportion of inhabitants leaving for work has increased. Along with the intense suburbanization process, these changes has led to a decline in the population of the town and its aging. Therefore, the town has to seek also other economic activities which would reverse this unfavorable development.

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ВРЪЗКА И ЗАВИСИМОСТ МЕЖДУ СИНИЯ РАСТЕЖ И ИНОВАЦИОННАТА АКТИВНОСТ НА ПРЕДПРИЯТИЯТА ОТ ТУРИСТИЧЕСКАТА ИНДУСТРИЯ В РЕГИОН ЮЖНО ЧЕРНОМОРИЕ

Author(s): Valentina Marenova,Zlatina Karadjova / Language(s): Bulgarian Publication Year: 0

„Innovation is an economic phenomenon." According to Schumpeter's economic theory, economic development is due to innovation in a dynamic environment, where old markets are destroyed and replaced by new ones - the so-called creative destruction. The object of the study in this report are enterprises in the tourism sector with a subject of activity in the Southern Black Sea region. Subject of the research - the relation "innovation - blue growth“ in the tourism industry. The main purpose of the study is to conduct a survey to summarize the opportunities for innovation in enterprises applicable in the tourism sector, whether they lead to increased competitiveness, whether companies generate higher profits after the introduction of innovations, whether the number of their employees, what investments they use to realize the innovations. The survey is specialized and therefore the representative sample includes opinions of managers from the highest management level - 67 representatives of the tourism business in the period June 2017 to January 2019. The topic of innovation in tourism will be increasingly developed and will arouse increasing interest, given the dynamic development of the sector and technology.

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Tarihi Isparta Evlerinin Mutfak Mimarisindeki Değişimler

Author(s): Fügen Durlu Özkaya,Dilara Erem / Language(s): Turkish Publication Year: 0

İnsanın hayatını devam ettirebilmesi için fizyolojik ihtiyaçlardan biri olan beslenme sadece gerekli olan temel besin maddelerinin giderilmesinden öteye geçerek yeme içme kültürü, sosyolojik, ekonomik, tarihsel ve coğrafi olarak incelenmesi yöre-kent ve ülkelerin gastronomisinin oluşmasını sağlamıştır. Ülke, kent ve yörelerin her birinin kendisine özgü çeşitli pişirme teknikleri ve yeme içme alışkanlıkları vardır. Bu nedenle farklı mutfak kültürleri ortaya çıkmaktadır. Bu kültürlerden günümüze taşınan ve somut olmayan kültürel miras listesinde yer alanlar doğru bir şekilde tanıtıldığında dünyanın farklı yerlerinden birçok turist için cazibe merkezi haline geleceği açıktır.

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УСТОЙЧИВО ПОТРЕБЛЕНИЕ НА ХРАНИ И ХРАНИТЕЛНИ ОТПАДЪЦИ: НА ПРИМЕРА НА ПОЧИВНА БАЗА В РАВДА

Author(s): Stiliyan Stefanov,Nina Tipova,Elka Vasileva,Daniela Ivanova / Language(s): Bulgarian Publication Year: 0

Food waste is one of the major sustainability issues in the tourism and hospitality industry, particularly in the accommodation and food service sectors. The combination of global conflicts, climate change and high food prices make this problem urgent to solve. This article examines the patterns of food consumption by Bulgarian tourists and the causes of food waste generation in accommodation and dining facilities. The results can be used to develop strategies to reduce food waste and loss.

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Difficulties, Outcomes, and FutureTendencies in Ecotourism

Author(s): Carmelia Mariana Dragomir Bălănică,Cecilia Șerban / Language(s): English Publication Year: 0

This chapter by Carmelia Mariana Bălănică Dragomir and Cecilia Șerban explores the various facets of ecotourism, including its current challenges, results, and future trends. It discusses the economic and environmental impacts of ecotourism, emphasizing the need for sustainable development. The chapter addresses the integration of global value chains in tourism, the importance of reducing greenhouse gas emissions, and the role of international environmental treaties. It highlights the necessity of innovative technologies, market incentives, and regulatory frameworks to promote ecotourism. The authors also examine the socio-economic benefits of ecotourism, such as job creation and local community development, while identifying obstacles like underdeveloped infrastructure and legal frameworks.

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СТРАТЕГИЯ ЗА РАЗВИТИЕ НА ИНОВАЦИОННИ ТУРИСТИЧЕСКИ ПРОДУКТ И УСЛУГИ В СФЕРАТА НА КРУИЗНИЯ ТУРИЗЪМ НА БУРГАСКОТО ЧЕРНОМОРИЕ

Author(s): Vilyana Ruseva / Language(s): Bulgarian Publication Year: 0

Cruise tourism is a modern alternative type of tourism, which is developing the quality of its services at an extremely fast pace, along with the improvement of the economies of the passive participants in the service, namely the host countries of the trips. The importance of cruise tourism considered in a broader sense is a symbiosis of numerous consumers, whose interests must be satisfied for the purpose of sustainable development of destinations and innovative solutions for the development of the tourist product. The Burgas Black Sea region is a highly developed tourist destination with a major contribution to the “Blue Economy” of Bulgaria. The cruise business here has a rather exotic character, and although rare, it undoubtedly arouses interest in a strategy for the development of such a type of business. The cruise industry is the fastest growing sector in the tourist services market. Despite the global economic crisis, the business has grown by 800% /according to data from the International Cruise Company in the last 40 years.

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УСТОЙЧИВО РАЗВИТИЕ НА СИНЯТА ИКОНОМИКА И ВЛИЯНИЕТО Й ВЪРХУ КРАЙБРЕЖНИЯ ТУРИЗЪМ (ИЗСЛЕДВАНЕ - АНКЕТНО ПРОУЧВАНЕ)

Author(s): Valentina Marenova / Language(s): Bulgarian Publication Year: 0

European seas and oceans are a rich and often underestimated source of innovation, growth and employment. They provide valuable eco system services and resources on which all marine activities depend. The sustainable development of the blue economy is of paramount importance for the development of maritime tourism. The blue economy and blue growth are topics related to the future of the maritime sector. The growth potential of the maritime economy is an opportunity that Europe should take advantage of as a sea continent. Since 2009, the EU has launched key initiatives in all policy areas related to the seas to enhance Europe's competitiveness.

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ЗНАЧЕНИЕ И ВЪЗМОЖНОСТИ ЗА ФИНАНСИРАНЕ НА ОБЩИНСКАТА ТУРИСТИЧЕСКА ИНФРАСТРУКТУРА

Author(s): Desislava Kalcheva / Language(s): Bulgarian Publication Year: 0

Local infrastructure is of utmost importance for the development of the overall vision of tourism. The built road connections, the maintained tourist sites and the general local public infrastructure are important prerequisites for attracting tourists and developing tourism in a given local territorial community. The interest in this report is the importance of the tourist infrastructure in a given municipality and the possibilities for its financing. The object of research are the various financing options - through own municipal funds, with grants, with debt, etc.

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КАЧЕСТВОТО НА ТУРИСТИЧЕСКИЯ ПРОДУКТ КАТО ВОДЕЩ ФАКТОР ЗА РАЗВИТИЕТО НА ТУРИЗМА В К. С. РАВДА (ПО ПРИМЕРА НА ТРИЗВЕЗДНИЯ ХОТЕЛ „БИЖУ“)

Author(s): Plamena Dimitrova / Language(s): Bulgarian Publication Year: 0

The paper presents the main characteristics and specifics of the quality of the tourist product. Quality is a result of the mutual efforts of all managers and employees of the organization in the implementation of the individual stages of the product's life cycle. It aims at satisfying the requirements of users and implies the necessity of maintaining good relations with the suppliers. Improving the quality of the product, goods or services of a company is an important process that ensures the growth of the enterprise's competitiveness. The opinions of Bulgarian and German-speaking tourists in a three-star hotel in Ravda are presented and the purpose is to make the necessary conclusions and to take the necessary measures in order to increase the quality of the offered tourist product in the hotel and to build a positive image of the tourist destination.

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ЛИДЕРСТВО В НАУЧНИТЕ ИЗСЛЕДВАНИЯ, СВЪРЗАНИ С ИНОВАЦИИ В УСТОЙЧИВА ОКЕАНСКА И КРАЙБРЕЖНА ИКОНОМИКА („BLUE ECONOMY”)

Author(s): Sava Hristov Dimov / Language(s): Bulgarian Publication Year: 0

The scientific paper discusses some modern aspects of leadership in research related to the construction of a „blue economy“. The first research of the Club of Rome, the production of Gunter Pauli, is mentioned. The ocean strategy of W. Chan Kim and Renee Mauborgne commented. The priorities of the World Bank Group, the Blue Economy Center at Middelebury Institute of International Stuties at Monterey and the European Union's Blue Growth Strategy are highlighted. The idea of setting up an international network of innovators shaping the „blue economic alliance“ and the new market economy is highlighted.

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